yetizen presentation
Post on 17-Jul-2015
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Let’s Talk About iOS UsersHow Do I Find High Quality, Engaged Players?
IOS App Store
Mobile Publisher
Organic or word of mouth
Social Networks
Advertising
Viral Channels
Word of MouthHow Can I Get People Talking About My Game?
*Inside Mobile Apps, 2012: http://www.insidemobileapps.com/2012/07/11/word-of-mouth-app-store-features-and-searches-are-the-most-popular-methods-to-find-new-mobile-games-says-independent-developer-ampulum/
Word of mouth is the #1 way users
discover mobile games*
Get yourself in blogs and game
review sites
Take Away: Build a great game!
The App StoreHow Do I Get Priority Placement?
Spend a gazillion dollars on
user acquisition quickly
OR
Be strategic and form a
relationship with Apple
5 Tips to Get Noticed By Apple
Pitch the blogs and publications that
APPLE EMPLOYEES actually read
Focus on the quality of the app and
execution
Make a great demo video that focuses
on the gameplay, not the developers
Attend and network at all Apple events
Make sure your app uses Apple’s
newest features
AdvertisingGet Ready to Spend…User Acquisition Prices on the Rise*
User acquisition costs on IOS
range for $2 to $7 in the US
Ad types->
Incentivized, Video, CPI,CPC, bann
er, cross-promo, etc.
Which Ad Networks?-> Tapjoy,
Flurry, Applifer, Ad
Colony, W3i, Chartboost, etc.
*http://techcrunch.com/2012/07/30/w3i-app-marketing-costs/
Mobile App ViralityHow to Increase Your K-Factor
• Make your game inherently viralGo asynchronous - Words with Friends, Song Pop, Draw Something
• Add existing social graphs to your gameFacebook, Twitter, YouTube
• Build a great game!Users will share a game they think is fun with their friends
• Make it Shareworthy!Create moments that users want to share with their friends
Mobile Publisher Advice
Who are we talking about we we say publisher?A 3rd party that provides: funding, distribution, marketing and users
Examples: Gree, Activision, Mobage, TinyCo, Atari, Zynga, 6waves, Rovio
What do they do for you?
The above and what else?
No guarantee publisher will live up to promises
Your future is 100% tied to the publisher
• Gree: Will cost you 15-25% of your revenue
• Playphone: Have traction, so it’s worth a conversation
• Mobage: Same as Gree
• Papaya: Android focused
Mobile Social NetworksAre Any Worth Talking to?
Everyplay
• Social sharing with game replays
• Digitize the “word of mouth” experience
• Distribution
– Users record their Gameplay and share across social channels
• Engagement
– Real people are interesting. Let fans post how-tos, guides, boast and
connect
Final Advice
• Build an amazing game with social components
• Leverage existing social graphs
– Facebook, Twitter, Mobile Social Networks
• Research and try new mobile social graphs – EVERYPLAY!
• You’ll need to spend money -> Spend wisely
• Sign with a publisher as a last resort
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