saal a - 14:45 - the route to success for small, innovative businesses with dr. ralf belusa, zanox
TRANSCRIPT
Success for Small, Innovative Businesses
How can small businesses compete in the same arena as their industry leaders?
Dr. Ralf Belusa
Learned writing code at the age of 6, and started
his first company at the age of 16. Ralf studied
recently a year astrophysics, wrote his doctoral
thesis on human cell research, master and diploma
thesis in nanotechnologies and system theory and
acts as a mentor and investor at Microsoft
Ventures.
The Wirtschaftswoche awarded the zanox Manager
and startup founder as of the 100 most important
Digital Managers of Germany and Europe.
What can Marketeers learn from a Mechanical Engineer to sell more ice cream?
Gründer: Olaf Höhn
How can small, innovative companies compete
with the big players? Or even overtake?
5STRATEGIESHow can small businesses compete in the same arena as their industry leaders?
STRATEGIES
TRAVEL MESSAGINGADVERTISIN
GCLOUD
SERVICES
SEARCHALGORITHM
S
TECHNOLOGY
TIMING MONOPOLY DURABLE PLANNING
1
5INDUSTRIESHow can small businesses compete in the same arena as their industry leaders?
INDUSTRIES
TRAVEL MESSAGINGADVERTISIN
GCLOUD
SERVICES
SEARCHALGORITHM
S
TRAVELCOMMUNICA
TADVERTISIN
GTECHNOLOG
YDATA
E=mc²
TRAVEL
TRAVEL RTB for Hotelrooms
COMMUNICATION MESSAGING
ADVERTISINGPRODUCTS
> 2003 Applied Semantics > $102,000,000 > Google AdSense
Gil Elbaz
TECHNOLOGYCLOUD COMPUTING
Amazon buys Evi digital assistant in 2013
DATASEARCH & ALGORITHMS
DATASEARCH & ALGORITHMS
How can small businesses compete?
#1. STRATEGY TECHNOLOGY
FASTERMORE
© Ten Times Bigger by Kick The Habit
HIGHLY OPTIMIZED PERCEPTION OF FILM ROLESAND IMPROVED SCREENPLAY & SPOKEN TEXT.
By Nicolas Genin (66ème Festival de Venise (Mostra)) [CC BY-SA 2.0 (http://creativecommons.org/licenses/by-sa/2.0)], via Wikimedia Commons
#2 . STRATEGY TIMING
$465 Millionen 2010
Time
Sales
Salesfrequency Affiliate-RTB
#3 . STRATEGY MONOPOLY & COMPETITION
Jan 2014
Jan 2015
947 1876
WHAT DO YOU THINK?
DO YOU KNOW YOUR COMPETITOR?
50%
discoun
t
35 % Voucher on your current Energy needs
“#Every Sensor could be your competitor“
“#IoT is killing your existing digital
business.“
“It´s not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change. “
Charles Darwin 1809
#the one who monetizes faster than the competitor
will survive.
STRATEGY MONOPOLY & COMP
- Is your company and product build on competition?
- What is your competitor doing?
STRATEGY MONOPOLY & COMP
62% are afraid of missing something.
Being not as fast as the competitors.
STRATEGY MONOPOLY & COMP
62% are afraid of missing something.
Being not as fast as the competitors.
#4 . STRATEGY DURABLE
STRATEGY DURABLE
Is your product built to go the last mile to the customer to make money?
100% CampaignAnalytics 70% CrossChannel Conv. Opt. 40% Realtime RTB AdCreation 20% Click to Call
STRATEGY DURABLE
STRATEGY DURABLE
2007
STRATEGY DURABLE
#5 . STRATEGY PLANNING & FOCUS & LUCK
Plan less. Deliver more. Gather feedback and repeat.
That’s how to be agile.
Plan less. Deliver more. Gather feedback and repeat.
That’s how to be agile. We´re super disruptive laser focus agile!
?% PLANNING ?% WORK ?% LUCK
30% PLANNING 50% WORK 20% LUCK
20.9°C
SUMMARY FOR YOUR BUSINESSSTRATEGY & INDUSTRY
SUMMARY FOR YOUR BUSINESSSTRATEGY
TRAVEL MESSAGINGADVERTISIN
GCLOUD
SERVICES
SEARCHALGORITHM
S
TECHNOLOGY
TIMING MONOPOLY DURABLE PLANNING
1
TRAVEL MESSAGINGADVERTISIN
GCLOUD
SERVICES
SEARCHALGORITHM
S
TRAVELCOMMUNICA
TADVERTISIN
GTECHNOLOG
YDATA
E=mc²
SUMMARY FOR YOUR BUSINESSINDUSTRY
Ehhmm... …
Elon Musk the Billionaire from Tesla, SpaceX, Paypal…
just wrote us, he has some ideas ...
By Bill Ingalls [Public domain], via Wikimedia Commons
20.9°C
20.9°C
20.9°C
20.9°C
