1. Introductions Mark Wing 2. Bringing together a global network of experts to co-engineer more complete interrelated brand experiences 3. 4 Forward Thinking 25/06/15 Interrelated 2015 4. Tune in first 5. A strong performing brand 6. A strong performing brand 7. A strong performing brand Strength in image, culture and technology 8. A proven process Meaning Creating Positioning Reinforcing strategy blueprint idea create develop engageinsights activate 9. A proven process strategy blueprint idea create develop engageinsights activate 10. strategy blueprint idea create develop engageinsights activate Reputation 11. Gathering insights to inform greater understanding and enhanced meaning Relevance 1. Wrap offering in a story 12. Recognition 2. Make the story tangible Develop the creative platform to drive change process and bring positioning alive 13. Relationship 3. Make the story personal Manage the who, what, why, where and how of creating attractive, personally engaging, ongoing interactions 14. Recruitment / Retention 4. Make the story believable Continue to innovate and deliver fresh experiences, reinforcing the promise across every touch-point 15. SILVERWING Accurate & Efficient The leading supplier of Non Destructive Testing (NDT) equipment for storage tanks, vessels and pipeline inspection within the oil, gas and petro- chemical industries. Brand strategy, positioning and visual identity 16. SONATEST Now you see it The worlds leading manufacturer of Ultrasonic Testing Equipment said that our input was vital to the successful launch, delivering five times more sales than were expected within the first month of sales. Proposition, name, identity and launch 17. Click above 18. NEXANT Subscribe to Nexant Thinking A suite of products and supporting advisory services with an exclusive focus on energy, chemicals and related industries. Proposition, name, identity and launch 19. NEW DAWN / PENNY ON Making change happen A stand alone charity project and campaign driven by Penny On. Getting displaced youth in UK to help displaced refugees in Sahara by introducing permaculture program Brand strategy, model and presentation of story 20. SPOTID In sync with my world Luke knew Branding was important, but didn't know what to do. So we helped him develop a Brand Roadmap, and company image through a thread that could bind all communications. Brand positioning, name and visual identity 21. Thank you