amsterdam eurofinance 2009

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Official lead sponsor Book today: See registration page for details Host association Tuesday 17 – Wednesday 18 March 2009 The Hilton, Amsterdam THE NETHERLANDS PLUS pre-conference training • Advanced Cash Flow 7th annual conference on Liquidity and Cash Management for European Companies Responding to crisis, embracing risk Official sponsors Expert speakers include Kimberly Ross CFO Royal Ahold, The Netherlands Jan Schets Director of Treasury Sara Lee, The Netherlands Charles Jenkins Regional Director, Western Europe Economist Intelligence Unit, UK Vijay Panday Senior Manager, Head of KLM GroupTreasury desk KLM Royal Dutch Airlines, The Netherlands

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Page 1: Amsterdam EuroFinance 2009

Official lead sponsor

Book today: See registration page for details

Host association

Tuesday 17 – Wednesday 18 March 2009The Hilton, Amsterdam

THE NETHERLANDS

PLUS pre-conference training•AdvancedCashFlow

7th annual conference on

LiquidityandCashManagementforEuropeanCompaniesResponding to crisis, embracing risk

Official sponsors

Expert speakers include

Kimberly Ross CFO Royal Ahold, The Netherlands

Jan Schets Director of Treasury Sara Lee, The Netherlands

CharlesJenkins RegionalDirector,WesternEurope Economist Intelligence Unit, UK

Vijay Panday SeniorManager,HeadofKLMGroupTreasurydesk KLM Royal Dutch Airlines, The Netherlands

Page 2: Amsterdam EuroFinance 2009

Official charityWe are delighted to announce that Médecins Sans Frontières (MSF) is EuroFinance’s preferred charity for 2009. MSF provides medical assistance to populations in distress, victims of natural or man-made disasters and victims of armed conflict. MSF relies on donations from the public for two key reasons: to ensure the freedom to provide humanitarian assistance whenever and wherever it is needed, and to remain independent from political, religious and economic interests.www.uk.msf.orgIf you wish to make a donation, please go to www.justgiving.com/eurofinance

About the conference Tuesday 17 – Wednesday 18 March 2009

Conferences | Training | In-House Training | Research

AboutEuroFinanceEuroFinanceisoneoftheworld’sthoughtleadersincash,treasuryandriskmanagement.Forover15yearsnow,wehaveledthemarketinthedevelopmentandtrainingoffinanceprofessionalslookingforinnovativetreasurysolutionsandproducts.Wecreateadiscussionspaceforthe world’sleadingcorporationsandfinancialinstitutionstogrowandprogresstreasurymanagement.

Werunconferences,seminars,exhibitions,publicandin-housetrainingcoursesaswellastailor-madeeventsforourclients,attractingindustry leadersfromacrosstheglobe.Wealsoofferresearchservices.

ThecompanyisanEconomistGroupbusiness.

2

Pickupyourcopyofourincisive,in-depthtreasurypublication.Featuringalltheinitiativesandtrends facedbytreasurersaroundtheworld.

Visit www.eurofinance.com/treasuryperspectives todownload

Plus...

2008/09 trends and initiatives in treasury

Featuring

stormtheBeyond Featuring

2008/09 trends and initiatives in treasury

the 2009 treasury agendaCash visibility comes into focusRethinking capital structureThe risk management portfolioTrade finance – the risk shifts againGuiding enterprise risk managementSEPA and what to expectBecoming better communicators

the 2009 treasury agendaCash visibility comes into focusRethinking capital structureThe risk management portfolioTrade finance – the risk shifts againGuiding enterprise risk managementSEPA and what to expectBecoming better communicators

Crisis, what crisis? Playing for strength in a downturn

Treasury’s ‘A’ list The profession’s top innovators

Top team Inside the world’s best treasury

Crisis, what crisis? Playing for strength in a downturn

Treasury’s ‘A’ list The profession’s top innovators

Top team Inside the world’s best treasury

There’snodoubtthattheglobalfinancialcrisishasofferedtreasurers

andtheirbankersawildride.Aspectsoffinancialriskoncethought

improbablearenowfactsofeverydaylife.Non-financialcompanies

inEuropeenteredthecrisisinrobustcondition,astatenowbeing

challengedasrecessionunfolds.Meanwhile,banksareundergoingan

historicrestructuring.Woesabound,butopportunitieswillemerge

asstabilityreturns,volatilityebbs,andpricesbottom.Meanwhile,

barrierscontinuetofallinthetreasuryworld,propelledbychangesin

accountingrulesandthecreationofaSingleEuropeanPaymentsArea.

