(an autonomous college reaccredited with ‘a’ grade by naac ... · the bhopal school of social...

THE BHOPAL SCHOOL OF SOCIAL SCIENCES

(An Autonomous College Reaccredited with ‘A’ Grade by NAAC Affiliated to Barkatullah University, Bhopal)

Course B.Com (Advertising) Year II Year

Subject/Group Advertising ,Sales Promotion and Sales Management

Title of the Paper Personal Selling and Salesmanship Course Objectives:

1. To introduce the students to the concept of new marketing. Importance of salesmanship in the today’s commercial world and new advertisement techniques and role of media in commerce.

2. To give students basic knowledge, principles and the practice of salesmanship and marketing including marketing management, market research, product planning and pricing policies.

3. To familiarize the students with case studies in respect of marketing, advertising and salesmanship of different products in various situations

4. To make students more familiar with the skills of a practitioner engaged in buying, selling, marketing and advertising.

5. To acquaint the students with the commercial world through commercial transactions, commercial organization and commercial personnel.

Course Outcome:

1. After completion of the course students can do Apprenticeship in various companies. 2. Students will also understand the importance of personal selling, salesmanship and process

of effective selling and involvement of salesmen in sales organization. 3. This course will provide students with a comprehensive study of problems involved in

managing a sales force. 4. This course gives practical as well as theoretical knowledge to students about various

aspects of marketing and retail sales. 5. There are also various job and self-employment opportunities will be open for students

besides going for higher education at the same time.

Programme Course Outcome

PSO1 PSO2 PSO3 PSO4 PSO5 PSO6 PSO 7

Personal Selling and

Salesmanship

CO1 *

CO2 * *

CO3 * *

CO4 * * *

CO5 * *



Course B.Com (Advertising) Year II Year Subject/Group Advertising ,Sales Promotion and Sales Management Title of the Paper Advertising II Course Objectives:

1. To understand what advertising is and its role in brand promotion and the economic effects of advertising.

2. To understand the structure of advertising industry. 3. Be able to prepare the advertising message and fully integrate the creative process. 4. Analyze the critical aspects of ad- agency, explaining the history of ad-agency; understand

applicability of advertising media, media planning .media scheduling and evaluation of advertising effectiveness.

5. To understand the importance of placing message in conventional and “new” media. Course Outcome: After the completion of this course the students will be able to.

1. Demonstrate an understanding of the overall advertising plays in the business world. 2. Identifying and understand the various advertising media. 3. Demonstrate an understanding of how an advertising agency operates. 4. To understand the role of advertising on the global marketing, usage of advertising

campaign and estimation of advertising budget. 5. To develop an understanding of creativity in advertising and media decisions.



Advertising II

CO1 *

CO2 * *

CO3 * *

CO4 *

CO5 * *



Course B.Com (Advertising) Year III Year Subject/Group Advertising ,Sales Promotion and Sales Management Title of the Paper Management of Sales Force Course Objectives:

1. The purpose of this course is to acquaint the students with the concepts which are helpful in developing and managing sales force and marketing channels as to gain competitive advantage.

2. The course is designed to familiarize students with the concepts, techniques and the practice aspects of the key decision-making variables in distribution channel management.

3. This course depict how sales management as a process is being practiced to attain sales force goals through the activities of planning, staffing, training, leading and controlling the sales force

Course Outcome:

1. Students will understand the roles and responsibilities of Sales Managers. 2. Students will be able to plan and implement an effective sales strategy for

the organization they will work. 3. It will help students to evaluate the role of sales manager and his/her responsibilities in

recruiting, motivating and leading sales team. 4. Students will understand the difference between the skills required for selling and sales

management. 5. Develop their ability to become experienced sales managers and sales directors.



Management of Sales Force

CO1 * *

CO2 *

CO3 * *

CO4 * * *

CO5 * * *



Course B.Com (Advertising) Year III Year Subject/Group Advertising ,Sales Promotion and Sales Management Title of the Paper Online Marketing

Course Objectives:

1. This course familiarize students with an understanding of how online marketing works and develop the critical insights necessary to succeed in e-commerce and digital and social marketing.

