bbnc overview canadian consultants
DESCRIPTION
TRANSCRIPT
04/10/2023 Footer 1
BLACKBAUD NETCOMMUNITY OVERVIEW
Josh LoyeSenior Product Marketing [email protected]
04/10/2023 Footer 2
WHAT IS BBNC?
04/10/2023 Blackbaud Confidential 3
POSITIONING STATEMENT
Developed for nonprofit organizations looking to optimize their online fundraising and marketing capabilities, Blackbaud NetCommunity is an integrated suite of customizable tools, including web content management, that enables you to leverage data collected in The Raiser’s Edge and develop targeted initiatives towards current and prospective supporters, resulting in a personalized online experience, increased donor participation and overall engagement.
04/10/2023 Blackbaud Confidential 4
• NetCommunity provides an integrated suite of customizable online fundraising and marketing solutions, including CMS.- BBNC produces an average online gift of $144 versus industry average of $81- Allows personalized emails, online registrations, targeted content, and social
integration- Blackbaud NetCommunity customers have:
• Increased web site traffic by 32%• Grown email house file 105%• Increased online giving by 55%
• Experience seamless bi-directional integration between BBNC and The Raiser’s Edge for online and offline efforts.- Reduced data entry and elimination of duplicate records provides cleaner data.- Reduce costs and increase operational efficiency
WHAT YOU NEED TO KNOW
04/10/2023 Blackbaud Confidential 5
• 3-year subscription • $5/5/5 OR included w/ REi• Email and online giving
• Setup 3 email templates• 1 online giving form
• Ongoing training • Learn for life of the
subscription• NEW “one to many” Go Live
Preparation Strategy implementation workshop
• One-on-one consultation to launch your online giving pages
• Integration with The Raiser’s Edge
• Hosting for both BBNC Spark and The Raiser’s Edge
• BBMS
SPARK• Perpetual License• Pricing Varies• Priced in active email
address bands (1 – 20,000 being the 1st tier)
• Ongoing Fees are minimal• Annual maintenance is 24%
of BBNC software cost• Learn (if purchased)• Hosting (if purchased)• Customization support (if
purchased) 15% of customization cost
• All product features & full CMS
• A custom design• Strategy services are a la
carte and scoped based on need
• BBMS
PRO
NETCOMMUNITY PRODUCT PORTFOLIO
GOOD
• 3-year subscription• $18/18/18 OR $10/10/10 w
REi• All standard BBNC Spark+
product features• A full content management
system• A best practice site design• A 12-month strategic email
marketing program• BBMS
GROW
BETTER
BEST
04/10/2023 Blackbaud Confidential 6
SPARK
PRO
WHAT ARE OUR CUSTOMERS LOOKING TO DO?
For organizations looking to establish an online presence with supporters through online marketing initiatives such as emails and donation forms, Blackbaud NetCommunity SPARK provides you with the tools to increase communication, awareness and constituent management.
GROW
For organizations looking to maximize their online fundraising and marketing efforts through strategically customized marketing campaigns, Blackbaud NetCommunity GROW provides a full content management system that enables you to leverage data you’ve collected in The Raiser’s Edge and easily create targeted marketing campaigns towards current and prospective supporters, resulting in a personalized online experience, increased donor participation and overall engagement.
For organizations looking to customize online efforts with third party customization their online efforts with a comprehensive and custom redesign to their current content management system, Blackbaud NetCommunity PRO takes your website to the next level by providing a platform for constituents to interact with one another along with free and open API’s, resulting in complete visibility into, and control of, your multichannel marketing efforts.
04/10/2023 Blackbaud Confidential 7
BBNC CHEAT SHEETBBNC Spark BBNC Grow BBNC Pro
What problem does this product solve?
Affordable solution for email communication and online forms for an existing website that integrates with The Raiser’s Edge
Prescriptive approach for website management, email communication, and online giving that integrates with The Raiser’s Edge
Customizable website that enables online giving, email communication, events, and stewardship that integrates with The Raiser’s Edge
Who is the product for?
Organizations interested in a point solution for email and online giving integrated with The Raiser’s Edge
Organizations interested in a prescriptive solution for email, website and online giving integrated with The Raiser’s Edge
Organizations interested in a complete solution for email, website and online giving integrated with The Raiser’s Edge
What are the market differentiators?
• Low entry price• Bundled add-ons• Raiser’s Edge integration
• Bundled pricing• Strategy services included• Raiser’s Edge integration
• License pricing• Hosted or On Premise• Raiser’s Edge integration
04/10/2023 Blackbaud Confidential 8
Feature Spark Grow
Donation Forms
Raiser’s Edge Integration
Supporter Login
BBNC Learn
eCards Add On
Event Registrations and Calendar Add On
Landing Pages N/A
Content Management System N/A
Website Migration and Launch N/A
Online Community N/A
Email Campaign Execution N/A
Quarterly Performance Analysis N/A
Volunteer Registration Add On
Add On
Directory Add On
Membership Registration Add On
Add On
Common Forms Add On
Add On
1.5 Mill Additional Email Transactions
Add On
Add On
Custom SSL Add On
N/A
Grow and Pro ONLY Addons:Mobile Fundraising CampaignQR Code Consulting, mobile template, 3 mobile pages including QR code landing pageM-Give Widget if applicable (Client will need M-Give account) and donation formSocial Media Icons to encourage viral marketing
Homepage Slideshow Basic includes five rotating images on the client’s homepage. Premium includes additional design, interactive elements and options.
