an introduction to global image management

A SHORT INTRODUCTION TO

January 2018

Brand services

• Brand positioning and insights

• Creative ideas generation

• Brand identity and communications

• Marketing and advertising

• Retail and brand environments

• Digital and interactive experiences

• Brand asset audit

• Technical asset survey

• Compliance reporting

• Planning applications

• Data management

• Intellectual property management (trademarks, copyright, design rights, patents)

• Visual asset management (artwork, photography, touchpoints)

• Project management

• Design development and guidelines

• Material specification

• Procurement management

• Production, sourcing and logistics

• Installation and maintenance

• Brand governance

• Internal brand engagement

• Program activation strategy

• Brand management platforms

• Ongoing maintenance

• User experience development

01BRAND STRATEGY & DESIGN

02BRAND AUDITS & SURVEYS

03BRAND IMPLEMENTATION

04BRAND MANAGEMENT

Overview

Our expert team A multinational team of branding experts with 400+ partners, this represents a scalable team of 1,300 staff worldwide

Global network

GLOBAL

• Central project management

• International network

• World-class guidelines

• Global best practice

LOCAL

• On-the-ground teams

• Local language and culture

• Local knowledge

• Same time zones

What are your needs?

CONSISTENCY

Regardless of the format and location of your brand touchpoints, GLIMMA we offer central control and services as your technical expert and brand ambassador

SPEED

For the fastest deployment of your brand globally, tap into our international network for immediate rollout anywhere in the world

QUALITY

With many years of experience in graphics manufacturing, we offer in-depth product knowledge. All suppliers are rigorously checked and products supplied with full warranties

Pillars of success

Structure

Project management

BESPOKE SYSTEM

• Secure cloud based system

• 24/7 access via computer/mobile devices

• Real time status updates

• High level & detailed reports

• Easy to use

QUALITY CONTROL

• Central control - access via web, app and mobile

• Single shared workspace for collaborative working

• Digital proofing and approvals

• Digital asset management (DAM)

FUNCTIONS

• Resource & capacity planning

• Automated workflow & task management

• Gantt charts

• Reporting and dashboards

• Work requests

• Automated workflow

GLIMMA Project Platform (GPP)- Access via mobile, web, PC

In-house brand rollout

Managing the risk

Branding programs managed in-house are often less efficient due to hidden costs associated with:

• Lack of experience and expertise

• The availability of resources

• A shortfall in ‘Best Practice’ procedures

• Reporting and approval processes not being clearly defined

• Economies of scale are not achieved

Why choose Global Image Management?

“We have the biggest and best global network”

• Largest international network of branding specialists

• Unmatched history and experience in brand implementation

• Central brand control to ensure the consistency of the rollout

• Local supplier and client relationship management

• The highest standards of corporate values and ethics


“We are the fastest - thanks to our expertise, readiness & availability of project resources and network”

• Immediate availability of resources anywhere in the world

• Best practice used to ensure speed of delivery

• Project management systems and processes already in place

• “Get it right first time” approach avoids timely reworking

• Real-time and weekly/daily reporting on project metrics


“We work efficiently and quickly to get it right first time. Due to economies of scale, we offer the best value solution”

• Delivery in time and on budget

• Global product and project warranties

• Strategic relationships and alliances

• Efficient approval processes and software

• Central management of the supply chain

We work with VAS

VAS (Visual Attention Software) is a market-leading scientific modeling tool that analyzes, measures and reports back on visual design

How can it benefit me?

• Displays the areas that attract the most visual attention

• Displays in what order the most attractive points will be viewed

• Gives you an infrared view of the ‘hot spots’ in your design

• Helps you to alter your design to maximise its effectiveness

Sustainability

Typical savings

Our clients

Gate Gourmet

Fleet rebrand

• Coordination and implementation of international rebrand program

• 500+ trucks worldwide, from Australia to Singapore

• On-going support for all new fleet branding needs

Holcim

Rebrand of retail network - Mexico

• Full rebrand, following acquisition of Apasco

• Retail network of 1,100 sites – a wide variety of sites across 32 Mexican states

• Development of design guidelines

• An average of 100 sites rebranded per month

• Central procurement and expertise offered $500,000 in materials savings

SUEZ

Global rebrand programs

• Rebrand of variety of global sites, following an acquisition in 2013

• In 2016 Suez changed it’s global brand strategy, bringing together more than 40 companies under a single new brand identity

