yelp & co. - getting access information through social networks and apps

Yelp & Co. - getting access information through social networks and appsby Christiane Link

Twitter: Christianeemail: christiane@ortegalink.com

www.ortegalink.com

Who is Christiane Link?

•Journalist•The German Link, BBC, German

Press Agency•Disability Equality Trainer

•Geek•Accessibility passionate

Problem

Environment is not accessible

Problem 2

Lack of access information

• Wrong information• Missing details

• Unreliable information (for example over the phone)

Image: VRun / Pixelio.de

Solution

The network

Image: Gerd Altmann / Pixelio.de

Solution – The network

Personal network

Image: Rolf van Melis / Pixelio.de

Solution – The network

Photos

Solution – The network

Social Networks

Solution – The network

Social Networks - Twitter

Solution – The network

Social Networks - Twitter

Solution – The network

Google Streetview

Solution – The network

Business apps

Solution – The network

Business apps – McDonald’s

Solution – The network

Business apps – Regus

Solution – The network

Business apps – Starbucks

Solution – The network

Access info of venues

• Best source• Not very often available• Not all topics covered

Solution – The network

Special access apps – Wheelmap

•Founded by German charity Sozialhelden•Everybody can contribute accessible places•Web and iPhone app•30,000 places

Solution – The network

Location-based social network apps

Solution – The network

Location-based social network apps - Gowalla

Solution – The network

Location-based social network apps - Foursquare

Solution – The network

Location-based social network apps - Yelp

Solution – The network

Location-based social network apps - Qype

Solution – The network

Location-based social network apps - Qype

• September 2010: Qype started a campaign to add more access information to Qype places

• 80,000 places were tagged with “Barrierefrei” (German: accessible) before the campaign started• Campaign partner: Ford and “MyHandicap”

foundation• Weakness: Accessibility is not properly defined,

many wrongly tagged places• Within 3 weeks 8000 more places were added

Solution – The network

Members of social networks play a vital role in the access information gathering and verification process.

Solution – The network

When using Foursquare, Yelp & Co. have people with disabilities in

mind!

Solution – The network

What does it mean?

Solution – The network

Double-check the facts you’re providing.

Solution – The network

Don’t condense information too much.

Solution – The network

Take a photo of the entrance.

Solution – The network

Take a photo of the restaurant inside.

Solution – The network

Provide important information like disabled toilet, step-free entrance

etc.

This presentation will be available on Slideshare: www.slideshare.net/Handifem

THANK YOU!

Twitter: Christianewww.ortegalink.com