2. Enrich students with essential principles and practices of online marketing. 3. This course help student to perceive how the internet has transformed the way brands

engages with consumers, and appreciates the new rules and perspectives. 4. To understand and estimate the mindset of the online customer. 5. To develop reflective skills on learning’s and experience from a practical implementation of

a e-marketing strategies. Course Outcome:

1. Students will be able to evaluate and apply key concepts related to online marketing including consumer behavior, online marketing communications, and social media marketing.

2. Critically assess the role that digital marketing can play in business strategy. 3. Demonstrate cognitive knowledge of the skills required in conducting online research and

research on online markets, as well as identifying, assessing and selecting e marketing opportunities.

4. Students will be able to plan and compose tactical marketing decisions considering the effective product, pricing, and distribution and promotion decision as necessary to meet the needs of customers.

5. Students should be able to outline multimedia/web e-marketing products and evaluate them from a marketing perspective.



Online Marketing

CO1 *

CO2 * *

CO3 *

CO4 * *

CO5 *



Course B.Com (Hons) Year III Year Subject/Group Accounting Group Title of the Paper Management and Cost Accounting Course Objectives: The main objectives of this course are as follows:

To enable students to acquire complete practical knowledge of the management accounting as an independent branch of accounting, along with its scope and functions.

To help understand various concepts related with break-even point analysis. To help understand various tools or methods of the analysis of financial statements. To expose them to the areas of application of marginal cost and absorption cost technique,

with the process and standard costing system. To develop the conceptual and practical skills of the students regarding the preparation of

various types of budgets.

Course Outcome: After completion of the course, the students should be able to:

Apply their knowledge in decision making process by using the concepts of the management accounting.

Search out opportunities and challenges in management field concerned with the application of the accounting tools.

Develop an understanding of various functional budgets such as flexible and cash budget. Develop various techniques by using the concepts of BEP Analysis . Use of basic management accounting methods of analysis.



Management and Cost

Accounting

CO1 * *

CO2 *

CO3 * * *

CO4 * * CO5 * *



Course BCOM (Hons) Year III Subject/Group Management Title of the Paper Human Resource Management Course Objectives:

The objectives of this paper are –

1. To make students understand the concept of Human Resource Management, Planning, Development and Personnel Management.

2. To make students learn the process of staffing, recruitment, man power planning and management.

3. Students will know the process of selection, Induction, Training, Development, Employee

Engagement.

4. Students will learn the methods of Performance Evaluation, Appraisal & Wage

Determination.

5. Students will get an understanding of relations, disputes and grievances between the

organizations and labor unions.

Course Outcome:

The outcome of this paper is –

1. The students brighten the concept of Human Resource Management, Planning, Development and Personnel Management.

2. The students learnt the process of staffing, recruitment, man power planning and management.

3. Students knew the process of selection, Induction, Training, Development, and Employee

Engagement.

4. Students learnt the methods of Performance Evaluation, Appraisal & Wage Determination.

5. Students got an understanding of relations, disputes and grievances between the

organizations and labor unions.


PSO1 PSO2 PSO3 PSO4 PSO5

Human Resource

Management

CO1 CO2

CO3

CO4

CO5



Course BCOM (Hons) Year III Subject/Group Management Title of the Paper Human Resource Management Course Objectives: 1. Enable students to acquire complete knowledge of Human Resource Management for better

understanding of HR Concepts. 2. Create Basic learning of Career Planning, Manpower search & Selection. 3. Students will be empowered to identify training requirements and development needs. 4. Describe, Evaluate and illustrate the effectiveness of performance appraisal and its tools. 5. Employee welfare, Industrial Relations, Grievance Management or Collective bargaining will

cater to enhance their conceptual, practical and employability skills. Course Outcome: 1. Students will be able to illustrate the theoretical and practical learnings of HRM

Concepts, functions and objectives in the changing competitive environment. 2. Students will be able to comprehend and apply knowledge of Career Planning, Recruitment

and Selection at the individual and organizational level. 3. They will be able to demonstrate knowledge & skills of Training & Development, methods

and employee engagement modules for further use. 4. This will develop a deeper understanding of functionality of performance appraisal for wage

determination and succession planning. 5. This will make students aware & create relevant learning on labor relations, collective

bargaining and other industrial issues.