• Implementation of the new identity at 500 sites across 20 countries

• Interior and exterior signage, windows and vehicle graphics and way finding signage

HSBC

Global workplace branding program

• The development, design and implementation of a global branding program that brought brand consistency to HSBC’s work spaces but at the same time, allowed for local customization

• Design strategy and development for various locations –from customer service centres to premium head office buildings

• Workplace branding, way finding and internal and external signage

• To minimize costs and carbon footprint, all materials were sourced locally, environmentally-friendly and recyclable

• 85 countries and five continents

Kaplan

Signage, wayfinding and architectural

• Kaplan, a subsidiary of the Washington Post, operates international colleges and has 600+ locations in over 30 countries

• For more than five years, we have helped to create the right learning and work spaces through intelligent and agile branding

• Branding solutions for colleges, halls of residence and head office buildings, including interior and exterior signage, timetables, way finding and interior graphics

Avianca

Full rebrand

• Following the acquisition of TACA airlines, we managed the rebrand to Avianca

• 29 countries - 84 airports, 220 ticket offices, 39 admin offices, 44 cargo facilities, 1000+ ramp equipment

• Brand solutions included paint, digital screens, graphics, signage, point of sales materials, office branding and their entire ground fleet

• Central management and local installation meant that the project was delivered in just 180 days!

• Avianca’s award winning rebrand and GLIMMA’s role was featured in Communicate magazine

Heineken

Fleet branding & sponsorship support

• The rebrand of a varied fleet of European vehicles to reflect Heineken’s new brand identity

• The on-going rollout of new branding, applying it to all new and replacement vehicles

• Heineken is an official sponsor to the UEFA Champions League. We have provided support at host cities through temporary brand solutions. Speedy turnarounds are essential!

• This includes event spaces and a variety of vehicles from coaches and mini buses to Trabants and tuk tuks!

Here

Fleet rebrand

• In 2012 Nokia acquired Navteq, a global leader inmapping and location intelligence services.

• Rebrand of their specialist fleet of 100+ data capturevehicles from Navteq to HERE, including specialistairplanes

• Short time frames, as little as 3 weeks from concept toinstallation, to ensure the new branding was visible asquickly as possible

• Brand guardianship - long term partner, drawing on ourbrand knowledge to control brand design and to projectmanage the rollout of wider fleet branding programsglobally

Nokia

Three global rebrand programs

• Following the acquisition of Alcatel-Lucent, the rebrand of 400+ sites across the world

• Internal and external signage, including way finding

• Minimal environmental impact and a customized site survey solution to reduce cost and increase efficiency

• When Nokia and Siemens joined forces, the rebrand of their fleet of vehicles

• The rebrand of HERE vehicles when Nokia purchased the mapping solutions provider, Navteq

Nokia Siemens

Fleet rebrand

• The rebrand of Siemen’s European vehicle fleet, following takeover by Nokia

• We worked closely with the Nokia Siemens' design team to creatively apply and cost-effectively apply complex vehicle livery graphics across a wide variety of vehicles

• The set up of a bespoke online ordering system to ensure that local offices were able to order and manage vehicle livery kits or components seamlessly

• The integration of online ordering via the Nokia-Siemens intranet, offering efficiency with full trace-ability and tracking

Shell

Rebrand of forecourt retail stores and bathroom facilities

• Shell commissioned the refurbishment and installation of new branding solutions in the forecourt, within the retail stores and inside the bathroom facilities at 1,500 sites

• Brand management, project management, design and materials specifications were all handled centrally by Global Image Management

• The graphics production was handled locally, using our global network

• The program was rolled out on time and within budget, with an estimated cost saving of 10-15%

• For Shell it helped to improve customer brand experience

AlitaliaGlobal rebrand

• The rebrand of 22 locations internationally

• Surveying, producing and installing the new logo on various touchpoints including ticket offices, self check-in kiosks, luggage measurers and totems.

• A central team was put in place to support Alitalia’s needs, advise them technically, and give them real time updates via our project management platform (GPP).

• The thorough and structured process of approvals, together with standardization ensured that all sites and locations were delivered on time and to the specifications idealized by Alitalia.

