year 11 btec media exam
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DIGITAL MEDIASECTORS AND
AUDIENCESExam TopicDate: 11th May
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LESSON ONE:
INTRO
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First thi!s "rst#
• The exam is $orth %&' o( yo)r GCSE
• It is o the mori! o( the 11th May %*1&
• +e ha,e 1- .essos to /e prepare0 (or it
• The exam is $orth &* mars12 Each 3)estio is $orth a ,arie0 )m/er o( mars
4)se this as a !)i0e to ho$ m)ch time to spe0o each 3)estio
%2 Some 3)estios are m).tip.e choice a0 m)st /eas$ere0 $ith a cross i a /ox
-2 Other 3)estios re3)ire yo) to exp.ai5 0isc)ssa0 aa.yse
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Examp.es o( 6)estios
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Examp.es o( 6)estios
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Examp.es o( 6)estios
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Exam Gra0e 7o)0aries
• There is a maxiumum of 50 marksavailable
• To get a Level 1 PASS = 18 4oteo)!h (or a GCSE8
•
PASS = 25 • ME!T = "2
• #!ST!$%T!&$ = "'
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G.ossary
• Gra/ a !.ossary a0 stic i the /ac o( yo)r/oo
• Rea0 care()..y a0 hi!h.i!ht ay ey terms yo)$i.. ee0 to .oo /ac o
• This is !oi! to /e )se0 thro)!ho)t yo)r
examiatio preparatio
• Stic it i eat.y a0 es)re yo) re(er /ac toit9
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Gra0e Ca.c).ator
•Each o( yo) has a ca.c).atio o($hat yo) ee0 to 0oachie,e i
or0er to !et yo)r tar!et !ra0e•Use this to 0etermie $hat yo)ee0 to achie,e hi!her tha yo)r
!ra0e•Or $hat co).0 happe i( yo) (ai.the exam a0 0o;t re,ise9
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Leari! Aims o( this Uit
• To )0ersta0 0i!ita. me0ia sectors5pro0)cts a0 p.at(orms
• To )0ersta0 a)0ieces (or 0i!ita.me0ia pro0)cts
• To exp.ore ho$ a)0ieces e!a!e$ith 0i!ita. me0ia pro0)cts
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ANALOGUE
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Lesso O/=ecti,e
• To 0e"e the termsaa.o!)e a0 0i!ita.
• To )0ersta0 0i!ita.
me0ia sectors5pro0)cts a0 p.at(orms2
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Tas12 >o$ may (igital (evi)es 0o yo) ha,e i
yo)r home?%2 +hat 0o yo) use them (or?
Di!ita.De,ice
s
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The 0i!ita.
me0iai0)stry hascha!e0rapi0.y5
thas tothe !ro$thi 0i!ita.
techo.o!y2Near.y ever* +erso, a,( )om+a,*to0ay )ses 0i!ita. me0ia to access
i(ormatio5 etertaimet5 mareti! or
socia. et$ors2
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+>ATS T>E DIFFERENCE?
Aa.o!)e Di!ita.
O the aa.o!
c.oc5 the time isrepresete0 /yha0s that spiaro)0 a 0ia.a0 poit to a.ocatio o the
0ia. thatrepresets the
O a 0i!ita.c.oc5 a)meric0isp.ayi0icatesthe exact
time2
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Aa.o!)e Si!a.
• A aa.o!)e si!a. is oe $hich has a ,a.)e that,aries smooth.y
• The so)0 $a,es that yo)r mo)th pro0)ces $heyo) spea are aa.o!)e @ the $a,es ,ary i asmooth $ay2
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Di!ita. Data
• Comp)ters 4a0 most other mo0er e.ectroic0e,ices s)ch as cameras5 mo/i.e phoes5 etc28 are0i!ita.; 0e,ices /eca)se they process 0ata i the(orm o( ,umbers 40i!its8
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Di!ita. Data
• E,erythi! store0 a0 processe0 isi0e acomp)ter is a ,umber 40i!ita.8
• Comp)ters are )a/.e to process aa.o!)essi!a.s /eca)se they are 0i!ita. 0e,ices2For 0i!ita. 0e,ices s)ch as comp)ters5 to$or $ith aa.o!)e 0e,ices5 co,ersio isre3)ire02
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DIGITAL ATS T>EDIFFERENCE?
DIGITAL
• Me0ia that is 0i!ita..ypro0)ce0 a0 store0 i the
(orm o( -(igits- 4/iary8• I(ormatio ca /ecompresse0 o sma..stora!e 0e,ices that ca/e easi.y preser,e0 a0
trasporte0• E2! A CD p.ayer o.y rea0s0ata as a series o()m/ers 4oes a0 Beros8
ANALOGUE
• Tra(itio,al me(ia.hi)h refers to+h*si)al (ata e/g/vi,*l re)or(s
• E/g/ A,alogue (evi)esrea( the me(ia su)h
as ta+es or re)or(sb* s)a,,i,g a,(rea(i,g the bum+sa,( grooves as a)o,ti,uous sig,al
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Is this 0i!ita. or aa.o!)e?
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Is this 0i!ita. or aa.o!)e?
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+hy are these Aa.o!)e0e,ices?
+rite yo)r o$ exp.aatio o( a
aa.o!)e 0e,ice i yo)r o$ $or0s
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+hy are these 0i!ita. 0e,ices?
+rite yo)r o$ exp.aatio o( a 0i!ita.
