you are what they eat: personal branding & leadership

YOU ARE WHAT THEY EAT

OCT 2011

NICK JANKEL, WECREATE

BUILDING THE CAPACITY FOR TEAMS TO

CO-CREATE THROUGH

TRAINING, COACHING & ORG DESIGN

FIRSTYOU

BRANDMARK OF QUALITY, RELIABILITY, PROVENANCE

BRANDPROMISE, ENERGY, STORY, VISION

NO BESTPEOPLE

NO BESTPERFORMANCE

BESTPERCEPTIONS

ATM

CHARGEPRICE PREMIUM FOR THEM

PERCEPTIONSMIND & HEART

ASSOCIATIONSFUNCTIONAL & EMOTIONAL

EMOTIONEMOTION IS CRITICAL FOR ALL DECISION-MAKING

NEUROSCIENCE SHOWS WHEN WE HAVE NO EMOTION, WE CAN’T DECIDE ANYTHING

"Employers told us that someone with a winning mindset was, on average, seven times more valuable than a normal employee."JAMES REED

HIREFOR ATTITUDE

TRAINFOR APTITUDE

MATRIXORGS BECOMING THE NORM

NOBODYKNOWS YOUR CV OR YOUR POTENTIAL

HUNDREDSOF PEOPLE, EMAILS, FACEBOOK MAILS, LINKED IN MAILS, SKYPE CALLS, TEXTS A WEEK

SENSEWHO YOU ARE IN MINUTES

BODYLANGUAGE TELLS SO MUCH

COSTOF ENTRY INTO THEIR POSITIVE PERCEPTIONS

HYGIENEFACTORS

BASIC PERFORMANCE, LITERACY, COMMON SENSE

DELIGHTFACTORS

ABOVE & BEYOND, EXTRA BIT

HUMANSKILLS

LIKE CARING, RECIPROCATING, CO-OPERATING

MESS UP

RESPONSIBLE

RESPONSEABLE

DRAIN

ENTITLEMENTCULTURE OF COMPLAINT

RADIATOR

SERVICECULTURE OF CONTRIBUTION

LYNCHPIN

"We have to bring ourselves and our emotions to a situation even if we don't feel like it."

SETH GODIN

REPUTATIONSTRAVEL FAST IN THE NETWORK

REPUTATIONMANAGEMENT ONE OF PRIME ROLES OF SOCIAL NETWORKING

EVOLUTIONANTHROPOLOGICAL ROLE IN MAINTAINING EFFECTIVE COLLABORATION IN AND BETWEEN TRIBES

TRUST(WHICH IS ONE OF THEY KEY MEASURES OF BRAND HEALTH IN MARKETING)

BRANDTHE CHOICE

ALWAYSHAVE ONE

HARDPEOPLE’S PERCEPTIONS OF YOU ARE INFLUENCED BY THEIR OWN IMPLICIT ASSUMPTIONS & BIASES

HEURISTICS“RULES OF THUMB”

nick@wecreate.cc nick@nickjankel.comnick.jankel@wecreate.ccmind_maverick@mac.comnjankel@dwp.gov.ukNicholasJankel@gsb.stanford.edu

mrbojankels@gmail.comNickJankel@bupa.comhungryforit@yahoo.com

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LAST 3...

DESIGN

MOMENTUM“GOING PLACES”

DESTINATIONA VISION, GOAL, AMBITION

© WECREATE 2011

VISION

VALUES

VALUED

VIRTUOSITY

What do I want my career and org to

look like in 5 years?

What characteristics and qualities

differentiate me most?

What am I an artist at?

Where do I serve best?

“SPECIAL SAUCE”

FAMOUSFOR WHAT?

QUESTIONFOR BREAKTHROUGH

HOWCAN I...?

CONNECTNICK@WECREATE.CC@MIND_MAVERICK

WECREATE.CCNICKJANKEL.COMULTIMATETRIP.TV