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#ARFILF2014 #ARFILF2014 Multicultural and Millennial Mandate: Avoiding Blind Spots and Targeting Exponential Growth

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Page 1: An expanded version of Girls Gone Viral Talk with discussion of Rating System for BUY UP Index delivered at Advertising Research Foundation Industry Leader Forum, October 30, 2014

#ARFILF2014

#ARFILF2014

Multicultural and Millennial Mandate: Avoiding Blind Spots and Targeting Exponential Growth

Page 2: An expanded version of Girls Gone Viral Talk with discussion of Rating System for BUY UP Index delivered at Advertising Research Foundation Industry Leader Forum, October 30, 2014

#ARFILF2014

#ARFILF2014

Girls Gone Viral: What it Takes to Really Appeal to Women

Amy-Willard Cross

Editor

VITAMIN W Media LLC

Page 3: An expanded version of Girls Gone Viral Talk with discussion of Rating System for BUY UP Index delivered at Advertising Research Foundation Industry Leader Forum, October 30, 2014

#ARFILF2014

Page 4: An expanded version of Girls Gone Viral Talk with discussion of Rating System for BUY UP Index delivered at Advertising Research Foundation Industry Leader Forum, October 30, 2014

#ARFILF2014

Page 5: An expanded version of Girls Gone Viral Talk with discussion of Rating System for BUY UP Index delivered at Advertising Research Foundation Industry Leader Forum, October 30, 2014

#ARFILF2014

Page 6: An expanded version of Girls Gone Viral Talk with discussion of Rating System for BUY UP Index delivered at Advertising Research Foundation Industry Leader Forum, October 30, 2014

#ARFILF2014

Page 7: An expanded version of Girls Gone Viral Talk with discussion of Rating System for BUY UP Index delivered at Advertising Research Foundation Industry Leader Forum, October 30, 2014

#ARFILF2014

Page 8: An expanded version of Girls Gone Viral Talk with discussion of Rating System for BUY UP Index delivered at Advertising Research Foundation Industry Leader Forum, October 30, 2014

#ARFILF2014

Page 9: An expanded version of Girls Gone Viral Talk with discussion of Rating System for BUY UP Index delivered at Advertising Research Foundation Industry Leader Forum, October 30, 2014

#ARFILF2014

Page 10: An expanded version of Girls Gone Viral Talk with discussion of Rating System for BUY UP Index delivered at Advertising Research Foundation Industry Leader Forum, October 30, 2014

#ARFILF2014

Page 11: An expanded version of Girls Gone Viral Talk with discussion of Rating System for BUY UP Index delivered at Advertising Research Foundation Industry Leader Forum, October 30, 2014

#ARFILF2014

Page 12: An expanded version of Girls Gone Viral Talk with discussion of Rating System for BUY UP Index delivered at Advertising Research Foundation Industry Leader Forum, October 30, 2014

#ARFILF2014

Page 13: An expanded version of Girls Gone Viral Talk with discussion of Rating System for BUY UP Index delivered at Advertising Research Foundation Industry Leader Forum, October 30, 2014

#ARFILF2014

Page 14: An expanded version of Girls Gone Viral Talk with discussion of Rating System for BUY UP Index delivered at Advertising Research Foundation Industry Leader Forum, October 30, 2014

#ARFILF2014

Page 15: An expanded version of Girls Gone Viral Talk with discussion of Rating System for BUY UP Index delivered at Advertising Research Foundation Industry Leader Forum, October 30, 2014

#ARFILF2014

Page 16: An expanded version of Girls Gone Viral Talk with discussion of Rating System for BUY UP Index delivered at Advertising Research Foundation Industry Leader Forum, October 30, 2014

#ARFILF2014

Page 17: An expanded version of Girls Gone Viral Talk with discussion of Rating System for BUY UP Index delivered at Advertising Research Foundation Industry Leader Forum, October 30, 2014

#ARFILF2014

Page 18: An expanded version of Girls Gone Viral Talk with discussion of Rating System for BUY UP Index delivered at Advertising Research Foundation Industry Leader Forum, October 30, 2014

#ARFILF2014

RATING ADS:

PASS FAIL OR NEUTRAL

Page 19: An expanded version of Girls Gone Viral Talk with discussion of Rating System for BUY UP Index delivered at Advertising Research Foundation Industry Leader Forum, October 30, 2014

#ARFILF2014

Page 20: An expanded version of Girls Gone Viral Talk with discussion of Rating System for BUY UP Index delivered at Advertising Research Foundation Industry Leader Forum, October 30, 2014

#ARFILF2014

Fail: Clothing Inappropriate

Page 21: An expanded version of Girls Gone Viral Talk with discussion of Rating System for BUY UP Index delivered at Advertising Research Foundation Industry Leader Forum, October 30, 2014

#ARFILF2014

Fail: Body Part not Connected to Product

Page 22: An expanded version of Girls Gone Viral Talk with discussion of Rating System for BUY UP Index delivered at Advertising Research Foundation Industry Leader Forum, October 30, 2014

#ARFILF2014

Page 23: An expanded version of Girls Gone Viral Talk with discussion of Rating System for BUY UP Index delivered at Advertising Research Foundation Industry Leader Forum, October 30, 2014

#ARFILF2014

Pass: A woman Building

Page 24: An expanded version of Girls Gone Viral Talk with discussion of Rating System for BUY UP Index delivered at Advertising Research Foundation Industry Leader Forum, October 30, 2014

#ARFILF2014

Pass: Husband Dusting

Page 25: An expanded version of Girls Gone Viral Talk with discussion of Rating System for BUY UP Index delivered at Advertising Research Foundation Industry Leader Forum, October 30, 2014

#ARFILF2014

Page 26: An expanded version of Girls Gone Viral Talk with discussion of Rating System for BUY UP Index delivered at Advertising Research Foundation Industry Leader Forum, October 30, 2014

#ARFILF2014

Page 27: An expanded version of Girls Gone Viral Talk with discussion of Rating System for BUY UP Index delivered at Advertising Research Foundation Industry Leader Forum, October 30, 2014

#ARFILF2014

Page 28: An expanded version of Girls Gone Viral Talk with discussion of Rating System for BUY UP Index delivered at Advertising Research Foundation Industry Leader Forum, October 30, 2014

#ARFILF2014

Page 29: An expanded version of Girls Gone Viral Talk with discussion of Rating System for BUY UP Index delivered at Advertising Research Foundation Industry Leader Forum, October 30, 2014

#ARFILF2014

Page 30: An expanded version of Girls Gone Viral Talk with discussion of Rating System for BUY UP Index delivered at Advertising Research Foundation Industry Leader Forum, October 30, 2014

#ARFILF2014

Page 31: An expanded version of Girls Gone Viral Talk with discussion of Rating System for BUY UP Index delivered at Advertising Research Foundation Industry Leader Forum, October 30, 2014

#ARFILF2014

Page 32: An expanded version of Girls Gone Viral Talk with discussion of Rating System for BUY UP Index delivered at Advertising Research Foundation Industry Leader Forum, October 30, 2014

#ARFILF2014

[email protected]

Page 33: An expanded version of Girls Gone Viral Talk with discussion of Rating System for BUY UP Index delivered at Advertising Research Foundation Industry Leader Forum, October 30, 2014

#ARFILF2014

#ARFILF2014

Multicultural and Millennial Mandate: Avoiding Blind Spots and Targeting Exponential Growth


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