enhancing your analytics quotient with enterprise …enhancing your "analytics quotient"...

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Enhancing Your "Analytics Quotient" with Enterprise BI & Integrated Predictive Analytics Solutions Rajesh Shewani Technical Solutions Leader Business Analytics IBM India South Asia

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Page 1: Enhancing Your Analytics Quotient with Enterprise …Enhancing Your "Analytics Quotient" with Enterprise BI & Integrated Predictive Analytics Solutions Rajesh Shewani Technical Solutions

Enhancing Your "Analytics Quotient" with Enterprise BI & Integrated Predictive Analytics Solutions

Rajesh ShewaniTechnical Solutions Leader

Business Analytics

IBM India South Asia

Page 2: Enhancing Your Analytics Quotient with Enterprise …Enhancing Your "Analytics Quotient" with Enterprise BI & Integrated Predictive Analytics Solutions Rajesh Shewani Technical Solutions

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The more you infuse analytics into your business, the higher your AQ and the better you and your business will perform

= Analytics Quotient

RealizedPotential=

Page 3: Enhancing Your Analytics Quotient with Enterprise …Enhancing Your "Analytics Quotient" with Enterprise BI & Integrated Predictive Analytics Solutions Rajesh Shewani Technical Solutions

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High

ALIGNEDCollaboration across business objectives

FOCUSEDClear understanding of

what’s important

PREDICTIVEAble to anticipate, look

forward and set expectations

AWAREAlert, observant,

informed and perceptive

AGILEHighly responsive to changing priorities

Page 4: Enhancing Your Analytics Quotient with Enterprise …Enhancing Your "Analytics Quotient" with Enterprise BI & Integrated Predictive Analytics Solutions Rajesh Shewani Technical Solutions

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• You rely on spreadsheets with information gaps

• The rear view is your only view

STEP 1: Novice

• You have a view into current results and a little of what’s driving them

• Results are shared with other teams within your department

STEP 2: Builder

STEP 4: Master

• Your VP sets the strategy• Your department’s metrics

map to other departments metrics

• You look forward as much as you review the past

STEP 3: Leader

• Top-down goal setting • Insights flow freely across

divisions and departments. • You allocate resources,

minimize risk and maximize outcomes with equal ease and speed

Manual, slow, error prone, cumbersome, fragmentedData quality concerns

Automated, instant, accurate, seamless, convergedData governance is in place

The AQ Journey

Page 5: Enhancing Your Analytics Quotient with Enterprise …Enhancing Your "Analytics Quotient" with Enterprise BI & Integrated Predictive Analytics Solutions Rajesh Shewani Technical Solutions

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IBM Business Analytics empowers…

• All People– Empower all people across your

organization and beyond, enabling individual to internet-scale solutions

• All Decisions– Support all decisions – from highly

collaborative to fully automated– with the right analytic capability and insight to drive action from the decision at hand

• Analytic Freedom– Equip everyone with fast, easy business

analytics anytime, anywhere

IBM Business Analytics

Page 6: Enhancing Your Analytics Quotient with Enterprise …Enhancing Your "Analytics Quotient" with Enterprise BI & Integrated Predictive Analytics Solutions Rajesh Shewani Technical Solutions

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Predict potential threats and opportunities

Spot and analyze trends and anomalies

Assemble and interact with relevant information

Compare “what-if”

scenarios

Understand customer sentiment and behavior

Plan, budget and forecast resources

Assess and manage risk

Measure and monitor behavior

Turn insight into action, optimizing results

Align strategic and operational decisions

Page 7: Enhancing Your Analytics Quotient with Enterprise …Enhancing Your "Analytics Quotient" with Enterprise BI & Integrated Predictive Analytics Solutions Rajesh Shewani Technical Solutions

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Three Questions for Business Insight

Why?How are we doing?

What should we be doing?

Rear View Forward-Looking View

Examples of Business

Insight

Current View

• Balance sheet, profit and loss, and cash flow statements

• Revenue and cost variance analysis

• Customer, product and market profitability

• Spend optimization• Working capital analysis• Market, customer and

channel pricing• Sales and supply chain

effectiveness

• Cash forecasting• Scenario-based planning

and forecasting• Strategic investment

decision support• Volatility and risk-based

predictive and behavioral modeling

• What happened?

