elevateNationalConvention

AMTA 2012

october 3-6, raleigh convention center

exhibit & sponsorship opportunities

Raleigh Convention Center is the host of AMTA’s 2012 National Convention Get lost in the sights and sounds of downtown Raleigh by basing out of one of AMTA’s two host hotel options. The Raleigh Marriott City Center and the Sheraton are across the street from the Convention Center. Both are just a leisurely walk from the state capitol, museums, restaurants, nightlife, and the Progress Energy Center for the Performing Arts. Rate at each of AMTA’s host hotels is $149 plus tax.

Sheraton Raleigh Hotel421 S. Salisbury Street | 919.834.9900

Raleigh Marriott City Center500 Fayetteville Street | 919.833.1120

YOU’RE INVITED!Join the thousands of massage therapists who have discovered AMTA’s National Convention as their source of inspiration, renewal, and high-quality education.

The AMTA National Convention offers superior sales exposure to massage product and service buyers. Choose from exhibit booth opportunities, an exclusive sponsorship of the Saturday evening Dinner Dance, tote inserts and much more.

Don’t delay as space will sell out. Contact James Boston at amta@townsend-group.com or 301.215.6710 x116 to confirm your participation.

NationalConvention

AMTA 2012

october 3-6, raleigh convention center

ATTENDEE STATISTICS

60teachers

200students

1,500+attendees to reach

2011Attendees came from all 50 states plus Canada and Puerto Rico.

Attendees came from all 50 states plus Canada.

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Become an Exhibitor!

*All exhibit, setup, and tear down hours are subject to change.

EXHIBIT HOURS*

11:30AM–6:30PMExhibits OpenF R I

OCT 5

10:00AM–2:00PMExhibits Open

12:30PMPassport to Prizes Drawing

S A TOCT 6

12:00PM–6:00PMExhibitor Registration & Exhibitor Set-up

WEDOCT 3

11:00AM–2:00PMExhibits Open

5:30–8:00PMOpening Night Reception (Exhibits Open)

T H UOCT 4

EXHIBIT OPTIONS

Add-ons:

• Additional booth personnel registrations are $20 each

• Saturday night Dinner Dance tickets are $85 each

20 x 20’ Premium Booth – $6,300Priority placement within the exhibit hall will give your company the most exposure to attendees. Up to six booth personnel allowed.

1

10 x 20’ Island Booth – $3,300Located in the center of the exhibit hall, island booths provide steady traffic for your company. Up to four booth personnel allowed.

2

10 x 10’ Standard End Booth – $1,850The most popular exhibit option year after year—reserve yours before the best booths are taken. Up to two booth personnel allowed.

3

10 x 10’ Standard Aisle Booth – $1,700Network with attendees during session breaks and meals. Up to two booth personnel allowed.

4

Please remember that no outside events may be scheduled that conflict with the official convention hours. We do everything possible to avoid programs that compete with education sessions or the exhibit hall hours, and to provide the most valuable, non-compete time to our exhibitors.

NOTE

Entrance

AMTA THEATER

SALES OFFICE

EXHIBITORLOUNGE

AMTABOOTH

221

AMTA Sponsorship Program

1 Keynote Speaker – $5,000 Sponsor the keynote speaker at the Opening Session and reach all convention attendees in one place. Your company will be recognized in the opening presentation graphics and by association leadership during the program.

3 Saturday Night Dinner Dance – $5,000 Be recognized at the largest convention event! Your company’s logo will be featured in the event signage and presentation. Your company will also be recognized by association leadership during the program.

*Two available. Each sponsor receives two dinner dance tickets. Additional Dinner Dance tickets are $85 each.

2 Opening Night Reception – $5,000 Thursday evening the National Convention kicks off with style in a reception for all event attendees. Sponsorship includes recognition during ceremony and on event signage.

4 Afternoon Coffee/Tea Break – $2,000/dayProvide coffee/tea for all attendees. Special signage, plus your literature and/or samples on a table provided. Available Thurs, Fri and Sat.

5 Evening Lemonade/Iced Tea Break – $2,500/dayProvide lemonade/iced tea for all attendees. Special signage, plus your literature and/or samples on a table provided. Available Thurs, Fri and Sat.