EuroFinance’s7thannualconferenceonLiquidityandCash

ManagementforEuropeanCompanieswillhelpfinancialprofessionals

preparetomeetthechallengesconfrontingtheirbusinessesinatime

ofprofoundeconomicchange.

Programmehighlights–what’s new for 2009?• Thenewbankinglandscape

• Theprospectofare-emergingM&Amarket

• Maximisingliquidityinatimeofrestrainedcredit

• Fosteringgrowthinadownmarket

• Loomingregulatorychanges

• Understandingcounterpartyriskwithfinancialserviceproviders

• Usingtechnologytoextractthemostvalueoutoftreasury

Why should you attend?• Discussthemostpertinentissuesaffectingtreasurytoday

• Getbetteracquaintedwiththought-leaders

• Hearreal-life,triedandtestedtreasurysolutions

• Engageinlivelydebatewithyourpeers

• Gaininsightsandsolutionsthatwillgiveyouacompetitiveadvantage

• Hearfromleadinginternationalandregionalcorporations

• Learnthelatestadvancesincashmanagementtechnology

• Meetface-to-facewiththeleadingsuppliersandserviceproviders

Over 270 finance and treasury professionals from across Europe attended this conference in 2008

92% of delegates who attended the 2008 conference, would recommend it to a colleague

Page 3: Amsterdam EuroFinance 2009

Day 1 Tuesday 17 March 2009

For programme and speaker updates visit www.eurofinance.com/europe

08:00 REGiSTRATiON,REFRESHMENTSANDExHibiTiONOPENS

09:00 Chair’s welcomeSander van Tol, Senior EuroFinance Tutor; and Director, Zanders, The Netherlands

09:10 Learning the critical lessons of a crisis periodThisyear’sconferencecomesatatimeofimmensechallengesandresponsibilityfortreasurypractitioners.Thethreatofrecessioninmanycountrieswilltesttreasuryteamstotheirlimitsasriskintensifiesfurther.italsopresentstreasurerswithanopportunitytomaximisetheircontributionwhenneededmost.Thecrisisreinforces the lessons of best practice in liquidity and cash management.buildingafoundationofcommittedfacilities,diversifiedfundingandmaturities,highcashvisibilityandbetterworkingcapitalmanagementhasneverbeenofgreatervalue.Freddy Van Den Spiegel, Chief Economist, Director Public Affairs, Fortis, Belgium

09:50 Macroeconomic overview and outlook – just how bad is it? Ayearago,allbutthemostdebt-ladenEuropeancompanieswereprettyconfidentaboutthe12monthsaheaddespitetheshockofAugust2007’screditcrunch.Oneyearon,confidenceisfarmorefragileafteraperiodofunprecedentedturbulenceandvolatilityhastransformedtheglobalandEuropeanbankinglandscapesandtheprospectofaprolongedrecessionlooms.Sojusthowbadisit?Aleadingexpertreviewsthemacroeconomicoutlook,andrelatesthistothecorporatesector’soverallhealth.Charles Jenkins, Regional Director, Western Europe, Economist Intelligence Unit, UK

10:30 REFRESHMENTbREAK

11:00 CFO reflections on treasury’s role in troubled timesAprominentchieffinancialofficerfromtheregiondrawsontheirprevioustreasuryexperiencetoreflectoncurrentchallenges–frombothC-suiteandtreasuryperspectives.HowcantreasurersandtheirteamsbestsupportCFOsinaperiodofrecessionandriskaversion?Equally,whatshouldtreasurersexpectfromtheirCFOsinthisverydifficultenvironment?Thissessionexploreshow,morethanever,transparencyandteamworkareessential.Kimberly Ross, CFO, Royal Ahold, The Netherlands

