An Open PaaS stack that enables any organization to transform their existing

Windows infrastructure into a self-service cloud application platform

ISV Partner Alliance Value

2

ISV Partner Alliance ValueApprenda Inc.

Product Description

Primary Capability: Extends and enhances SC 2012/Windows Server IaaS private cloud by introducing hybrid PaaS capabilities for application owners, developers and IT Pros. Enables IT to operate like a large scale cloud provider. Provides an enterprise-grade alternative to VMware Cloud Foundry for a best of breed solution on the MSFT technology stack. Turn existing .NET applications into elastic, highly available, multi-tenant cloud apps *without* code changes.

Additional Capability: Developer frameworks and APIs integrated with Vistual Studio to accelerate cloud application development including billing, chargeback, message bus, pub/sub and logging. Workflows extensible via Orchestrator

Product Description: Private PaaS capabilities to extend existing Microsoft SC/Window Server IaaS private clouds

System Center Integration: SCOM MP for ops management and monitoring, SCVMM Service Templates for management of resource pools, Orchestrator + Service Manager for process and lifecycle extensibility

Windows Azure Integration: Mix on premise/Windows Azure resources and use deployment policies to seamlessly run application across hybrid infrastructure in a completely symmetrical manner. Single click to migrate applications across private/public cloud in seconds (migrate apps, not VMs)

Website: www.apprenda.comGlobal Sales Contact: Kerry Ancheta (kancheta@apprenda.com)

Cost

Licensing:

Support:

Next Steps

Support Type Yes No Cost Availability

Self-Help (Web, Forums)

X Free 24x7 365

Assisted: Web/Mail

X Free M to F Business hours

Assisted: Phone

X Custom 24x7 365

Assisted: On-site

X Custom Custom

Product SKU Cost Limitation/ Notes

Apprenda Express License

FREE 12 GB total Memory in managed cluster,

community/email support

Apprenda Annual Subscription License

$1200/GB RAM/Year (includes maintenance)

No limitations, cost/GB reduced based on volume

ISV Partner Alliance ValueApprenda Inc.- Architecture

3

Architecture Overview Resources

• Logical Overview

• Physical Overview

• IT Ops Features

SCVMM 2012 VM

and Service Templates for IaaS

Management

SCOM 2012 MP for

monitoring Apprenda infra and

apps

Extensible workflows

via Orchestrator and Service

Manager

SCOM 2012 Operators

Console/Portal

ISV Partner Alliance ValueApprenda Inc.- Deployment

4

Deployment Overview Resources

Run Apprenda core infrastructure web services and host “guest” applications running on the

Apprenda PaaS. This includes a highly available message bus. Application servers host “business

logic” components of Apprenda applications

One or more SQL Server (2005+) instances which host the data tier of guest applications running on the Apprenda PaaS. Clusters are recommended for

redundancy

Recommended highly available IIS front end to receive incoming application HTTP requests. Apprenda load manager service serves as a

reverse proxy to route the request to the appropriate content server hosting your

application UI

IIS Servers managed by the Apprenda platform and used to host UI components of PaaS

applications. The number of servers determines the available capacity Apprenda can use to host

application UI

Resources

• Hybrid Cloud Demo

Hyper-V/SC

Your Apps

Customer Datacenter

Your Apps

Microsoft Cloud

Tap into Azure Platform Services

- Hybrid Cloud

ISV Partner Alliance ValueApprenda Inc - Case Studies

Title: Fortune 50 Pharmaceutical Services Provider Delivers Mission Critical Cancer Care to Oncology Clinics Faster and More Cost Effectively with Apprenda PaaS

Summary: Dealing with tight timelines, regulatory/compliance issues and needing a stable platform for this mission critical endeavor, AmerisourceBergen used the Apprenda platform to rapidly deliver a state of the art oncology application to physicians treating patients for cancer across more than 700 clinics.

Benefit: Apprenda helped AmerisourceBergen get to market 18 months faster, reduced capital investment by 50% and improved developer productivity by 80%. HIPAA laws required state-of-the-art security of patient information along with a highly stable execution platform. Apprenda’s application management capabilities made scaling and operating applications simpler and shifted the IT focus from infrastructure to applications.

http://www1.apprenda.com/amerisourcebergencasestudy

Title: Global Leader in Integrated Self-Service Security Systems Increases Agility, Efficiency and Availability of Private Cloud with Apprenda PaaS

Summary: After extensively evaluating Apprenda and VMware Cloud Foundry, Diebold selected Apprenda as it’s enterprise .NET PaaS. Apprenda allows the customer to rapidly write, deploy and manage multi-tenant cloud applications for both internal and external customers in 90 countries worldwide with unparalleled depth and maturity for Microsoft platform technologies.

Benefit: Developers are able build cloud-scale .NET applications faster by inheriting multi-tenancy, high availability and elasticity from the Apprenda PaaS. IT is able to operate an agile self-service application platform decoupling applications from infrastructure. This is accomplished with existing investments in Windows Server along with Apprenda’s integration with System Center.

http://www1.apprenda.com/dieboldcasestudy

Case Study #1 – AmerisouceBergen Specialty GroupCase Study #2 Diebold

Customer Quote: We needed to find a platform technology that would reduce our time-to-market, solve critical cloud architecture problems like

multi-tenancy, and fit a private cloud model, Apprenda’s value was so straight forward and easy to grasp. Build on-demand cloud applications without the need to worry about the details.

- - Steve Hamann, VP of Technology, AmerisourceBergen

Customer Quote: Apprenda enables us to build, deploy, manage and run .NET cloud applications faster and better. This frees up our developers and IT operators to focus on innovation and business initiatives.

- Balaji Devarasetty, Director of Cloud Services, Diebold

5