aimspire business model for sustainable growth
TRANSCRIPT
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Business Model For SUSTAINABLE GROWTH
FROM IDEA TO COMMERCIALIZATION
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REVENUE MODEL BUSINESS MODEL
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“ A business model describes the rationale of how an organizationcreates, delivers, and captures value”
- Alexander Osterwalder
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Best Board Game of All Time
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Best Board Game of All Time
CREATE MONOPOLYBUILD TO WIN
STRATEGIZESTRATEGIZESTRATEGIZE
OPTIMIZERESOURCES
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WHY COMPANY FAILS?
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Business Model Generation
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Building great products customers love Make sure business model on the right path
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ข้าไปช่วยแก้ปัญหาในจดุไหน?
Key
Partners
Key
Activities
Value
Propositions
Customer
Relationships
Customer
Segments
Key
ResourcesChannels
Cost Structure Revenue Streams
BUSINESS MODELKEY COMPONENTS
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Business Model Canvas
Key
Partners
Key
Activities
Value
Proposition
Customer
Relationships
Customer
Segments
Key
Resources
Channels
Cost Structure Revenue Streams
• Publishers,
Media companies
• Bitmojis
• Investors
• Acquisition & Retention
• Create a friendly, funny,
interactive with customers
• Online channels: Social Media, Newsapp, Video Platform
• Key Opinion Leaders especially Celebrities
• Self-destructing
messages after
reading without
privacy concerns
• Unique filters
and lenses to
make pictures &
videos fun and
creative
• Young people aged
from 13 to 34
• Advertiser
• Fixed cost: App development and maintenance ie. Server, Operational cost – Personnel etc.
• Variable cost: Marketing, Promotion etc.
• Provide a platform for users to share stories through picture & video
• Advertising
• User purchase
• Lens & Geofilters
• Millions of daily
active users
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CUSTOMER
SEGMENTS
Customer
Segments
Business Model Canvas CUSTOMER SEGMENTS
Types of customer segments :
• Mass market• Niche market• Segmented• Diversified• Multi-sided market ie.B2B and B2C
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VALUE
PROPOSITIONS
Value
Propositions
Business Model Canvas VALUE PROPOSITIONS
o Newnesso Performanceo Customizationo Getting the Job Doneo Designo Brand/Statuso Priceo Cost Reductiono Risk Reductiono Accessibilityo Convenience/Usability
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KEY RESOURCES
Key
Resources
Business Model Canvas KEY RESOURCES
o Physicalo Intellectualo Humano Financial
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Key
Partners
.
KEY PARTNERS
Who are our Key Partners?Who are our key suppliers?Which Key Resources are we acquiring from partners?Which Key Activities do partners perform?
Business Model Canvas KEY PARTNERS
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KEY ACTIVITIESKey
Activities
Business Model Canvas KEY ACTIVITIES
What Key Activities do our Value Propositions require?
CATEGORIES•Production•Problem Solving•Platform/Network
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CUSTOMER
RELATIONSHIPS Customer
Relationships
Business Model Canvas CUSTOMER RELATIONSHIPS
What type of relationship does each of our Customer Segments expect us to establish and maintain with them?•Personal assistance•Dedicated Personal Assistance•Self-Service•Automated Services•Communities•Co-creation
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CHANNELS
Channels
Business Model Canvas CHANNELS
Which Channels do our Customer Segments want to be reached?How are we reaching them now?How are our Channels integrated?Which ones work best?Which ones are most cost-efficient?How are we integrating them with customer routines?
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COST STRUCTURE
Cost Structure
Business Model Canvas COST STRUCTURE
What are the most important costs inherent in our business model?•Fixed Costs (salaries, rents, utilities)•Variable costs•Economies of scale•Economies of scope
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REVENUE STREAMS
Revenue Streams
Business Model Canvas REVENUE STREAMS
What value are our customers really willing to pay?•Asset sale•Usage fee•Subscription Fees•Lending/Renting/Leasing•Licensing•Brokerage fees•Advertising
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BUSINESS MODEL OF
THIS DECADE
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SHARING ECONOMYALREADY CREATED 17
UNICORNS
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MO
ST
FOR SUCCESS
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Bill GrossIdealab
What’s the single biggestreason why startup succeed?
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BUSINESS MODEL VS TIMING
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The right product at the right time for a market that is searching for a solution to a problem or need”
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CUSTOMERS
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