11:40 Seeking safe havens for corporate cashThetroubledsummerof2008sawcashmanagers’focusshiftfromreturnoncapitaltothereturnofcapital.Themoststrikingaspectofthesearchforsafehavenshasbeentheextenttowhichcompanieshavespurnedbankdeposits,theirtraditionalharbourforexcesscash.Manytreasurershaveoptedforalternativessuchasgovernmentbillsormoneymarketfunds,thoughthelatteralsosufferedafteraUSfund‘brokethebuck’asaresultofexposuretothebankruptLehmanbrothers.Thissessionexploresthelongertermconsequencesofthisexperience.WillgovernmentguaranteesenabledepositstoregaintheirdominanceofEuropeancashinvesting?Orwilldiversificationofinstrumentsremainapriority?Panellists include: Vijay Panday, Senior Manager, Head of KLM Group Treasury desk, KLM Royal Dutch Airlines, The NetherlandsGreg Zabikow, Manager of International Treasury, Aon Service Corporation, The NetherlandsEdwin Veenman, European Treasurer, Office Depot, The Netherlands

12:40 LUNCH

Special guest

speaker

Panel session

Keynote speaker

TreasuryNetworkingReceptionOpen to all delegatesJoin us at the end of the conference on Day 1 for the Treasury NetworkingReception.Relaxwithfellowtreasuryandfinanceprofessionalsplusspeakersandexhibitors.

3

Expert speaker

14:00 Credit crisis impels new impulse to poolCynicscallthecreditcrisisthegreatestmarketingpushforcashpoolingyet.Why?becauseoptimisingcashtrappedwithinthecompanyisthebestformoffinancing–andnevermoresothanwhencreditisconstrained.indeed,someexpertsputtheproportionofworkingcapitalthatcompaniesfailtoputtoworkashighas50%onaverage.Clearly,thisreinforcestheviewthattreasurersshouldalwaysfirstsqueezethemostfromtheirinternalresources.inthiscasestudy,onecompanyreflectsonitsrecently-implementedcashpoolstructure.insharingitsexperience,ithighlightsbothdirectsavingsandotherbenefits.Greg Zabikow, Manager of International Treasury, Aon Service Corporation, The Netherlands

14:40 Risk is back – coping with operational challengesRiskisbackonthetreasuryagenda–inabigway.besidesfinancialriskslikebankcounterpartyexposuresandassetclassvolatility,therecessionaryeraislikelytoincreaseahostofoperationalrisks.inhardertimes,suppliersandcustomerswillbemorestressed. Socreditriskwillrequiregreaterattention,includingtherecentsupplychainfinance-driveninsightsintothestrategicvalueofsupportingsupplierswherenecessary.Companieswillalsobelesswillingtotradeonopenaccount,whichmaybringtraditionaltradefinanceriskmitigationback.Furtherrisks,suchascountryandtransportationrisk,willneedmorefocustoointhechallengingenvironmentahead.Apanelofcorporatetreasurersassessesthechangingoperationalrisklandscapeanddiscussestheirstrategiesandpriorities,includingkeymitigationtechniques.Maciej Müldner, Treasurer, Skanska S.A., PolandNatalia Kang, European Treasury Center Manager, LG, The NetherlandsDidier Lang, International Group Treasury Manager, Moog, Luxembourg

15:20 REFRESHMENTbREAK

16:00 No longer banking on banksbeforethecreditcrunch,counterpartyriskwasprimarilyaproblemthatemergedindoingdealswithsmaller,weakercommercialpartners.Mitigatingthisriskwasamatterofinsuranceorotherproducts.butbankbail-outsacrosstheworld,thefailureoficeland’slendersandtheLehmanbankruptcyhaveshiftedthedebatetobankcounterpartyrisk.Shouldtreasurersemployratings‘buckets’,orjustaminimumratingforallbanks?Whathappensintheeventofadowngrade–immediateunwindorphasedwithdrawal?Whatifthedowngradedinstitutionisamemberofyourloansyndicate?Andwhatshouldbeincludedintheexposurecalculation?Jan Schets, Director Treasury, Sara Lee, The Netherlands

16:40 Craving credit intelligence Withfewexceptions,2008’sgovernmentinterventionshavenotremovedcreditriskfromthebankingsector.indeed,analystscalculatethatmanybankswillexhausttheirnewpubliccapitalrapidly.Sohowshouldtreasurersobtainreliablecreditintelligenceontheirbankcounterparties?Duringthecrisis,companieswererelyingonlittlemorethanafter-the-eventnewsreportstoinformtheirbankexposuremanagement.Arethecreditratingagenciestheonlysource,orarecrediblealternativesavailable?Andistheexpenseofcreditintelligencejustifiedinasectorthattheauthoritieshavedecidedistoobigtofail?inthispanel,aseniorrepresentativefromaleadingcreditratingagencyandleadingfinanceexpertswillexplorethepracticalconcernsthatemergefromcounterpartyriskandthedoubtsabouttheviabilityofcreditratings.Theywillalsodiscussavailablealternatemethodsfortreasurerstoassessriskrelatedtobankcounterparties.Moderated by: Colinda Hogervorst, Senior Consultant, Cash Management and Bank Relationship Management, ICC, The NetherlandsPanellists:Charles Jenkins, Regional Director, Western Europe, Economist Intelligence Unit, UKMichael Zlotnik, Managing Director & Head of Bank Ratings Europe, Middle East & Africa (EMEA), Standard and Poor’s, GermanyKees-Jan Kindt, European Treasury Manager GDA B.V., The Netherlands