0e,ice i yo)r o$ $or0s
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Gami! is oe examp.e o( a me(iase)tor2
I pairs5 try to come )p $ith a mi0 mapo( other possi/.e 0i!ita. me0ia sectors2
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>ere are the mai cate!ories (or 0i!ita. me0iasectors a00 them to yo)r /oo
Mo,i! ima!e".m5 T<
A)0iora0io5po0casti!
)/.ishi!ma!aBies5/oos
+e/sites
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O(te5 0i!ita. me0ia sectors 0o ot exist i0epe0et.y2 They o(te o,er.ap a0 are coecte02 This is re(erre0 to as
s*,erg*2
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A examp.e o( syer!y (rom
+ori! Tit.e Fi.ms#2
D
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SM!&S!S
• This is .he, (i3ere,t )om+a,ies .ork together to+romote a ra,ge of relate( +ro(u)ts2 E! >i!h Schoo.M)sica. the ".m $i.. ea/.e spi@os .ie >appy Mea.s5Easter E!!s5 /e0.ie5 toy characters etc a0 the0istri/)tor $i.. a!ree .icesi! 0ea.s (or compaies tomae a0 se.. this mercha0isi!2 A ' o( the pro"ts $i..!o /ac to the 0istri/)tor
• +a.t Disey pioeere0 sym/iosis mareti! techi3)es ithe 1-*s /y !rati! 0oBes o( "rms the ri!ht to )se hisMicey Mo)se character i pro0)cts a0 a0s5 a0coti)e0 to maret Disey me0ia thro)!h .icesi!arra!emets2
• These pro0)cts ca he.p a0,ertise the ".m itse.( a0 th)she.p to icrease the ".mHs sa.es2 For examp.e5 theSpi0er@Ma ".ms ha0 toys o( ‘$e/shooters’ a0 "!)res o(the characters ma0e5 CD so)0tracs5 ,i0eo !ames5D
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Thi o( yo)r o$ examp.e o(a ".m that has )se0
SM7IOSIS as a mareti!too.2
ACTI
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LESSON T+O
Recap:
Ca yo) ame ayme0ia sectors?
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Lesso O/=ecti,e
• To )0ersta0
0i!ita. me0iasectors5 pro0)cts
a0 p.at(orms2
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+hich 0i!ita. me0ia sector pro0)ces thispro0)ct?
Movi,g !mage
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+hich 0i!ita. me0ia sector pro0)ces thispro0)ct?
4ami,g
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+hich 0i!ita. me0ia sector pro0)ces thispro0)ct?
ublishi,g
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+hich 0i!ita. me0ia sector pro0)ces thispro0)ct?
Au(io
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+hich 0i!ita. me0ia sector pro0)ces thispro0)ct?
ebsites
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Lesso O/=ecti,e
• To )0ersta0
0i!ita. me0iasectors5 pro0)cts
a0 p.at(orms2
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Recap
12 Ca yo) 0e"e the termSyer!y?
%2 Ca yo) 0e"e the termSym/iosis?
+hat;s the 0ierece /et$eethe t$o?
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ro0)cts
•+hat are some exam+les o(pro0)cts that are create0 (or each
o( these sectors?• Mo,i! ima!e• A)0io
• )/.ishi!• +e/sites
• Games
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Last .esso $e 0isc)sse0 the ,ario)s 0i!ita. me0ia sectors5 the pro0)cts they pro0)ce a0 the
$ays i $hich cross@me0ia .is are )se02
7)t ho. are the 0ieret pro0)cts act)a..y ma0e?
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Sta!es o( ro0)ctio:Ca yo) match )p the 0e"itio $ith the sta!e?
Stage of Pro(u)tio, #e6,itio,
re@ro0)ctio The pro0)ct is )reate(5 shot or costr)cte0
ro0)ctio The pro0)ct is ma(e available to au(ie,)esthrough a(vertisi,g a,( +romotio,
ost@ro0)ctio The i0ea m)st /e (evelo+e(2esear)h m)st /e co0)cte02 The i0ea is +it)he(2 The i0ea m)st /e thoroughl* +la,,e( /e(orepro0)ctio
Distri/)tio
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Sta!es o( ro0)ctio• Someoe has a i(ea2
re@pro0)ctio
• The i0ea m)st /e (evelo+e(2• esear)h m)st /e co0)cte02
• The i0ea is +it)he(2
• The i0ea m)st /e thoroughl* +la,,e( /e(ore pro0)ctio2ro0)ctio
• The pro0)ct is )reate(5 shot or costr)cte0
ost@ro0)ctio
• A.. e.emets (rom the pro0)ctio are p.ace0 to!ether to comp.ete thepro0)ct2
Distri/)tio
• The pro0)ct is ma(e available to au(ie,)es through a(vertisi,ga,( +romotio,
Exhi/itioCos)mptio
•
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Mo,i! Ima!e
Films, trailers, documentaries, animations, corporate trainingvideos, television programs, adverts (both online and on theTV).
12 >o$ 0o ay o( these thi!s !et
ma0e?%2 +hat sta!es o( 0e,e.opmet
$o).0 pro0)cers ha,e to
)0ertae to pro0)ce a mo,i!ima!e pro0)ct?
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Sta!es o( ro0)ctio: Fi.m
• Someoe has a i(ea (or a ".m2
• The /e!i pre@pro0)ctio to !eerate i0ea2 This ic.)0es:resear)h $hich m)st /e co0)cte0 ito other ".ms o( that!ere5 ito the ee0s o( the tar!et a)0iece5 etc2
•
The i0ea is +it)he( to a pro0)cer or ".m compay2• The i0ea m)st /e thoroughl* +la,,e( /e(ore pro0)ctio2 This ic.)0es creati! a script5 a story/oar05 !etti! actors50irectors o /oar05 etc2
• The pro0)ctio process i,o.,es ".mi! o( the ra$ (oota!e2
• The post@pro0)ctio cosists o( e0iti! the (oota!e5 a00i!Specia. FJ5 so)0 etc2
• The pro0)ct is 0istri/)te0 to a)0ieces /y Ui,ersa.
