an overview of vocus consultants
TRANSCRIPT
Benefits of a Vocus Consultant
Whether they are just beginning to use
social media and products like PRWeb, or
they are an experienced Marketing
professional, Vocus Consultants work with
clients to help get better results.
It’s All About Results
“Consultants work one-on-one with our clients to
guide them through every step of online marketing,
from strategy to set-up to execution. We advise
businesses of all sizes on how to increase online
visibility, maximize PR and branding campaigns and
produce creative, resourceful content for all
mediums.”
What do Consultants Do?
Experienced: • Years of Marketing and Public Relations
experience
• Expertise in writing and editing press
releases pitching the media and
managing social media
Educated: • Government, international affairs,
insurance, health, fashion, TV and film,
nonprofits, food, travel and religion.
• Graduated college with Public Relations, Communications, Journalism,
or English degrees.
Our Consultants…trained, educated, & knowledgeable!
Consulting Guidance &
Best Practices
No matter which Vocus software the client has purchased, Consultants will guide clients into a strategy that will work for them.
Then consultants help the client choose which tactics to apply to achieve their marketing goals.
Consultants, eat, sleep and breath Social Media, SEO, and Digital Marketing Best Practices, so you don’t have to.
Strategy Before Tactics
• General Marketing Guidance and Assistance
• Search
• Social
• Publicity
• Analysis
Consulting Services
Marketing Plan
2+ Hour clients will have the
opportunity to have a personalized
Marketing Plan created.
Offers a step-by step guide explaining how
to develop the right marketing strategy for
the client’s business.
• Helps create an integrated approach
to the total marketing effort with clear,
realistic and measurable objectives.
• Offer a systematic approach to
promoting the client’s products and
services in a manner that satisfies
customer needs.
Marketing Plan
Marketing Plan
Website & SEO Analysis
o
2+ Hour clients will have the
opportunity to have an SEO &
Website analysis performed
• Quick diagnostic of On-Page SEO
• Provides a detailed look into how the
client’s site is currently performing and
makes recommendations for
improvement
• The client will be responsible for any
further services which might require
the client connecting with their
developer.
Content Calendar
Search
• On-site SEO analysis
• Develop key word strategy for
Content Calendar
• Assistance brainstorming creative
ideas for press releases that tell
client story and attract customers
on search engines.
• Assistance with writing and
optimization.
• Social Media Analysis
• Social Media Campaign
• Develop Influencer List
• Choosing the right Facebook
apps to get more fans
• Critique & present ideas for
promoting a Facebook fan
page
• Building Twitter following with
the Recommendation Engine
Social
• Media Pitching Assistance ─ Pitch media outlets for media
coverage opportunities
─ Assistance connecting with the right
journalists
─ Building the pitching profile
─ Creating compelling pitches
• Image Work
• Press Release and Blogs ─ Write and edit press releases and
industry blogs for newsworthy content
Publicity
• Email Marketing Analysis
• Email campaign ─ Planning which messages to send at
which time, to which audience, to inspire
the best email results
─ Suggest ways to incorporate emails into
an existing content marketing plan
─ Suggest ways clients can use email to
deepen relationships with existing clients
and capture the business of prospective
clients
• Design and technical ─ Special Team Fee
• Assistance using VMS
analytics to understand
results and adjust future
activities
• Provide an interpretation of
Vocus’ software’s analytics
feedback
Analysis
Today: mostly news release support, but we need to get them beyond that…..
FAR greater VALUE delivered by …. – General guidance and assistance
– Assistance with client’s FB and Social presence
– HARO • Clients who don’t rely on press releases
to do the heavy lifting have seen dramatically higher social media engagement and traditional media coverage using HARO
– Email Marketing campaigns and analysis
What Do Clients Use & Need?
• 1000+ clients in under a year
• Facial Concepts Inc.
─ 80% increase in traditional media pick up
─ 90% increase in blog media pick up
─ Initiated Fan page and to date have potential reach
of >13k Facebook users through 41 fans in 4 months
─ Grew to 60 Twitter followers in 4 months
• Vocus Blog – Consulting Success Stories ─ http://www.vocus.com/blog/vocus-marketing-consultants-
reviews/
Proof Points and Client
Reference Stories
News Coverage & Reach Results
There were a total of 198 traditional news clippings including online,
print and broadcast mediums from January 1, 2012 to December 31,
2012. 85% of the coverage occurred within the US. However, there
was a respectable representation in France.
There were a total of 21 news clips prior to utilizing Vocus Marketing
Consulting Services starting September 2012. The use of Vocus
Marketing Consulting services resulted in an 80% increase in the
amount of traditional media pick-up for Facial Concepts, Inc.
The most commonly placed keywords in the traditional media coverage
consisted of Facial Concepts, Concepts Inc., Cyber Monday.
Facebook Results
• Prior to utilizing the Vocus Marketing
Consulting Service Facial Concepts,
Inc. did not participate in Facebook
through the use of a fan page.
• Since the creation of the fan page
September 6, 2012 we have a total of
41 fans, with an overall potential
reach of 13,187 Facebook users.
• 78% of the Facebook target audience
is female, age ranging from 25 – 44.
• Their fan base seems to engage with
large images with links to news in the
overall beauty industry topics.
Facebook Results
• Recommended Image
• Provided “About Us”
description
• Recommended Apps
• The “Boss Show”
─ Received publicity 2x since using Vocus;
Consulting provided Media Pitching guidance
Publicity Results
Eye of the Day Designs Featured
in DIY
• Before consulting assistance
was not showing up in search
• Consulting identified website
SEO optimization
requirements, recommended
keywords, FB image and FB
about