Anametrix Campaign Analytics

Advanced Campaign Analytics

for the New Marketer Anametrix Campaign Analytics delivers a real-time, holistic view of campaign

performance across the entire marketing mix – paid, owned and earned media.

Marketers can measure the impact of traditional and digital media “buys” and

company-owned assets like websites and Facebook pages, as well as the

relationship to social buzz, virality and other earned media.

Driving ROMI with Campaign Insights Superior knowledge from Anametrix Campaign Analytics supports better decision-

making. Marketers need to go beyond basic campaign metrics to truly understand

the highest-value customer segments, geographies and demographics. Campaign

Analytics combines and analyzes data across multiple channels, breaking

marketing silos to produce an accurate view of how buyers respond to marketing

campaigns. Learn not just what consumers do, but how, why and where they buy.

At a Glance

Anametrix Campaign Analytics

unlocks the power of data,

delivering insights into what

attracts consumers, encourages

them to buy and converts them

into loyal customers.

•Combine and analyze data from

paid, owned and earned media

•Know how, why and where

customers buy

•Target new revenue

opportunities

•Optimize customer metrics and

return on marketing investment

“Anametrix lets users compare campaign effectiveness across channels, in real time, enabling quick decisions about which campaigns and channels should be allocated more or less resources.”

Marisa Peacock, CMS Wire

sales@anametrix.com

858.558.8230 5414 Oberlin Drive, Ste. 200,

San Diego, CA 92121

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Anametrix transforms businesses with marketing analytics. We collect, analyze

and make sense out of data across all channels in real time to enable marketers

to discover new truths about customers, prospects and the market at large.

Anametrix delivers 360-degree visibility into business data to uncover new trends

and hidden correlations, explore new relationships and deliver a bigger and more

predictable impact on revenue. Founded in 2010 by the trailblazing web analytics

team behind WebSideStory, Anametrix headquartered in San Diego, CA.

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Actionable Intelligence We’ve built the reporting capability based on a deep

understanding of campaign dynamics and customer

acquisition to reveal:

• Real-time data correlations across the

interrelated mix of traditional and digital

media

• Easy comparison of campaign metrics,

including virality, customer retention,

customer lifetime value and Return on

Marketing Investment (ROMI).

• Visibility into the complex relationships of

paid, owned and earned media.

• Insights into best allocation of resources to

optimize ROMI.

• Information enabling CMOs to evaluate

marketing performance against goals.

Accurate insights into campaign performance make

it possible to course correct in real time, leveraging

emerging trends to segment customers, target campaigns and optimize campaign results. The result – improved return

on marketing investment (ROMI) with reduced customer acquisition costs, improved customer retention and higher

customer lifetime value.