• A)0ieces cos)me or ,ie$ the "ishe0 pro0)ct /y$atchi! it i a ciema2
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Tas
• Cosi0er the pro0)ctio process (or creati! a,e. +ro(u)t o( yo)r choice2
• Create a .ist o( the pro0)ctio processes i,o.,e0$he creati! yo)r e$ pro0)ct2
Examp.es o( pro0)cts yo) co).0 create
• Fi.m
• T< Sho$
• Ra0io Sho$
• Game
• Etc2
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.eary
•Mo,i! ima!e
•Games
•A)0io
•)/.ishi!•+e/sites
To $hat extet0o yo) thi the
pro0)ctio
process $o).00ier (or the
remaii! t$osectors? +hat
steps $o).0 theyha,e to tae to
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LESSON T>REE
Recap:
Ca yo) i0eti(y a0exp.ai a sta!e o(
pro0)ctio (or a Fi.m?
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Lesso O/=ecti,e
• To )0ersta0 0i!ita. me0iasectors5 pro0)cts a0 p.at(orms2
• To exp.ore ho$ a)0ieces e!a!e$ith 0i!ita. me0ia pro0)cts2
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+hat is the 0ierece/et$ee a 0i!ita. me0ia
p.at(orm a0 a 0i!ita.
me0ia 0e,ice?
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A00 0e"itio to yo)r /oos
•Di!ita. Me0ia p.at(orms are the$ays i $hich me0ia is0istri/)te0 e2!2 T< /roa0cast5D
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Gami!• Cosi0er the!ame i0)stry2
• +hat a(va,)esha,e /ee ma0e
o,er the years5 iterms o( thepro0)ctspro0)ce0 i this
sector?
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Mo,i!
Ima!e• Cosi0er the ".mi0)stry2
• +hat a(va,)esha,e /ee ma0e
o,er the years5 iterms o( thepro0)ctspro0)ce0 i this
sector?
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)/.ishi!• Cosi0er thep)/.ishi!i0)stry2
• +hat a(va,)es
ha,e /ee ma0eo,er the years5 iterms o( thepro0)cts
pro0)ce0 i thissector?
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A)0io• Cosi0er thea)0io i0)stry2
• +hat a(va,)esha,e /ee ma0e
o,er the years5 iterms o( thepro0)ctspro0)ce0 i this
sector?
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+e/site• Cosi0er the$e/sitei0)stry2
• +hat a(va,)esha,e /eema0e o,er theyears5 i termso( the pro0)ctspro0)ce0 i thissector?
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Di!ita. Me0ia Sectors KA0,aces
#igital Me(iaSe)tors
hat a(va,)es have bee, ma(e over the *ears
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Imme0iacy
• The spee0 at $hich a)0ieces cacos)me 0i!ita. me0ia pro0)cts
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ey terms•!mme(ia)*7 The spee0 at $hich a)0ieces ca cos)me 0i!ita. me0iapro0)cts2
•A))ess7 The restrictios 4or .ac thereo(8 p)t o 0i!ita. me0ia pro0)cts2•%o,ve,ie,)e: The ease at $hich a pro0)ct ca /e accesse02 This caic.)0e $hether or ot a 0i!ita. me0ia pro0)ct is (ree5 cheap5 !.o/a.5atioa.5 .oca.5 )ser (rie0.y5 etc2
•Portabilit*7 The exi/i.ity a0 mo,emet associate0 $ith a 0i!ita.pro0)ct 4i2e2 ca the pro0)ct /e carrie0 aro)0 $ith the )ser i their
ha0/a!5 etc2?8•%o,,e)tivit*: The extet to $hich a pro0)ct a..o$s )sers to /e .ie0 tothe !.o/a. ,i..a!e;5 or to /e part o( a 0i!ita. comm)ity5 socia. et$or5,irt)a. rea.ity5 etc2
•!,tera)tivit*7 The $ays i $hich pro0)cersa pro0)ct a0 a cos)mers$or to!ether2 This ic.)0es the .e,e. o( cotro. the cos)mer has o,er
the pro0)ct5 $hether or ot )sers ca !eerate ori!ia. cotet5 the )seo( $e/@.is5 )p.oa0s0o$.oa0s5 texti!5 e@mai.i!5 or re0 /)tto;()ctios to /ri! the cos)mer c.oser to the pro0)ct2
•Perso,alisatio,7 The $ays i $hich the pro0)ct ca /e ma0e persoa.to the cos)mer2 This co).0 /e 0oe thro)!h .o!!i!si!i! i5 a0apti!iter(aces5 (ot (eat)res or m)sic p.ay.ists2
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Tas: Let;s cosi0er yo)r mo/i.e phoe2
• Do a 3)ic 4oogle!mage sear)h (or yo)rcurrent mobile phone
model2• #rag a,( (ro+ theima!e ito a o$eroit
0oc)met
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TAS ONE
Aro)0 yo)r phoe5 .rite (etaile( a,,otatio,s
that exp.ai ho$ 0i!ita. techo.o!y from a range ofsectors is co,er!e0 o yo)r phoe2
Camera a0 ,i0eorecor0i!
ey$or0:co,er!e0 come to!ether
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TAS T+ONext5 $rite a para!raph that exp.ais the a0,ata!es
a0 0isa0,ata!es o( this co,er!eces2
Setece StartersMy phoe is a0e,ice (or
accessi! cotet(rom may me0iasectors5 s)ch as#
Some a0,ata!eso( thisco,er!eceic.)0e22
Some0isa0,ata es o(
ey$or0sImme0iacy5access5
co,eiece5porta/i.ity5coecti,ity
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TAS T>REENext5 $rite a para!raph that exp.ais ho$ yo)
pro0)ce a0 cos)me 0ieret me0ia )si! yo)rphoe2 For examp.e5 cayo) create a0 e0it,i0eo or ima!es)si! yo)r phoe?
