THE REGIONAL BUILDING . 723 WOODLAKE DRIVE . CHESAPEAKE, VIRGINIA 23320 . (757) 420-8300

December 4, 2019 Memorandum #2019-183 TO: askHRgreen.org: Recycling and Beautification Subcommittee BY: Katie Cullipher, Principal Environmental Education Planner RE: askHRgreen.org: Recycling & Beautification Subcommittee Meeting

December 10, 2019 The next askHRgreen.org: Recycling and Beautification Subcommittee meeting will be held on Tuesday, December 10, 2019 at 11:00 a.m. in Conference Room D&E at the HRPDC office located at 723 Woodlake Drive, Chesapeake, VA 23320. Please RSVP by Monday, December 9, 2019. R&B Subcommittee meetings require representation from at least five member jurisdictions. Comments and suggestions based on this agenda package are welcome. Attachments

KC/cm

ROBERT A. CRUM, JR., EXECUTIVE DIRECTOR/SECRETARY

MICHAEL J. HIPPLE, CHAIR . ANDRIA MCCLELLAN, VICE-CHAIR .RANDY KEATON, TREASURER

askHRgreen.org: Recycling and Beautification Subcommittee:

askHRgreen.org: Recycling and Beautification Subcommittee Copy:

Shannon L. Alexander, A-NPDC Tracy Hofmeyer, VPPSA Michael G. Baum, KVB Mike Kelley, SPSA Joe Benedetto, RDS Kathy Russell, TFC Recycling Sarah Dennis, RDS Kevin Sluss, RDS Roger Fournier, Goodwill Henry Strickland, SPSA HRPDC Staff: Robert Crum Keith Cannady Katie Cullipher Rebekah Eastep Matt Smith

John C. Barnes, VB DeAnna Lawrence, IW Dan Baxter, NN Samantha McNeil, YK Rhashida Bess, NO Robin Moore, SU Kathy Bew-Jones, SM Dawn Oleksy, JC Debbie Blanton, HA Russell Pace, FR Jason Brown, CH Kristi Rines, VB Deborah Everitt, NN Tammy Rojek, WM Tonya Ford, VB Erin Rountree, SU Megan Hale, CH Craig Simmons, VB Laurie Halperin, YK Amos Taylor, PO Evie Insley, PQ Elisabeth Wilkins, GL Fleta Jackson, NO Bodina Wright, PQ Wayne Jones, SU

AGENDA MEETING OF THE

ASKHRGREEN.ORG: RECYCLING & BEAUTIFICATION SUBCOMMITTEE DECEMBER 10, 2019

11:00 AM (HOLIDAY POTLUCK MEETING)

The purpose of the R&B Subcommittee shall be to promote litter control, recycling, beautification and

general environmental awareness through educational projects designed to reach all sectors of our

regional community.

1. Meeting Summary

The summary of the November meeting is attached for review and approval. Summary highlights include:

Recap of fall askHRgreen events and updates on trailer repairs. Great American Cleanup – artwork from Sam Hundley is going on tour starting with

Chesapeake City Hall and then moving to the Aquarium in Virginia Beach. Local venues are still needed to fill some scheduling gaps so committee members and HRPDC staff should coordinate on outreach to local venues. Next regional GAC is March 27-28; localities should be planning spring cleanups accordingly; promotion will be done as a kick-off to the 50th anniversary of Earth Day and a whole month of caring in April with prizes for groups/individuals who participate and share.

The Committee discussed the new web recycling tool now in production and made suggestions for changes/improvements to avoid any confusion across localities.

Attachment 1

Action: Approve summary 2. askHRgreen.org Outreach

The current listing of events is as follows.

*Volunteers needed to support attending this event.

1/13 - 1/16 Mid Atlantic Horticulture Short Course & Home Gardener Day Norfolk

2/8 - 2/9 Hampton Roads Home Show* Hampton

3/7 - 3/8 Mid Atlantic Home & Outdoor Living Show* Virginia Beach

4/4 - 4/5 Daffodil Festival Gloucester

4/11 Hold for Sam McNeil Yorktown

4/22 Poquoson Earth Day Poquoson

4/27 Virginia Living Museum Earth Day Festival Newport News

TBD Newport News Ship Building Health and Safety Expo Newport News

Action: Based on discussion

3. Great American Cleanup The current schedule of venues set to display Sam Hundley’s artwork commemorating the 2019 GAC cleanup events is below. Some local venues are still needed. Committee members should continue discussing their local plans for supporting a regionally-coordinated GAC in 2020 to be hosted March 27-28 and promotional ideas for using GAC as a kickoff to the 50th anniversary of Earth Day in April.