17:30 Conference adjourns to the Treasury Networking Reception

Panel session

Expert speaker

Case study

Panel session

Page 4: Amsterdam EuroFinance 2009

12:20 Diversification – offsetting risk by finding new sources of finance banksmaybeunwillingtolend,butcapitalmarketinvestors’stillhaveanappetiteforcorporateexposure.Howcancorporatetreasurersseeknewsourcesoffinanceoutsidetraditionalbankborrowing?Evenwiththeeconomiccycleturning,productsstillavailabletotherightnames(notonlybluechips)include:USprivateplacements,domesticbonds,commercialpaper,andevensomeformsofsecuritisation.Diversifyingsourcesoffinanceisakeytoolinliquiditymanagement;sotooisanticipatingneedsandtakingearlyaction.Thissessionexaminesseveralcompanies’approachestoprudentlyspreadingtheirfinancingrisk.Pim de Groot – Senior Manager, Finance and Accounting, DENSO Europe B.V., The NetherlandsJan Ambergen, Regional Controller EAME, IFF, The NetherlandsPaul Hermans, Treasurer, Barco Coordination Center, Belgium

13:10 LUNCH

14:30 The connectivity conundrumbankconnectivityremainsadifficulttopicformanycompanies.AlthoughSWiFThasbeguntoattractincreasingusethroughitsseveralcorporate-targetedinitiatives,itscostscanbeoff-puttingandcheapdomesticsystemsstillprevail.Yetlocal(multi-bank)systemsdonotalwaysofferthelevelofsecurityandflexibilitythatsomewouldlike.Howshouldtreasurersassessthesecompetingchannels,takingintoaccountEurope’sevolutiontowardsmorestandardisation?Andwhatistheimpactoftheliquiditycrisisoncustomers’andbanks’viewstowardstheirinterconnectivity?Thissessionexploresthelatestthinkinginthisvitalareaofcashandliquiditymanagementinfrastructure.Johannes Borgman, Managing Director, ADCO Umweltdienste Holding GmbH, GermanyBart Van Buggenhout, Senior Product Manager, w1se corporate e-banking, KBC, Belgium

15:10 Playing a new card – turning to card solutions CardsolutionsareincreasinglyonEuropeancorporatetreasurers’workingcapitalimprovementradar.Asspeedingupthecashandinventorycyclesismoreimportantthanever,cardsofvarioustypesofferattractivebenefits.Purchasingcards,forexample,areawayofloweringthecorporatecostcycle.Andforconsumer-facingcompanies,loyaltycardschemesprovideanopportunitytoleveragetheirbrandstrengthwhilepotentiallysupportingpricingandacceleratingturnover.Thissessionconsidersthebenefits,costsandrisksinthisarea.Drs J.J. Hans Cremer, Portfolio Manager Dialogues Incubator, Associates BV, The NetherlandsRoelof Hilgersom, Head of Commercial Cards, ABN AMRO, The Netherlands

15:50 REFRESHMENTbREAK

16:20 Dealing with the SEPA direct debitTheloomingSingleEuropeanPaymentArea’sdirectdebit(SDD)arrangements–deadline:November2009,thoughthisappearstobeatriskoffurtherdelay–hasgeneratedahighdegreeofcontroversyforsuchanutsandboltsmeasure.DetractorscontinuetocomplainthattheSDDexposesthemtoasignificantincreaseinriskcomparedtowhat,inmanycases,areexistingrapidandreliabledomesticpaymentinfrastructures.Howshouldtreasurerswhorelyondirectdebitsforsignificantproportionsoftheircollectionsrespond?Andwhataretheimplicationsfore-invoicing,includinge-SEPA?Anexpertspeakertakesstock.Massimo Battistella, Manager Accounts Receivables, Administration, Finance & Control, Telecom Italia, Italy