6AMTA Show Daily – $2,500/day or $5,500 all daysThe AMTA Show Daily provides attendees with important meeting information, schedule updates, coverage and previews of essential education sessions and key happenings of the convention. Your logo and booth number will be featured prominently on the front page. Available Thu, Fri, and Sat.

7Convention Tote Bags – $4,500 Your logo will be imprinted on the convention tote bags. Must be ordered by June 1, 2012 to secure listed price.

8 Convention Tote Bag Inserts – $1,000 eachYour product sample, CD, pen and/or brochure delivered to each attendee in tote bag they receive at registration. Subject to AMTA approval.

• Product Sample Insert – 1,300 pcs, limit 3 sponsors• Brochure/Flier Insert – 1,300 pcs, limit 2 sponsors• CD/DVD Insert – 1,300 pcs, limit 1 sponsor• Pen Insert – 1,300 pens, limit 1 sponsor

SPONSORSHIP OPTIONS

CUSTOMIZE YOUR PACKAGEWith the AMTA Sponsorship Program, you can customize your package to combine several opportunities to receive added discounts.

OPENING NIGHT RECEPTIONOn Thursday, October 4, exhibit booths will be open and exhibitors will have the option of purchasing appetizers to distribute in their booths for attendees. This is a great way to enhance flow in the hall with a festive flair. Menus will be provided separately from the convention center.

EXCLUSIVE SPONSORSHIPS Get more exposure with a distinctive sponsorship opportunity. No competition equals better exposure.

CO-SPONSORSHIPS Explore many opportunities to get the exposure you want at a lower cost when you collaborate with another sponsor.

CONNECT WITH TEACHERS Friday’s luncheon is an ideal opportunity to reach teachers from schools across the country.

CONNECT WITH STUDENTS Do you want more exposure with massage students, tomorrow’s leaders in the profession? Sponsor an item or event on Friday during Student Day. All local massage schools are invited to bring their students to participate in theStudent Day program.

CONNECT WITH STATE LEADERSHIP Wednesday is the day to reach local decision makers—leaders of 51 AMTA chapters around the country. Let them carry your message back to AMTA members who could not attend.

PERSONALIZED ATTENTIONIf you have an idea for something you would like to sponsor at the AMTA 2012 National Convention, let us know! We’ll work with you to customize a package that fits your marketing needs.

Please contact James Boston at 301.215.6710 ext 116 or amta@townsend-group.com

Questions?

9 Publication Bin Insert – $2,300Place your publication(s) directly in front of the attendees so they have every opportunity to read your latest issue.

10 Sports Bottles – $2,000 Your logo will be imprinted on the convention sports bottles. Must be ordered by June 1, 2012 to secure listed price.

12 Web Station Kiosk – $2,000 Sponsor a Web station kiosk featuring your company name and logo. Reserved for convention attendees, the high-speed internet will be available during tradeshow hours for easy access to e-mail. The home page will be set to your company’s Web site.

*Two available.

11 Badge Holder Lanyards – $2,500 Your logo will be imprinted on the convention lanyards Must be ordered by June 1, 2012 to secure listed price.

13 Hotel Door Drop – $1,500Have your special gift, sample or message placed on each attendee’s doorknob at host hotel. Requires 500 pieces. Available Thurs or Fri.

14 Floor Decal Footprints – $1,500Footprints starting at the main entrance and ending at your booth. Your logo on 25 and “follow me to booth #” on the other 25.

15 Floor Decal (one 57 x 73” graphic) – $1,000Floor graphics placed strategically at the entrance tothe exhibit hall are a creative reminder about your product and/or booth location.

*Two available.

16 Cut-out Coupon Ad – $200 eachEncourage on-site sales at convention by purchasing a 3½ x 1½ space in the show daily for your company’s coupon. Your coupon must include an on-site offer. Limit 2 per company per day.

17 Passport to Prizes – $200 fee + $200 prizeA great way to drive traffic to your booth, attendees would need to visit each sponsor’s booth and get a stamp on their passport In order to qualify for prize giveaways.

