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An Introduction to Context-Based Sustainability Mark W. McElroy, Ph.D. Center for Sustainable Organizations SB’14 June 2, 2014 Taking Sustainability Literally

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Page 1: An Introduction to Context-Based Sustainability · An Introduction to Context-Based Sustainability Mark W. McElroy, Ph.D. Center for Sustainable Organizations SB’14 June 2, 2014

An Introduction to Context-Based Sustainability

Mark W. McElroy, Ph.D. Center for Sustainable Organizations

SB’14

June 2, 2014

Taking Sustainability Literally

Page 2: An Introduction to Context-Based Sustainability · An Introduction to Context-Based Sustainability Mark W. McElroy, Ph.D. Center for Sustainable Organizations SB’14 June 2, 2014

•  Quick tutorial

•  What kind of thing is CBS? – New management doctrine for corporate

sustainability management (CSM) – ~10 years old

Context-Based Sustainability (CBS)

1 Copyright  ©  2014  Mark  W.  McElroy,  Ph.D.  

Page 3: An Introduction to Context-Based Sustainability · An Introduction to Context-Based Sustainability Mark W. McElroy, Ph.D. Center for Sustainable Organizations SB’14 June 2, 2014

•  What are they? – Competing or alternative schools of thought or

practice that managers rely on – Reflective of different worldviews or paradigms

•  Sustainability performance management

Management Doctrines

2 Copyright  ©  2014  Mark  W.  McElroy,  Ph.D.  

Page 4: An Introduction to Context-Based Sustainability · An Introduction to Context-Based Sustainability Mark W. McElroy, Ph.D. Center for Sustainable Organizations SB’14 June 2, 2014

•  CSR

•  Eco-efficiency

•  Citizenship

•  TBL

•  Other?

Mainstream Doctrines in CSM

3 Copyright  ©  2014  Mark  W.  McElroy,  Ph.D.  

Page 5: An Introduction to Context-Based Sustainability · An Introduction to Context-Based Sustainability Mark W. McElroy, Ph.D. Center for Sustainable Organizations SB’14 June 2, 2014

•  Literalist in its orientation

•  Others are incrementalist

•  CBS is also explicitly capital-based – Grounded in Multicapitalism

CBS as an Alternative Doctrine

4 Copyright  ©  2014  Mark  W.  McElroy,  Ph.D.  

Page 6: An Introduction to Context-Based Sustainability · An Introduction to Context-Based Sustainability Mark W. McElroy, Ph.D. Center for Sustainable Organizations SB’14 June 2, 2014

Multicapitalism

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Available flows of valuable goods and services

(carrying capacity)

Appropriations of goods and services by people who need them

Resulting levels of human well-being

Source: McElroy, 2008

Stocks of natural capital

Stocks of human capital

Stocks of social capital

Stocks of constructed capital

Copyright  ©  2014  Mark  W.  McElroy,  Ph.D.  

Page 7: An Introduction to Context-Based Sustainability · An Introduction to Context-Based Sustainability Mark W. McElroy, Ph.D. Center for Sustainable Organizations SB’14 June 2, 2014

Vital  Capitals  and  the  Triple  Bottom  Line  

6 Copyright  ©  2014  Mark  W.  McElroy,  Ph.D.  

Page 8: An Introduction to Context-Based Sustainability · An Introduction to Context-Based Sustainability Mark W. McElroy, Ph.D. Center for Sustainable Organizations SB’14 June 2, 2014

•  Incrementalist – Absolute – Relative (Intensity)

•  Literalist – Context-based – A 3rd way – Quotient-based

Metrics Vary by Doctrine

7 Copyright  ©  2014  Mark  W.  McElroy,  Ph.D.  

Page 9: An Introduction to Context-Based Sustainability · An Introduction to Context-Based Sustainability Mark W. McElroy, Ph.D. Center for Sustainable Organizations SB’14 June 2, 2014

Context-Based Metrics

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A General Specification for Context-Based Metrics

S = A N

(Actual impacts on a vital capital)

(Normative impacts on a vital capital)

For impacts on natural capital, all scores of < 1.0 are sustainable; > 1.0 unsustainable For impacts on other capitals, all scores of > 1.0 or sustainable; < 1.0 unsustainable

Copyright  ©  2014  Mark  W.  McElroy,  Ph.D.  

