an dewilde: digital leadership: changing the way we work with the business
TRANSCRIPT
EvolutionFrom a website to an expanding ecosystem
Evolution
From digital just within the Webteam ���to digital across the organisation
Evolution
Team has shrunk, expectations have grown
Our thinking: work in progress
• Dividing the work: different owners for different parts of the eco-system– Means giving away control
• Building partnerships within our own division• Strengthening the partnership with the business
– From doing things TO them to doing things WITH them
• Finding common areas to collaborate on• Involving vendors & suppliers in understanding our
strategic goals
CHALLENGES
How can you take the lead?
How do you manage it all?
Co-creation is key