Human Resource Management

CO1 *

CO2 *

CO3 *

CO4 * *

CO5 * * *



Course BCOM Honours Year III Year Subject/Group Research Methodology/Management Group Title of the Paper Research Methodology Course Objectives:

1. To familiarize the students with basic of research and the research process. 2. To understand the types of research and its methodologies. 3. To understand the importance of research ethics and integrate research ethics into research

process. 4. To have better awareness of research methods, enabling the participant to critically

evaluate research, and become more knowledgeable consumers of research

Course Outcome: At the end of this course, the students should be able to:

1. Identify appropriate research topics and identity & define the appropriate research problem and parameters

2. organize and conduct research with confidence 3. prepare project proposal 4. write research reports, research papers and theses 5. Write research proposals for various projects

Programme Course Outcome PSO1 PSO2 PSO3 PSO4 PSO5 PSO6 PSO 7

Research Methodology

CO1 *

CO2 * *

CO3 *

CO4 *

CO5 *



Course BCOM Honours Year III Year Subject/Group Applied Economics Group Title of the Paper Banking Law & Practice Course Objectives:

1. To make the students gain specialized knowledge of law and practice relating to banking. 2. To introduce the students with the fundamental aspects of banking law. 3. To elucidate the purpose of nationalization. 4. To make the students aware about the credit creation process of the commercial banks. 5. To familiarize them with the working of monetary policy and its instruments. 6. To explain the significance of interest rates in controlling money supply in the economy

Course Outcome: By the end of this paper the students will

1. Be able to list various laws related to banking 2. Be able to describe the developments in banks. 3. Be able to summarize the concept of nationalization and state the merits of the same. 4. Be able to discuss the credit creation process of commercial banks. 5. Be able to explain the concept of monetary policy and list its instruments. 6. Be able to identify the importance of interest rates and will practically apply while investing

in time to come



Banking Law & Practice

CO1 * *

CO2 *

CO3 *

CO4 * *

CO5 *


(An Autonomous College Reaccredited with ‘A’ Grade by NAAC Affiliated

to Barkatullah University, Bhopal)

Course B.Com Year III Year Subject/Group Applied Economics Group Title of the Paper GST Course Objectives:

1. To prepare the students for future challenges under the head of GST. 2. To prepare the students for choosing a career as a GST practitioners as they are being made

aware of all the practical scenarios along with GST billing and invoice format. 3. To create an understanding amongst the students of GST being applicable in India, reason

behind its introduction and also its applicability over the businesses running in India. 4. To make students aware regarding the provisions of Customs law, its applicability and the

situations which take place at the airport while the goods or passenger/s come from the other country.

Course Outcome:

1. The students can become GST practitioners and earn their living by having a good line of business and clientele.

2. The students can apply the provisions of GST and tackle with the situation/s for their own business/s.

3. The students will have a better understanding of the Indirect tax regime of India being the literate citizens of India.

4. The students can take up a career as a Customs officer working at the airport as well as in the office of Central Board of Indirect Taxes and Customs.



GST

CO1 * * CO2 * * * CO3 * CO4 * * CO5 * *



Course B.Com Year IIIyear Subject/Group Accounts Group -I Title of the Paper Income Tax Law and practice Course Objectives:

1. To provide students with a working knowledge of the fundamental tax principles and rules under Income Tax Act, 1961 that apply to commonly encountered transactions undertaken by individuals .

2. To understand the provisions and procedure to compute total income under five heads of income i.e. salaries, house property, profits & gains from business & profession, capital gains and other sources and to instill an awareness in students that taxes can and often do constitute significant costs to businesses and households and therefore can have a major impact in economic and other decision-making.

