an exclusive look inside fashion trends influenced · over the last 20 years, canadian colleges and...

FASHION | LIFESTYLE | CULTURE

HOLR MAGAZINEPRESS KIT

An Exclusive Look InsideBlack Jaguar White Tiger Foundation

Fashion TrendsThis Season’s Style Guide

InfluencedTammy Hembrow & more share their inspirations

DUA LIPA The soulful new voice of pop

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$6.99 CAN - ISSUE NO. 9

French SpiritIf you’re trying to embody an effortless cool-girl look this season, look no further than how the French girls do it. There’s a certain je ne sais quoi about the way they rock laid-back staples that can’t be denied. From mini dresses to turtlenecks, oversized hoop earrings to super-soft classic band tees, take a cue from their ever-stylish pages.

Photographer: Jana Kirn Clothing: By Free People

Tammy HembrowThe fitness expert, entrepreneur and mom of two gives us a peak into her life.BY JULIA SHELTON

@tammyhembrow 8.1M followers

49holrmagazine.com | ISSUE #9

104 holrmagazine.com | ISSUE #9LIFESTYLE

138 holrmagazine.com | ISSUE #9

Gunnar PetersonThe celebrity trainer shares some of his secrets for getting in shape.

by Breana Adjepong-Duodu

When it comes to fitness, it’s hard

not to gush over hot celeb bods like

Jennifer Lopez, Angelina Jolie and of

course Kim Kardashian, who seem

to work it from all angles. What is

one of their best-kept secrets besides

nutrition? Celebrity Trainer Gunnar

Peterson! Outside of celebrities he

has also worked with some of the the

biggest franchises in the Athletic World

including the NFL, NHL, and NBA. He

is the ultimate “Sculpting Whisperer,”

The MASTER at kicking butt by getting

Hollywood’s A-Lister’s right and tight,

for films, awards, and everyday life.

He believes YOU deserve to live as

your best self and that starts with soul

and a little sweat. We asked no sloppy

push-ups, Peterson how to get results

and he delivered.

138 holrmagazine.com | ISSUE #9

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Big & BoldIf H&M’s latest collection is any indication, you’re going to be sporting big and bold colours and prints. Whether you’re rocking a deep green pantsuit or experimenting with jungle- inspired prints, you will be sure to stand out this spring.Images courtesy of H&M Photographer: Kacper Kasprzyk Models: Frederikke Sofie Falbe, Shanelle Nyasiase, Julia Bergshoeff Stylist: Ludivine Poiblanc Hair: Kalle Eklund Makeup: Anya de Tobon

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Don your best comfy chic Canadian fashion Photographer - Carlyle RouthStylist - Marcia FaceyCreative - Daniel KoppenolModels - Steph Smith (Elite Models) & Tenzin Phurpatsang (Next Models)

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She Dreams in Colour Zara’s spring/summer collection has us reminiscing of the 70’s. Crochet, colours and prints will add an alluring touch of boho glam to any wardrobe.

Images courtesy of ZARA

She Dreams in Colour Zara’s spring/summer collection has us reminiscing of the 70’s. Crochet, colours & prints will add an alluring touch of boho glam to any wardrobe.

Images courtesy of ZARA


@holrmagazine

FOR IMMEDIATE RELEASE JULY 14, 2018

— CANADA’S HOLR MAGAZINE —CREATED BY MILLENNIALS TO EMPOWER MILLENIALS

THROUGH FASHION, LIFESTYLE & CULTURE

Latest Print Issue Features Inspiring Editorial Line-Up With 22-Year-Old International Music Sensation Dua Lipa On The Cover

Toronto: Canada’s HOLR Magazine announces Issue No. 9 with chart-topping, singer/songwriter Dua Lipa on the cover, as well as an inspiring, international editorial line-up, is available nationwide on July 16th in print at Shoppers Drug Mart, Indigo, Chapters, Gateway Newstands, and at holrmagazine.com.

“We collaborated with some of the world’s most inspiring people and brands to create content that entertains, educates and empowers millennials to confidently say, do and wear what they want,” said Ksenia Edwards, Editor-In-Chief. “This issue is our best yet.”

HOLR Magazine’s Issue No. 9 features editorial stories of positivity and individuality from a diverse range of influential people from around the world including:

Tammy Hembrow: Australian social media fitness sensation (8.4 million followers) Eduardo Serio: Black Jaguar White Tiger founder, largest feline sanctuary (10 million followers) Matt Santoro: Canadian Youtube phenomenon with over 1 billion views Gunnar Peterson: US celebrity fitness trainer featured on Revenge Body with Khloe Kardashian Joey Scoleri: Live Nation’s Head of Industry Relations and legendary Canadian radio DJ Antonio Park: Canadian chef, restaurateur and co-owner of Toronto’s Pick 6ix with Drake

HOLR Magazine also showcases the latest fashion from street to runway through stunning photo spreads. It ’s one of the only print magazines with pages dedicated to highlighting profiles of style Influencers like Ellen V Lora and Kosta Williams. To inspire a well-balanced life, HOLR Magazine Experts share enlightening health, fitness, beauty, relationships, real estate and business advice.