Action: Based on discussion

4. Website Recycling Tool The Committee will discuss/review changes to be made to the new web recycling tool. Attached is a compilation of edits and information received since last month’s meeting. Attachment 4A, 4B

Action: Based on discussion 5. DEQ Competitive Litter Prevention & Recycling Grant

Our grant application for the litter library lending kits has been approved in the amount of $5,000. The Committee should discuss next steps. Attached is the application and award letter for reference. Attachment 5A, 5B

6. Staff Reports

The current FY20 budget is attached for review. The Monthly Digital Marketing Report is also attached for review. Attachment 6A, 6B

Action: Based on discussion 7. Roundtable Discussion & Locality Updates

Next Committee Meeting – The next scheduled meeting is January 14, 2020 in Hampton.

Chesapeake City Hall Nov. 8 - 22 Chesapeake

Virginia Aquarium Nov. 22 - Jan 1 Virginia Beach

Mariners Museum January 1 - 30 Newport News

TCC - Main Building (Admin) February 10 - 21 Chesapeake

Isle of Wight History Museum February 22 - ? Isle of Wight Co.

TBD March

TBD Gloucester April 1 - 30 Gloucester

Hampton University Museum Trash to Art Show TBD (postponed from Nov) Hampton

askHRgreen.org | Recycling and Beautification Education Committee Meeting Summary

Tuesday, November 12, 2019

City Hall – Hampton

In attendance:

Fleta Jackson, NO

Samantha McNeil, YK

Dawn Oleksy, JCC

Megan Hale, CH

Dan Baxter, NN

DeAnna Lawrence, IW

Elisabeth Wilkins, GL

Mike Baum, KVB

Katie Cullipher, HRPDC

Rebekah Eastep, HRPDC

The summary for the meeting is as follows:

1. Meeting Summary

The summary of the October meeting was presented for review.

Action: Approved.

2. askHRgreen.org Community/Trailer Events The current listing of events is as follows:

Accident with the askHRgreen trailer resulted in damage to the front section of the trailer. Trailer repair company recommended pounding out damage and installing a reinforcing beam instead of changing the trailer skin. This would be less than the $1,000 deductible to go through the insurance company. Wrap was not damaged in any significant way. Action: HRPDC staff will have trailer damage repaired and send out requests for volunteers needed for upcoming events.

3. Great American Cleanup

Litter collected from the May cleanup events was transformed into art by local scrap artist,

Sam Hundley. The piece, entitled Public Service Announcement, will go on tour around

Hampton Roads starting this fall.

11/12 Anthem Eco Fair Virginia Beach

11/14 Anthem Eco Fair Norfolk

11/16 Coastal VA Auto Show* Virginia Beach

1/13 - 1/16 Mid Atlantic Horticulture Short Course & Home Gardener Day* Norfolk

2/8 - 2/9 Hampton Roads Home Show* Hampton

3/7 - 3/8 Mid Atlantic Home & Outdoor Living Show* Virginia Beach

4/4 - 4/5 Daffodil Festival Gloucester

4/27 Virginia Living Museum Earth Day Festival Newport News

TBD Newport News Ship Building Health and Safety Expo Newport News

Attachment 1

Chesapeake City Hall began hosting the display on Friday. The Virginia Aquarium will

begin hosting on Nov. 22nd. Mariner's Museum is confirmed for January 2020.

Additional host locations are needed. The Committee has suggested:

o Virginia Living Museum – Dan may have new contact

o Slover Library

o Virginia Zoo

o TCC-Chesapeake

o Chesapeake Conference Center

o Jamestown – Dawn has provided HRPDC with a contact

Committee members were encouraged to continue outreach to local venues.

The Committee discussed plans for the 2020 Great American Cleanup, March 27-28.

Earlier date will hopefully help separate from other Earth Day or Clean the Bay Day

events.

Promote as a kick off to Earth Day celebrations, a month of caring that highlights the

litter prevention work we do year-round.

Possible promotional items or prizes to give to volunteers. Continued concerns with

soliciting partners or sponsors.

Social media promotion – ask public to show what they’re doing for Earth Day/month.

Pick winners from those who participate. Prizes needed: Hampton Roads attractions

packages, cleanup kits, etc. Prizes weekly to keep interest up.

Encourage groups to challenge each other to perform cleanups during the month of

April.

KVB will likely secure partnerships with media partners like Adam's Outdoor and local

radio stations.

Start list of events planned for March to help recruit corporate teams to cleanup

o Norfolk projects: Oceanview cleanup and Elizabeth River Trail (seed bombs

reseeding of managed meadow)

o Chesapeake has several projects planned.

o Newport News - illegal dumping areas

Mike will plan to attend December meeting for further discussion.

