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Anatomy of Cloud Computing Deals Joaquin Gamboa © 2011 Levine, Blaszak, Block & Boothby, LLP. All Rights Reserved. October 19, 2011

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Page 1: Anatomy of Cloud Computing Deals Joaquin Gamboa © 2011 Levine, Blaszak, Block & Boothby, LLP. All Rights Reserved. October 19, 2011

Anatomy of Cloud Computing Deals 

Joaquin Gamboa

© 2011 Levine, Blaszak, Block & Boothby, LLP. All Rights Reserved.

October 19, 2011

Page 2: Anatomy of Cloud Computing Deals Joaquin Gamboa © 2011 Levine, Blaszak, Block & Boothby, LLP. All Rights Reserved. October 19, 2011

Agenda

Cloud Computing Overview Enterprise Cloud Risks and Responsibilities Deal Tips Closing Thoughts Questions

2© 2011 Levine, Blaszak, Block & Boothby, LLP. All Rights Reserved.

Page 3: Anatomy of Cloud Computing Deals Joaquin Gamboa © 2011 Levine, Blaszak, Block & Boothby, LLP. All Rights Reserved. October 19, 2011

3© 2011 Levine, Blaszak, Block & Boothby, LLP. All Rights Reserved.

Overview

Page 4: Anatomy of Cloud Computing Deals Joaquin Gamboa © 2011 Levine, Blaszak, Block & Boothby, LLP. All Rights Reserved. October 19, 2011

What is Cloud Computing?

The essential characteristics Hosted and managed by the vendor Made available to customers remotely via an IP-based

network Designed on a “virtualized” shared services / multi-tenant

platform High elasticity and scalability of computing resources Self-provisioning tools provided to customers on-line Available under subscription Usage is monitored with pay-as-you-go pricing

4© 2011 Levine, Blaszak, Block & Boothby, LLP. All Rights Reserved.

Page 5: Anatomy of Cloud Computing Deals Joaquin Gamboa © 2011 Levine, Blaszak, Block & Boothby, LLP. All Rights Reserved. October 19, 2011

What is Cloud Computing?

Service delivery categories (the “SPI” framework) SaaS - Software as a Service PaaS - Platform as a Service IaaS - Infrastructure as a Service (VzB and AT&T call this

CaaS or Compute(ing) as a Service)

5© 2011 Levine, Blaszak, Block & Boothby, LLP. All Rights Reserved.

Page 6: Anatomy of Cloud Computing Deals Joaquin Gamboa © 2011 Levine, Blaszak, Block & Boothby, LLP. All Rights Reserved. October 19, 2011

What is Cloud Computing?

6© 2011 Levine, Blaszak, Block & Boothby, LLP. All Rights Reserved.

Obtained via Creative Commons license

Page 7: Anatomy of Cloud Computing Deals Joaquin Gamboa © 2011 Levine, Blaszak, Block & Boothby, LLP. All Rights Reserved. October 19, 2011

What is Cloud Computing?

Cloud deployment models Public – The purist’s perspective Private – Is it really cloud computing? Hybrid

Private cloud used to host business critical applications and sensitive data

Public cloud for non-core applications and generic data

7© 2011 Levine, Blaszak, Block & Boothby, LLP. All Rights Reserved.

Page 8: Anatomy of Cloud Computing Deals Joaquin Gamboa © 2011 Levine, Blaszak, Block & Boothby, LLP. All Rights Reserved. October 19, 2011

Key Cloud Computing Drivers

The business case for cloud computing done right

Reduced implementation effort and cost

No lump sum licensing fees or equipment purchases

Rapid transition to new technologies and business processes

Lower total cost of usage

Better resource elasticity and scalability

Improved availability of applications to mobile/remote workers

More efficient and effective management of technology

resources by vendors with specialized skills

IT management-maintenance-upgrade hassles avoided8© 2011 Levine, Blaszak, Block & Boothby, LLP. All Rights Reserved.

Page 9: Anatomy of Cloud Computing Deals Joaquin Gamboa © 2011 Levine, Blaszak, Block & Boothby, LLP. All Rights Reserved. October 19, 2011

9© 2011 Levine, Blaszak, Block & Boothby, LLP. All Rights Reserved.

Risks and Responsibilities in Enterprise Cloud Transactions

Page 10: Anatomy of Cloud Computing Deals Joaquin Gamboa © 2011 Levine, Blaszak, Block & Boothby, LLP. All Rights Reserved. October 19, 2011

Risks

Familiar IT risks apply to services in the cloud And some risks are heightened

Vendor lock-in Security and privacy

10© 2011 Levine, Blaszak, Block & Boothby, LLP. All Rights Reserved.

