VIDEO AND AUDIO PRODUCTION

Spot/Production Types Edited Master

The Full Production with all sound and graphics

Tag Master Full production minus a small section so you

can insert deals/offers Generic Master (also called TEXTLESS)

The Edited Picture and on-camera dialogue allows for maximum change possibilities

Basic Edited Master

VIDEO

GRAPHICS

SYNCHRONIZED (on-location) SOUND

VOICEOVER/NARRATION

SOUND EFFECTS

MUSIC

Typical Edited Master

VIDEO

GRAPHICS

SYNCH SOUND

NARRATION

SOUND EFFECTS

MUSIC

NARR

OFFER V/O

GRAPHICS

OFFER GFX

SYNCH SOUND

Creating a Tag Master

Merge the elements that don’t change Dialogue Branding Voiceover Music and Sound Effects

Keep your “tag” the same amount of time so you don’t have to re-edit (:07 = :07)

MUSICSOUND

EFFECTS

Creating a Tag masterMerge the parts that don’t change

VIDEOGRAPHICS

SYNCH SOUNDNARRATION NARR

OFFER V/O

GRAPHICS

OFFER GFX

SYNCH SOUND

The Tag masterSimplify your time in the studio

VIDEO

OFFER V/O

OFFER GFX

AUDIO

Creating a Generic Master Remove all graphics/logos Put narration and music on separate

audio channels Generic/Textless master is designed

to give you maximum flexibility No re-editing of footage (hence

“master”)

Creating a Generic Master

VIDEO

GRAPHICS

SYNCH SOUND

NARRATION

SOUND EFFECTS

MUSIC

NARR

OFFER V/O

GRAPHICS

OFFER GFX

SYNCH SOUND

Creating a Generic MasterRemove all logos, supers, offer-based V/OKeep EVERYTHING on separate tracks

VIDEO

SYNCH SOUND

NARRATION

SOUND EFFECTS

MUSIC

NARR

SYNCH SOUNDAUDIO

1

VIDEO

AUDIO 2

AUDIO 3

AUDIO 4

What should you request? Obviously you need an Edit Master

This is what you send to stations or to dub house for client

If you plan on ‘tagging’ your productions, request a tag master You can save client lots of time if you get them in

the habit of writing offers that fall within a time limit If you plan on reusing a production, request a

generic master Why should you re-edit if you’re only changing

logos, supers, and voice-overs

What should you request? Hard disks are so cheap now, all projects

should include the purchase of a drive in their budget

We are using Final Cut Pro more and more, which gives us more flexibility in where we edit and who can edit it

For sound projects, request an .omf file This file type can be read by many outside sound

facilities should you need to take your project there

Know your project status Confirm with editor location of your

masters Store your masters yourself, or put them

in a place you know they are Follow up with your editor

Things get busy very fast, and an archive, backup, or even extra “safety” masters are the first things forgotten during crunch-time