Flickr Widget Thumbnail interface with lightbox to highlight hovered image. Pulls most recent images uploaded to
Flickr account and updates automatically.Multimedia Gallery Discovery call with interactive designer to determine the recommended gallery host (youtube, vimeo,
flickr, slideshow pro director, etc). Training included.Virtual Tour Virtual interactive map developed with client direction and input (highlighting constituents served in
community, campus highlights, etc.)Advanced Photo Album Provides an interactive experience when viewing photos, while also providing a way to manage the
album within the Grow content management system.Twitter Widget
Displays updates from client’s Twitter account on their website using a widget.Facebook Widget Attracts and gains “likes” from their own website using this widget, which embeds the official
Facebook “Like Box” social plug-in.
Spark ONLY Addons:Mobile Spark Site
Provides a mobile template with client’s logo and colors for up to 5 Spark pages.
Spark AND Grow Addons:Social Confirmation Widgets
Buttons on up to 3 confirmation pages, lets user share their action on Facebook and Twitter
04/10/2023 Blackbaud Confidential 9
• Spark – Basic Formshttps://donate.allina.com/SSLPage.aspx?pid=347
• Spark – Above and Beyondhttps://donate.mifa.org/sslpage.aspx?pid=359
https://give.almosthomekids.org/donate
• Grow – Full CMS with Best in Class Templatehttps://www.ncchildrenspromise.org/
http://www.wpchryslermuseum.org/page.aspx?pid=329
• Grow – Full CMS and Site Redesignhttp://www.jacksonrecovery.com/page.aspx?pid=326
• Pro – Full Customizationhttp://www.hccsfoundation.org/Page.aspx?pid=191
CURRENT CUSTOMER EXAMPLES
04/10/2023 Blackbaud Confidential 10
• Blackbaud is looking for collaborative Partners, to register:
First, We begin the process by directing partners to the online referral agreement
Second, We ask that the partner review and approve the agreement
Third, The partner is now open to submit client requests by using this online form
• Once a lead is submitted:
Blackbaud will assign the regionally appropriate sales executive to help evaluate
The Blackbaud sales executive will work collaboratively
In the manner requested by the referral partner
Goal being to provide relevant informational and investment documentation
• The benefits of Referral Partnership:
Upon sales completion and payment has been received in full
Blackbaud will remit a check to the partner for 10% of the software value purchased
STEPS TO BLACKBAUD REFERRAL PARTNERSHIP
04/10/2023 Blackbaud Confidential 11
• Added benefits for Blackbaud approved referral partners:
• Resources:
Access to Sales Representatives
Access to Training, Support, and Marketing Materials
New to the program! Access to Sandbox accounts by request
Discounted rates for BBCON and other Blackbaud events
• Selective Service Offerings:
Blackbaud is open to working jointly with partners to deliver the best mix of services
What is in the best interest of the customer?
Services beyond what Blackbaud can offer
Services preferred by the customer
Examples: Project Management, Design, Data Services
ADDITIONAL VALUE FOR REFERRAL PARTNERS
04/10/2023 Blackbaud Confidential 12
• To properly position an investment quote, your sales executive will need to know:
What are the principal needs of the organization?
Who is involved in the decision and what is the decision making process?
What are the timelines and milestones? Ex: when live? when board meeting? budget?
Does the organization currently have The Raiser’s Edge?
What are the organization’s current online fundraising and marketing efforts?
Is the organization/customer able to update forms/information on their website so their
content is current?
Does the Organization need a new website?
If developed, what is the organization’s short term and long term online strategy?
• Modular options will be sent in summary format for you to assist in evaluation.
• If additional information is needed, your sales executive can outline the gaps.
SALES EVALUATION QUESTIONS FOR XXXX
04/10/2023 Blackbaud Confidential 13
• For questions on setting up partnership and program details:
Alex Espinoza: Partner Manager
858-795-8931
• For questions regarding your regional sales executive:
Craig White, Manager of Sales, Blackbaud Canada
800-443-9441 x3278
• For questions regarding product positioning and marketing for this product:
Josh Loye, Senior Product Marketing Manager for Blackbaud NetCommunity
CONTACTS FOR REFERRAL PARTNERSHIP AND SALES
04/10/2023 Blackbaud Confidential 14
QUESTIONS?
04/10/2023 Blackbaud Confidential 15
APPENDIX
04/10/2023 Blackbaud Confidential 16
Still have the ability to update/manage relevant content that serves as the primary communication tool with Supporters.
CMS TO SUPPLEMENT FORMS AND COMMUNITY ELEMENTS
04/10/2023 Blackbaud Confidential 17
Organizations can provide their Supporters with a calendar view of upcoming events, allowing Supporters to sign up.
EVENT REGISTRATION AND CALENDAR
04/10/2023 Blackbaud Confidential 18
Provides Customers an exciting way to show appreciation to their Supporters with a personalized look and feel.
ECARDS FOR PERSONAL COMMUNICATION