19 First Timers Lunch Table Gift – $500Provide a gift for each place setting. Subject to AMTA approval. Requires 300 pieces.

20 Teacher’s Luncheon – $3,000 Connect with leading educators. Your name will appear on signage. You will also have a table-top display with your product or service information, or samples. Two lunch tickets are included.

21 Teacher’s Luncheon Table Gift – $300 Provide a gift for each place setting. Subject to AMTA approval. Requires 100 pieces.

22 Student Day Luncheon – $4,000 Join massage therapy students for a day full of professional development tips and resources to assist them as they enter the profession. Your name will appear on signage. You will also have a table-top display with your product or service information, or samples. Four lunch tickets are included.

23 Student Day Tote Bags – $1,500 Your logo will be imprinted on the Student Day tote bags. Must be ordered by June 1, 2012 to secure listed price.

24 Student Day Tote Bag Inserts – $500 each Your flier or product sample delivered to each student in tote bag they receive at registration.

*Limit 5 sponsors.

25 Student Day Prize Raffle – $300 fee + $300 prize Be part of the excitement as Student Day attendees paricipate in the grand prize raffle.

26 Connect with State Leadership – $300 to $500 Choose from three events that bring in chapter leaders from across the country. These leaders are directly responsible for making all chapter decisions, including meeting planning, printing, communication, and much more. Special signage plus your literature and/or samples on a table provided.

• Chapter President’s Council Meeting – $300• House of Delegates Meeting – $450• Chapter Leadership Training –$500

18 First Timers Lunch – $4,000 Connect with first-time attendees; make their first convention memorable. Your name will appear on signage. You will also have a table-top display with your product or service information, or samples.

*Two available. Each sponsor receives two lunch tickets.

AMTA Sponsorship Program

EXHIBIT & SPONSOR FORMAMTA 2012 NATIONAL CONVENTION

PAGE 1 OF 2

Questions? Please contact James Boston at 301.215.6710 ext 116 or amta@townsend-group.com

COMPANY INFORMATION

Company Name: __________________________________________________

Contact Person: ___________________________________________________

Billing Address: ____________________________________________________

City, State, Zip: ____________________________________________________

Phone: ___________________________________________________________

Fax: _____________________________________________________________

E-mail: ___________________________________________________________

Website: _________________________________________________________

List three booth choices: ___________________________________________

Product Type(s): ___________________________________________________

__________________________________________________________________Name of company/product line I prefer not to be near (if any)

1

EXHIBIT OPTIONS

20 x 20’ Premium Booth: _______ x $6,300 = ____________

10 x 20’ Island Booth: _______ x $3,300 = ____________

10 x 10’ Standard End Booth: _______ x $1,850 = ____________

10 x 10’ Standard Aisle Booth: _______ x $1,700 = ____________

Booth Reps: ______________________________________________________

__________________________________________________________________

Limit (6) reps for premium, (4) for island, and (2) for standard booths. If not known at time of contract, names must be e-mailed no later than August 31, 2012 to jpysarchuk@amtamassage.org.

Extra Booth Personnel Registrations: _______ x $20 = _______________

__________________________________________________________________

Dinner Dance Tickets: _______ x $85 = _______________

2

3 SPONSORSHIP OPTIONS (Please check one or more)

PAYMENT INFORMATION

Please submit form with at least 50% of total payment to: AMTA Sponsorship, 500 Davis Street, Evanston. IL 60201-4695

OPTION 1: CREDIT CARD

r MC® r VISA® r DISCOVER®

Card Number: ___________________________________________

VPN:___________________ Exp. Date: ______________________

Name on Card: __________________________________________

OPTION 2: CHECK

r Check enclosed payable to the American Massage Therapy Association.

SIGNATURE REQUIRED

X ______________________________________________________

Date: ___________________________________________________

r My signature indicates that I’m in compliance with AMTA’s advertising and exhibit policies.