About HOLR MagazineFashion, lifestyle and culture for girls and guys – made in Canada. Established in Toronto in 2014, HOLR Magazine celebrates a generation that thrives on self-expression with the freedom to say, do and wear what they want. HOLR Magazine covers and collaborates with the world’s most inspiring people and brands to curate content that entertains, educates and empowers millennials – on every page of the print magazine, with every click on the website, and across social media.

For more information:

Tasha TobiasPR Manager647.688.2324 [email protected]


@holrmagazine

1) Why launch a media company in 2014, especially a print magazine, when the market was dominated by major publication companies, and with digital taking over?

Part intuition, strategy and luck. After years of working in the magazine and newspaper industry, I had firsthand experience of how digital was transforming all media.

My intuition was publishers invested too much, too quickly transitioning into a digital, and struggled to find a place for print, resulting in them losing audiences while damaging their brand. They failed to see digital doesn’t replace print, but complements it like never before by enabling them to deepen customer experiences, and reach new audiences.

At that time, I felt Canada had creatively, culturally and politically achieved unprecedented levels of international success and respect. We are a diverse, smart and caring nation that embodies the freedoms of self-expression. Strategically, I thought why not a Canadian media brand produced by our talented millennial pool creating content with our unique perspective for millennials everywhere. Canada’s Vice Magazine was an innovator of this in the 1990s and by 2014, it received $300 million from partnerships with A&E and Disney.

I was lucky from a timing perspective as research shows in 2015 the magazine industry started to experience an upswing, while exciting new opportunities arose from social media and

sponsored content. This is an incredible time to launch a media company because three years later there are so many examples of success, yet no company has it all figured out. HOLR Magazine has the advantage of learning from the best while being innovative to redefine the media model.

2) Tell us about this research, and how it had an impact in shaping your strategy?

Media is always evolving due to things like consumer tastes and demographics, or technology like cable, Internet and mobile. Radio formats change, TV shows are cancelled, and magazines fold – but none of the mediums are obsolete. Business models also evolve. Radio and TV leverage digital, and digital leverage video and podcasts. Radio, TV, print or digital are no longer at the hub of the wheel, but rather, each is a spoke. Today it’s a media industry with consumers at the hub of the wheel.

I believe there is a worldwide audience of millennials ready to connect with a new trustworthy brand that entertains, educates and empowers them to live happier, healthier and balanced lives. Our print magazine will be one of our biggest success factors. I mean Canada’s Marshall McLuhan, one of the pioneering media theorists coined the infamous phrase “The medium is the message” back in 1964 and it rings true today. Consumers are affected not only by the content delivered, but the medium itself.

There’s nothing like reading a quality magazine especially for fashion. I believe more people are discovering or rediscovering the enjoyment of the

Q&A WITH HOLR MAGAZINE PUBLISHER NEIL SHELTON


@holrmagazine

physical connection and personal experience only magazines provide. Research shows that advertisers recognize this and rank it as one of the highest returns on their ad spend.

The industry is doing things with content and marketing digital-only media can’t. Can you believe that Facebook, Airbnb and Uber are launching print magazines?

3) Tell us more about the Canadian talent pool you mentioned and it’s role.

Over the last 20 years, Canadian colleges and universities have done a remarkable job in creating programs that reflect the changing dynamics in the workforce. They prepare thousands of students each year with the tools they need to pursue careers in design, writing, photography, fashion and marketing -- everything required to build media brands.

I’m amazed at how advanced, eager and fearless students are these days. Much of our talent base in Canada is comprised of alumni from these programs and so is our HOLR Magazine team of which about 80% of them are under 30 years of age.

I believe this generation is, and will continue to, redefine the world for the better, and many of them will be Canadians. As a Canadian media brand built and grown by millennials to inspire millennials, I envision HOLR Magazine playing a major role for this generation.

4) What has it been like since launching and what are the plans to make HOLR Magazine successful moving forward?

We’ve taken a ‘walk before we run approach’ with the first seven issues. With Issue 8, we elevated our design, content and collaborations, earning a level of respect that has opened up many opportunities. We’ve invested in creating a dynamic experience across our print, website and social media. We’ve come a long way and with Issue 9, we’re ready to run!

Whether it’s CNN, The New York Times, Vice, Vogue, Buzzfeed or the million other media companies, we are all competing to connect with people who will trust our brand, and want to spend time engaging with our content. We don’t have huge marketing budgets to reach massive audiences and so we have to be innovative and integrated.

We’re working with people that believe in us and care about building our brand and HOLR community. Social media plays a key role. Offline we are increasing our presence through efforts like the HOLR Partnership Program, which offers co-branded distribution at colleges, universities, fashion shows, events, salons, coffee shops and more.