HRPDC staff recommended having RCS create a flyer to tie in Earth Day 50, Month of

Caring, and Great American Cleanup.

Norfolk students will make Earth Day 50 logo.

Hampton Roads Earth Day Network - organizing localities to participate in Earth Day 50.

The Committee would like to discuss this further at the December meeting.

Action: HPRDC staff will continue outreach to hosts for Public Service Announcement.

Committee members were encouraged to reach out to potential partners as well. Committee

members should compile list of events for 2020 Great American Cleanup. RCS will draft flyer

for Great American Cleanup.

Attachment 1

4. Website Recycling Tool The Committee discussed the recycling tool sent out for review via email. The Committee had the following recommendations:

Chesapeake likes that the tool can be easily changed to reflect changes in recycling. Need to clarifying batteries v. Rechargeable batteries - double check what each locality

is doing (Suffolk/Isle of Wight recycling household batteries) Yard waste image changed to tree limbs and leaves

Electronics - Gloucester will add link to drop off site to direct people towards more detailed recycling information since all recycling is dropped off (which differs from most localities)

Feature the drop off information above the contamination section Clothing could be added to drop off facility for some. Change the word “bin” to “containers” for contamination section

Clarify how plastic bags can be dropped off: “return to store” Isle of Wight link for drop off centers is broken

Add section for event collection to differentiate permanent drop off sites from pop up events.

James City County & Isle of Wight - rigid plastics need to be removed

Committee members were urged to review the tool for accuracy ASAP

Newport News may have some citizens who can test the recycling tool to see how easy it is to use and provide feedback.

Action: HRPDC staff will ask RCS to make changes to website tool as changes are identified. Committee members were urged to review content of recycling tool.

5. Staff Reports

Budget – The current FY20 budget was reviewed. The Committee was pleased with the plastic bag media campaign especially the tone of the creative and the voice talent. Recycling rack cards - HRPDC staff inquired about replacing the outdated RMTL rack cards. The Committee wanted to revisit this in the Spring. Most localities are using local resources and will probably lean towards using a version of the online tool once it is finalized. HRPDC staff will be recycling outdated rack cards since they now contain inaccurate information. Digital Marketing Report - HRPDC staff reviewed the report with the Committee.

Action: None.

6. Roundtable

Keep Virginia Beautiful – National Conference in Memphis on Feb. 14

Chesapeake - recycling changes still in flux, extension with TFC, currently there is no collection fee in Chesapeake but economics of recycling are going to require some sort of change that has yet to be identified.

Attachment 1

Newport News - new office, Canon Environmental Fair (emphasis on cigarette litter), Brooks Crossing development job fair (need CDL operators), Denbigh Early Childhood Development Center (magnet game hit with kids through 3rd grade), recycling audit (November), Recovery Operations facility tours are open to all area groups, rain barrel workshops coming this spring, compost and mulch sale to clear the floor, school garden projects (city provides materials and Master Gardeners provide the expertise), has found a free rain barrel source, Pyrolysis negotiations underway (plant will take tires and plastics #3-7), second year of citizens public works academy underway

Isle of Wight - "Tarp Your Load" outreach campaign distributing free tarps (5,000), litter outreach and coloring book for students, color coding containers to assist citizens at drop off centers, partnership with Smithfield for Smithfield Go Green has brought in more community groups, seven school clubs signed on to do cleanups, increasing support for illegal dumping

Gloucester - Clean Gloucester Day was successful and participation goals surpassed, student outreach for fourth and seventh grade ongoing.

York - Calendar contest wrapping up, Clean Business Breakfast next month will feature local upcycling furniture artist and business owner, Go Green Market in April 2020

JCC - Litter & Recycling Expo held (paint recycling, shredding, tire amnesty, compost workshops)

Fleta - Litter Free football games (4,000+ reached, positively received, decrease in litter experienced but not litter free), planted four legacy groves through Bank of America/Arbor Day Foundation grant, planning for spring events, special collection events - pop up events in Oceanview (well received but residents wanted extended services offered - Goodwill, etc.), Make it, Take it Holiday craft workshops planned, holiday hacks videos for social media, pollinator gardens for Calvert Square, working on anti-litter campaigns with possible HRT involvement to address bus stops.

Next Committee Meeting – The next scheduled meeting is December 10 at HRPDC.

Attachment 1

Universal Changes:

1. Change graphic beside the drop off section to look like a car or truck not a bus (green section)

2. On “Paper & Cardboard” icon, add “Clean, Dry & Folded”

3. Rename YELLOW section to “Other Disposal Options”

4. Add flat screen TV/monitor as icon on electronics category

5. Move collection events button from “These can be dropped off” to “Other Disposal Options”

and keep existing button but change from “Who to Call” to “Get More Information”

6. Differentiate alkaline batteries v. rechargeable batteries

7. Metal Cans: swap out the pie plate image for a vegetable or soup can

8. Add text under “Keep these out of the recycling container” that explains contamination. (For

example: These items contaminate recyclables and make recycling more challenging. Please

don’t put them in the recycling.)

