Top 5 SEO Pitfalls You Must Avoid

I t 's hard to know what to dowith your search engineopt imizat ion ef for ts , given i tsconstant change.

I t 's also hard to know whatnot to do with your SEO ef for ts ,which i s why we have the top 5black hat techniques youshould avoid .

Building Poor Quality Links For example, if you're getting links

to your site from websites that arecompletely unrelated to what youdo or have poor spelling and lowquality, but they claim to helpyour page ranking - they might bea black hat.

Anything that is not qualitycould be considered ablack hat.

BuyingLinks to PassPage RankBacklinks are the signal tothe authority of your site.You might be able to obtainmany links throughpurchasing, but the linkquality is not guaranteed.

If your SEO company istelling you to pay for links -

they are most certainly ablack hat.

ExcessiveLinkExchanges

Be wary of too many "I'll link you, ifyou link me" exchanges.

If the search engines sees a patternof links that are too high, too fastand low quality - clearly that'sunnatural - it might be considereda black hat and put your site at therisk of getting penalty.

Just Tryingto Get Ranks

Any activities that are unnatural just for

the sake of trying to increase your

rankings, could put your site in danger

of being banned or penalized by search

engines.

SEO is not only about search engines,

but the end users - your audience.

Real search engine optimization should be

NATURAL.

It should be focused on providing quality

content, solutions, communications, and

information to your target audience.

To learn more about Search EngineOptimization and other marketingtechniques, read from Pepper Gang's white paper athttps://www.peppergang.com/digital-download-resource-center/