3. To understand the various deductions to be made from gross total income U/s 80-C to 80-U in computing total income.

4. To enable students to appreciate the wider economic, social, administrative-compliance and political contexts within which taxes are imposed.

Course Outcome: Students will be able to:

1. Define the procedure of direct tax assessment. 2. Able to file IT return on an individual basis. 3. Able to compute total income and define tax complicacies and structure. 4. Able to understand amendments made from time to time in Finance Act.



Income Tax Law and practice

CO1 *

CO2 *

CO3 *

CO4 *

CO5



Course B.com (eco) Year III Year Subject/Group Tour and travels management Title of the Paper Tour guiding , escorting and Interpretation Course Objectives: The objective of this course is to have:

1. A good knowledge of his/her tourist destination and professional in-depth information. 2. Should have basic practical skills and protocols to conduct local excursion tour guiding

professionally executed. 3. Able to reflect the high standards of tour guiding/ escorting, as well as able to interpret the

valuable information about the destinations. 4. To enable to execute customer service and operational best practice in order to enhance

income opportunities for existing local guides/ Escorts and access to job for new entrants. 5. To exhibit the significance of tourism as a responsible tourist guide/ escort.

Course Outcome: At the end of the course, the student should be able to:

1. Explain the significance of knowledge on the destination, as-well-as the professional communication etiquettes possessed by the tour guide/ Escort.

2. Know his/her tourist destination focusing on natural and cultural attractions, ethnic, local tradition and lifestyles and available tourism services;

3. Deliver quality tour guiding service to tourists; 4. Conduct tours within hygiene and safety principles and practices to the satisfaction of

guests. 5. Enroll for registered tourist guide/ Escort recognized by the various government bodies.



Tour guiding , escorting and

Interpretation

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CO2 * *

CO3 * * *

CO4 * *

CO5 *



Course B.com (eco) Year III Year Subject/Group Tours and Travels Managements Title of the Paper Tourism Marketing Course Objectives: The objective of this course is to have:

1. To assess the Marketing of Tourism & Travel Services. Tourism marketing, global marketing and domestic marketing environment.

2. Segmenting and positioning of marketing strategies by product decision and product life cycle.

3. To evaluate the product development by branding and packaging. 4. To exhibit the types of advertising through direct and internet publicity. 5. To measure the role of government and private bodies/ organization in tourism marketing.

Course Outcome: At the end of the course, the student should be able to:

1. Exhibit the various marketing services applicable in Tourism and travel. 2. Express the various strategies and marketing policy applied in the tourism sector. 3. Examine and assess the product lifecycle and introduction of new product strategies. 4. Price the product and the advertising the product by using the support of technological

advancement. 5. Identify the roles of various government and nongovernment sectors in tourism marketing

which will help the tourism in creating various ventures.



Tourism Marketing

CO1 * * *

CO2 * *

CO3 * * *

CO4 * * *

CO5 *



Course B.com (eco)

Year III Year

Subject/Group Foreign Trade Practices & Sales Management

Title of the Paper Foreign Trade Documentation and Procedure

Course Objectives: The main objectives of this course are as follows:

1. To enable students to acquire complete practical knowledge of entire documentation process of international trade from Indian perspective, along with the procedure of exports.

2. To help understand various steps involved in the shipping, custom clearance and invoicing of goods, export/import and basic concepts related with foreign exchange transactions.

3. To help understand various terms related with shipping, supply chain, air transport and freight calculation.

4. To expose them to the areas of containerization and packaging. 5. To develop insight into various career opportunities in the area of international trade and

commerce

Course Outcome After completion of the course, the students should be able to:

1. Apply their knowledge in export documentation process 2. Search out opportunities and challenges in the field of foreign trade 3. Develop an understanding of various terms related with shipping and invoicing 4. Develop various skills by using the knowledge foreign trade process 5. Develop their capabilities to work in diverse sectors.