9. Common Contaminants: Add “donate” as small label under clothing

10. Drop off section: add “donate” under clothing icon

11. Create graphic/category for household hazardous waste (maybe use bottle of poison as the

icon?) Add HHW icon to all localities under the “Additional disposal options” category

Gloucester specific request

12. Common Contaminants: add glass & cartons

Attachment 4A

1. What can go in your curbside recycling cart? (Recycle at Curbside) Headline: “Accepted For Curbside Recycling”New! New!

Localites

Cardboard +

Paper

Products

Plastic Bottles

+ Jugs

Glass Bottles +

Jars Metal Cans Cartons

Plastic Tubs

(Wide

Mouth)

Rigid Plastics -

small

Rigid Plastics -

large Contracted MRF

Contract

Expiratio

n Date

Chesapeake x x x x x TFC Recycling Nov. 2019

Franklin x x x x x

Gloucester Curbside recycling not offered by this city/county. Drop-off recycling available at Waste Management Convenient Centers. NA *Convenience centers are operated by Waste Management, not Gloucester County.

Hampton x x x x x TFC Recycling

Isle of Wight Curbside recycling not offered by this city/county. Contact your private service provider.

James City County x x x x TFC Recycling

Newport News x x x x x* Bay Disposal 2022

Norfolk x x x x x TBD TBD

Portsmouth x x x x x x RDS

Poquoson x x x x TFC Recycling

Smithfield x x x x x Bay Disposal

6/30/22

w/option to

renew

Southampton County x x x x x

Suffolk x x x x x TFC Recycling Aug. 2019

Surry Curbside recycling not offered by this city/county. Contact your private service provider.

Virginia Beach x x x x x x (bottles) x (bottles) TFC Recycling 2024

Williamsburg x x x x TFC Recycling

York County x x x x TFC Recycling

*note: only #1 & #2 smaller than 18"

2. What can you recycle at drop-off sites or events? (Recyclable, but not at curbside). Headline: “These Recyclables Can Be Dropped Off”

Localities

Paper + Paper

Products

Plastic Bottles

+ Jugs Glass Metal cans Cartons

Plastic Tubs

(Wide

Mouth)

Rigid Plastics -

Small

Rigid Plastics -

Large

URL link(s) to include for "recycling drop-

off info"; will be in button form

Chesapeake x x x x x

Franklin

Gloucester x x x https://www.gloucesterva.info/222/Recycling

Hampton x x x x x

Isle of Wight x x x x x x x x

James City County x x x x https://jamescitycountyva.gov/2459/Convenience-Centers

Newport News x x x x x https://www.nnva.gov/958/Collection-Drop-off-Sites

Norfolk x x x x x

Portsmouth x x x x x x

Poquoson x x x x x

Smithfield x x

Southampton County

Suffolk x x x x x

Surry

Virginia Beach x x x x x x (bottles) x (bottles) www.vbgov.com/wastemgt

Williamsburg x x x x

York County x x x x https://www.yorkcounty.gov/788/Recycling

3. Common Contaminants (Keep These Out of Recycling). Headline: “Keep These Out Of The Recycling Container”

Localities Plastic Bags Food Waste Scrap metal Tanglers Diapers Styrofoam Yard Waste

Greasy Food

Containers Household Waste (HHW)

Pet Food

Bags

Clothes

Hangers Clothes

Same for all Localities? x x x x x x x x x x x x

*add glass and cartons for Gloucester

1 Attachment 4B

4. OTHER DISPOSAL OPTIONS (drop-off facilities, special pickups, etc.). Headline: “Additional Disposal Options”

Localities Electronics Scrap metal

Plastic Bags

(Return to

Store) Yard Waste Appliances Clothing

Alkaline

Batteries

Rechargable

Batteries Cooking Oil Motor Oil Tires Bulk Waste Shredding

URL link(s) to include for

"other" disposal options; will be

in button form

Chesapeake x x x x x x x x x https://spsa.com/what-well-take/what-we-do-take

Franklin x

Gloucester x x x x x x x https://www.gloucesterva.info/222/Recycling

Hampton x x x x x x x x https://hampton.gov/333/Solid-Waste

Isle of Wight x x x x x x x x

James City County x https://jamescitycountyva.gov/2459/Convenience-Centers

Newport News x x x x x x x x x x x https://www.nnva.gov/909/Recovery-Operations-Center