PETRONAS

Global rebrand

• Rebrand following a new brand strategy, bringing different companies under the single umbrella brand of PETRONAS

• Four year program of 2,500+ sites and dealerships

• Assessment, survey and rebrand of all locations

• Implementation strategy with phased approach. Categorization of each dealership with different level of branding solution for each category

• Flexiblity to allow for more bespoke solutions for the higher profile flagship sites

• In one year alone we produced and installed over 2,500m2 of vinyl!

Amazon

Global branding program

• Workplace branding and wayfinding signage program at 30+ locations worldwide

• The adaptation of the central Brand Book in order to achieve brand consistency in all global markets

• The standardization of processes and the tracking of progress through GLIMMA’s Project Platform, created a clear and transparent roadmap for the implementation of every signage project worldwide

• A central project management team was put into place to oversee the consistency and quality of the branding project locally, as well as managing the ongoing maintenance and review programme.

Charley’s

Wall graphics and refurbishment program

• Charley’s restaurants are located in various US military locations internationally

• With the express need to maximise and improve their on-site branding, we provided a solution for each location, offering global specifications but local production and installation

• Technical and materials expertise ensured that optimal branding solutions were achieved cost-effectively, with the successful removal of old branding before reapplication

• Full wall mural installations and menu boards

C&A

Fleet rebrand

• The transformation of 900+ vehicles for C&A across Europe

• Vehicles are a key brand touchpoint for C&A: their fleet transports stock to over 1,500 retail stores across Europe

• The project was centrally managed from the Netherlands, with the graphics being produced and installed locally to ensure brand consistency globally

Dior

Flagship retail store fit out in Asia

• Dior required a fast turnaround of their flagship store in Singapore

• A complete interior and exterior architectural branding solution was delivered in just 10 days, including full site survey and visual within just 24 hours

• High quality materials ensured that the branding solutions accurately reflected Dior's luxury brand values

Dupont

Global signage program

• With operations in 90 countries, DuPont is a multi-national organization that works with key partners in local markets

• It was important for its partners – body shops, distributors, importers – to share their high brand visibility and recognition

• The development and implementation of architectural branding across multiple countries, including a wide range of signage solutions

ENEL

Exhibition solutions

• Formula E is the greenest auto racing series in the world, racing purely electric powered cars

• In conjunction with our client, ENEL, we created high impact and bespoke exhibition signage and solutions in their new branding

• This included advice on materials, specifications and production. We were also on hand to deliver and set up the exhibition at this the Formula E international event

Education First

Brand Refresh

• Education First, a ‘World Leader in International Education’, has 500+ specialist schools and offices in more than 53 countries

• As a long-standing client we have worked together for a number of years to develop and deliver a consistent ‘look and feel’ across various locations in the UK

• We recommend suitable materials, produce and install their designs, both interior and exterior

• Solutions include way finding signage, wall graphics and wall lettering, always ensuring that the signage and material is in keeping with the building and location

FedEx

Fleet rebrand and sponsorship

• GLIMMA regularly work with FedEx whether it is the result of acquisition or event sponsorship

• In 2007 when they acquired ANC, a UK based logisiticscompany, GLIMMA managed everything from design to installation and future maintenance of more than 1,200 delivery diverse vehicles globally. This included small delivery vans to 13m logistics trailers.

• In the logistics industry, the fleet are the core of the business and offer the best opportunity for brand recognition through livery graphics and so it was important from a customer and employee perspective that the rebranding was as quick as possible.

• GLIMMA continues to support FedEx to raise their profile through updating their fleet graphics for key global sporting events, including ATP Tennis and the Rugby Heineken Cup.

• GLIMMA offers the convenient solution of removable graphics to keep the costs down for FedEx and also ensures the project is seamlessly organized so that it could be delivered within 3 short weeks

SNCF

Refurbishment of bathroom facilities

• SNCF identified that branded toilets would help to both reflect their brand more professionally and to help reduce vandalism

• We produced and installed full self-adhesive graphic-wrapped toilets in multiple designs, in a selection of rolling stock

• Since the makeover, vandalism has almost been eliminated from their toilet facilities

• With customer satisfaction and replacement costs down, the return on investment has been proven

Zimmer Biomet

Global rebrand

• Two leading musculoskeletal healthcare companies, Zimmer and Biomet, merged in 2016

• We helped to implement their new branding globally

• Comprehensive site surveys of all sites to identify all interior and exterior signage requirements

• The production and installation of all new branding in line with brand guidlines, including a 20 meter long halo effect illuminated sign in the Netherlandsj, visible from miles around!