We need to deepen relationships with all our contributors from staff to editorial to brands by developing amazing content that they want to share knowing that getting the word out will inspire millennials around the world.


@holrmagazine

Inspiring Styles, Statements & StoriesWelcome to HOLR Magazine

Fashion, lifestyle and culture for girls and guys – made in Canada.

Established in Toronto in 2014, HOLR Magazine has grown into a community of the country’s coolest creative talents – writers, photographers, bloggers, influencers, stylists, models and more.

Together we celebrate a generation that thrives on self-expression – with the freedom to confidently say, do and wear what they want.

HOLR Magazine covers and collaborates with the world’s most inspiring people and brands to curate content that entertains, educates and empowers millennials – on every page of our print magazine, with every click on our website, and across our social media.

ABOUT US

FASHION 50% LIFESTYLE 30% CULTURE 20%

Styles

Health & FitnessFood

RelationshipsCareersTravel

Real EstateTechnology

EntertainmentCelebrities

Street Runway

TrendsBrands

DesignersInfluencers

Hair Skin

Cosmetics Grooming

MusicTV

Film

Beauty

ArtsEvents


@holrmagazine

We didn’t think too long about why there aren’t more magazines for girls and guys.

We just thought why not? So we did!

OUR AUDIENCE

Canada 85%USA 10%

International 5%

GENDER DEMOGRAPHICS GEOGRAPHICS

60%

18-2

4

35%

25-3

4

40%

35-4

4

15%

45-5

4

10%

40%


@holrmagazine

EDITORIAL CO-BRANDEDEDITORIAL

INFLUENCEREDITORIAL

Over 150 pages of each magazine are filled with bold statements, creative storytelling and stunning photography to showcase:

No one does it quite like us. Apple, Club Monaco, H&M, Lacoste, Levi’s and Zara are some iconic brands that have entrusted our team to create original on-brand content – from concept to completion.

We are one of the only magazines with editorial dedicated to world-leading influencers with anywhere from 10,000 – 10,000,000 loyal followers. It’s called Influenced and has featured Tammy Hembrow, Kosta Williams and Ellen V Lora to name a few.

i) The latest fashion and street stylesii) Profiles of inspiring people, businesses, brands and eventsiii) Informational features from our health, fitness, relationships and real estate experts

50,000 COPIES IN CIRCULATION

• Inside stock 70lb• 8pts cover• Perfect binding

NATIONAL RETAIL DISTRIBUTION

• Shoppers Drug Mart• Indigo• Chapters• Gateway Newstands

HOLR PARTNERSHIP PROGRAM

• Distribution with retailers, colleges, universities, fashion shows, events

• (corporate/charity/private) & hospitality (salons, spas, coffee shops)

HOLR NETWORK

• Leading industry influencers & agencies

• Our vast team of contributors & brands

PRINT MAGAZINE


@holrmagazine

ONLINE MAGAZINE

EDITORIAL

CO-BRANDED VIDEO EDITORIAL

ORIGINAL VIDEO EDITORIAL

SOCIAL MEDIAWe pride ourselves on a balanced and timely posting of relevant, original content created by our talented array of writers covering our full spectrum of fashion, lifestyle and culture content. As well, our print magazine is complimented online by:

HOLR Style Guide is a fashionably inspiring series where we collaborate with influencers and brands to create versatile looks fit for all lifestyles and occasions. Influencers like Ellen V Lora, Olivia Pezzente and Reza Jax, and brands like Club Monaco, L’intervalle, Givenchy and Off-White have entrusted us to create on-brand content – from concept to completion.

We enhance our print and website experience with expanded video editorial and promotional banners and posts. We are also currently producing several exciting, inspiring original series, exclusively for our web and social media channels.

Instagram, Facebook, Twitter and Youtube have their own unique identity that readers engage with, but all of them complement each other, and are integrated with our web and print presence.

i) Web versions or complete publishing of articlesii) Landing Pages with additional content providing a richer experience


@holrmagazine

Building an exciting and innovative international media brand isn’t going to be easy… but we have the passion, product and plans to succeed.

1) We need to continue growing our community of cool creative talents – writers, photographers, bloggers, influencers, stylists, models and more to be a part of our HOLR Network and HOLR Partnership Program.

2) We are always looking to cover and collaborate with the world’s most inspiring people and brands to curate content that entertains, educates and empowers millennials – to confidently say, do and wear what they want.

So HOLR to connect, converse and collaborate!

NEIL SHELTONPUBLISHER

[email protected]

KSENIA EDWARDSEDITOR-IN-CHIEF

[email protected]

PHIL FALCONESTRATEGY & MARKETING

[email protected]

PAIGE MCPHEEONLINE EDITOR

[email protected]

TASHA TOBIASPR MANAGER

[email protected]

KARLA GILLISHEALTH & FITNESS EXPERT

[email protected]

JOSH DAVIESDIRECTOR OF PHOTOGRAPHY

[email protected]

CONTACT US

an exclusive look inside fashion trends influenced · over the last 20 years, canadian colleges and...

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