Norfolk x x x x x x x x

Portsmouth x x x x x x

Poquoson x

Smithfield x

Southampton County x

Suffolk x x x x x x x x x x x x x

Surry x

Virginia Beach x (L&RRC) x (L&RRC) x x (L&RRC) x (L&RRC) x (L&RRC) x (L&RRC) x (L&RRC) x (L&RRC) x www.vbgov.com/wastemgt

Williamsburg x x x x x x x

York County x x x x x x x x x https://www.yorkcounty.gov/788/Recycling

2 Attachment 4B

Revised: March 2019

FY 2020 APPLICATION FOR THE VIRGINIA LITTER

PREVENTION AND RECYCLING COMPETITIVE GRANT

Grant Period: July 1, 2019 through June 30, 2020

Deadline for application: July 15, 2019

Applicant Locality Status: Single Joint

Applying Locality/Localities:

1. Project Description:

2. Describe the purpose and need for the project:

3. Describe the goals and objectives of the project:

4. Describe who will implement the project (weightage will be given to localities who partner with other

localities or regions):

X

______________________________________Hampton Roads Planning District Commission on behalf of Chesapeake, Franklin, Gloucester,____________________________ Hampton,Isle of Wight, James City, Newport News, Norfolk, Poquoson, Smithfield, Southampton, Suffolk, Surry, Virginia Beach, Williamsburg, York

With this grant, HRPDC staff will assist our member jurisdictions in creating library litter kit lending programs. The materials we purchase will help create 126 litter kits which will be distributed at up to 63 libraries. Partnering libraries will use existing library memberships to check out supplies to citizens and track usage. Libraries will also collect liability waivers. Citizens will be able to keep the litter kits for severals weeks and are asked to share the results of their cleanups during that time. The goal of this project is to make litter cleanup supplies more accessible to citizens and remove more litter from our environment. This project will increase the number of cleanups performed each year, grow a dedicated base of volunteers and citizen advocates, and assist local clean community coordinators in administering their local litter prevention programs.

As a region defined by water, HRPDC and its member jurisdictions work tirelessly to remove as much litter as possible from the landscape. Alone, we can only organize a limited number of community cleanups each year. The addition of the library lending program empowers citizens to tackle the issue of litter on their own. Armed with litter grabbers, safety vests, buckets, trash bags and gloves, any civic league, youth group, business owner, or concerned citizen can organize a one-time cleanup or establish a regular cleanup program in their community. Participating in litter cleanups will transform concerned citizens into advocates for cleaner communities. The library lending program will make litter cleanup supplies easily accessible to all members of the community and provide a powerful community-lead effort for trash-free communities.

The goals of this project are to remove litter from the community and increase access for citizens to litter cleanup supplies. By making supplies easily accessible, citizens will be empowered to tackle litter problems in their community on a regular basis. Because local staff cannot take care of every littered spot in the city or county, equipping citizens multiplies the efficiency and effectiveness of local litter control programs and fuels the growth of citizen advocates for litter control activities. The more citizens are active in litter cleanups, the more likely they will be to understand local environmental issues and local conservation programs. This project also leverages existing locality resources by tapping into the established lending systems offered by the library system.

HRPDC staff, through the regional askHRgreen.org Recycling and Beautification Committee, will facilitate the development of program materials such as decals, flyers, banners, online reporting forms, etc. and procure all supplies for creating the litter cleanup kits. Our local clean community coordinators will coordinate with library staff to establish a system for checking out the litter kits using existing library services including collecting signed waivers. Local staff will ensure litter kits are restocked with additional supplies, as needed. Local staff will also collect usage information from the libraries and litter cleanup results for reporting the regional success of the library litter kit lending program. All parties will be involved in promoting the new programs through various channels including banners, presentations, social media, rack cards, newsletters, blog posts, and more.

Attachment 5A

Revised: March 2019

5. Describe who will be the beneficiaries of the project and how they will be educated:

6. Describe how this project will improve litter prevention and recycling efforts. Also, explain how other

localities can implement this as part of their litter prevention and recycling programs:

Estimated Cost of Project: $____________ Amount of Grant requested from DEQ: $_$8,740___________

We all benefit from clean communities. Removing litter from the landscape will improve quality of life forresidents, increase economic opportunities, discourage crime, and protect local wildlife and aquatic habitats.Local clean community coordinators will benefit by increasing the number of cleanups performed each year andgrowing a dedicated volunteer base to engage for future events. Local libraries will benefit from having a newservice to offer citizens and encourage visits to the library. Citizens will benefit by having easy access to littercleanup supplies that allow them to quickly respond to issues of litter. Education activities will be included inthe promotion of the program on social media, blogs, newsletter articles, banners, and rack cards.

