An Introduction to AQ

We are a marketing analytics company that unravels stories behind data. We endeavor to solve our

clients business problems with “Storytelling”. Storytelling is a technique which extracts business insights

from data by innovatively using marketing consulting frameworks, design, statistics, CRM, transaction

analytics and technology. We also build cutting-edge data visualization tools and custom analytics

products which help our clients slice, dice, simulate and monitor business data.

THE AQ WAY

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THE AQ WAY

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THE AQ WAY

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THE AQ WAY

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THE AQ WAY

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THE AQ WAY

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THE AQ WAY

WHAT WE DO

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OUR CLIENTS

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FOUNDERS

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Pritha wears many hats at AQ, and her work day is a

reflection of the chaos that only a high-energy, small

company can generate. Her every-day is a cocktail of

many diverse elements; marketing, training, delivering

solutions for new clients, lending a patient ear to an

aggrieved soul etc. etc. Though she is a calm person by

temperament, she sometimes finds it difficult to keep her

balance amidst the frenetic drama of managing the

“everyday” of AQ. When not flitting from role to role at AQ,

Pritha loves hitting the road, getting lost in forests, listening

to classical music, reading crime fiction, eating blue

cheese, reading poetry and watching the trees from her

home in Bangalore. Across her professional career, Pritha

has lead large delivery teams and built offshore

capabilities for organisations. Her analytics expertise lies in

the areas of Consumer Segmentation, Pricing and Drivers’

Analysis.

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DP is the youngest founder at Analytics Quotient. When

he co-founded AQ in 2008, he was 29 years old. He

leads the delivery team for “New Businesses” at AQ, and

many a client has benefited from DP’s sharp work at

teasing out the most important, overlooked insights. He’s

been pushing AQbians to think sharper, analyse better

and deliver quicker through the years. While DP is

passionate about technology, he does not like

technocrats. Needless to say, DP is an android man, with

an insatiable appetite for good books, any movie,

stimulating conversation, and spicy Biryani, not

necessarily in that order. DP’s area of analytics expertise

lies in the realms of CRM, Category Management,

Shopper Analysis, Direct Marketing Campaigns and

developing statistical and analytical tools.

FOUNDERS

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If anyone was to describe Vinay in one word, that word

would be “dynamic”. Vinay is the “Voice of the Client” at

AQ, and in this capacity, swings across the world in a

heartbeat, meeting clients and partners. Vinay loves

children, and has been known to give sound parenting

advice to fellow AQbians and clients alike. Of course the

fact that he is a single, available bachelor does not deter

him in the least. Vinay is the indefatigable source of ideas

to run things better at AQ, of intense political viewpoints

and of Kannada sayings. Vinay is also an avid reader, a

disciplined runner and a huge Arsenal fan. Along with

Client Relationships, Vinay mentors the Finance function at

AQ and is a key stakeholder for customised digital

analytics. Vinay’s area of analytics expertise lies in

Marketing ROI Measurement, Brand Health Analytics,

Portfolio Strategy & Allocation, Integrated Tools &

Dashboards.

FOUNDERS

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Neerav is blessed with the “gift of sight”. He may have

trained to be an engineer, but he has the vision of an

artist. Neerav has become our resident urban legend and

stories about him revolve around “do you remember that

time we spent three days trying to understand that excel

sheet, and went to Neerav, and Neerav looked at it,

nodded and solved it for us in half an hour?” Neerav’s left

and right brain are in perfect sync, which makes him the

ideal “Ideas Man” to develop digital analytics platforms

and mentor data visualization at AQ. Neerav’s four loves

are his iPhone, cricket, Parv and Pinal – his son and equal

partner (not strictly in this order). Neerav is also a devout

downloader of all sorts of phone camera apps, and the

only one among the founders who can burn the dance

floor all night long. Neerav excels at managing and

growing large client relationships. His analytics expertise lies

in the areas of Portfolio Management, Brand Strategy,

Consumer & Growth modelling to Social Media Analytics

and Data Visualization.

FOUNDERS

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Partha is an extremely social person with a smile that

puts people at ease. For Partha, statistics is the Holy

Grail and he is always willing to sit people down and

teach them about the “Life of Pi”. From optimizing retail

shelf space, to identifying gamer clusters, from creating

pricing models to social media analytics, Partha’s

formidable statistical prowess’s maintains the high

analytics quotient in AQ. Partha has 15 years of

experience supporting business processes and decision

making. He has a high- spirited, energetic family

(Rashmi, Praudyumna and Samyukta), and a dog

(Goofy) who likes going for long walks and is strictly

vegetarian. Partha’s areas of analytics expertise lie in

the realm of CRM, Statistical Services, Market Mix

Modelling, Propensity Modelling, Market Entry Strategy,

Brand Health, Media & Advertising and Retail

Management.

FOUNDERS