Page 10: An Introduction to Context-Based Sustainability · An Introduction to Context-Based Sustainability Mark W. McElroy, Ph.D. Center for Sustainable Organizations SB’14 June 2, 2014

•  Materiality criteria also differ by doctrine •  Incrementalist

– Narrow investor-based interpretation carried over from financial to non-financial domain

– e.g., SASB •  Literalist (CBS)

– Broader, stakeholder-based interpretation •  All impacts on vital capitals important to stakeholder

well-being •  All duties and obligations to all stakeholders to have

such impacts

Materiality Implications

9 Copyright  ©  2014  Mark  W.  McElroy,  Ph.D.  

Page 11: An Introduction to Context-Based Sustainability · An Introduction to Context-Based Sustainability Mark W. McElroy, Ph.D. Center for Sustainable Organizations SB’14 June 2, 2014

Quick Illustrations

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CSO’s  Context-­‐Based  Carbon  Metric  

World’s 1st Context-Based Carbon Metric!

Science-­‐Based  Targets  

Copyright  ©  2014  Mark  W.  McElroy,  Ph.D.  

Page 12: An Introduction to Context-Based Sustainability · An Introduction to Context-Based Sustainability Mark W. McElroy, Ph.D. Center for Sustainable Organizations SB’14 June 2, 2014

Quick Illustrations (cont.)

11 Copyright  ©  2014  Mark  W.  McElroy,  Ph.D.  

Page 13: An Introduction to Context-Based Sustainability · An Introduction to Context-Based Sustainability Mark W. McElroy, Ph.D. Center for Sustainable Organizations SB’14 June 2, 2014

Quick Illustrations (cont.)

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2019 – Company ABC

Bottom Li

ne

Areas o

f Impact/

(Cap

itals)

Progre

ssion Sco

re

Weight

Weighte

d Score

Fully Susta

inable Sco

re

Gap to Fu

lly Susta

inable

Area of I

mpact B

ottom

Line

Triple

Bottom Line

NotesA B C D

A x B B x 3 D - C C / D

Living Wage (H) 3 1 3 3 0 100%

Workplace Safety (H,S,C) 3 5 15 15 0 100%

Innovative Capacity (H,S,C) 1 2 2 6 4 33%

Equity (E:IF) 3 5 15 15 0 100%

Borrowings (E:IF) 2 1 2 3 1 67%

Competitive Practices (E:EF & ENF) 2 1 2 3 1 67%

Water Supplies (N) 3 3 9 9 0 100%

Solid Wastes (N) 2 2 4 6 2 67%

The Climate System (N) 2 5 10 15 5 67%

62 75 13 83%

Economic 90%

Environmental 77%

Overall Performance

Social 83%

Notes

The  MultiCapital  Scorecard™  

World’s  first  integrated  context-­‐based  measurement  

and  reporting  system!  

Copyright  ©  2014  Mark  W.  McElroy,  Ph.D.  

Page 14: An Introduction to Context-Based Sustainability · An Introduction to Context-Based Sustainability Mark W. McElroy, Ph.D. Center for Sustainable Organizations SB’14 June 2, 2014

Uptake by Standards

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“Sustainability Context”

Copyright  ©  2014  Mark  W.  McElroy,  Ph.D.  

Page 15: An Introduction to Context-Based Sustainability · An Introduction to Context-Based Sustainability Mark W. McElroy, Ph.D. Center for Sustainable Organizations SB’14 June 2, 2014

•  One reason only: – You care about whether or not your

organization is sustainable •  No other way to assess the sustainability

performance of an organization •  Not just about non-financial performance,

either –  Integrated form of CBS includes treatment of

financial performance, too

Why Embrace CBS?

14 Copyright  ©  2014  Mark  W.  McElroy,  Ph.D.  

Page 16: An Introduction to Context-Based Sustainability · An Introduction to Context-Based Sustainability Mark W. McElroy, Ph.D. Center for Sustainable Organizations SB’14 June 2, 2014

Implementation Template (AoIs)

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Step  1  Vital  

Capitals   TBL  Sustainability  

Norms  (Thresholds)  

Data  Types  and  Sources  Ares  of  Impact  

(AoIs)   Stakeholders  

Climate  /  GHGs   Humanity   Natural   En   Mitigation  Targets   Own  Emissions  

Livable  Wage   Employees   Economic   Ec   Regional  Norms   Own  Payroll  

Copyright  ©  2014  Mark  W.  McElroy,  Ph.D.  

Page 17: An Introduction to Context-Based Sustainability · An Introduction to Context-Based Sustainability Mark W. McElroy, Ph.D. Center for Sustainable Organizations SB’14 June 2, 2014

Thank you!

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Mark W. McElroy, Ph.D. [email protected]

Copyright  ©  2014  Mark  W.  McElroy,  Ph.D.