Do yo) )p.oa0 thesethi!s to o)T)/e5Face/oo5Ista!ram5 etc? !fso *ou use *our+ho,e to +ro(u)e me(ia/
Do yo) )se yo)rphoe to .iste tom)sic5 p.ay !ames5
/ro$se the $e/? !f
ey$or0sImme0iacy5access5co,eiece5porta/i.ity5
coecti,ity
SeteceStarters
I )semyphoetopro0)c
e me0ia/y)si!#
I )se
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TAS T>REE
+rite a para!raph that exp.ais ho$ yo)
pro0)ce a0 cos)me 0ieret me0ia )si!yo)r phoe2SeteceStarters
I )se myphoe topro0)ceme0ia /y
)si!#
I )se myphoe to
cos)me
ey$or0sImme0iacy5access5co,eiece5porta/i.ity5
coecti,ity
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TAS FOUR
Fia..y5 $rite a para!raph that exp.ais ho$
yo) iteract a0 persoa.ise yo)r phoe to!et the /est experiece2SeteceStartersI iteract $ith myphoethro)!h#2
My phoeispersoa.ise0 to me
/y#
ey$or0sImme0iacy5access5co,eiece5porta/i.ity5
coecti,ity
e2!2I iteract $ithmy phoethro)!h the
e$s apps Iha,e0o$.oa0e0$hich .ets mecos)me e$sa0 eep )p to0ate $ith $hat
is !oi! oaro)0 the$or.0
My phoe ispersoa.ise0 to me
/y a si! i co0e I)se to access it2 It
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ey Terms
• Passive au(ie,)etheor*7 +hea)0ieces 0irect.y
recei,e a0 $ho..yaccept i0eas2
• A)tive au(ie,)e
theor*7 +hea)0ieces choose tocos)me a pro0)ctto ().". certai
ee0s2
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LESSON FOUR
Recap:
Ca yo) i0eti(y a0exp.ai a sta!e o(
pro0)ctio (or a Fi.m?
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o)r exam is i .ess that (o)r $ees time
.essos )ti. yo)r exam ho)rs
I( yo) 0o o other extra re,isio9
o) ee0 to /e re,isi! (or this exam a0 atte0i! extra re,isio sessios a(ter schoo.
e,ery T)es0ay a0 Th)rs0ay
P sessios a(ter schoo.4% per $ee )p )ti. the exam8
extra P ho)rs o top o( .essos 1Q ho)rs o( prep miim)m
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Lesso O/=ecti,e
• To exp.ore ho$ a)0iecese!a!e $ith 0i!ita.
me0ia pro0)cts2
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o. mu)h 0i!ita. me0ia 0o yo)cos)me i a 0ay?
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+hich 0i!ita. me0ia pro0)cts 0o yo)cos)me#
• O yo)r o$?
• +ith other peop.e?
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9e* Terms7 A(( to *our book
• !,(ivi(ual)o,sum+tio,7+he )sers e!a!e
$ith a 0i!ita. me0iapro0)ct o theiro$5 (or so.oe=oymet 4i2e2
rea0er5 !amer5cos)mer5 $e/s)r(er5 .isteer5D
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+hy 0o yo) thi peop.ecos)me 0i!ita. me0ia
pro0)cts?
Mi0@map iyo)r
/oos
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A)0iece Theory: Recap
•+hat is the
0ierece /et$eepassi,e a0 acti,e
me0iacos)mptio?
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assi,e ,s2 acti,e
assi,e
• A passi,e a)0iece 0oesot acti,e.y e!a!e $ith
a me0ia text2• A passi,e a)0iece is
oe that 0oes ot3)estio the messa!ethat the me0ia is se0i!
• It simp.y accepts themessa!e i the $ay theme0ia o)t.et ite0e02
Acti,e• A, a)tive au(ie,)e is o,e
that a)tivel* e,gages.ith the text
• The* (o ,ot sim+l* a))e+tever* me(ia message
• The* :uestio, .hat the*see a,( (evelo+ theiro., i,ter+retatio, of a
me(ia +ro(u)t base( o,their life ex+erie,)ese(u)atio, famil* a,()ultural i,;ue,)es/
9e* Terms7 A(( to *our book
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Passive7 +e
/.i0.y accept$hat $e are!i,eto.0 etc2
A)tive7 +e ha,e achoice2 +e choose tocos)me a me0iatext to ().". o)r o$
Th > 0 i i
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The >ypo0ermic syri!etheory: ASSIypo0ermic syri!e
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The >ypo0ermic syri!etheory cot2• The hypodermic model speaks of the media as though itis a drug.
• It suggests the media injects its opinions, images and
perspectives directly into the minds of the audience who
willingly do as it dictates.
• It believes the audience to be passive in accepting these
views.
Me0ia a 0r)!A)0iec
e haso
cotro.