• How many, how often?

• Where exactly is the problem?

• Why is this happening?

• What actions are needed?

• What will happen next?

• What if these trends continue?

• What are the risks or opportunities?

Key Business

Questions

Source: 2010 IBM Global CFO study

Page 8: Enhancing Your Analytics Quotient with Enterprise …Enhancing Your "Analytics Quotient" with Enterprise BI & Integrated Predictive Analytics Solutions Rajesh Shewani Technical Solutions

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Executive View

Page 9: Enhancing Your Analytics Quotient with Enterprise …Enhancing Your "Analytics Quotient" with Enterprise BI & Integrated Predictive Analytics Solutions Rajesh Shewani Technical Solutions

Business AreasWhat’s Included?What’s Included?

Over 43,000 Objects including

250+ Dimensions

850+ Metrics

230+ Defined Calculations

Over 43,000 Objects including

250+ Dimensions

850+ Metrics

230+ Defined Calculations

1000+ Report Configurations1000+ Report Configurations

Embedded Data WarehouseEmbedded Data Warehouse Financial AnalyticsFinancial Analytics

Ledger

Payables

Receivables

Cash Management

Customer/Vendor Risk

Workforce AnalyticsWorkforce Analytics

Talent Development

Talent Management

Talent Retention

Workforce Strength

Compensation

Common Decision-Making ModelCommon Decision-Making Model ERP AgnosticERP AgnosticUnified PlatformUnified Platform

Analytics Drill ThroughAnalytics Drill Through Packaged Reporting & AnalysisPackaged Reporting & AnalysisDatabase Agnostic Database Agnostic

Analytics by function

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Adaptive Framework

Unlimited Extensions

Delivered ERP extraction

Unlimited Data Sources

Adaptive Framework

Unlimited Extensions

Delivered ERP extraction

Unlimited Data Sources

Procurement AnalyticsProcurement Analytics

Spend Analysis

Vendor Analysis

Contract Management

Operational Efficiency

Sales AnalyticsSales Analytics

Pipeline Performance

Sales force Performance

Sales Segmentation

Customer Relations

Pricing and Program Analytics

Page 10: Enhancing Your Analytics Quotient with Enterprise …Enhancing Your "Analytics Quotient" with Enterprise BI & Integrated Predictive Analytics Solutions Rajesh Shewani Technical Solutions

Planning aheadFUNCTIONAL SOLUTIONS

Strategic Financial Planning & Forecasting

Strategic Long Range Planning

Risk Analysis

Sales Planning & Forecasting

Sales Compensation Planning

Workforce Planning

Expense Planning & Control

Allocations

Capital Project Planning

Discretionary Capital Expenditure

Initiative Planning

Pre-configured solutionbuilding blocks that:• Pool collective

best-practice knowledge• Accelerate time-to-value• Increase project success rate

WORKFORCE PLANNING

SALES PLANNING &

FORECASTING

STRATEGIC FINANCIAL

PLANNING & FORECASTING

EXPENSE PLANNING & CONTROL

CAPITAL EXPENDITURE

PLANNING

HUMAN RESOURCES

SALESFINANCEFINANCE

OPERATIONS, MARKETING,

ETC.

DepreciationExpenses

Reports

Income Statements Balance Sheet

Cash flow

Financial Ratios

Cap

Ex

Ope

rati

ng

Expe

nse

s

Headcount & Compensation Expenses

Rev

enu

e P

lan

Mar

ket

Dem

and

Page 11: Enhancing Your Analytics Quotient with Enterprise …Enhancing Your "Analytics Quotient" with Enterprise BI & Integrated Predictive Analytics Solutions Rajesh Shewani Technical Solutions

Quality and value of decisions

How Decision-Making is Changing

Decisions from “Intuition”• “Instinct”• “Hunches”• Based on experience

Automated Decision-Making• Knowledge, policies and

practices embodied in business rules

• Decisions made efficiently and consistently

• Objective

Predictive Decision-Making• Accurate predictions based on historic

patterns• Leverage all available data• Flexible, evidence-based decisions• Robust in volatile environments –

models re-generated from latest data to reflects changing trends.

