You Are What They Eat: Personal Branding & Leadership

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Post on 12-Jan-2015

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Keynote for BUPA on how to design an authentic personal brand, become a radiator and not a drain, and understand the power of positive perceptions and reputations

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<ul><li> 1. YOU ARE WHATTHEY EATNICK JANKEL, WECREATEOCT 2011</li></ul> <p> 2. BUILDING THE CAPACITY FOR TEAMS TOCO-CREATE THROUGHTRAINING, COACHING &amp; ORG DESIGN 3. FIRSTYOU 4. BRANDMARK OF QUALITY, RELIABILITY, PROVENANCE 5. BRANDPROMISE, ENERGY, STORY, VISION 6. NO BESTPEOPLE 7. NO BESTPERFORMANCE 8. BESTPERCEPTIONS 9. ATM 10. CHARGEPRICE PREMIUM FOR THEM 11. PERCEPTIONSMIND &amp; HEART 12. ASSOCIATIONSFUNCTIONAL &amp; EMOTIONAL 13. EMOTIONEMOTION IS CRITICAL FOR ALL DECISION-MAKINGNEUROSCIENCE SHOWS WHEN WE HAVE NOEMOTION, WE CANT DECIDE ANYTHING 14. "Employers told usthat someone with awinning mindset was,on average, seventimes more valuablethan a normalemployee."JAMES REED 15. HIREFOR ATTITUDE 16. TRAINFOR APTITUDE 17. MATRIXORGS BECOMING THE NORM 18. NOBODYKNOWS YOUR CV OR YOUR POTENTIAL 19. HUNDREDSOF PEOPLE, EMAILS, FACEBOOK MAILS,LINKED IN MAILS, SKYPE CALLS, TEXTS AWEEK 20. SENSEWHO YOU ARE IN MINUTES 21. BODYLANGUAGE TELLS SO MUCH 22. COSTOF ENTRY INTO THEIR POSITIVEPERCEPTIONS 23. HYGIENEFACTORSBASIC PERFORMANCE, LITERACY, COMMONSENSE 24. DELIGHTFACTORSABOVE &amp; BEYOND, EXTRA BIT 25. HUMANSKILLSLIKE CARING, RECIPROCATING, CO-OPERATING 26. MESS UP 27. RESPONSIBLE 28. RESPONSEABLE 29. DRAIN 30. ENTITLEMENTCULTURE OF COMPLAINT 31. RADIATOR 32. SERVICECULTURE OF CONTRIBUTION 33. LYNCHPIN 34. "We have to bringourselves and ouremotions to asituation even if wedont feel like it."SETH GODIN 35. REPUTATIONSTRAVEL FAST IN THE NETWORK 36. REPUTATIONMANAGEMENT ONE OF PRIME ROLES OFSOCIAL NETWORKING 37. EVOLUTIONANTHROPOLOGICAL ROLE IN MAINTAININGEFFECTIVE COLLABORATION IN ANDBETWEEN TRIBES 38. TRUST(WHICH IS ONE OF THEY KEY MEASURES OFBRAND HEALTH IN MARKETING) 39. BRANDTHE CHOICE 40. ALWAYSHAVE ONE 41. HARDPEOPLES PERCEPTIONS OF YOU AREINFLUENCED BY THEIR OWN IMPLICITASSUMPTIONS &amp; BIASES 42. HEURISTICSRULES OF THUMB 43. nick@wecreate.ccnick@nickjankel.comnick.jankel@wecreate.ccmind_maverick@mac.comnjankel@dwp.gov.ukNicholasJankel@gsb.stanford.edumrbojankels@gmail.comNickJankel@bupa.comhungryforit@yahoo.com 44. DEFAULT 45. LAST 3... 46. DESIGN 47. MOMENTUMGOING PLACES 48. DESTINATIONA VISION, GOAL, AMBITION 49. What do I want myWhere do I serve VISIONVALUEDcareer and org to best? look like in 5 years?SPECIAL SAUCE What characteristicsand qualitiesVALUESVIRTUOSITYdierentiate me What am I an most? artist at? WECREATE 2011 50. FAMOUSFOR WHAT? 51. QUESTIONFOR BREAKTHROUGH 52. HOWCAN I...? 53. CONNECTNICK@WECREATE.CC@MIND_MAVERICKWECREATE.CCNICKJANKEL.COMULTIMATETRIP.TV </p>