The >ypo0ermic syri!e theory
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The >ypo0ermic syri!e theorycot2
• The theory s)!!ests that the mass me0ia isa/.e to i)ece a ,ery .ar!e !ro)p o( peop.e0irect.y a0 )i(orm.y /y i=ecti!; them $ithappropriate messa!es 0esi!e0 to tri!!er a
0esire0 respose2
• Me0ia messa!es are i=ecte0 strai!ht ito a passi,e a)0iece $hich is imme0iate.yi)ece0 /y the messa!e
• It expresses the ,ie$ that the me0ia is a0a!ero)s meas o( comm)icati! a i0ea/eca)se the recei,er or a)0iece is po$er.ess
to resist the impact o( the messa!e2
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T!$9/ PA!/ SAE/
+hat recetexamp.es ca yo)thi o( $here theme0ia $as /.ame0
(or someoe;sactios?
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https:$$$2yo)t)/e2com$atch?,h>>0o,>DNU
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7o/o Do.. Experimet
• Experimet /y A./ert 7a0)ra i 1P1 a0 1P-• St)0ie0 chi.0reHs /eha,ior a(ter $atchi! a a0).tmo0e. act a!!ressi,e.y to$ar0s a 7o/o 0o..2
• The most ota/.e experimet meas)re0 the
chi.0reHs /eha,ior a(ter seei! the mo0e. !etre$ar0e05 !et p)ishe05 or experiece ocose3)ece (or /eati! )p the /o/o 0o..2
• Socia. Leari! Theory; c.aims that peop.e .ear
thro)!h o/ser,i!5 imitati!5 a0 mo0e.i!2
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Tas: S)mmarise i yo)r o$ $or0s The >yper0ermic Syri!e Theory;
12 +hat is the theory?
%2 +he $as it 0e,e.ope0?
-2 +hy $as it 0e,e.ope0?
Q2 Is the theory re.e,at,a.i0 toto0ay? 4Are $e passi,ea)0ieces?8
&2 I( the >ypo0ermic Syri!e theoryIS re.e,at,a.i0: +hat are the prosa0 cos?
& mi)tes to comp.ete
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%riti)isms
This theory is 3)ite o)t@o(@0ate It is impossi/.e to iso.ate the me0ia as
/ei! the oe (actor that aects the $ay
a perso /eha,es
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O the other ha0#2
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A)tive au(ie,)es
• The opposite theory suggests we are in control of the waywe use the media
• e choose when,
where, how muchand why we watch!
read! listen etc.
• e use the mediato fulfill our needs
Uses a0 Grati"catios
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Uses a0 Grati"catios
• D)ri! the 1P*s5 as the "rst!eeratio to !ro$ )p $ith te.e,isio
/ecame !ro$ )ps5 it /ecame
icreasi!.y apparet to me0iatheorists that a)0ieces ma0e
choices a/o)t $hat they 0i0 $hecos)mi! texts2 Far (rom /ei!
passi,e5 a)0ieces $ere ma0e )p o(
i0i,i0)a.s $ho acti,e.y cos)me0texts (or 0ieret reasos a0 i
0ieret $ays2
U 0 G i" i
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Uses a0 Grati"catios
• In "#$%, media theorists &lumler and 'at(presented their model of audience uses and
gratifications. They believed there were four
main reasons why audiences consumed media
te)ts ...
". *iversion
+. ersonal relationships
-. ersonal identity
%. urveillance
Tas 1&mi)tes:
Research these
(o)r areas a0$rite
0e"itios i
yo)r /oo
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IS
Gaii! isi!htito thecirc)mstaces o(others
I0eti(yi! $ithothers .ie yo)
>a,i! as)/stit)te (or
rea. .i(e
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iticisms
• This theory suggests we always choose toconsume the media
• It suggests we always have a need to fulfill
• It suggests we are always in control of themedia te)ts we are faced with
Think. air. hare
Discuss: when might the above not be the case?
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LESSON FIyper0ermicSyri!e Theory?;
%2 +hat is the Uses a0Grati"catios Theory?;
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Lesso O/=ecti,e
• To exp.ore ho$
pro0)cts arere!).ate02
Do yo) remem/er this sca0a.?rice >arry $as
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Do yo) remem/er this sca0a.?+hat $as the iss)e?
rice >arry $aspartyi! i
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Roya. Me0ia G)i0e.ies
• rice Char.esHs roya. ai0es threatee0 .e!a. actioa!aist e$spapers i( they p)/.ishe0 photo!raphs o(rice >arry5 0espite the (act they $ere (ree.y a,ai.a/.eo the iteret2
• Ne$spaper e0itors are )0erstoo0 to ha,e /ee ase0i(orma..y /y roya. ai0es ot to r) the pict)res
• Later i the 0ay a stro!.y $or0e0 .etter (rom >ar/ott.e K
Le$is 4the Roya.s .e!a. "rms8 $as circ).ate0 ,ia the ressComp.aits Commissio sayi! it $o).0 /e a /reach o(the co0es o( the CC co0es o( practice2 It is)accepta/.e to photo!raph i0i,i0)a.s i pri,ate p.aces$itho)t their coset2
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+hat are these?
A!e Rati! Sym/o.s (orGames 4EGI8
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+hat are these?
A!e Rati! Sym/o.s (or Fi.m4ritish oar( of >ilm
%lassi6)atio,8
R . ti
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Re!).atio12 +hat 0oes it mea?
%2 +ho 0oes there!).ati!?
-2 >o$ 0o they 0o it?