17:00 Close of conference

08:30 REFRESHMENTSANDExHibiTiONOPENS

09:00 Chair’s welcomeSander van Tol, Senior EuroFinance Tutor; and Director, Zanders, The Netherlands

09:10 Relying on relationships (1) Withthebankinglandscapetransformedbygovernmentinterventionsandcreditnolongeracheap,commoditisedproduct,treasury’sabilitytomanagebankrelationshipsisevermoreimportant.Doesagovernmentbail-outofyourleadbankmeanthatyoushouldrevisityourbankingrelationships?Howcanproposedmarginandfeehikesbestbehandledinthenewenvironment?Dobanksofdifferentnationalitiesrequire differentapproaches?Onecorporatetreasurerrevealshiscompany’sstrategy.Maciej Müldner, Treasurer, Skanska S.A., Poland

09:50 Relying on relationships (2) Apanelofprominentbankersspeakaboutwhattheyvaluemost

intheircorporaterelationships.Theirdisclosuresmaywell surpriseyou.Moderated by: Sander Van Tol, Senior EuroFinance Tutor; and Director, Zanders, The NetherlandsPanellists include: Maarten Mol, Head of Transaction Banking, ABN AMRO, The NetherlandsPeter Pollaert, Head of Cash Management Sales, Fortis, BelgiumBart Ivens, Global head of Sales PCM, ING BankJasper Savelkoel, General Manager ICM, KBC, Belgium

10:30 Let’s hear you out: the audience opinionit’sbeenatraditionatourinternationalconferencestoencourageaudiencestocasttheirvotesonthebusinessoutlookandotherissues,givingaviewfromthetreasuryworld.Startingwiththissession,weinstitutevotingacrossallourmajorconferences.Theformatwillinvolveaudiencevotingonissuesofdirectconcerntotreasurerstryingtomakesenseoftheglobalfinancialcrisis.Whatdoyouandyourpeersthink?Haveyoulostconfidenceinyourbanks?Ratingagencies?Arecentralbanksandpoliticianshandlingthecrisiscapably?Whenwillconfidencereturn?isthereopportunityforcompaniestogrow,eveninanenvironmentlikethis?WhenwillM&Astartupagain?FromFxissuesthroughtoregulation,thisshortsurveywilldeterminecurrentsentiment.

11:10 REFRESHMENTbREAK

11:40 Facing up to refinancing riskintheaggregate,corporateliquidityremainsample.Nevertheless,manycompaniesfacerefinancingtheirdebtinthenewcreditenvironment.bankingislikelytocomewithahigherpricetagandberestrictedtofavouredcustomers.Relationshipsarerapidlychanginginthisenvironment,asevenrelativelyminoradjustmentslikewaiversareattractingincreasedfees.Sometreasurersfearthatsomebankswillinvokematerialadversechangeclausestogetoutoflendingpricedatbullmarketlevels.Thissessionweighsthefearsagainsttherealitiesandhighlightsthestrategiesandtacticstreasurersshouldemploy.Bas Kolenburg, Executive Consultant, ICC, The Netherlands

Day 2 Wednesday 18 March 2009

For programme and speaker updates visit www.eurofinance.com/europe

ConferencevenueTheHiltonAmsterdamisacontemporaryhotellocatedjust15minutesbytaxifromSchipholAirportanda15minutewalkfromthecitycentre.LocatedinAmsterdam’scommercialandfinancialdistrict,it’sjust2minutesfromsomeofthemostexclusiveshoppingstreets.HiltonAmsterdam,Apollolaan138,Amsterdam,Netherlands1077bG,Tel:+31207106000

4

Expert speaker

Casestudy

Expert speaker

Panel session

Panel session

Expert speaker Case

study

HotelreservationsForpreferentialratesattheHiltonAmsterdamhotelpleasegoto: http://www.hilton.com/en/hi/groups/personalized/AMSHITW_GEURB/index.jhtml.EuroFinancestronglyadvisesthatyoureserveyourhotelaccommodationforthiseventassoonaspossibleasroomswillbesubjecttoavailabilityatthetimeofbooking.The deadline for preferential rates is 14 February 2009.