With more cleanup kits available, participating localities in Hampton Roads will be better equipped to respondto issues of litter. The ability to offer citizens litter grabbers, safety vests, gloves, bags, etc. will increase thenumber and effectiveness of local cleanups. Citizens will have some independence in performing cleanups thatdo not increase the workload of local clean community coordinators. Localities that are not participating at thistime will still have the opportunity to monitor these pilot library programs as they progress and evaluatewhether starting a similar program would be worthwhile for their locality. Purchasing supplies at a regionalscale offers cost savings to localities seeking to improve the offerings of litter prevention programs.

7. Describe the time frame of the project:

Upon receipt of grant funds, HRPDC staff will gather a work group of participating localities to select supplies for the litter kits. Supplies will be procured and distributed to the localities. Clean community coordinators from participating localities will coordinate with library staff to develop a system for managing the litter kits. HRPDC staff will work to develop program materials such as decals, banners, flyers, online reporting form, etc. Programs will launch and be promoted to the media via news release as well as online (newsletters, blog, social media) and with banners at libraries and local events. The program will run continuously but preliminary results on the number of cleanups completed, number of volunteers, and amount of litter cleaned up will be gathered and reported regionally to DEQ through this grant report.

8. Additional information (to clarify anything not included above):

The budget for this project will support the creation of 126 litter kits which are about $55 each (Total: $6,930).The kits include 4 Class 3 Hi-Vis Safety Vests ($3.85 each), 4 Arcmate litter grabbers ($6.00 each), 4 pairs ofgloves ($1.25 per pair), 8 heavy duty trash bags ($5), 1 five gallon plastic bucket ($5), and 1 weatherproofbucket decal ($0.50). We are also asking for 60 vinyl banners ($13.50 each) and printing support ($1,000) foroutreach materials which will be used to promote the library lending program and educate about the issue oflitter.

$8,740

Attachment 5A

Revised: March 2019

CERTIFICATION:

I certify that the above information is correct and agree to the terms and conditions contained herein and in the DEQ Guidelines for

this competitive grant program.

Name of Organization: ________________________________________________________________

Name of Authorized Official: _________________________________ Title: ________________________

Authorized Signature: _________________________________ Date: ________________________

Address: FIN:

Phone: FIPS:

Primary Email: Secondary Email:

DEPARTMENT OF ENVIRONMENTAL QUALITY USE ONLY

Signature of DEQ Official: _________________________________ Date: ________________________

Total Grant Amount: $ ____________________

Note: All remaining unspent funds from FY2019 will be deducted from future non-competitive grants.

DEQ

USE

ONLY

Mail to: VA DEQ, Litter and Recycling Grants Program, P.O. Box 1105, Richmond, VA 23218

Hampton Roads Planning District Commission

July 15, 2019

Attachment 5A

COMMONWEALTH of VIRGINIA

DEPARTMENT OF ENVIRONMENTAL QUALITY Street address: 1111 E. Main Street, Suite 1400, Richmond, Virginia 23219

Mailing address: P.O. Box 1105, Richmond, Virginia 23218

www.deq.virginia.gov

Matthew J. Strickler

Secretary of Natural Resources David K. Paylor

Director

(804) 698-4000

1-800-592-5482

November 18, 2019

Ms. Sheila Wilson

Chief Financial Officer

Hampton Roads Planning District Commission

723 Woodlake Drive

Chesapeake, VA 23320

RE: FY2020 Competitive Litter Prevention and Recycling Grant

Dear Ms. Wilson:

On behalf of the Litter Fund Board, it is my pleasure to inform you that a competitive grant to City of

Suffolk in partnership with Hampton Roads Planning District Commission in the amount of $5,000

has been approved for FY2020 litter prevention and recycling activities.

Conditions:

1. Grant funds must be used in accordance with the information provided in your application.

2. Grantee must provide detailed Accounting and Performance Reports by August 1, 2020.

3. Any unspent funds at the end of FY2020 exceeding the FY2021 non-competitive litter grant

award must be returned to DEQ.

Processing of the grant awards is underway, and a payment for this amount should be received within the

next two weeks if funds can be transferred electronically (EDI) or in thirty days if processing by check is

required.

If you have any questions or need additional information, please contact Prina Chudasama at

prina.chudasama@deq.virginia.gov or at (804)698-4159.