DISCUSS
INGROUS
S . i h
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TAS: Re!).atios Research
Go to#• MEDIA S>ARE MISS 7E
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TAS: Re!).atios Research
+hich re!).atory /o0y is resposi/.e (or the cotet o( a00s?ASA @ A0,ertisi! Sta0ar0s A)thority
+ho is resposi/.e (or the a!e rati!s i E)ropea ,i0eo !ames?
EGI @ a E)ropea Game I(ormatio
+hich /o0y !i,es the a!e c.assi"catio (or ".m i the U?
77FC @ 7ritish 7oar0 o( Fi.m C.assi"catio+ho are the OFCOM a0 CC?
&f)om is the comm)icatios re!).ator i the U2 +e re!).ate the T< a0 ra0io sectors5 "xe0 .ie te.ecoms5 mo/i.es5 posta. ser,ices5p.)s the air$a,es o,er $hich $ire.ess 0e,ices operate2
The ress Comp.aits Commissio 4CC8 $as a ,o.)tary re!).atory/o0y (or 7ritish prite0 e$spapers a0 ma!aBies5 cosisti! o(represetati,es o( the ma=or p)/.ishers2 The CC c.ose0 o Mo0ay Septem/er %*1Q5 a0 $as rep.ace0 /y the !,(e+e,(e,t PressSta,(ar(s Or!aisatio 4ISO85 chaire0 /y Sir Ala, Moses2
Re!).atios5 Fi.ms K Games
https://www.asa.org.uk/
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Re!).atios5 Fi.ms K GamesResearch
• A.. ".ms i the U arere!).ate0 /y theritish oar( of>ilm %o,trol2
• istory
• 7ro$se the
i(ormatio a,ai.a/.ethere5 recor0i!resposes to the3)estios i the spacepro,i0e02
•
A.. !ames i theU are re!).ate0/y Pa,Euro+ea, 4ame!,formatio,/
•
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.eary
•+hat ro.e4s8 0ore!).atory /o0ies ha,e
i the 0i!ita. me0iai0)stry?
•+hy 0o $e ee0re!).atory /o0ies?
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LESSON SIJ
Recap:12 +hat co0es a0co,etios $o).0 yo)
expect to see i a
romace ".m?
L i O/= ti
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Leari! O/=ecti,es
To /e a/.e to i0eti(y the & e.emetso( mise@e@scee
To /e a/.e to exp.ai ho$ they createmeai!
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%a, *ou ,ame the ge,re?
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%a, *ou ,ame the ge,re?
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%a, *ou ,ame the ge,re?
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%a, *ou ,ame the ge,re?
Th tti i 0i t
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The setti! ca i0icate !ere
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6KA: +hat e.se ca i0icate !ere?+rite a .ist )si! yo)r $hite/oar0
De"itio Mise E Scee
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De"itio: Mise E Scee
A Frech term meai! what is put into ascene or frame
A term )se0 to 0escri/e a.. the ,is)a.e.emets i a si!.e (rameshot
TAS: +rite 0o$ a .ist o( a.. the ,is)a.e.emets yo) see i ".ms
i i l l
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Five Visual Elements
Setting/Location
Costume, Props & Hair & Make Up
Facial Expressions & o!" Language
Lig#ting & Colour
Positioning o$ c#aracters/o%ects 'it#in
t#e $rameE+ORD: Mise@e@sceeA00 this to yo)r !.ossary
A (ami.iar setti! ca /e )se0 tosym/o.ise thi!s a/o)t /oth the
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sym/o.ise thi!s a/o)t /oth the".m a0 the characters2
ict)re A ict)re 7
+hat 0o these setti!s.ocatiossym/o.ise:
12 A/o)t the ".m !ere?%2 A/o)t the characters?
A prop or cost)me ca /e )se0 tosym/o.ise a time perio0 or act as a
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sym/o.ise a time perio0 or act as acost)me)i(orm to p.ace a character i
a ro.e or !ro)pict)reA
ict)re7
+hat 0o these props K cost)messym/o.ise:
12 A/o)t the ".m !ere?%2 A/o)t the characters?
Facia. expressios a0 /o0y .a!)a!e cahe.p )s to )0ersta0 ho$ the character
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e p )s o ) 0e s a 0 o e c a ac e(ee.s i the arrati,e
ict)reA
ict)re7
+hat 0o the (acia. expressios or /o0y .a!)a!es)!!est
12 A/o)t the ".m !ere?%2 A/o)t the characters?
Li!hti! creates moo0 a0 atmospherea0 ca create a 0ieret eect o the
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a0 ca create a 0ieret eect o thecharacter o/=ects a0 setti!
ict)reA
ict)re7
+hat 0oes the .i!hti! s)!!est:12 A/o)t the ".m !ere?%2 A/o)t the characters?
Exam 6)estio
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Exam 6)estio
• RockOn is a e$ 0i!ita. roc m)sic ma!aBieaime0 at 1Q1@year@o.0 ma.es2 The pro0)cers o(the ma!aBie $at the co,er o( their "rst e0itioto capt)re their tar!et a)0iece a0 comm)icate
their core ,a.)es o( (ree0om; a0 re/e..io;2
• Disc)ss ho$ the pro0)cers o( this ma!aBie mi!ht)se mise e, s)e,e to create meai! (or the
tar!et a)0iece o the co,er o( the 0i!ita.ma!aBie RockOn.
