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Hybrid Broadcast Broadband Television gaining steamTRANSCRIPT
An hybrid momentum ?
Digital Executive Club
Gilles FONTAINE
Directeur Général Adjoint
Mobile: 06 70 70 85 92
13 February 2013
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What are hybrid TV solutions ?
Combine a legacy broadcast network (DTT, DTH) with fixed broadband
Internet access…
…within a TV set or a TV box…
…to deliver linear TV channels through the broadcast network and on-
demand services through the broadband network…
…through a common interface…
…managed either by a TV operator or a telco.
On-going developments to combine legacy broadcast networks with LTE
networks to deliver LTE « triple-play »
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The rationale for hybrid
Expanding IPTV coverage may result expensive
Differences in level of quality and therefore services (SD Vs HD) according to technical conditions
Linear channels « freeze » a significant part of the bandwidth
Building the full TV line-up requires complex right deals
Telcos confronted with low cost OTT, need to unbundle their TV services
Helps extend/optimize the
service with no additional
investment in IPTV
Allows to « re-cast » an existing
satellite/DTT package
Allows telcos to focus on VOD
On-demand is a growth relay
Need to address all viewers,
including broadcast, with on-
demand services
Integration with linear viewing is key
to develop the market
Integration of on-demand and linear
uneasy when distributed by telcos
and cablecos
Serves on-demand services on
the TV set for legacy broadcast
networks viewers
Integrates linear and on-
demand services
Hybrid:
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