Order online at: www.economist.com/specialoffer/emea and quote code: QPL3

Subscribe to The Economist

12 weeksfor €24

brochure advert.indd 1 13/6/08 10:04:20

Special voting

Page 5: Amsterdam EuroFinance 2009

About the sponsors

Book today: See registration page for details

FortisbankandFortisinsuranceprovideatotalpackageofbankingandinsuranceservicestopersonal,businessandinstitutionalcustomersthroughtheirownhigh-performancechannelsandviaintermediariesandotherpartners.WehavedevelopedaEuropeanfootprintintheretailbankingmarket,operatingthroughavarietyofdistributionchannels.Weofferfinancialservicestocompanies,institutionalclientsandhighnetworthindividualsandprovideintegratedsolutionstotheenterpriseandtheentrepreneur.Finally,wesuccessfullycombineourbankingandinsuranceskillsthroughbancassuranceinbelgium.Fortishasapresencein50countriesandadedicated,professionalworkforceofmorethan50,000.

Contact: PeterPollaert,GlobalHeadofCashManagementSales E-mail:[email protected] www.fortis.com

Witharichhistorydatingbackto1824,AbNAMROisuniquelypositionedintheNetherlandswithastrongpresenceinthelocalcommercialandconsumerbankingmarkets.AbNAMROhasofficesinalmostallmajortownsandcitiesthroughoutthecountry.

Thebank’sfullspectrumproductrangeensuresoptimalsupportfortheclient’scompany’sdailycashandliquiditymanagementneeds.

AbNAMROandFortisbankNLwillbemergedinthenearfuture.Thisnew,healthyandstrongfinancialinstitutionwillofferclientsabroadrangeofproductsandservicesincommercial,retailandprivatebankingandwillhavepresencein20countriesthroughouttheworld.

Contact: ErikZoetmulder HeadofCashmanagement,AbNAMRO E-mail:[email protected]

iCCisoneofEurope’sleadingconsultingcompaniessupportingCFO’s,financedirectorsandcorporatetreasurerswiththeirinterestrateandcurrencyriskmanagement,financingissues,cashmanagementandbankingrelationshipmanagement.AsaprivateenterpriseiCCisnotlinkedtobanks,brokers,assetmanagers,accountants,auditorsorotherthirdparties.Wedonotholdanypositionsinthefinancialmarketsnordoweconductanytransactions.Thisallowsustofindthebestpossiblesolutionstoourclients’currencyandinterestrateexposuresaswellasthebestpossiblefinancingsolution,oftenwithbetterbankingtermsandconditionsandwithoutanyconflictsofinterest.With30yearsofexperienceiCCisthepreferredsparringpartnerfortoday’sfinanceprofessionalfromaroundtheworld!

Contact:MichèlvanDusschoten ConsultancyDirector,iCC E-mail:[email protected]

iNGWholesalebankingisthecorporateandinvestmentbankingdivisionofiNGGroup,aglobalfinancialinstitutionwithover60millionclients.iNGWholesalebankingcombinesitsanchorproductsoflending,payments&cashmanagementandtreasurywithafullrangeofvalueaddedservices.buildingonourhomemarketsinbenelux,wehavecreatedastrongbaseinEuropeandapresenceinover40countriesworldwide–underpinningourcommitmenttoserveclientswherevertheirbusinessneedstakethem.

FromourextensiveEuropeanbranchnetworkwecanofferyoupayments&cashmanagementsolutions.Youwillhaveonepointofaccesstoservicesrangingfromautomatedliquiditymanagement,reportingfacilitiesanddocumentarytradeservicestocommittedimplementationandsupportteams.Whetheryouaredoingbusinessinbenelux,Central&EasternEurope,South-WestEuropeortheNordics,iNGoffersyourelevantandconstructivesolutions.

Contact:bartivens,PCMGlobalHeadofSales [email protected]

Official sponsors

KbCbank,thelargestbelgianfinancialinstitution,isamemberoftheKbCbankandAssurancegroup.

Geographically,theKbCGroupgivesprioritytodevelopingitsactivitiesinEurope,especiallyinthehomemarketsofbelgium,CentralandEasternEurope.

Outsideitshomemarkets,KbC’sactivitiesinWesternEurope,USAandAsiaarealmostentirelyfocusedoncorporatecustomers,realestate,tradefinanceandfinancialmarketactivities.

