AMTA 2013 Massage Therapy Profession Research Report

AMTA Executive Director Shelly Johnson

Let’s talk about this industry intelligence and what you’re seeing in your school.

Massage school success is determined by:

• Economy• Business environment• Consumer demand for massage

therapy• Ability to adapt to change

Attracting Students

Discussion Question:

What are you doing to attract students to your program?

Attracting Students

• Average student is now 31• 54% of students are 30 or younger• 20% of students are 20-25

Supporting Younger Students

19% of massage therapy students don’t finish

Supporting Younger Students

Discussion Question:

What is your school doing to help younger students succeed in school?

Supporting Younger Students

• 14% of schools said finding qualified teachers was a challenge

• 26% said they had trouble hiring instructors

Teacher Retention

46% of schools provided instructor benefits, compared to 53% last year

Schools that provided benefits increased them:

• 88% provided medical insurance compared to 86% last year• 86% provided retirement services compared to 76% last year• 79%provided dental insurance compared to 76% last year• 69% provided life insurance compared to 56% last year

Teacher Retention

Discussion Question:

What is your school doing to provide benefits to recruit and retain

qualified instructors?

Teacher Retention

• Schools reported increasing business course offerings

• 91% of schools now offer job placement service for grads

Business Skills for Success

Discussion Question:

What greater business skills, if any, are needed to help recent grads succeed?

Business Skills for Success

Thanks for being a part of our AMTA Schools Summit dialogue!

Download a copy of this report at amtamassage.org/schools