Programme Course

Outcome PSO1 PSO2 PSO3 PSO4 PSO5 PSO6 PSO 7

Foreign Trade Documentation and Procedure

CO1 *

CO2 * * CO3 * * *

CO4 * *

CO5 * * *



Course B.com (eco) Year III Year Subject/Group Foreign Trade Practices & Sales Management Title of the Paper Foreign Trade and International Financial Management Course Objectives:

1. To enable students to acquire complete knowledge about international financial market, foreign exchange risk exposure and strategies to overcome these risks.

2. To help understand various concepts of currency convertibility and its impact on Indian Foreign trade.

3. To gain in-depth knowledge on Recent Changes in FDI (Both procedural and sector wise) and its impact on Indian economy.

4. To expose them to the areas of trade finance, modern technologies of financing trade and methods of payment in international trade

5. To impart information on entrepreneurial concepts and to highlight on Role of the Government in promoting entrepreneurship.


1. Apply their knowledge in financial instruments and market . 2. Search out opportunities and challenges in the field of international financial market. 3. Develop an understanding of various international economic institutions and their roles in

international trade and business. 4. Develop in-depth knowledge and skill in relation to financial investments. 5. Develop their capabilities and enable them to identify the significance

of entrepreneurship and encourage them to serve the society



Foreign Trade and

International Financial

Management

CO1 * *

CO2 * *

CO3 * * * CO4 *

CO5 * *



Course B.com (eco) Year III Year Subject/Group Principles & Practices of Management of Insurance Title of the Paper Property & Liability Insurance II Course Objectives: The main objectives of this program are as follows:

1. To enable them to acquire complete basic knowledge of the concept of risk in Insurance business along with the nature of Property & Liability Insurance.

2. To help understand the process of obtaining Liability Insurance & its future prospects. 3. To help understand the basic concepts of different types of liability insurance policies

offered by GICI. 4. To expose them to the areas of application of institutional insurance problem related with

different types of organisations like educations & religious institutions and 5. To develop the conceptual knowledge about settlement of general insurance claims.

Course Outcome: After completion of the programme, the students should be able to:

1. Apply knowledge and skills in various types of General Insurance Sector in India. 2. Develop an understanding of various types of liability insurance policies operated in India. 3. Develop self-confidence and awareness of general issues prevailing to general insurance

sector in the Indian society. 4. To analyse the various job prospects in general insurance sector like surveyor, loss assessor,

development officer etc. 5. Use basic tools for analysis & settlement of claims.

Programme Course


Property & Liability

Insurance II

CO1 *

CO2

CO3 * *

CO4 *

CO5 *



Course B.com

Year III Year Subject/Group Principles & Practices of Management of Insurance Title of the Paper Property & Liability Insurance.- I

Course Objectives: The main objectives of this program are as follows:

1. To enable them to acquire complete basic knowledge of the concept of Crop & Cattle Insurance

business in India along with the legal position of an Insurance Agent. 2. To help understand the concept & types of Reserves with reference to Insurance business. 3. To help understand the basic concepts of Auto & Medical Insurance policies. 4. To expose them to the areas of application of institutional insurance problem related with

different types of organisations like educations & religious institutions and 5. To develop the conceptual knowledge about Underwriting in General Insurance business.

Course Outcome:

After completion of the programme, the students should be able to:

1. Apply knowledge and skills required in exploring the prospects of Insurance Agents. 2. Develop an understanding of various types of reserves in insurance sector operated in India. 3. Develop self-confidence and awareness of general issues prevailing to auto &

medical insurance business in the Indian society. 4. To analyse the various job prospects in general insurance sector like surveyor, loss assessor,

development officer etc. 5. Use basic tools for analysing the underwriting process.

.



Property & Liability Insurance.-

I

CO1 *

CO2 *

CO3 *

CO4 *

CO5 *



Course B. Com Year IIIrd Year

Subject/Group Tax procedure & Practices Title of the Paper Tax planning and management Course Objectives:

1. To expose the students to the latest provisions of Income Tax Act and the corporate tax laws of India.

2. To identify the Tax Planning and Assessment Procedures for Individuals, Firms and Companies.

3. Understanding the corporate tax laws and use it for tax planning is the basic objective of the course.

4. The course is designed so that the students are aware of what business income is and when it gets taxed.

5. The course also provides students with knowledge the difference between tax avoidance and tax planning.

Course Outcome:

1. Students who complete this course will be able identify the difference between tax evasion and tax planning.

2. By the end of the course students will able to describe how the provisions in the corporate tax laws can be used for tax planning.

