Analysis of Music Magazine Questionnaire

By Jenna Grieves

Results from the QuestionnaireI asked 15 people aged between 15-21 to

complete my questionnaires. I did this because that is the age range I am targeting my music magazine at.

Once all of them were completed, I then analysed the results and have uploaded them to this powerpoint.

Gender:For my questionnaires, I

gave them to both genders because we agreed that our magazine would be aimed at both male and females.

From the results we can see that I asked more females than males, this is because there isn’t really many music magazines which appeal to females and include features that they will enjoy reading.

MaleFemale

Age Range:For our questionnaire we were

to ask to ask people with a range of ages in between our target audience age range.

We decided that our target audience would be aged between 15-21 so we had to collect results from people aged between 15-21.

The main age range we asked was 16-20. This is because this is our age bracket and we know what people are looking for in a music magazine.

10--1516-2026-30

Top 5 Artists:We asked them what their

favourite artists were so that we could get an idea of what other artists would appear in the magazine so that we can link our main article to fit in with the rest of the magazine.

From the results we can see a mixture of artists but the top three were:

- Katy Perry - N-Dubz - Eminem

Katy Perry The WantedJLS RihannaN-Dubz The SaturdaysTinchy Stryder BeyonceTaio Cruz Bruno MarsKings of Leon Jason DeruloEminem DrakeFall Out Boy Lil WayneLinkin Park My Chemical

RomanceUsher TimberlandAggro Santos

Pictures or Text:I asked people whether they

would prefer more pictures or text on a double page spread.

I did this because I wanted to find out whether to have more pictures or text on my double page spread.

From the results you can see that everyone voted for pictures rather than text. I think this is because people prefer to look at pictures than read long pieces of text.

PicturesText

Q&A’s or an ArticleI asked our target

audience whether they would prefer to read an interview with a ‘top celebrity’ in and question and answer or article form.

From the results we can see that they would prefer to read it as an article

Q&A'sArticle

Do you want to know about gigs:I asked the question if

they wanted to know about upcoming gigs about the artists they like.

From the results we can see that the majority of people do what to know therefore this shall appear as a regular feature in the magazine.

YesNo

Do you read music magazines:I think that this is one of

the most important questions I asked because it allowed me to find out whether anyone read music magazines.

From this I found out that only a couple of people read music magazines. This means I have to design something that will draw the target audience to read the magazine.

YesNo

If yes please state:I asked my target audience that if they answered

yes to the question ‘Do you read music magazines?’I did this because I want to know what sorts of

music they were interested in and the layouts of those magazines to see if I could make mine similar to make them buy my magazine rather than their normal ones.

The answers to that question were: - NME - Kerrang! - MOJO

Cost for the magazine:I asked my target audience

what price would be appropriate for my music magazine.

From the results we can see that £1.00 - £1.50 was the most popular. I think this is because the target audience age 15-21 does not have lots of spare money to be spending on magazines so if we keep the cost down they are more likely to buy it.

up to £1£1.00- £1.50£1.50 - £2.00£2.00 +

Free Gift:I asked people whether

they would like a free gift when they bought their music magazine.

From the results we can see that everyone I asked said yes. I think this is because everyone loves getting something free and it would make them pick my magazine over others.

YesNo

If yes what:I asked them what they would

like as a free gift with their magazine.

I gave them the options of: CD’s, Posters, Tickets and a chance to say something different.

From the results we can see that tickets proved the most popular but we know that we can’t give away free tickets every week so we would have to come up with smaller gifts that we could give away and maybe one every two months give away tickets depending on sales.

CD'sPostersTickets

Win Exclusive Items:I asked my target

audience whether or not they would want the chance to win exclusive items such as tickets and iPods.

From the results we can see that everyone I asked wanted to have the chance to win these items.

I thought of having competitions in the form of crosswords and raffles.

YesNo

Listen to music:I asked my target

audience how they listened to music to see how music fitted in with their lives.

From the results we can see that most people own an iPod or another form or an MP3 Player.

Also one person said that they listened to music on YouTube.

iPodRadioCD'sTVOther

Music Genres:I asked people what music

genres they liked so I knew the styles of music I should cover in my magazine.

From the results you can see that Pop and R&B came out as the top 2 most popular music genres.

People also gave other genres that weren’t included in the list and they were:

- heavy metal - rap

RockIndieDrum and BassPopR&BClassicalJazzFolkDanceOther

Music Sales:I asked people where they

bought their music from so I could include places where they can buy their music for a cheaper price than normal

This also links with the fact that people voted ‘Download Illegally’ quite a lot which shows that they don’t want to pay for their music.

The results show that a lot of people have an iTunes account so we could include ‘This Weeks Best Buy on iTunes’ every week so people can buy it if they want if we have reviewed it first

iTunesHMVDownload IllegallyOther

Other Comments:I left a couple of lines at the bottom of the

questionnaire for people to comment about how else I could make the magazine more appealing to them to make it stand out from the rest.

I got comments like: - bright colours - easy to read - involve the reader (surveys and reviews)