Dichung.vn

Think transportation, Think Dichung.vn

Contents

1. Overview

2. Mission and Vision

3. Social problem

4. Market, opportunity

5. Our business model

6. Marketing strategy

7. Operation

8. Management

9. Finance

10. Result and impact

What is Rideshare?

Rideshare ( carpool), describe action that one

person connect and share the empty seats of his

vehicle with another. Rideshare utilize the empty

seats and reduces each person's travel costs such

as fuel cost, tolls, and the stress of driving

• Sharing Taxi

• Ridesharing to airport or station

• Ridesharing to the offices, universities

• Ridesharing to events, public places

• Ridesharing to hometown

• Ridesharing for tourism

• Ridesharing to take on/off the kids

Some cases people use ridesharing

What is Dichung.vn?

Introduce video:

http://bit.ly/1dOTJx0

Dichung.vn is an online - mobile social

ridesharing platform that helps people to share

(sell) available seats on their vehicles with their

friends or trusted people

Utilize the power of Social medias and Mobile services

Idea

Served 200M miles of

ridesharing, saved 100 mils USD

Very hot startup in Europe

Dichung similar model

Our Challenge

0 5 10 15 20 25 30 35

other reasons

no reason

payment is unsure

I find no need

I don’t want to share my private vehicle

inconvenience

I feel unsafe

Young (<25)

old (>25)

1) Mentality. Ridesharing is safety?

2) Technology. Ridesharing is convenience?

3) Payment. How to share the cost and how to pay?

Source: Potential users survey.

“The reasons why you do not use ridesharing?”

1) Tools to verify the trust of potential road-mate: Free tool

(verify over social network, community rating and comment

system), fee-paid service ( verify over third party)

2) User-friendly design philosophy and customized functions for

Vietnam condition: multi platform ( website, mobile app,

SMS, IVR), multi vehicles( car, motorbike, bus, taxi..), multi

payment method ( internet banking, virtual pocket, wire

transfer, credit card…)

3) Automatic calculating the distance and cost combine with

payment intermediary service to ensure the transaction

Our Solution

Customers’ willingness if we support

above functions

Source: Potential users survey

0

2

4

6

8

10

12

14

16

18

20

Consider No No idea Yes

old (>25)

old (>25)

0

20

40

60

80

100

120

Consider No No idea Yes

young (<25)

young (<25)

30,000

bils VND70%

Annual social cost of

traffic jam in Hanoi and

Ho Chi Minh City

Pecentage of people

who travell alone on

the street

Market & Opportunity

40

Millions

Vehicles

Social issues concerning

Source: Potential users survey

0

10

20

30

40

50

60

70

80

Interested infuel cost isue

Interested inairpollution

Interested innoise pollution

Interested intraffic jam

old (>25)

old (>25)

0

50

100

150

200

250

Interested infuel cost isue

Interested inairpollution

Interested innoise

pollution

Interested intraffic jam

young (<25)

young (<25)

Our Vision

Create a new culture of

transportation in

Vietnam

Our Mission

Dichung.vn will be a

niche ridesharing social

network and market

place for people trading

their empty seat[insert team photo]

Our approach

We want to build a culture than a product

Social impact:

•500,000 users, equal to 1,5% vehicle will use Dichung.vn to

share their rides

•Save 6,6 million tons CO2 and save 2,5 million USD

gasoline expense annually ( not include social cost saving

from reducing traffic jam)

Financial statement

•self funding after 3 years

•ROI: 41% and SROI: 1,931% at year 4th

Our Target (after 3 years)

Our Business Model

Users

Brands /

Manufacturers

Transportation

Companies

Dichung.vn

We connect the values between users (C2C),

transportation companies and brands with user (B2C)

Target market:

• Individual and groups of interest: Focus on Students

and Officers living in big cities

• Transportation companies: Taxi firms and long

distance transportation services

• Advertisers: Big brands of vehicle manufacturers like

Toyota, Suzuki, Honda,...

Pricing policy:

• Free for individual for basic services of Dichung.vn

• Charging on value added services, commercial user (ex:

transportation company) , and advertisers

Marketing

•

Motivations to do ridesharing

0

10

20

30

40

50

60

old (>25)

old (>25)

0

20

40

60

80

100

120

140

160

180

young (<25)

young (<25)

Source: Potential users survey

Marketing Strategy

We will build community by step-up strategy

Friend,

Relative

Groups of

interest

Members of

organizationStranger

Basic

version

-Group Version

(Group.dichung.vn)

Schoolpool

Version

University

Version

Corporate

version

Public version

Marketing Strategy

We will use more easy add-on services to attract people to do ridesharing

Traffic

information

Price

comparison

Events

Online booking

Travel.

Places Ranking

Ridesharing

Online marketing

• Forum, blog, social networks, SEO, banner exchange..

• Mobile and Email Marketing

• Online event prize, completion..

Mass Media:

• Radio : XoneFM, VOV giao thông,....

• Newspape: IT ( 7 ngay công nghê, thê giơi sô..) , Young (hoahoctro,

sinh vien, tuoitre..)

• TV: program relate to technology and transportation and environment

Offline marketing :

• Bus ads, special place ads…

• Offline event (price)

• University and school event

• Join partner event related to environment, traffic, living green…

Marketing Channel

Management

1. Form of company: Dichung Joint Stock Company

2. Dichung plan to operate a team of 10 people

3. Dichung company structure:

CEO

Business Technical Back office

Sales Marketing CRM Web Designer System Accountant Admin

Nguyên Minh Quang

ICT man, CEO of VDEC, an online

mobile product development

company

Nguyên Thanh Nam

Investment specialist, love to

bring technology to solve social

problems

Nguyên Văn Hung

Web master with over 5 years

experience

.

Our team

Nguyên Hưu Sơn

CTO, system admin

.

Nguyên Minh Đưc

Web Designer with over 4 years

experience

Đinh Ngoc Minh

Marketing specialist

.

Our team

Nhu cầu Tai chính Expect source of Revenue:

1. Brokerage fee (online booking services)

2. Value added services: SMS, IVR1900

3. Online advertising

4. Interest rate from online money of Dichung users

5. Verification fee

Main cost structure:

1. Human, office and Utilities

2. Server + hosting

3. Sales and marketing

Financial

1 2 3 4

1/1/2013 31/03/2012 30/06/2013 31/12/2013

Period 1:

Finish online

payment and online

booking service

Period 2:

Group version and

verify service

Period 3:

Finish important value

added services

Start:

Setup our company

Roadmap for the first year

FFinancial Needs ( VNĐ)

(*) : prefer option Current Exchange rate: 1USD=20,000 VNĐ

2013 2014 2015

Deficit/Surplus Budget -715.300.000 -843.638.996 -660.580.000

Source of fund

1. Self Funding from co-founder600,000,000 300,000,000

2. Sponsor from CSIP (www.csip.vn )200,000,000 500,000,000

3. Other sponsors ( cash và gifts)

4. Invest money or loan from social

investor ( or venture capital or Crowd-

funding )

1,000,000,000(*) 1,000,000,000

Total800,000,000 1,000,000,000 1,000,000,000

Thank you!

Thank you

Traffic management does not mean

that force people to give-up personal

vehicles to use public transport but to

give them some alternatives that more

wisdom, intelligence and economic

Mr. Tony Blair – former Prime Minister of British.

I am also willing to ridesharing with other

officials, that would be fun.

Mr Dinh La Thang- Head of Ministry of Transportation

The end- Some quote!