3. Students of the course will able to explain different types of incomes and their taxability and expenses and their deductibility.

4. Students who complete this course will be able to outline the corporate tax laws. 5. Students of the course will able to state the use of deductions of expenses to reduce the

taxable income



Tax planning and

management

CO1 *

CO2 *

CO3 *

CO4 *

CO5 *



Course B. Com Year IIIrd Year Subject/Group Accounting Group-I Title of the Paper Tax Planning & Tax Management Course Objectives:

1. To expose the students to the latest provisions of Income Tax Act and the corporate tax laws of India.

2. To identify the Tax Planning and Assessment Procedures for Individuals, Firms and Companies.

3. Understanding the corporate tax laws and use it for tax planning is the basic objective of the course.

4. The course is designed so that the students are aware of what business income is and when it gets taxed.

5. The course also provides students with knowledge the difference between tax avoidance and tax planning.

Course Outcome:

1. Students who complete this course will be able identify the difference between tax evasion and tax planning.

2. By the end of the course students will able to describe how the provisions in the corporate tax laws can be used for tax planning.

3. Students of the course will able to explain different types of incomes and their taxability and expenses and their deductibility.

4. Students who complete this course will be able to outline the corporate tax laws. 5. Students of the course will able to state the use of deductions of expenses to reduce the

taxable income



Tax planning & Tax

Management

CO1 *

CO2 *

CO3 *

CO4 *

CO5



Course B.com (eco) Year III Year Subject/Group Management Group Title of the Paper Management Accounting Course Objectives: The main objectives of this course are as follows:

1. To enable students to acquire complete practical knowledge of the management accounting as an independent branch of accounting, along with its scope and functions.

2. To help understand various concepts related with the differential costing system and leverage analysis.

3. To help understand various tools or methods of the analysis of financial statements, such as ratio analysis, cash flow statement and funds flow statement.

4. To expose them to the areas of application of the marginal cost and absorption cost technique.

5. To develop the conceptual and practical skills of the students regarding the preparation of various types of budgets.


1. Apply their knowledge in decision making process by using the concepts of the management accounting.

2. Search out opportunities and challenges in management field concerned with the application of the accounting tools

3. Develop an understanding of various functional budgets such as flexible and cash budget. 4. Develop various techniques by using the concepts of leverage analysis

and differential costing system. 5. Use of basic management accounting methods of analysis.



Management Accounting

CO1 * *

CO2 *

CO3 * * *

CO4 * * CO5 * *



Course B.com (eco) Year III Year Subject/Group Management Group Title of the Paper Auditing Course Objectives: The main objectives of this course are as follows:

1. To enable students to acquire complete knowledge of the concept of audit process along with its

all objectives. 2. To help understand various types of auditing and its related terms. 3. To help understand various tools or methods of the vouching and Verification of the transections,

assets and liabilities. 4. To expose them to the rights, duties, functions and appointment of a company auditor. 5. To develop the conceptual and practical skills of the students regarding the various types of audit

for e.g. audit of Banking Companies. Insurance Companies NPOs, Education Institutes etc.

for the preparation of various types of budgets.

Course Outcome:

After completion of the course, the students should be able to:

1. Apply their knowledge in the practical auditing work of various business organisations by using

the concepts of the Auditing. 2. Search out opportunities and challenges in the field of the profession of Charted Accountant at

various levels. 3. Develop an understanding of various auditing techniques such as vouching verification valuation

report writing etc. 4. Working knowledge of the different type of audit of special businesses like banking and

insurance. 5. Able to work as an investigator of financial matters related with sole trader, partnership firm or a

joint stock co.