4

$___________________

Keynote Speaker $5,000

Opening Night Reception (Thursday, October 20) $5,000

Saturday Night Dinner Dance (co-sponsor) $5,000

Afternoon Coffee/Tea Break

• Sponsor all three days (Thu, Fri, Sat) $6,000

• Sponsor one day: _______________________ $2,000

Evening Lemonade/Iced Tea Break

• Sponsor all three days (Thu, Fri, Sat) $7,500

• Sponsor one day: _______________________ $2,500

AMTA Show Daily

• Sponsor all three days (Thu, Fri, Sat) $5,500

• Sponsor one day: _______________________ $2,500

Convention Tote Bags $4,500

Convention Tote Bag Insert: _________________ $1,000

Publication Bin Insert $2,300

Sports Bottle $2,000

Badge Holder Lanyards $2,500

Web Station Kiosk $2,000

Hotel Door Drop $1,500

Floor Decal Footprints $1,500

Floor Decal (57 x 73”) $1,000

Cut-out Coupon Ad (limit two per day) $200

Passport to Prizes (fee + $200 prize) $200

First Timers Lunch (co-sponsor) $4,000

First Timers Lunch Table Gift $500

Teachers Luncheon $3,000

Teachers Luncheon Table Gift $300

Student Day Luncheon $4,000

Student Day Tote Bags $1,500

Student Day Tote Bag Insert: ________________ $500

Student Day Prize Raffle (fee + $300 prize) $300Chapter Leadership Training $500

House of Delegates Meeting $450

Chapter President’s Council Meeting $300

FAX THIS FORM TO: 301.215.7704

TERMS & CONDITIONSAMTA 2012 NATIONAL CONVENTION

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Eligibility for Exhibiting: All products and services exhibited must be relevant to the practice of massage therapy and must be the products listed on your contract and be affiliated with your company unless previous arrangements have been made with AMTA. No booth sharing or subletting of booth space by more than one company without prior written agreement from AMTA. Content of the exhibits is subject to approval. AMTA reserves the right to refuse acceptance of contract and/or entrance/set-up to exhibitors not meeting required standards or in competition to AMTA, as well as the right to curtail or close exhibits or parts of exhibits that reflect unfavorably on the character of the meeting. This applies to displays, literature, advertising, novelties, souvenirs, conduct of persons, etc. Please refer to AMTA’s advertising and exhibitor policies at www.amtamassage.org with any questions about eligibility to exhibit.

Draping: Exhibitors are reminded that massage provided in their booths must be conducted in accordance with the AMTA Code of Ethics and must comply with AMTA’s proper draping policy. If you are conducting massage in your booth, please refer to the AMTA on-site massage policy regarding intake forms and eligible massage therapists.

Set-up: On Thursday, October 4, 2012, all exhibitors must be set up by 9:00am and ready for the official opening at 11:00am. Exhibitors not set up at this time may forfeit their booth space. This will be strictly enforced by AMTA. During the convention, exhibitors will be admitted to the exhibit area one-half hour prior to open exhibit hours to prepare for attendees. Exhibitor Badge and ribbon must be worn at all times in order to gain entry and work in the exhibit hall.

Exhibitor Service Manual: An Exhibitor Service Manual, provided by the official decorator, will be mailed to confirmed exhibitors on or before July 1, 2012. The manual contains policies and order forms for services provided by the exhibits decorator and other subcontractors. These include: Carpeting, shipping, additional furnishings, electricity, audio visual equipment, etc.

Booth Assignments: An exhibit point system will be utilized for the 2012 booth selection process. Companies who exhibited at the AMTA 2011 Convention in Portland will be able to select booths on-site for the AMTA 2012 Convention based on the priority point order. Upon completion of the convention, all remaining space will be assigned on a first-come, first-served basis, contingent upon receipt of the exhibit application and payment. A floor plan of the exhibit area is included in this prospectus. AMTA will make every effort to assign preferred booth space. For those exhibitors who do not wish to be located next to a particular company or product, please indicate this in the allotted space on the exhibit application. It is the policy of AMTA to avoid assigning adjacent booth space to companies with the same product type(s). Therefore, we ask that exhibitors list their product type(s) in the space provided on the exhibit contract. AMTA reserves the right to relocate or reassign exhibit booths at any time for the overall benefit of the program.

Fundraising: Unless prior approval is granted from AMTA, fundraising on the exhibit floor is strictly prohibited; the only exception being funds raised by/for the Massage Therapy Foundation.