TheGroupoffersafullrangeofdomesticandcross-bordercashpoolingservicesandhasanimpressivetrackrecordinprovidingtailor-madecashmanagementsolutions,includinga.o.agenuinecross-bordernotionalpool.KbCisoneofthefirstbankstoofferfullSCOREcompliantMA-CUG–SWiFTforCorporatessolutions.

w1se,thegroup-wideinternetbasedelectronicbankingtool,illustratesKbC’scontinuedcommitmenttocorporatecashmanagement.W1secovers11Europeancountries,supportingthelocallanguagesandthefullrangeofdomesticpaymentandcollectioninstruments.

KbCbank,Havenlaan2,b–1080brussels Tel:+3224298673 Fax:+3224292723

Contact:JasperSavelkoel,belgium,GeneralManager, internationalCashManagement Email:[email protected]

Official publication

Endorsed by

Media partners

Host association

Exhibitors

Official lead sponsors

Wouldyouliketosponsororexhibitatthisevent?There are a limited number of sponsorship and exhibition opportunities available. If you have products to offer corporate treasurers and finance directors, then this is the ideal opportunity to demonstrate them.

Please call Ed Virtue on +44 (0)20 7576 8516 or email [email protected] for more information.

Supported by

Globalsponsor

Page 6: Amsterdam EuroFinance 2009

Pre-conference training Introductory to advanced Level Monday 16 March 2009

Conferences | Training | In-House Training | Research

AdvancedCashFlowOurresearchregularlyshowsthatthemajorityofcompaniesthatusecashflowforecastingaredissatisfiedwiththeirsystemsandresults.Thisintensiveone-daycoursewillexaminethevarietyofapproachesthatcanbetakendependingonpurposeandprofileofcompany.Therelationshipbetweenforecasting,liquidityandworkingcapitalisexaminedindetailsothatforecastingisnotconsideredinisolation,butatthecentreofthedrivetomaximiseshareholdervalue.Theobjectiveisforyoutobeconfidentinoptimisingtheaccuracyofyourforecasts,maintainingtheirusefulnessunderdifferingscenariosofchangeandpressures,andtomaximisethebenefitsseenfromimprovedcashgeneration.

CoursetutorsDamien McMahon Director Finance & Treasury Solutions Group, PricewaterhouseCoopers, Belgium

Martin Böhme Manager, PricewaterhouseCoopers, Belgium

08:30 REGiSTRATiONANDREFRESHMENTS

09:00 Objectives and uses of cash flow forecasts• Liquiditymanagement• Establishingcashmanagementpolicies• identifyingandavoidingcashshortages• Determiningfundingrequirements• Calculatingpotentialdividends• Planningcapitalinvestmentprogrammes• bankingrelationshipsandloancovenants

09:30 Accurate data collection• Capturingaccurateinternaldepartmentaldata• Capturingaccurateandtimelybankdata• Establishingandenforcingdisciplinedreporting• Linkwithbudgetingandaccountingsystems• Differentiatingcashandaccountingitemsandmeasures• interpretingandadaptinginputdata• Highlightingcertaindatavs.estimateddata• Separatingmetricsyoucancontrolandvaryfromthosethatarefixedbyothers

10:30 REFRESHMENTbREAK

11:00 Constructing an effective forecast model• Receiptsanddisbursementmethod• Ownmodelvs.boughtsoftware• Timehorizons• Allowingforrealtimeadjustmentforactualoutcomes• Mechanismsforidentifyingvarianceandestablishingreportingtriggers• Varyingthebreadthanddepthofinformation• Varyingdegreeofaccuracy

12:00 Alternative techniques• Judgmental• Exponentialsmoothing• Extrapolative• Regressionanalysis• Causal• Distribution/scheduling

13:00 LUNCH

14:00 Analysing the forecast• istheforecastrealistic?Conductingarealitycheck• Understandingandconductingsensitivitytests• Scenarioanalysisandstresstesting• Modellinguncertaintyandrisk• Whathedgesareinplace,whatadditionalprotectionisneeded?• Adaptingtochangingtrendsandbusinesscircumstances

15:00 Linking cash flow forecasting to working capital management• Thecashconversioncycle• informationflows• Linkingsystems• benchmarksandalerttriggers• Measuresofworkingcapitalperformance

16:00 REFRESHMENTbREAK

16:20 The end game: increasing shareholder value via cash flow management• Definingshareholdervalue• Measuringshareholdervalue• Loweringthecostofcapital• Discountingcashflows• Makingcashcount–practicalandpresentationaloutcomes

17:30 ENDOFCOURSEANDPRESENTATiONOFCERTiFiCATES

6

EuroFinanceisregisteredwiththeNationalAssociationofStateboardsofAccountancy(NASbA)asasponsorofcontinuingprofessionaleducationontheNationalRegistryofCPESponsors.StateboardsofaccountancyhavefinalauthorityontheacceptanceofindividualcoursesforCPEcredit.Complaintsregardingregisteredsponsorsmaybeaddressedto theNationalRegistryofCPESponsors,150FourthAvenueNorth,Suite700,Nashville,TN,37219-2417;Website:http://www.nasba.orgFormoreinformationregardingrefund,complaintandcancellationpolicies, contactEuroFinanceon+44(0)2075768555.