Page 11: Anatomy of Cloud Computing Deals Joaquin Gamboa © 2011 Levine, Blaszak, Block & Boothby, LLP. All Rights Reserved. October 19, 2011

Vendor Lock-In

Three primary concerns Data portability Application portability Infrastructure interoperability

Lock-in concern is exacerbated because many cloud vendors are new entrants, and their long-term viability is uncertain

11© 2011 Levine, Blaszak, Block & Boothby, LLP. All Rights Reserved.

Page 12: Anatomy of Cloud Computing Deals Joaquin Gamboa © 2011 Levine, Blaszak, Block & Boothby, LLP. All Rights Reserved. October 19, 2011

Vendor Lock-In

Data portability (establish contractual rights to data) IaaS

Customer controls logical access to the applications, database and storage so raw data access isn’t a problem

But vendor tools and assistance to extract and transfer data are still desirable

PaaS and SaaS Data access and control should be negotiated Is data in usable format readily loadable onto new cloud? Are there effective automated tools to extract data?

12© 2011 Levine, Blaszak, Block & Boothby, LLP. All Rights Reserved.

Page 13: Anatomy of Cloud Computing Deals Joaquin Gamboa © 2011 Levine, Blaszak, Block & Boothby, LLP. All Rights Reserved. October 19, 2011

Vendor Lock-In

Application portability and Infrastructure interoperability IaaS

Applications are customer-provided, but server VM images may be locked-up or configured uniquely for the vendor’s infrastructure

How portable are the server VM images, and how unique is your vendor’s virtualization layer?

PaaS Platforms often use proprietary database structures and unique

infrastructure components Considerable re-programming and architecture changes often required to

move to new PaaS vendor

SaaS Often walled off, with little ability for customers to take applications

elsewhere or in-house

13© 2011 Levine, Blaszak, Block & Boothby, LLP. All Rights Reserved.

Page 14: Anatomy of Cloud Computing Deals Joaquin Gamboa © 2011 Levine, Blaszak, Block & Boothby, LLP. All Rights Reserved. October 19, 2011

Information Security

Linking control and responsibility can be challenging Start with solution/vendor selection and evaluation Document obligations and consequences in the contract Auditing rights and follow-up

Three layers to consider Infrastructure Application Data

14© 2011 Levine, Blaszak, Block & Boothby, LLP. All Rights Reserved.

Page 15: Anatomy of Cloud Computing Deals Joaquin Gamboa © 2011 Levine, Blaszak, Block & Boothby, LLP. All Rights Reserved. October 19, 2011

Information SecurityInfrastructure Responsibilities

IaaS Vendor secures from virtualization layer down Customer is typically responsible for logical host security

Monitoring the O/S and application for intrusions and attacks Encrypting in-transit and stored data

Some vendors offer optional security services

PaaS & SaaS Vendor is responsible for securing all infrastructure

components (e.g., access controls, intrusion detection/prevention)

15© 2011 Levine, Blaszak, Block & Boothby, LLP. All Rights Reserved.

Page 16: Anatomy of Cloud Computing Deals Joaquin Gamboa © 2011 Levine, Blaszak, Block & Boothby, LLP. All Rights Reserved. October 19, 2011

Information SecurityApplication Responsibilities

IaaS Customer owns all aspects of app and database security

management Some vendors offer security management options Extra concerns for providers with application layer access

PaaS Vendor should own security up to the runtime engine Customer owns security for remainder of the app

SaaS Vendor should own security management for the full stack

16© 2011 Levine, Blaszak, Block & Boothby, LLP. All Rights Reserved.

Page 17: Anatomy of Cloud Computing Deals Joaquin Gamboa © 2011 Levine, Blaszak, Block & Boothby, LLP. All Rights Reserved. October 19, 2011

Information SecurityData Responsibilities

IaaS Customer is primarily responsible for data security, but

clearing and sanitizing infrastructure components is vendor’s responsibility

PaaS For vendor-provided storage, vendor should be fully

responsible Otherwise, it depends on the deployment options selected

SaaS Vendor fully responsible

17© 2011 Levine, Blaszak, Block & Boothby, LLP. All Rights Reserved.

Page 18: Anatomy of Cloud Computing Deals Joaquin Gamboa © 2011 Levine, Blaszak, Block & Boothby, LLP. All Rights Reserved. October 19, 2011

Privacy and Information Security Compliance

You can assign privacy responsibility to vendors, but you can’t delegate accountability through contracts

Extend the enterprise security / compliance program to the cloud Identify and classify information assets / data, and risk levels Identify / develop appropriate key controls Map controls to vendor (and vendor sub) responsibilities Monitoring, management and audit Regionalize solutions as required

Don’t let the contract fine print undermine the program

18© 2011 Levine, Blaszak, Block & Boothby, LLP. All Rights Reserved.

Page 19: Anatomy of Cloud Computing Deals Joaquin Gamboa © 2011 Levine, Blaszak, Block & Boothby, LLP. All Rights Reserved. October 19, 2011

19© 2011 Levine, Blaszak, Block & Boothby, LLP. All Rights Reserved.