“We are in a historic moment of horse-versus-locomotive competition, where intuitive and experiential expertise is losing out time and time again to number crunching.”

Ian Ayres, author of “Super Crunchers”

Page 12: Enhancing Your Analytics Quotient with Enterprise …Enhancing Your "Analytics Quotient" with Enterprise BI & Integrated Predictive Analytics Solutions Rajesh Shewani Technical Solutions

Imagine If Your Decision Makers Could…

Physician Telco Call Center RepLoan Officer Retail Sales

Associate

…predict and treat infection in premature

newborns 24 hours earlier?

…apply inferred social relationships of

customers to prevent churn?

…adjust credit lines as transactions are

occurring to account for risk fluctuations?

…determine who is most likely to buy if offered discounts at

time of sale?

…optimize every transaction, process and decision at the point of

impact, based on the current situation, without requiring that everyone be an analytical expert

Page 13: Enhancing Your Analytics Quotient with Enterprise …Enhancing Your "Analytics Quotient" with Enterprise BI & Integrated Predictive Analytics Solutions Rajesh Shewani Technical Solutions

New ways of working to optimize decisions and actions

Lack of Insight

Inability to Predict

Inefficient Access

Variety

Volume

Velocity Sense and respond

Instinct and intuition

Automated

Skilled analytics experts

Back office

Predict and act

Real-time, fact-driven

Optimized

Everyone

Point of impact

Page 14: Enhancing Your Analytics Quotient with Enterprise …Enhancing Your "Analytics Quotient" with Enterprise BI & Integrated Predictive Analytics Solutions Rajesh Shewani Technical Solutions

New ways of working to optimize decisions and actions

Lack of Insight

Inability to Predict

Inefficient Access

Variety

Volume

Velocity Sense and respond

Instinct and intuition

Automated

Skilled analytics experts

Back office

Predict and act

Real-time, fact-driven

Optimized

Everyone

Point of impact

Page 15: Enhancing Your Analytics Quotient with Enterprise …Enhancing Your "Analytics Quotient" with Enterprise BI & Integrated Predictive Analytics Solutions Rajesh Shewani Technical Solutions

Predictive Analytics offers Unique Insights to Answer those Tough Business Questions

• Predictive Analytics is a transformational technology that enables more proactive decision making, driving new forms of competitive advantage

• Analyzes patterns found in historical and current transaction data as well as attitudinal survey data to predict potential future outcomes

Page 16: Enhancing Your Analytics Quotient with Enterprise …Enhancing Your "Analytics Quotient" with Enterprise BI & Integrated Predictive Analytics Solutions Rajesh Shewani Technical Solutions

IBM BI and Performance Management Capabilities Help Decision Makers Find the Answers

Why are we on/off track?

How are we doing?

What should we do next?

Page 17: Enhancing Your Analytics Quotient with Enterprise …Enhancing Your "Analytics Quotient" with Enterprise BI & Integrated Predictive Analytics Solutions Rajesh Shewani Technical Solutions

SPSS Enables New Solution Value for IBM Cognos

Customers

Why are we on/off track?

How are we doing?

What should we do next?

New customer insight through Data Collection

New customer insight through Data Collection

Time series forecasting

Time series forecasting

Predictive analytics for deeper understanding of the data

Predictive analytics for deeper understanding of the data

Addition of KPPs

(Key Performance Predictors)

Addition of KPPs

(Key Performance Predictors)

Broad distribution of statistical results

Broad distribution of statistical results

Page 18: Enhancing Your Analytics Quotient with Enterprise …Enhancing Your "Analytics Quotient" with Enterprise BI & Integrated Predictive Analytics Solutions Rajesh Shewani Technical Solutions

Enabling the Predictive Analytics Process

Capture Predict Act

DataCollection

DeploymentTechnologiesPlatform

Pre-built Content

Statistics

Attract Up-sell Retain

TextMining

DataMining

Data Collection delivers an accurate view of customer

attitudes and opinions

Predictive capabilities bring repeatability to ongoing decision making, and drive

confidence in your results and decisions

Unique deployment technologies and methodologies maximize the

impact of analytics in your operation

Page 19: Enhancing Your Analytics Quotient with Enterprise …Enhancing Your "Analytics Quotient" with Enterprise BI & Integrated Predictive Analytics Solutions Rajesh Shewani Technical Solutions

