PRODUCERS(Filmmakers)

DISTRIBUTORS EXHIBITORS(Cinemas)

AUDIENCE

Yr 12 OCR Media Studies

Film Industry:Reaching an Audience

Learning Objectives:

1. To understand how the media industry targets audiences for films

What’s the last ad you saw for a film?

Types of advertising

Adverts on buses

Internet Banners

Television Trailers

TV Features

Billboards

Bus Stop Posters

Magazine/Newspaper Ads

Radio ads (incl Spotify)

Ads on phone boxes

Ads on Products

Cinema Trailers

Online trailers

Using the next slide, pick two types of ads and weigh up the pros and cons. Which will you use for your film.

Pros and cons

Website for the film Film festival

- Can create interactive experience of film users won’t forget

- ‘Bookmarkable’ and easy to generate WOM and ‘brand ambassadors

- How do we get people to the website? Generates loyalty but doesn’t generate awareness

- Online immersion might encourage online viewing

- Will be seen by press and by distributors who might want to distribute the film

- Targets those already interested in film

- Relies of good reviews reaching the public

- Does not reach a mass audience

Quick quiz

Focusing on film posters…

• What elements does a film poster use to appeal to an audience?

Consider and annotate effects of:- Elements of genre- Layout- Use of names- Colour- Angles- Fonts- Tagline

Now duplicate the slide you’ve created.

This time I want you to analyse the poster while relating to Uses and Gratifications Theory.

• Blumler and Katz (1974)Surveillance (becoming aware, informed, and educated about the world around

them)Personal identity (shaped by relating to specific characters)Personal relationships (enhanced by shared experience and views on ‘what

happened’)Diversion: that is to say, escape and entertainment