Plastic Omnium

Global rebrand

• Worldwide market leader in exterior components and plastic modules for automotive equipment and for waste management products

• The production of localized guidelines and implementation services across 111 plants, from Spain to the USA

• We helped to develop specification books and graphics guidelines for a wide variety of signage types

• This included illuminated signs, outdoor and indoor signage and flags and totems

Lexus

Corporate rebrand

• As luxury brand, Lexus aims to portray elegance and luxury at every part of the customer brand experience, including dealerships

• The manufacture and implementation of the wall graphics for 10 sites in the UK, Spain and Norway.

• The creation of graphics for windows and interiors, including 3D wallpaper.

• There are 30 more EMEA sites to come.

Volkswagen

Event graphics and signage

• Auto Shanghai in China is the must-attend event for the automotive industry in the Far East, attracting over 800,000 visitors annually.

• GLIMMA has helped Volkswagen over a number of years (VW) to create an innovative exhibition space for the company's annual Group Night.

• Volkswagen's Group Night is held just before the opening of the Show. Attended by senior representatives from VW's most important key partners and customers, VW presents the Group's latest product line-up.

• We work in close collaboration with their European design agency, assisting in the planning of products, materials specifications and the production.

• The work was co-ordinated by our Asia and Germany offices.

Ford

Dealership architectural rebranding

• With responsibility handed to us for the large-scale window graphics at all locations, we worked hand in hand with Ford of Europe, Imagination and 3M, to recommend a solution that provides high visual impact and could deliver the desired look across more than 350 Ford showrooms across 20+ European countries

• Drawing on our experience and technical expertise, 3M Clearview was specified for the graphics to provide a high quality and durable solution that offers both economic and environmental savings in the short to long term.

• With a wide variety of dealerships across multiple countries, GLIMMA’s structure perfectly matched Ford’s need for both local on-the-ground support and global brand consistency.

Western Union

Refurbishment of concept stores

• GLIMMA worked with them on a number of concept stores, 'Yellow Shop' to test whether agents with stronger branding were more successful than unbranded or lightly branded locations.

• GLIMMA helped to develop a set of comprehensive guidelines to ensure consistency, yet flexible enough to accommodate many different applications across a wide variety of agents.

• The brand programme consisted of 50 Western Union agents, across 16 countries and four continents

• The enhanced branding internally and externally has increased footfall and provided a significant ROI. It is now being introduced worldwide, including New York, Hong Kong, Sydney, Nigeria and Dubai.

Moscow Jewelry Factory

Full corporate rebrand

• Moscow Jewelry Factory (MJF) wanted to create a new modular retail concept which can be scaled to fit any sized space.

• GLIMMA designed and implemented the concept in two of Moscow’s top shopping malls - Metropolis and AFIMALL. It will be rolled out at all future stores.

• Central to success was an in-depth knowledge of their brand proposition and how this is reflected across their product ranges.

• The design concept considers every aspect, from lighting, fittings and handpicked furniture. It also incorporates a high level of digital interaction, with high quality video used to actively engage visitors.

BP

Refurbishment of bathroom facilities at European service stations

• Pilot program to upgrade bathroom facilities, following market research which showed that they are the second most important reason why customers to choose a particular service station.

• The refurbishment of bathrooms at 11 sites across Europe.

• Project management, production and installation of vibrant large scale vibrant graphics to reflect brand values and to enhance the environment.

• A customer survey indicated that 62% of visitors would visit a BP service station more often.

Pearson

Full corporate rebrand

• Pearson is a world leader in learning, providing education products and services globally.

• As part of being a monolithic brand, the businesses that focus specifically on learning have come together as one business unit with a singular brand identity, Pearson English.

• We provided consultancy on the implementation, as well as project managing the rebrand and the implementation of the rollout across multiple brand touchpoints globally.

• From online and physical environments to marketing materials, the comprehensive rebrand includes: print collateral, video, posters, their corporate website and all their digital learning products.