zemanta - socialcrush columbia - better business blogging - part 1

Blogging

is the most cost-effective

Content Marketing Strategyfor

Small Businesses

Bostjan Spetic, Zemanta inc., bos@zemanta.com

8/17/11

Content Marketing = Media

Storytelling – Exclusivity – Rhythm

Content Strategy

Why would I read your blog?

Thought leadership News Spotlight Report

1hr Content Marketing Strategy

Setup infrastructure in 1hr Spend 1hr per day/week blogging Spend 1hr per month analyzing results

Perfect Blog Post

One page of text Simple language

Perfect Blog Post

One page of text Simple language At least one image

Perfect Blog Post

One page of text Simple language At least one image Links to explanations

Perfect Blog Post

One page of text Simple language At least one image Links to explanations Further reading

Your own & others

Perfect Blog Post

One page of text Simple language At least one image Links to explanations Further reading

Your own & others Easy to share

Perfect Blog Post

One page of text Simple language At least one image Links to explanations Further reading

Your own & others Easy to share Call to action!

Example 1 – Car wash

Example 2 - Stickers

Closing the loop - Measure

Online Sales Leads: ask clients if they learned from website Net promoter score – NPS

Improve based on feedback!