Auditing

CO1 * *

CO2 *

CO3 * *

CO4 *

CO5 * * *



Course B.COM

Year III

Subject/Group APPLIED ECONOMICS GROUP A

Title of the Paper PUBLIC FINANCE

Course Objectives:

1. Studying the functioning of modern public finance. 2. To introduce students to the public sector reform agenda with a focus on public finance

issue. 3. To demonstrate administrative, political, and economic constraints to public finance

reforms. 4. After successful completion of the course students will be able to critically assess the

mechanism of functioning of modern public finance Course Outcome:

1. Analyze the functioning of modern public finance. 2. Identify the types of public needs and the mechanisms of their financing. 3. Argue the theoretical basis of public expenditures and to analyze their types and economic

effects. 4. Classify public revenues and integrate them into the fiscal and tax system. 5. Classify public revenues and expenditures through the budget and to analyze the

instruments and objectives of budgetary policy

Programme Course


Public finance

CO1 *

CO2 *

CO3 *

CO4 *

CO5 *



Course B.com (eco) Year III Year Subject/Group Applied Economics Group Title of the Paper Financial Management Course Objectives: The main objectives of this course are as follows:

1. To enable students to understand the meaning, importance & objectives of Financial Management.

2. To help understand various leverages and capital structure theories. 3. To help understand the significance and calculation method of the cost of capital

and capital budgeting. 4. To expose them to the areas of application of the dividend policies. 5. To develop the conceptual and practical skills of the students regarding the working capital

management. Course Outcome After completion of the course, the students should be able to:

1. Apply their knowledge in financing, investing and dividend decisions by using the concepts of the financial management.

2. Search out opportunities and challenges in working capital management. 3. Develop an understanding of various leverages such as operating, financial and combined. 4. Develop various evaluation techniques by using the concepts of capital budgeting methods. 5. Use of basic formulae related with the calculation of cost of capital.



Financial Management

CO1 * * CO2 * *

CO3 *

CO4 * CO5 *



Course B.Com Year III Year Subject/Group Applied Economics Group B Title of the Paper I Principles of Marketing Course Objectives:

1. The programmes aim at acquainting students with the basic concepts of marketing specially emphasizing upon key issues of marketing.

2. To identify and explain marketing concepts related to consumer behavior, markets, marketing Mix, pricing, promotion, and distribution.

3. To enable students to analyze and understand the distribution channel. 4. To identify and understand the key marketing concepts of pricing and sales promotion.

Course Outcome:

1. Students will be to identify the marketing strategies followed by the national and international organizations.

2. Students will be to can analyze the impact of various pricing and promotional strategies on the society at large.

3. Students will be to understand the importance of distribution channel and its impact on the success of an organization.

4. Students will be able to know the qualities requires for a successful salesperson. 5. Students will be to can enter the fields of marketing research and market analyst.



Principles of Marketing

CO1 *

CO2 *

CO3 *

CO4 *

CO5 *



Course B.Com Year III Subject/Group Applied Economics Group B Title of the Paper II International Marketing Course Objectives:

1. The programmes aim at acquainting students with the basic concepts of International Marketing specially emphasizing upon entry strategies adopted by national and International organizations and the barriers that have to be faced by them.

2. To explain marketing concepts related to Product Planning, Product Designing, Advertising, Branding and Packaging for International Market.

3. To enable students to analyses and understand Dumping and Price Distortion, Counter Trade methods.

4. To identify and understand the key international marketing Challenges in Managing an international Distribution Strategy, Grey Market goods and Exports.

Course Outcome:

1. Students will be to understand international marketing strategies followed by the national and international organizations.

2. Students will be to have a larger view of the global economy and the cultural setup. 3. Students will be to understand the government’s role in controlling Dumping and Price

Distortion, Counter Trade methods. 4. Students will be to can enter the fields of marketing research and market analyst.

