Audience Questi onnaire

Analysis- Music Video Jade Mason and Annie Myatt

Introduction

Annie and Myself created a questionnaire to get some feedback on what

audience look for in the creation of our Music Video. We did this so that when we created our own, we knew what our target audience were looking for and want to see.

We created this questionnaire on Google Drive and shared it to our friends (the age of our target audience) to get responses. We posted it on

social media to get a wider variety of responses.

DemographicsAge: the most popular response was 11-20. We expected this response because the majority of the people we asked were friends around the similar age to us. Also as we posted it on social media, most of our friends on

Facebook and followers on Twitter are of a similar age.

Our results were conclusive as 17 responses of 20 were 11-20 (85%). This will affect the production of our music video because we know that we need to make it age appropriate for as low as 11 year olds, but not making it too immature for the 20 year olds. This will impact the clothing used and what the video’s storyline involves.

Gender: the most popular response was Female. This was expected because the majority of the people that we asked were female. This is mainly because we are both Female therefore we have more female friends. The results were conclusive because 65% were Female and 35% were Male. This will affect the production of our music due to us making sure our final product is

FEMALE ORIENTATED and suitable for the female side. This will include possibly a young guy to attract the girls or a strong dominant female for them to be inspired by.

Demographics

Ethnicity: the most popular response was White. This was expected because we ourselves our White therefore the majority of our friends are

of this ethnicity. The results were in conclusive because 15 of 20 said White, 4 were mixed and 1 Black. This will only effect our production slightly due to a White model featured in the video.

Demographics

Social class : the most popular response was D.

This was expected because we are students, therefore the majority of our friends will not be of a high social class. Also due to the age of the people they are younger than the typical professional or doctor.

The result was s l i g h t l y i n c o n c l u s i v e because there were more than two options chosen. D has 13 of 20, E had 2 and C2 had 2 and C1 had 2, B had 1.

Demographics

Design and GenreGenre: the most popular result was Pop at 85%; this result was SLIGHTLY INCONCLUSIVE because R&B had 10% and Indie had 5%.

This was however expected because our target is yo u n g teen agers who stereotypically enjoy pop music. This is because music shows such as the Top 40 and radio’s such as Heart tend to play and feature more pop music which is targeted at a similar audience to ours.

This will affect the production of music video as the song chosen will be from the POP Genre however we will steer away from the stereotypical pop music video.

Design and GenreWe asked our audience what we think would make an interesting and effective music video; most of them were towards the model/artist featured. One response said “Distinctive characters and their storyline, interesting props and costumes (linking the ideas of the video”. Another result was “a unique concept executed effectively with creative lighting and camera work”. This is conclusive because it has given us opinions on what our target audience want to see in our video. This will help the production of our video as we will consider each and every response and make sure that it appeals to their responses and wants.

Design and GenreWe asked our audience how they felt towards lip-syncing; the majority of responses said that it was good as long as it was done effectively and professionally. Even though the responses were mostly yes, we agree with one particular response that said “can be used effectively but because it is so popular a unique take on the convention might be interesting”. This was conclusive because it has made us think that we want to take a unique perspective and steer away from the stereotypical responses.

Design and GenreThe most popular response for whether or not to use complex editing was No at 14 of 20.; this wasn’t expected due to us feeling that the younger audiences would want to see a larger and more entertaining variety of SPX. This was inconclusive in one aspect because 30% still chose otherwise, however it did steer us in a different direction, resulting in us taking a new approach to the editing and effects in our production of our music video.

This will impact the production of our music video as the following question we asked of ‘Why?’ gave us lots of opinions to impact the production. One response was “so long as a simple idea is completed to a professional standard, there is not a necessity for SPX and complicated editing techniques”. This steered us to chose one or two complicated techniques but no need to over complicated and go over the top. “Simple is better”

Design and GenreThe most popular result for which camear angle preffered was a variety; due to the audience asked being able to click more than one option gave us an insight into more information (not restricted to just one option). ‘A Variety’ got 15 out of 20 responses. This was conclusive as we know that we will now use all of the above answers- Wide shot, close-up, angles from above and below.

This was expected due to us feeling that our younger audience would want a more wider variety of camera and angles to keep the video interesting and fresh.This will affect the production of our music video as we will make sure that we engage our target audience by using a variety of camera angles from the options above.

Design and GenreThe most popular result for the props was a Simple and Minimal Props; this was expected because our previous responses to our question regarding complex editing resulted in more responses saying that simple is better, therefore they would feel the same towards props.

The results were conclusive because only 3 responses said otherwise. This will affect the production of our video as we will make sure that we keep our use of props minimal rather than over doing it.

Design and GenreWhen we asked what cotumes our target audience wanted tot see

the most popular response was Casual clothing. This

was expected similar to the question regarding props and editing we felt that our trarget audience wanted to see simplicity

The result was inconclusive in one sense as we did feel that more would say casual as only 50% said Casual. However it was conclusive as we learnt that our target audience wanted simplicity.This will affect the production of our music video as we will make sure that the model/actress/artist featured is wearing simple clothing.

Design and GenreWhen we were asked what our target audience wanted to see featured as our set/scenery the most popular answer was Simple, everyday scenery with 90%; this result was conclusive because the larger majority said simple.

This was expected because young people will tend to go for more everyday scenery as it is what they are used to (normality). They want to be able to relate however it was also unexpected because most young people want to be inspired by imaginative experiences that others are experiencing. This will effect the production of our music video as we will make sure that we feature simple everyday scenery and nothing too extravagant. This response works better as we have a more restricted option of spaces (college).

Design and GenreWhen asking which preferred makeup to be feature in the video was Natural; the results were (50%); this was expected because the younger audiences stereotypically would steer away from extravagant makeup however in this day and age, many of our aspiring celebrities do tend to appear in a lot of makeup. This will affect the production of our video as we will use more simple makeup however still try to include slight addition of stage makeup due to 35% selecting this option.

Design and GenreWhen asking if there anything that they wanted to add these were the following responses:“Keep it simple”“Make sure angles are steady”“Keep to one exact theme, making it more professional”“Natural is better, people can relate better”“Use props that relate to the song”“Keep to a specific theme”This will affect the production of our magazine as we will make sure we keep in mind all of these responses.