zanox zxexperday presentation

Whats Next?Vincent@Everts.net

+31647180864@vincente

Slideshare.net/vincente

Friday, April 15, 2011

mailto:Vincent@Everts.net

Whats Next?Vincent@Everts.net

+31647180864@vincente

Slideshare.net/vincente

mailto:Vincent@Everts.net

Vincent Everts?

Innovation acceleration

Innovation study trips:2008: China2009: Russia2010: Brazil

Innovation acceleration

Innovation study trips:2008: China2009: Russia2010: Brazil

Tudou.com earlier then YouTube

Social Media

2.0

• Mijn Tools

Videoblogger

Talk to Me!

• kassa

Future of TV?

Opkomstinternet connected TV

bron: GfKFriday, April 15, 2011

2010: 425.000

2010: 425.0002011: 820.0002013: 60%

Internet + televisie = Philips Net TV

On demand IP video

Apple TV

Make your own company TV Channel

www.yubby.comFriday, April 15, 2011

Automatisch zoekenop 30 video netwerken

www.yubby.comFriday, April 15, 2011

www.yubby.com

Eerste week:2.000 ingezonden video’s300.000 unieke kijkers

Volg Vincent Everts livein zijn elektrische Leaf

- Live auto lifestats- Live streaming video- Live Google maps- Twitter met bestuurder- Twitter met de auto- Interviews

Volg Vincent Everts livein zijn elektrische Leaf

What are we going to talk about?

time consumption Web 1.0 Viral Marketing (PP) travel

RSS Explained Web 2.0 Kindleexplained Marketing 2.0 Google Adwords Tudou

Google Docs Online video elections 2.0

Multitasking Twitter Amazon Yubby Co-Creation

Google Streetview Online collaboration Social tools

Dell Sucks Support 2.0 Viral Marketing Kryptonite Lock Enterprise 2.0 VMS Zoomz HD ebay

news resume VMS Google trends

What are we going to talk about?

keynote:/Users/remcobron/Documents/Vincent%20Everts/Vincent%20Everts%20presentatie%202.0/vincente-keynote-versie-2.0.4.key?id=BGSlide-8

Web1.0

7

How do we spend our time?

4%6%

19%

33%

39%

TV: 39% 178 min.

Radio: 33% 151 min.

Internet: 19% 86 min.

Newspaper: 6% 20 min

Magazines: 4% 18 min

How do we spend our time?

4%6%

19%

33%

39%

TV RadioInternet NewspapersMagazines

Time & advertisement

Time online: 1,5 h pp/dayOnline adds €500M/yrAdds € 0,07 pp/h

TV 3 hours/day/userAdvertisement €200M public + €600 commercialadvertisment/hour TV watching € 0,06

NewsPapers 20 min/day€750M adv revenueAdds € 2,00 pp/h

Magazines18 m/dayAdvertisement €700Reclame inkomsten: € 2,50 pp/ph

Comscore: CPA/CPC You are not rewarded for what you do

85% never clicks on anything during the month3% does 80% of the clicks

80% increase in visiting websites within 2 month100% increase in search

17% increase in offline sales27% increase in online sales

• $32 billion sales• 1 Billion searches/day• Money from Adwords• Almost nothing from

Youtube, Google earth/map, gmail, apps etc

Google adwords

•Easy to set-up•Easy to budget•Price per keyword

Also onYouTube

Complexity is huge! TBG-digital

§

12

IMPACT ON BUSINESS

DELL Case

keynote:/Users/vincente/Desktop/nos%202020.key?id=BGSlide-71

DELL Case

Dell notebooks

17

tekst

E-commerce worldwide

2010: €500B

+15%

bron: forrester

Web influenced: €3000BFriday, April 15, 2011

Online bestedingen

2010: 9 miljard euro

2009: 7,3 miljard euro

bron: thuiswinkel.org

Web-influenced 48 miljard

ProductinformatieSocial toolsFriday, April 15, 2011

90% social tools

Product info

Social tools

what else do people buy

what do they recommend?

Tags of clients

What do they buy in the end?

what else?

Description of customers

reviews of the customers

review of the reviews

Customer service

It’s now mainstream!

“What are you doing in 140 characters”

LondonCalling.mobiFriday, April 15, 2011

• s

kindle

Download everything wirelessly

Buy books wirelessly

E-ink technologie reads the best

240.000 titels

30 hours battery & fantastic userinterface

kindle

94

Negroponte

95

Negroponte

95

Negroponte

95

Negroponte

95

Negroponte

95

Negroponte

95

Are books going away?

96

97

Tablet market in 2014

98

99

SonicView

Playmate

104

Playmate

104

105

106

107

beta

• Weblogs• Flickr• Wiki’s• RSS• RSS readers• Del.icio.us• Youtube• Facebooks

WEB 2.0

Who talks

Blogs demografie

Bron: Technorati 2008Friday, April 15, 2011

Blogs demografie

Professional

7 guidelines

1. Know what you are doing2. Avoid marketing talk3. Keep it fresh4. Reinforce company’s core values5. Encourage employees to use it6. Create blogging policies7. Have fine print

RSSFriday, April 15, 2011

RSS Readers

http://www.google.nl/ig?hl=nl&source=iglk

Social Networking

Internet is pain!

Communication 2.0

Why callvia computer?

It’spersonal!

Wordprocessing 1951

Wordprocessing 1985

Wordprocessing 2008

Online collaborationFriday, April 15, 2011

Revisionscompare

Web 2.0 Trend:Co-Creation

49

Social Media

2.0

www.vincente.nl

www.yubby.com

www.interimic.nl

vincent@everts.net

www.twitter.com/vincente

+31647180864

Vincent Everts

http://www.vincente.nl

http://www.yubby.com

mailto:vincent@everts.net

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