• marks
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• The co,er is .ie.y to ic.)0e a ma.e /a0 4tar!et a)0iece8 a0 the scee $i.. /e seti a $ay $hich appea.s to the tar!et a)0iece a0 co,eys the ey themes a0 moo02Stereotypi! $i.. /e e,i0et as a meas o( shortha0 comm)icatio2
• Mise e scee 4setti! the scee; )si! ,is)a. comm)icatio to co,ey messa!es or,a.)es82
• Setti,g: st)0io /ac0rop or .ocatio photo2 The choice o( setti! may sho$ the themeo( (ree0om; as .itera. /y setti! the co,er@shot i the ope air or i a st)0io $ith a
/ac!ro)0 $hich s)!!ests (ree0om .ie the sy or space or (ree0om may /eco,eye0 /y a a/stract or s)rrea. setti!2 The setti! may /e =)xtapose05 $ith propsthat are ot )s)a..y (o)0 i that setti! this $i.. he.p to co,ey re/e..io2 The co.o)rso( the setti! $i.. /e si!i"cat2
• Pro+s: !)itars0r)mitsmicrophoes $hich are o( si!i"cat co.o)rs 4)s)a..y 0ar8 toco,ey masc).iity 4tar!et a)0iece82 Some props may /e )se0 to sho$ re/e..io5 (orexamp.e a ,icio)s@.ooi! 0o! or a motor/ie2
• >igure ex+ressio,: the o@,er/a. comm)icatio o( the peop.e o the co,er is .ie.yto sho$ either a serio)s expressio .ooi! ito camera 4re/e..io8 or a $i0e@eye0craBy; expressio to co,ey (ree0om; a0 the yo)th().ess o( the tar!et a)0iece2
• %ostume 4ic.)0i! hair a0 mae@)p8: $i.. /e i0icati,e o( the tar!et a)0iece a0the m)sic !ere2 Weas 4rippe085 T@shirts5 traiers a0 a 0resse0@0o$; .oo to co,eycoo.;2 >air may /e 0ye05 .o! 4roc !ere8 a0 there may /e tattoos or pierci!s2
Mar Scheme
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Mar Scheme
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.eary:
Remem/er to exp.ai $hy
!, +airs (is)uss712+hich trai.er yo) pre(erre0%2I yo)r opiio $hich trai.er has the
most eecti,e mise e scee
>ome$or
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>ome$or
Lear the (o..o$i! spe..i!s a0 $rite a 0e"itio(or each:
Gere
Deotatio
Cootatio
Semiotics
Die!etic So)0No Die!etic So)0
Mise@e@scee
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LESSON SE
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SEMIOTICS KSM7OLS
Leari! O/=ecti,es
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Leari! O/=ecti,es
• To /e a/.e to i0eti(y the 0eotati,e a0cootati,e .e,e.s o( meai! $ithi a prit me0iatext
• To app.y the ey terms )se0 i the aa.ysis o(
me0ia .a!)a!e• To e,a.)ate the sym/o.ic co0es $ithi a ma!aBie(rot co,er
ey Term: Semiotics
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ey Term: Semiotics
oDe"itio: The st)0y o( SIGNSoExamies ho$ sym/o.ic5 $ritte a0techica. si!s costr)ct meai!
o
Loos at ho$ meai! is made a0understood
oRo.a0 7arthes
+h i i t t?
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+hy are si!s importat?oSi!s are importat /eca)se they ca measomethi! other tha themse.,es
o Stop meas Stop
o App.e meas App.e
o Cro$ meas Cro$
o Stop meas Da!ero App.e meas hea.thy
o Cro$ meas i!
#E$&TAT!&$
%&$$&TAT!&$
Deotatio a0 Cootatio
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Deotatio a0 Cootatio
• Deotatio: The .itera. meai! o( the$or0 4or si!8oSae
• Cootatio: The associatios coecte0
to a $or0 4or si!8oE,i.5 0a!er5 s.y
T>IN: +hat 0o these terms mea? o) ha,e oe mi)te to 0isc)ss i pairs
TAS: +hat 0o the (o..o$i! si!s mea?+ i 0 i 0 i ( h i
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+rite oe 0eotatio a0 oe cootatio (or each image
A
#
%
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Di0 yo) ha,e the same i0eas a0rea0 the si! i the same $ay?
I( ot $hy ot?
Si!s K C).t)ra. Diereces
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Si!s K C).t)ra. Diereces
• >o$ $e rea0 a si!0epe0s o o)r c).t)re(or examp.e:
oI 7ritai5 $e associatethe co.o)r .hite $ithi,,o)e,)e +urit*.e((i,gs
oI Chia5 .hite is theco.o)r o( mour,i,ga0 is $or at fu,erals
>o$ to 0eote K coote a ma!aBie
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(rot co,er Tit.e:Deotatio: Thetit.e o( thema!aBie is 62 It
is $ritte i $hiteo a re0 s3)are/ox2
Cootatio: Thetit.e is a .ar!e (ot
a0 the co.o)rsare /o.0 a0cotrasts)!!esti!importace
Cetra. Ima!e:Deotatio: LaaDe. Ray is (aci! thecamera i a me0i)mc.ose )p2 >er (acia.expressios are
serio)s2 She is$eari! a $hite0ress5 tiara a0there is /.oo00rippi! 0o$ her(ace2
Cootatio: She is$eari! $hite a0 atiara $hich s)!!estsiocece a0roya.ty5 /)t the/.oo0 cotrasts $ith
this p)re ima!e
Shot Types
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Shot Types
STATE
12 o) ha,e % mi)tes to match
the shot type to the scree shot Thi air Share
+he yo) ha,e "ishe0 pair )p
$ith the perso yo) are sat extto a0 compare yo)r as$ers
Leari! O/=ecti,es
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Leari! O/=ecti,es
• To ha,e a o$.e0!e o( a ra!e o( shottypes
•
To /e a/.e to aa.yse the 0eotatios a0cootatios o( a ra!e o( shot types
• To app.y this o$.e0!e i o$ $or
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Mi0 Shot Lo$ A!.e
Lo! Shot 7ir0s Eye
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Extreme C.ose
Up
>i!h A!.e
+i0e Shot C.ose Up
+hat are the 0eotatios a0
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+hat are the 0eotatios a0cootatios o( this shot type?
