your linkedin network: make it work online & irl

Your LinkedIn Network:

Presented for

Make It Work Online & IRL

@CareerSherpa

First, Let’s Redefine Networking!

Building mutually beneficial Relationships

Let’s Do It With Purpose

What Do You Need?

Informational MEETING– Career Advice

• What types of entry level jobs to look at• What other industries/companies to look

at• How did they get started in their career

– Company Information• What do they like about the company • How did they get their foot in the door• How do jobs get filled

What Can You Give?– Gratitude– Updates on your progress– Share news & things you’ve learned in the industry

– Make introductions

is a virtual, professional

networking event that is on 24/7

accelerates and scales the relationship-building process

Your goal is to build Mutually Beneficial, Long-Term

relationships using

builds awareness of who you are

and what you offer

is a great first step…

But you need to connect IRL

But before you start

reaching out…

Jobvite 2015

Employers Are All Over Social

Search for candidates 95%Contact candidates 95%Keep tabs on potential candidates 93%Vet candidates pre-interview 93%Post jobs 91%

Jobvite 2014

And Use To:

So Give People Something To See

Don’t forget your header image!

1400 x 425

Add your LinkedIn URL to your email

signature and resume

Headline, Summary, Skills

• 120 characters for your headline • 2000 characters for your

summary• 50 skills & expertise

3 Most Important Areas

Use A Smart HeadlineDo these people all look

the same?

What key words

would a recruiter

use to find you?

Use them in your

headline!

LinkedIn = Online Portfolio

Embed Media & Files

LinkedIn Student Checklist (official LinkedIn resource)

Now You’re Ready to Grow Your Network

100+ People

You’re Already Connected

Professors Family Friends Parents of Friends College Career

Center

Alumni Campus Groups Professional Associations Clubs or Meet Ups Twitter Chats LinkedIn Groups

Find Alumni

ALWAYS PERSONALIZE Your Invitation

to Connect

Avoid mobile & short cuts

From Profile

Mobile Hack

1. “It was nice meeting you at the ____ event. I enjoyed talking to you about and would value staying in touch.”

2. “I am a fellow member of the ____ LinkedIn group and I learned a lot from your comments about ____. I’d love to stay in touch so I can learn more.”

3. “It’s been a long time since we talked- I hope you are doing well. I see you are now working at ____ company, how is that going? Glad to be back in touch.”

sample Invitation Wording

4. “I was looking at your profile and I see you are a fellow alumni of ____ university. I also noticed we have some similar interests. I’d enjoy the opportunity to talk with you about ______________.”

5. “I was looking at your profile and I am very impressed with your accomplishments in _________. Let’s connect. May I reach out to talk to you about how you accomplished ____?”

Stay Top Of Mind

Engage With Your Connections

Monitor LinkedIn Every Day• View status

updates from your network on your home page

Comment Or Share Connection Updates

TIP: Don’t just “like” a status update.

Add your thoughts!

Comment on Their News

BONUS: You can send messages & connect with group members

Join Groups

Ask Questions In Groups

Recruiters search

groups for talent

Requesting A Meeting Will…

• Build a closer relationship• Tap into their knowledge/expertise• Establish trust/familiarity• Showcase your skills/expertise• Lay groundwork for future meeting

Prepping for an IRL Meeting

Where did they work?

Where did they go to school?

What organizations do they

support?

What are their interests?

Where are they on

social media?

Common Interests

Areas of ExpertiseJob Market

What you’ll talk about

You are interested in learning from them

“Top of mind” awareness of your talents

What do I want to

communicate?

What do you have in common?

What 2-3 skills do you want to be known for?

What's the best way to introduce myself?

What trends do you see in the future that will affect your organization and industry?

What are the qualities of people who perform best in this business?

What questions do I ask?

Going to an event?

Have Business Cards

NameRole/Function/Job TitleTag line (value proposition)Phone, EmailLinkedIn URLOnline portfolio/social media

Always follow up

Ways to Show Appreciation Pay for their coffee/tea/drink Email/share an interesting article Introduce them to someone you know Offer to share what you know Lend or give a book Look for opportunities to promote

them or their company Repeat

Give to Get

Networking may not be immediately gratifying

If you are only wishing for a job offer

Daily share information or connect with someone on LinkedIn

Attend 1 event or meeting (online or in-person)

Identify 5 people to meet over the next week or month

Actions

www.careersherpa.net

Connect

withMe! @CareerSherp

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