Programme Course


International Marketing

CO1 *

CO2 *

CO3 *

CO4 *

CO5



Course : B.com (eco) Year : III Subject/Group : Applied economics Group C Title of the Paper I E-commerce

Course Objectives:

1. To give student an in-depth understanding of the still emerging field of E-Commerce. 2. To understand the various elements that are fundamental for a successful E-Commerce

enterprise and develop a business plan for developing one such E-Commerce site, Component of a basic E-Commerce business, E-Commerce business models, E-commerce and E-Business

3. To sensitize students fundamentals need for E-Commerce, E-Commerce marketing concepts and communications, E- Payment systems, B2B E-Commerce, m-Commerce

4. To understand the fundamentals elements for a successful E- Customers’ Relationship Management and importance of E-CRM

5. To develop the conceptual skills of the students regarding the Enterprises resource planning models and their utility.

Course Outcome:

1. Students will gain a comprehensive understanding of the E-Commerce landscape, current and emerging business models, and the technology and infrastructure requirement for the business.

2. Using the E-commerce platforms to enhance current business or incubate new business. 3. Understanding on how innovative use of the E-Commerce can help developing

competitive advantage 4. Developing an understanding on how internet can help business grow 5. Developing an understanding on the importance of security, privacy, and planning issu

es related to E-Commerce



E-commerce

CO1 *

CO2 *

CO3 * *

CO4 CO5 *




Course BCOM(eco) Year III Year Subject/Group Applied Economics Group C Title of the Paper II Financial Market & Investment Management Course Objectives: The objective of this paper is –

1. Students should be able to understand the financial system of the country. 2. Students should know about the agencies like NSE, BSE, SEBI and their working

in securities market. 3. Let students know about the concept of credit rating mechanism. 4. Enhance the knowledge of Investment alternatives and to analysis them. 5. Learners should be aware of various theories and model implemented in security and

portfolio management.

Course Outcome:

1. Students understand the primary and secondary market and their functioning. 2. SEBI, BSE and NSE play a prominent role in structuring the market ethos which student

learnt in class room teaching. 3. Students know about the credit rating agencies and mechanism. 4. The knowledge about investment alternatives and their decision making is now enhanced. 5. Students learnt the in depth theories and model for portfolio management.



Financial Market &

Investment Management

CO1 *

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Course BCOM(eco) Year III Year Subject Applied Economics Group D Title of the paper II Human Resource Management and Industrial Relations Course Objectives: The objective of this paper is –

1. To make students know about Human Resource Planning and process of personnel management.

2. To teach students about the process of training, development, feedback, remuneration and welfare.

3. Let students understand about Industrial Relations and Trade Union Movements. 4. To make students understand about Industrial Disputes and settlement. 5. Students can know about Labour issues and organisations.

Course Outcome: 1. Students got the learning of Human Resource Planning and process of personnel

management. 2. Students learnt about the process of training, development, feedback, remuneration and

welfare. 3. Students understood the Industrial Relations and Trade Union Movements. 4. Students get awareness on Industrial Disputes and settlement. 5. Students will get enlightenment on Labour issues and organisations.

Programme Course

Outcome PSO1 PSO2 PSO3 PSO4 PSO5

Human Resource Management &

Industrial Relations

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Course BCOM(eco) Year III Year Subject Applied Economics Group D Title of the paper I Organisation Theory and Behaviour Course Objectives:

1. To make the students to understand about the various theories of organization behavior and to use the skills of managing different factors of human resource management.

2. To learn about motivational factors and skills for interpersonal relations. 3. To understand the organizational culture and evaluation of organizational functions.

Course Outcome:

1. The theories and principles, examine challenges of organizational behavior, and determine when and where the theories and skills are applied. Management issues such as diversity, attitudes and job satisfaction, personality, and values in organizational behavior are explored.

2. Facilitate group discussions on issues relevant to organizational behavior such as motivation, job incentives and relationship f incentives.

3. Compare different organizational cultures, examine characteristics of cultures, explore global implications, and examine creating and sustaining a positive culture, and assessing the impact of culture on organizational behavior.



Organisation Theory and Behaviour

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(an autonomous college reaccredited with ‘a’ grade by naac ... · the bhopal school of social...

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