Sincerely,

Sanjay Thirunagari

Manager, Recycling and Litter Programs

Division of Land Protection & Revitalization

Cc: Grant file

Attachment 5B

Recycling & Beautification Subcommittee Budget

Mini Grant RCS - askHRgreen

Budgeted Amount: $3,000.00 Budgeted Amount: $2,000.00 Budgeted Amount: $12,000.00 Budgeted Amount: 38,000.00$ Budgeted Amount: $11,100.00 Budgeted Amount: $5,000.00Project Amount Expense Amount Initiative Amount Item Qty Amount Item Qty Amount

Transfer to mini grant budget 3,000.00$ Trailer Replacement Reserves $ 500.00

Transfer to askHRgreen budget $12,000.00 SEM - Jul/Aug 833.34$ Reusable Bags 5,000 3,750.00$

U-Haul Storage $ 279.90 Social Media Branding - Jul/Aug 840.00$ Paper Straws 20,500 670.00$

Getem Pest Control - Initial Treatment $ 37.50

Sep 16-22 Waste Reduction Campaign 6,670.00$ Table Tents 5,000 850.00$

Getem Pest Control - Quarterly $ 22.50 SEM - Sep 416.67$

Litter Rack Cards - 2,500 each 5,000 559.00$

Trailer Repair $ 73.10 Social - Sep 420.00$ GAC Sam Hundley Posters 2 48.00$

PR Support - GAC artwork 402.50$

SEM - Oct 416.67$ Social - Oct 420.00$ Media Campaign - Recycling - Nov 10,580.00$ PR Support - Straw Free 402.50$ Website Addition - Locality Recycling Lookup Page (unused from FY19 Media Budget) 2,000.00$ SEM - Nov 416.67$ Social - Nov 420.00$ Creative Support - GAC Sam Hundley Poster 590.00$

Budget $3,000.00 Budget $2,000.00 Budget $12,000.00 Budget 38,000.00$ Budget $11,100.00 Budget $5,000.00YTD $3,000.00 YTD $913.00 YTD $12,000.00 YTD 24,828.35$ YTD $5,877.00 YTD $0.00Balance $0.00 Balance $1,087.00 Balance $0.00 Balance 13,171.65$ Balance $5,223.00 Balance $5,000.00

FY20 Staff Admin Budget 50,000.00$

FY20 Education BudgetFY20 Local Contribution (new money) $47,100.00Grants $5,000.00

FY 2019-2020

askHRgreen.org Trailer & U-Haul Storage Media Campaigns/Google SEM/PR

Printing & Giveaways*$1100.00 (10%) base allocation amount DEQ Competitiave Litter Grant - 371000

Attachm

ent 6A

Contribution from Reserve Funds $19,000.00Total FY20 Revenue $71,100.00

FY20 Budgeted Expenses $71,100.00FY20 YTD Spending $46,618.35

Reserve Balance as of 7/1/19 $43,567.00Reserve Balance Estimate as of 6/30/20 $24,567.00

Attachm

ent 6A

DIGITAL MARKETING REPORT

REPORTING PERIOD

November 1 - November 30, 2019

PREPARED FOR

AskHRGreen.org

REPORTING ON

Website ActivitySocial Media

PREPARED BY

Diana Richardson - Digital Marketing Director

Attachm

ent 6B

Monthly Users

7,469 57.3%

Monthly New Users

7,350 58.9%

Monthly Page Views

18,424 71.8%

WEBSITE TRAFFIC

Year Over Year Total Users

(direct) / (none)google / organicwtkr / PPCWTKR / (not set)m.facebook.com / referralpilotonline.com / referralwtkr / (not set)enewspaper.dailypress.com /referralbing / organicothers

30.9%

5.6%

6.6%

7.6%

7.7%

10.8%

26.2%

Tra�c Sources

Nov 1, 2019 - Nov 30, 2019 ▼

NOTES & ANALYSIS

Users are back up! In October, Users saw aslight dip, but November saw a nice rebound.More than nice, really; Users are up Month-Over-Month by over 55%. ____________________________________________Year-Over-Year progress is rocking it!November 2019's Users are up by 73%compared to 2018._____________________________________________

Users Users (previous year)

Jan 2019Feb 2019

Mar 2019Apr 2019

May 2019Jun 2019

Jul 2019Aug 2019

Sep 2019Oct 2019

Nov 2019Dec 2019

0

2K

4K

6K

8K

20182019

Attachm

ent 6B

Top Pages Pageviews % Δ

/gtk-gtd/recycling-lookup 1,826 -

/gtk-gtd/recycling-lookup/ 1,783 896.1%

/ 1,687 124.3%

/gtk-gtd/recycling-lookup/virginia-b… 1,317 26,240.…

/campaign/plastic-bags/ 997 -

/gtk-gtd/recycling-lookup/newport-… 614 15,250.…

/gtk-gtd/recycling-lookup/chesape… 540 1,828.6%

/knowledge-center-recycling-reusing/ 520 863.0%

/gtk-gtd/recycling-lookup/norfolk/ 495 12,275.…

/events-happenings/ 381 2.1%

… Avg. Session Duration

00:01:29 15.8%

Pages / Session

2.1 6.5%

111 1,7841,7841,784

City Users

Virginia Beach 1,784

Newport News 650

Norfolk 510

Chesapeake 481

(not set) 263

▼

mobiledesktoptablet

49%

6.7%

44.3%

NOTES & ANALYSIS

Wow - those Recycling Look Up pages trulydominated the Top Pages of November.____________________________________________________

Website engagement is up! We can see that websitevisitors are hanging out on the site longer and viewingmore pages.