Breadth of Applications

• Campaign Response Prediction• Customer Churn Modelling• Profiling and Segmentation• Fraud and Anomaly Detection• Credit Scoring• Demand Prediction/Forecasting• Basket Analysis• Text Analysis• Predictive Maintenance• Warranty Claims forecasting

Page 20: Enhancing Your Analytics Quotient with Enterprise …Enhancing Your "Analytics Quotient" with Enterprise BI & Integrated Predictive Analytics Solutions Rajesh Shewani Technical Solutions

Applying SPSS to Accelerate Your Success Example: Customer Intimacy

Reduces customer defection, increases uplift from cross-sell/up-sell targeting, and improves acquisition of the “right”

customers, by

enabling decision makers to:• Understand unstructured data that is found in everything from

e-mails, call center notes, blogs, and open ended survey questions• Identify drivers of customer behavior via survey analysis• Identify key performance predictors (KPPs) including customer

defection and outcome of particular customer interactions• Prioritize customer programs as part of real-time decision processes • View customer insights alongside key performance information

through standard IBM reports, analyses and dashboards

Page 21: Enhancing Your Analytics Quotient with Enterprise …Enhancing Your "Analytics Quotient" with Enterprise BI & Integrated Predictive Analytics Solutions Rajesh Shewani Technical Solutions

Core Areas in a consumer centric business

attract grow retain riskfraud

Page 22: Enhancing Your Analytics Quotient with Enterprise …Enhancing Your "Analytics Quotient" with Enterprise BI & Integrated Predictive Analytics Solutions Rajesh Shewani Technical Solutions

Predictive Maintenance

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What if you could accurately predict which characteristics tend to lead to a greater amount or frequency of failures?

What if, when an asset is scheduled for maintenance, you could predict what parts are likely to fail in the near future?

What if you could identify the characteristics that tend to increase ownership cost and downtime over the life of a system?

What if you could replace those parts that have not yet failed and avoid further unscheduled downtime?

What if you could quickly mine the thousands of logs that describe the maintenance performed on a system and determine what important observations are being logged by the maintenance team?

Page 23: Enhancing Your Analytics Quotient with Enterprise …Enhancing Your "Analytics Quotient" with Enterprise BI & Integrated Predictive Analytics Solutions Rajesh Shewani Technical Solutions

Warranty Claims Cost Reduction Benefits

• Motor Cycle Company– Proactively identified warranty issues– Prepared issue resolution for service channel before

customers are faced with problems– Feed back issue findings into product design process for

improvements

• German Car Manufacturer– Reduce warranty cases from 1.1 to 0.85 per vehicle– 5% reduction in warranty cases– Annual savings of €30m

• Consumer Electronics Manufacturer– Deliver insights for action

• Market & Sales positioning• Immediate Product changes

– Future product revisions– Improved customer experience– Improved mind share at key decision points

• Consideration• Acquisition• Acceptance & renewal

• Reduce services costs.

Reduction in operational expenses by handling issues closer to the customer.

Avoid/reduce expensive warranty repairs by addressing expected weak spots earlier.

Better arrangement with any distribution channel.

• Reduce call center expenses (less calls coming in to the call center to report failures).

• Avoid bad press/image.• Increase customer satisfaction,

loyalty and retention with fewer incidents.

• Earliest possible communication about malfunctions.

• Competitive advantage (brand image, offer higher service levels, lower TCO).

• Increase auditability/accountability.

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Summary• Our customer are outperforming and have a high “AQ”

• They are advancing their journey by upping their:

– Decision-making savvy

– Readiness and capacity to leverage analytics across critical roles and processes

– Mastery of information

• We are delivering a comprehensive, unified business analytics system that meets both the growing demands of the business user, while enabling Finance and IT to deliver the appropriate level of enterprise governance and control

• IBM Business Analytics empowers:

All People

…for All Decisions

…with Analytic Freedom

• Only IBM can enable total

solutions…now and in the future IBM Business

Analytics

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CHECK YOUR AQ & GET A PRINT OUT OF RESULTS

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