Earn up to 7 CPE creditsDelivery method: group-liveProgramme level: intermediateNo prerequisites or advanced preparation required

HighqualitytreasurytrainingEuroFinancealsorunsawideselectionofpublictrainingcoursesonallaspectsofcashandtreasurymanagement.Asspecialistsinthisfieldwedeliverhighquality,intensivecoursesthatconsistentlyreflecttheeducationalneedsoftheprofession,latestdevelopmentsandbestpractice.

Coursesrangefromone-dayworkshopsonthelatesthottopicstoanextensiveresidentialsummerschool,allledbyindustryexperts.

Toviewourtrainingcalendar,pleasegotowww.eurofinance.com/training.

ifyouwishtodiscussthetrainingneedsofyouoryourteam,pleasecontact Georgina Wellman on +44 (0)20 7576 8529 or email [email protected]

Doyourequirein-housetraining?EuroFinanceprovidesaspecialistin-housetrainingservice,deliveringtailor-madecoursesatatimeandplacetosuityou.Thisisidealforclientswhorequirecustomisedtrainingonspecificareasofcashandtreasurymanagementforbothsmallandlargegroups.

Formoreinformationandapersonalconsultation,pleasecontact

Diana Henderson on +44 (0)20 7576 8518 or email [email protected]

Page 7: Amsterdam EuroFinance 2009

Book today: See registration page for details www.eurofinance.com

©2008–2009EuroFinanceConferencesLimited

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2-dayconference €1,505

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2-dayconference+1-daytrainingcourse* €2,835PricesareExCLUSiVEofDutchVAT(bTW)thereforepleaseadd19%DutchbTWtotheaboveprices.bTWmustbepaidirrespectiveofthedelegate’scountryofresidence,thisbTWisfullyrecoverablebyregisteredcorporationssendingtheirdelegates.

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Fees include: Refreshments, lunch, full documentation and conference materials where available (they do not include hotel accommodation). All fees are inclusive of published discounts. bank transfer charges are the responsibilityof the payer. EuroFinance Conferences Limited reserves the right to alter the programme content, speakers or course at any time due to circumstances beyond their control. Hotel accommodation: For preferential rates at the Hilton Amsterdam hotel please go to: http://www.hilton.com/en/hi/groups/personalized/AMSHITW_GEURB/index.jhtml. EuroFinance strongly advises that you reserve your hotel accommodation for this event assoon as possible as rooms will be subject to availability at the time of booking. The deadline for preferential rates is the 14 February 2009. Please note the preferential rate is based on availability at the time of booking Cancellation terms: Receipt of this signed booking form (inclusive or exclusive of payment) constitutes formal agreement to attend this conference/course and cancellation terms apply. Full refunds are available on allcancellations received in writing (letter, email or fax) 28 days before the conference/course start date. NO REFUNDS OR CREDiTS AFTER THiS DATE AND ANY OUTSTANDiNG PAYMENT WiLL bE REQUiRED iN FULL. The optionto transfer another conference or course is subject to availability. All confirmation details will be sent upon receipt of the booking form. Attendance fees will not be refunded (irrespective of the date of booking) in the eventorthreatofwar,terrorismorcircumstancesoutsideoftheorganisers’control. Promotional discounts: EuroFinanceregretsthatadditionaldiscountsreceivedaftertheregistrationformhasbeensubmittedcannotberetrospectivelyappliedtoreducetheoriginalpricecharged.Dress: business.Venue: The Hilton, Amsterdam, The Netherlands incorrectmailing:ifanyofthedetailsonthemailinglabelareincorrect,[email protected].

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Youruniquebookingreferencecode:LiquidityandCashManagementforEuropeanCompanies17–18 March 2009, The Hilton Amsterdam, The Netherlands

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