WEBSITE ENGAGEMENT Nov 1, 2019 - Nov 30, 2019 ▼

Attachm

ent 6B

Post Engagement

Dec 1, 2018Jan 1, 2019

Feb 1, 2019Mar 1, 2019

Apr 1, 2019May 1, 2019

Jun 1, 2019Jul 1, 2019

Aug 1, 2019Sep 1, 2019

Oct 1, 2019Nov 1, 2019

0

10K

20K

30K

3,276 3,4645,128

20,338

3,2945,371 4,948

749 10,429 4,224 4,528 14,332

Total Page followers

Dec 1, 2018Jan 1, 2019

Feb 1, 2019Mar 1, 2019

Apr 1, 2019May 1, 2019

Jun 1, 2019Jul 1, 2019

Aug 1, 2019Sep 1, 2019

Oct 1, 2019Nov 1, 2019

0

1K

2K

3K

2,069 2,096 2,1542,460 2,490 2,512 2,552 2,559 2,577 2,597 2,609 2,620

NOTES & ANALYSIS

We continue to see PageFollowers grow. We are atthe highest we've beensince tracking this data.Followers are up by 11 incomparison to October._________________________

There were 8 OrganicPosts during November.The post from November8th wins the prize formost Engagements for atotal of 122 clicks,comments and shares.

SOCIAL MEDIA / FacebookMay include Organic & Paid Tra�c

Reach

Dec 1, 2018Jan 1, 2019

Feb 1, 2019Mar 1, 2019

Apr 1, 2019May 1, 2019

Jun 1, 2019Jul 1, 2019

Aug 1, 2019Sep 1, 2019

Oct 1, 2019Nov 1, 2019

0

100K

200K

68,05044,975

106,40976,909 82,638 95,863

112,395

3,654

158,384131,353

69,50794,839

Attachm

ent 6B

Campaign Name Starts Ends Reach Impressions Total Engagemen… Engagement Rate 10-Second Video Vi… ThruPlays

1. Back to Basics/Plastics Nov 11, 20… Nov 30, 20… 79,205 117,830 179 0.15% 3,217 2,144

2. IADWW Nov 1, 2019 Nov 10, 20… 21,501 33,705 58 0.17% 623 387

NOTES & ANALYSIS

We ran the "Imagine a Day Without Water" and "Back to Basics/Plastics" ads during November. With over 2100 completeThruPlays and reaching over 79k people, the "Back to Basics" campaign had a stellar month. 

Nov 1, 2019 - Nov 30, 2019 ▼SOCIAL MEDIA / FacebookPaid Media Results 

Attachm

ent 6B

Followers

Jan 1, 2019Feb 1, 2019

Mar 1, 2019Apr 1, 2019

May 1, 2019Jun 1, 2019

Jul 1, 2019Aug 1, 2019

Sep 1, 2019Oct 1, 2019

Nov 1, 20190

100

200

300

180 191 199 214 231 235 243 249 256 278 288

Pro�le Views Website Clicks

Jan 1, 2019Feb 1, 2019

Mar 1, 2019Apr 1, 2019

May 1, 2019Jun 1, 2019

Jul 1, 2019Aug 1, 2019

Sep 1, 2019Oct 1, 2019

Nov 1, 20190

50

100

60

3247

5870

5210

51 4433

54

2 2 0 0 2 2 0 0 0 1 0

NOTES & ANALYSIS

Total Followers continuein a nice upward trend! IGFollowers are up by10 over October. What awonderful growth trendwe're seeing. _________________________

Instagram's Reach datacontinues to be arollercoaster. We willcontinue to watch this andwork to understand thenuances at play. 

SOCIAL MEDIA / InstagramMay include Organic & Paid Tra�c

Reach

Jan 1, 2019Feb 1, 2019

Mar 1, 2019Apr 1, 2019

May 1, 2019Jun 1, 2019

Jul 1, 2019Aug 1, 2019

Sep 1, 2019Oct 1, 2019

Nov 1, 20190

100K

200K

902 2,728 630 868 1,35835,604

778

189,418 182,792

431 1,688

Attachm

ent 6B