C U S T O M E R A R C H I T E C T U R E& E C O S Y S T E M S

MARKETING IS FUNDAMENTALLY BROKEN

AS WE NOW LIVE IN A CONSUMER WORLD WHERE CHOICE IS IN ABUNDANCE

WHERE INFORMATION FOR ANALYSIS & COMPARISON IS EASIER TO OBTAIN

CONSUMERS SORT RELATIONSHIPS - NOT JUST PRODUCT AND SERVICES

THE WAY PEOPLE INTERACT HAS CHANGED

THEY WANT CONNECTIONS AND VALUE

NOT TO BE JUST ONE OF MANY

TO DO THIS, YOU MUST DEVELOP YOUR BUSINESS ECOSYSTEM WITH THE CONSUMER IN MIND

ECOSYSTEMS - LIKE CITIES ARE DESIGNED.

CITIES CONTINUALLY EVOLVE TO ATTRACT, RETAIN AND GROW THEIR RESIDENTS.

FROM CONSTRUCTION TO ATTRACTIONS, CITIES CONTINUALLY CREATE TOURISM AND MIGRATION OPTIONS WITH CONSUMERS AND BUSINESSES IN MIND

AND AREN’T WE LOOKING TO DO THE SAME WITH OUR BUSINESSES?

WE WANT TO ATTRACT, GROW, PROMOTE AND INVENT WHILST CREATING AMBASSADORS OF WHAT WE DO

THEREFORE WE SHOULD...

B U I L D AN

E C O S Y S T E M

P U R PO S EIt's not what you do but why you do it

P E O P L EWho and where are they?

P E R C E P T I O NPut a spotlight on your interactions in their journey

P R O P O S I T I O NThe consumer and you, why you should do business

P L A N N I N GInternal & external

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