Promotion: The AMTA Exhibits Marketplace is promoted through magazine ads, direct mail, broadcast e-mail, the AMTA website, national publicity, personal contact and other promotions. Exhibitors are invited to participate in promoting the AMTA Exhibits Marketplace in an effort to encourage attendance. One-time use of a mailing list of National Convention attendees will be available by request to exhibitors at pre-registration cut off. This list will provide an opportunity for each exhibitor to mail their own promotions to attendees who wish to share their mailing addresses to vendors prior to the convention, according to AMTA’s list rental policies.

Liability: AMTA will provide security in the Exhibit Marketplace from exhibit set-up through exhibit teardown and will exercise reasonable care for the protection of exhibitors’ materials and displays. Neither AMTA nor any officer, staff member, agent or member is liable for the safety of exhibitors’ property, agents or employees from theft, damage by fire, accident, or any other causes.

Responsibility Clause: Exhibitor assumes responsibility and agrees to indemnify and defend AMTA against any claims and expenses arising out of the use of the Exhibition Hall. Exhibitor understands that it is the sole responsibility of the Exhibitor to obtain insurance for this event.

Music, Giveaways, Exhibitor Events: Please be aware of your fellow exhibitors. If music or presentation is a part of your set-up, please remember that volume should be at a level to be heard within your own booth. No speakers or amplification are allowed at any time. Individual giveaways within your own booth are certainly encouraged, but must be confined to your booth space. The only public raffle will be the Passport to Prizes drawing. Finally, please remember that no outside events are allowed during AMTA show hours. We do everything possible to avoid programs that compete with education sessions or the exhibit hall hours and to provide the most valuable, non-compete time to our exhibitors.

Official Contact Person: The person named on the Exhibit & Sponsor Form is the person considered by AMTA as the official contact of the participating organization for all purposes related to the program. All material relating to the company’s participation as an exhibitor will be directed to the official contact person named on the exhibit application unless a written request to change that person is received by AMTA in a reasonable amount of time. The official contact is responsible for providing AMTA with booth staff names by August 31, 2012 and then providing on-site representatives with badges, time schedules and other exhibit information.

Dinner Dance Tickets: Exhibitors who wish to attend the Saturday evening Dinner Dance are invited to purchase a Dinner Dance ticket. Registration materials for the convention and social events will be available online in March 2012. Tickets will also be sold on-site on a first-come, first-served basis, at the AMTA Registration Desk.

Sponsor Discounts: Sponsors who have reached the $10,000 level or above for the year will receive a 5% discount off any booth price. For additional details, contact James Boston at 301.215.6710 ext 116, or amta@townsend-group.com.

Payment: Half of the total amount due must be included with the signed contract. The balance is due no later than June 1, 2012. If the contract is signed after June 30, the balance is due 30 days from the date of the signed contract. If payment is not received within these parameters, said booth/sponsorship will be forfeited. Checks, Visa, MasterCard and Discover are accepted. Checks should be made payable to the American Massage Therapy Association.

Cancellations: Cancellation of exhibit space/sponsorships must be sent to AMTA in writing on company letterhead. Telephone cancellations will not be accepted. One-half of the exhibit/sponsorship fees will be refunded on cancellations received on or before June 1, 2012, only if the space/sponsorship can be resold to another participant by AMTA. No refunds will be issued for cancellations made after June 1, 2012. In the event the AMTA National Convention is canceled due to fire, strikes, government regulations, acts of God or other causes beyond the control of the association, AMTA shall not be held liable for failure to hold the National Convention and Exhibits Marketplace as scheduled, and AMTA shall determine the amount of exhibit fees to be refunded.

Questions?

James BostonThe Townsend Group2 Wisconsin Circle, Suite 900Chevy Chase, MD 20815Tel: 301.215.6710 ext 116Fax: 301.215.7704E-mail: amta@townsend-group.com

AMTA Exhibit, Sponsorship & Advertising Sales

James Boston, National Sales ManagerThe Townsend Group2 Wisconsin Circle, Suite 900Chevy Chase, MD 20815Tel: 301.215.6710 ext 116Fax: 301.215.7704E-mail: amta@townsend-group.com