Deal Tips

Page 20: Anatomy of Cloud Computing Deals Joaquin Gamboa © 2011 Levine, Blaszak, Block & Boothby, LLP. All Rights Reserved. October 19, 2011

Commitments, Term and Pricing

Term No need to commit to a term, but vendors may try to make

a term financially attractive Anything longer than 1-year should be scrutinized Renewals at the customer’s option

Revenue or resource minimum commitments There shouldn't be any Vendors may offer better unit pricing in exchange for

minimum subscription levels and terms

Commitments may be hidden in termination fees

20© 2011 Levine, Blaszak, Block & Boothby, LLP. All Rights Reserved.

Page 21: Anatomy of Cloud Computing Deals Joaquin Gamboa © 2011 Levine, Blaszak, Block & Boothby, LLP. All Rights Reserved. October 19, 2011

Commitments, Term and Pricing

Pricing models: IaaS

Per resource / per hour, day, month Charges for upgraded support, maybe implementation

PaaS Per user / month Per resource / per hour, day, month Charges for upgraded resources, support

SaaS Per user or concurrent user / per month, year Per use (e.g., WebEx) Extra charges for customization, implementation, upgraded support Charges for additional storage

21© 2011 Levine, Blaszak, Block & Boothby, LLP. All Rights Reserved.

Page 22: Anatomy of Cloud Computing Deals Joaquin Gamboa © 2011 Levine, Blaszak, Block & Boothby, LLP. All Rights Reserved. October 19, 2011

Service Levels

Public cloud deals must include SLAs Key SPI SLA metrics

System availability/uptime Management portal/tools availability/uptime Incident response and problem-resolution times Service desk performance Back up data success rate, and restoration times after a

data loss event Service restoration times in response to disasters

22© 2011 Levine, Blaszak, Block & Boothby, LLP. All Rights Reserved.

Page 23: Anatomy of Cloud Computing Deals Joaquin Gamboa © 2011 Levine, Blaszak, Block & Boothby, LLP. All Rights Reserved. October 19, 2011

Service Levels

Key IaaS-specific metrics Resource deployment timeliness Configuration change timeliness

Key SaaS-specific metrics Application response time End user satisfaction

23© 2011 Levine, Blaszak, Block & Boothby, LLP. All Rights Reserved.

Page 24: Anatomy of Cloud Computing Deals Joaquin Gamboa © 2011 Levine, Blaszak, Block & Boothby, LLP. All Rights Reserved. October 19, 2011

Exit Strategies

Termination for convenience Be wary of a vendor’s attempt to add termination fees If applicable, termination fees should not be unduly punitive

Termination for cause Uncured material breach by either party Vendor’s “Critical Performance Failure”

Post-termination rights Cooperation and assistance with new cloud vendor or internal

staff Return of any prepaid subscription fees for unused portion of

service period Migration assistance over an appropriate period Access to and assistance with porting tools

24© 2011 Levine, Blaszak, Block & Boothby, LLP. All Rights Reserved.

Page 25: Anatomy of Cloud Computing Deals Joaquin Gamboa © 2011 Levine, Blaszak, Block & Boothby, LLP. All Rights Reserved. October 19, 2011

25© 2011 Levine, Blaszak, Block & Boothby, LLP. All Rights Reserved.

Closing Thoughts

Page 26: Anatomy of Cloud Computing Deals Joaquin Gamboa © 2011 Levine, Blaszak, Block & Boothby, LLP. All Rights Reserved. October 19, 2011

Addressing the Cloud

Cloud Myths vs. Reality Not a new technology trend that will pass Will not destroy traditional on-premises IT Lock-in, security and privacy concerns are genuine

Public and hybrid SPIs are valuable delivery methods in the right contexts Approach the cloud with a long-term vision Negotiate cloud contracts today to establish strong

foundations for increasing reliance on cloud services

26© 2011 Levine, Blaszak, Block & Boothby, LLP. All Rights Reserved.

Page 27: Anatomy of Cloud Computing Deals Joaquin Gamboa © 2011 Levine, Blaszak, Block & Boothby, LLP. All Rights Reserved. October 19, 2011

27© 2011 Levine, Blaszak, Block & Boothby, LLP. All Rights Reserved.

Questions?

Page 28: Anatomy of Cloud Computing Deals Joaquin Gamboa © 2011 Levine, Blaszak, Block & Boothby, LLP. All Rights Reserved. October 19, 2011

Contact Information

Joaquin Gamboa

Levine, Blaszak, Block & Boothby, LLP2001 L Street, NW., Suite 900Washington, DC 20036Phone – (202) 857-2574Fax – (202) 223-0833Email: [email protected]

28© 2011 Levine, Blaszak, Block & Boothby, LLP. All Rights Reserved.