how to find a job and make sales via linkedinrachel/linkedin/linkedin-presentation-02-09-10.pdf ·...

How to Find a Job via LinkedIn

Rachel K. BicknellBicknell Consulting

Rachel at BicknellConsulting dot com

1Wednesday, February 9, 2011

Contents Why you should use LinkedIn Branding LinkedIn connection scheme Profile LinkedIn network Contacting hiring managers

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SHAMELESS PLUGNetwork EngineerNew opportunitiesKnow any IT (hiring) managers?

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Why

Professional networking tool. Used for:

Prospecting jobseekers and other business contacts

Finding potential clients, service providers, subject experts, and recommended partners

Developing referral networks Staying in touch with people Discovering inside connections to land jobs and

close deals


LinkedIn Stats Over 50 million users total Average household income of $109,000 Users tend to be more senior

66% are decision makers 28% are director/VP level or above

More connections increases the likelihood of higher personal income

Salaried people between $200K-$350K were seven times more likely than others to have over 150 connections!


Why Brand Yourself on LinkedIn?

It’s about you, not your company It’s not who you know, it’s who knows

you It builds name recognition It increases visibility It opens doors to future…

Pay increases or promotions Business deals Career opportunities


3 Degrees of Kevin Bacon

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LinkedIn Network Pyramid

YourConnections

Friends of a Friend

3rd Degree Contacts

Groups and OpenLink Members


Maximize Your Profile

Add all your employers, schools, degrees, certificates, associations, groups & interests

Give brief descriptions Join groups or start your own State your goals in the summary section

You choose what information you want shown!


Start & Expand Your Network Gather all your old contact email addresses (E-

mail inbox, business cards, Act!, Goldmine, etc.) Merge all the above into one Excel sheet Save it as a CSV and import that into LinkedIn Or copy and paste addresses separated by

commas Once uploaded, you will notice many people

already have LinkedIn accounts. Invite them all! Search LinkedIn for other colleagues and

classmates


Inviting Contacts

The bigger your network, the more leads you can generate

Don’t invite people via the “Get Introduced Through a Connection” button

To add someone, find their profile then the click “Add [name] to your network” button


Search the LinkedIn Network Search by:

Common job titles Specific company names

Filter by: Geographic locations Industries Searching within your groups People who have joined recently


Company and Industry Advance Search

Search by company and keywords: Company: McDonalds Checkbox current company only Sort by: Keyword relevance

Search by industries and titles: Industry: Fast Food Title: Supervisor Location: Located in or Near the US, Postal Code

38017 Sort by: Degrees and endorsers


LinkedIn Introductions & OpenLink Messages

When contacting people… Be clear, brief, informative and honest Make sure the messages is personalized They will see your profile, which builds trust

Introductions and OpenLink messages are freed for reuse when: You withdraw the message You don’t get a response in 7 days The person accepts your message


LinkedIn Groups Join as many groups that relate to your field

and/or your metropolitan area. Send messages to people in the group for

free.

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What if Five Introductions is Not Enough?

You have used up all 5 Introductions. Youdon’t have a group in common with a person. What can you do now?

Pay LinkedIn for more Introductions and OpenLink messages.

Direct contact through research Make a phone call E-mail the person directly


Direct Contact Outside of LinkedIn

Right below their name is… Their title Their employer Their City and State

So you could… Google “Company, City, State” for work

numbers Use Zabasearch.com to get their home number Google “Firstname Lastname @company.com”


Google Where They WorkYou know they work…

So find their company and call them at work


Find the Person at Home!

You know where they live, so call them at home


Canned Letter - Subject Line

Write a subject line that gets the persons attention.

SUBJECT: Requesting Information About the Burger Flipping Position at McDonalds


Canned Letter - 1st Paragraph

First paragraph is the introduction.

To introduce myself, my name is <name here>and I found your information via LinkedIn. I have been researching companies and <company name> has a position that fits my skill set, <name/title of job>:

HTTP://URL.OF.JOB.POSTING.HERE.COM


Canned Letter - 2nd Paragraph3 to 4 action items that fit the description of the position.

Most recently at <last company worked for> I worked extensively on burger flipping and frying potatoes. I also worked at the cash register when needed. At the end of the day I would mop the floors and clean the bathrooms.


Canned Letter - Final Paragraph

Compliment the person and ask for advice.

I know you must be very busy, but if you have anyideas for me as to who I should talk to about this position, I would appreciate your advice. I can be reached at the contact information below. If we could have e-mail or phone contact, I would greatly appreciate it.

Thank you very much for your time and consideration.


Canned Letter - Contact Info

Put in ALL your contact information!!!!

<Full Name><Full Address><Contact Phone Number - Home><Contact Phone Number - Cell><Email address>


Let’s Start Using


how to find a job and make sales via linkedinrachel/linkedin/linkedin-presentation-02-09-10.pdf ·...

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