you want to avoid these survey pitfalls, don’t you

You Want To Avoid These Survey Pitfalls,

Don’t You?troublesome survey questions

Troublesome survey questions that could affect the reliability and accuracy of your results…

…and how to avoid them.

Leading QuestionsAnswering questions a certain way based on the wording or

structure of them

Example: You like Obsurvey’s new and improved logo, don’t you?

Better phrasing: Do you like Obsurvey’s new

logo?

Loaded QuestionsPush respondents towards a specific answer choice based on socially desirable opinions

Example: Is it terrible for parents to

smack their children?

Better phrasing: Should parents be allowed to

smack their children?

AssumptionsAssume the respondents are

familiar with the specifics.

Respondent may agree with the statement part questions,

but not assumptive part.

Example: Does the lack of courtesy shown by hotel receptionists, in your opinion,

influence the experience of the customers staying at hotels?

Better phrasing: Do you think that customer service can

affects a customer’s experience at hotels?

Jargon & SlangUse words that are direct and familiar to the respondents.

Try not to use jargon, slang, abbreviations or technical

concepts.

Double NegativesWhen two “no” words are used

in the same sentence.

Confusing and can result in respondent answering the

opposite way that they intended to.

Example: Do you agree that boys who play

football is not uncommon?

Better phrasing: Is it common for boys to play

football, in your opinion?

Double Barreled QuestionsSplit questions into more than

one part, idea or meaning, but only allows the

respondent to answer once.

Example: Does your home make you feel safe

and warm?

Better phrasing: Do you feel safe in your home?

and then ask, Does your home keep you warm?

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