an alternative approach for product and packaging design - dr panagiotis kyratsis
TRANSCRIPT
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Κέντρο Σχεδιασμού Προϊόντων και Συσκευασιών | www.cppd.eu
Εναλλακτικές Προσεγγίσεις στο σχεδιασμό συσκευασιών προϊόντων An Alternative Approach for Product & Packaging Design
Δρ Παναγιώτης Κυράτσης | Dr Panagiotis Kyratsis
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Story telling: Create an optical identity of a package
Ή ένας διαφορετικός τίτλος…
Η δημιουργία μιας ολοκληρωμένης ΟΠΤΙΚΗΣ ταυτότητας
για το σύνολο της συσκευασίας (χρώματα, γραφικά, σχήματα, μορφές, υφές, κ.α.).
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Agenda
o Design for X
o Η Μεθοδολογία “Design for Skin & Shape”
o To Πλαίσιο DfS&S
o Μελέτες Περιπτώσεων για Συσκευασίες
o Συμπεράσματα
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Design for X
Τι είναι ο «Παράγοντας X» στο σχεδιασμό;
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o Term X implies that there is an area that the design is focused.
o A formal way in order to optimize a specific aspect of design process.
o Introducing guidelines result in using effectively CAD and rendering
systems.
o Ο όρος Χ υποδηλώνει την περιοχή στην οποία εστιάζει κάθε φορά η διαδικασία του σχεδιασμού.
o Η μεθοδολογία DfX αναφέρεται στη
χαρτογράφηση της συστηματικής διαδικασίας
του σχεδιασμού ώστε να βελτιστοποιηθεί μια
συγκεκριμένη πτυχή αυτού.
o Μέσω της DfX απορρέουν όλες αυτές οι
κατευθυντήριες γραμμές για τον σχεδιασμό που
οδηγούν στο σχεδιασμό με CAD και render.
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Design for X Methodologies
Design for Skin & Shape
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Design for X Methodologies
o Design for Cost
o Design for Remanufacture
o Design for Recycling
o Design for Reconfiguration
o Design for Marketability
o Design for Manufacture and Assembly
o Design for Adaptation
o Design for Sustainability.
o Design for Experiments
… και άλλες πολλές – όπως είδαμε!
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Design for Skin & Shape Methodology
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o A novel methodology.
o Creation of optical identity for innovative packages.
o Focused on shapes and graphics.
o Key Idea: Every package design is inspired by product’s content.
o Το DfS&S είναι μια μοντέρνα μεθοδολογία σχεδιασμού αποκλειστικά για την βιομηχανία συσκευασιών.
o Η μεθοδολογία εστιάζει στη δημιουργία μιας συνολικής
οπτικής ταυτότητας για καινοτόμες συσκευασίες με σκοπό την εύκολη απομνημόνευση τους.
o Οι σχεδιαστές εστιάζουν στις μορφές και τα γραφικά
τα οποία βασίζονται στην εμφάνιση του βασικού και
αρχικού προϊόντος.
o Η βασική ιδέα βασίζεται στην ανάδειξη του εσωτερικού
κάθε συσκευασίας ΜΟΝΟ με την εξωτερική εμφάνιση.
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To Πλαίσιο DfS&S
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Traditional Packaging VS Design for Skin & Shape
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Μελέτες Περιπτώσεων για Συσκευασίες
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Juice | Wine | Energy Drink | Milk | Coffee | Cheese | Sweet Deserve
o Χυμός/ Αναψυκτικό
o Κρασί
o Ενεργειακό Ποτό
o Γάλα
o Καφές
o Τυρί Φέτα
o Γλυκό του Κουταλιού
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Case Studies for Packaging Industry | Juice
Χρώμα / Color
Σχήμα / Shape
Υφή / Texture
Υλικό / Material
Μνήμη / Memory
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Concept 1 | The Quarter Fruit concept
o Morphological characteristics of the fruit.
o The four bottles together compose the entire fruit.
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Concept 1 | The Quarter Fruit concept
o The idea constitutes an innovation pack, which promotes the desire for
freshness.
o Not only gives a promotion advantage through its appearance, o but prompts for the purchase of four bottles at the same time
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Concept 2 | The Cut Fruit concept
o It can be used more easily in existing production lines for refill (need for minimum changes necessary).
o Smaller gaps appear, when transported with standardised means
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Concept 3 | The complete pear concept
o Geometry of complex-shaped fruit.
o Finding a simple but easily recognized form. o To use a relatively easy to manufacture bottle, together with a colorful
plastic sleeve in order the packaging to look like a pear.
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Case Studies for Packaging Industry | Wine
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Case Studies for Packaging Industry | Wine
The Concept – The Initial Sketches – The Conceptual Sketches
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Case Studies for Packaging Industry | Wine
The Final Packages
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Case Studies for Packaging Industry | Energy Drink
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Case Studies for Packaging Industry | Energy Drink
The Concept – The Initial Sketches – The Final Package
Concept 1
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Case Studies for Packaging Industry | Energy Drink
The Concept – The Initial Sketches – The Final Package
Concept 2
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Case Studies for Packaging Industry | Milk
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Case Studies for Packaging Industry | Milk
The Concept – The Initial Sketches – The Final Package
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Case Studies for Packaging Industry | Coffee
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Case Studies for Packaging Industry | Coffee
The Concept – The Initial Sketches – The Final Package
Concept 1
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Case Studies for Packaging Industry | Coffee
The Concept – The Initial Sketches – The Final Package
Concept 2
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Case Studies for Packaging Industry | Sweet Deserve
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Case Studies for Packaging Industry | Sweet Deserve
The Concept – The Initial Sketches – The Final Package
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Case Studies for Packaging Industry | Cheese
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Case Studies for Packaging Industry | Cheese
The Final Package
Concept 1
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Case Studies for Packaging Industry | Cheese
The Final Package
Concept 2
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Conclusion
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o Η μεθοδολογία του DfS&S αποτελεί ένα καινοτόμο πλεονέκτημα με αρχές Marketing για
κάθε εταιρία και παραγωγό που διαφοροποιεί το
εκάστοτε προϊόν
o Ανάγκη για περαιτέρω έρευνα πάνω στις DfX
μεθοδολογίες.
o Ανάγκη από την αγορά συσκευασιών για
καινοτόμα προϊόντα που ενσωματώνουν όλες τις
αξίες (ποιοτικές και αισθητικές) μέσα ή πάνω
τους.
o Novel marketing advantage for the companies.
o Need to go beyond the traditional DfX methodologies.
o More place for success in designing packaging and creating new
optical identities.
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Κέντρο Σχεδιασμού Προϊόντων και Συσκευασιών | www.cppd.eu
Εναλλακτικές Προσεγγίσεις στο σχεδιασμό συσκευασιών προϊόντων An Alternative Approach for Product & Packaging Design
Δρ Παναγιώτης Κυράτσης | Dr Panagiotis Kyratsis
Ευχαριστώ | Thank You