Sh t t
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Shot types
• +atch the (o..o$i! c.ip
• List as may shot types as yo) ca
Shot Type Deotatio Cootatio
Thi,k @ Pair @ Share+he yo) ha,e "ishe0 pair )p $ith the perso yo) are
sat ext to a0 compare yo)r as$ers
Camera Mo,emet
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Camera Mo,emet
Ca yo) remem/er ay
camera mo,emets?
C M t
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Camera Mo,emet
• +atch the (o..o$i! c.ip
• List as may camera mo,emets asyo) ca
Camera
Mo,emet
Deotatio Cootatio
Thi,k @ Pair @ Share+he yo) ha,e "ishe0 pair )p $ith the perso yo) are
sat ext to a0 compare yo)r as$ers
So)0 i T< a0 Fi.m
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So)0 i T< a0 Fi.m
• Fi.m a0 T< so)0 has to /e mixe0 a0se.ecte0 ,ery care()..y to es)re thatimportat so)0s are emphasise0 a0 the
correct atmosphere is /ei! maitaie0
Q&A: Do you know what these termsmean?
Die!etic So)0No Die!etic So)0
Die!etic K No Die!etic So)0
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Die!etic K No Die!etic So)0
• Die!etic so)0 is so)0 thatori!iates (rom $ithi the scee
The a)0iece a0 characters can hear it
•No Die!etic so)0 is so)0 thatis a00e0 i post pro0)ctio 4a(ter".mi!8 The A)0iece ca hear /)t the
Die!etic K No Die!etic
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! !So)0
12 +atch the (o..o$i! c.ip a0 .isteto a.. the so)0s yo) ca hear
%2 +atch the c.ip a seco0 time a0.ist as may so)0s as yo) ca
Thi,k @ Pair @ Share+he yo) ha,e "ishe0 pair )p $ith the perso yo) are
sat ext to a0 compare yo)r as$ers
So)0s Die!etic NoDie!etic
Deotatio Cootatio
LESSON EIG>T
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LESSON EIG>T
Recap: ca yo)0e"e the terms:*enotation
/onnotation
Tips (or the exam
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p• MUST )se /.ac i or /a.. poit /e 4NOT 7LUE98
• Tota. mar (or the paper is &* 4%& mars is a pass !ra0e8
• 1 ho)r to comp.ete the exam
• The mars (or each 3)estio are sho$ i /racets 4)sethis as a !)i0e to ho$ .o! to spe0 o each 3)estio8• 1 mi)te per mar 41* mis .e(t to chec as$ers8
• M).tip.e choice 3)estios• Loo at $hat the 3)estio is asi! yo) it $i.. /e i bol(
• Some 3)estios are a ,egative $hich o( the (o..o$i! is ot#X• Least $e.. as$ere0 o( the m).tip.e choice 3)estios
Tips (or the exam coti)e0
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p
• Exp.ai 3)estios t$o part 3)estios 4% mar3)estios8
• I this paper this )s)a..y meat i0eti(yi! the ,a.i0 poit a0the exp.aii! ho$ it ha0 a impact )po the pro0)ctio orthe a)0iece
• OINT EJAMLE EJLAIN
Gra0e 7o)0aries
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6)estio YC : EJLAIN6UESTION9
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6UESTION9• The 3)estio ase0 .earers to exp.ai oe reaso$hy the a)0iece mi!ht pre(er to /e a acti,e,ie$er o( the pro!ramme2
• A .ot o( resposes $ere a/.e to cite the )ses a0
!rati"catios theory2• T$o mars $ere a,ai.a/.e (or this 3)estio5 oe$o).0 /e a$ar0e0 (or the reaso !i,e a0 aseco0 (or this reaso /ei! .ie0 to the scearioa0 exp.aie02
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6)estio 1*/
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6
• This 3)estio ase0 .earers to 0isc)ss thea0,ata!es a0 0isa0,ata!es o( 0i!ita. e$sp.at(orms o,er tra0itioa. prite0 e$spapers2
• The /est resposes $ere a/.e to 0isc)ss the
impact o( the 0i!ita. or prit pro0)ct o thea)0iece or )ser 4/eyo0 the ease o( o/taii! thepro0)ct82
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Q marExamp.e
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rimary
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y y
• hat (o *ou thi,kPrimar* resear)h is?
•hat (o *ou thi,k
Se)o,(ar* resear)h is?
rimary
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y y
o) are !oi! to /e sp.it )p ito Team Primar* a0 Team Se)o,(ar*
Se)o,(ar*
• Tas 1
+ori! $ith yo)r team50isc)ss a0 the $rite 0o$ a
0e"itio o( $hat the termseco0ary research; co).0mea
• Tas %
+rite 0o$ as may examp.eso( this research yo) ca thi o(
• Tas -
Te.. me $hy yo) thi this typeo( research is /etter thaprimary
Primar*
• Tas 1
+ori! $ith yo)r team50isc)ss a0 the $rite 0o$ a
0e"itio o( $hat the termprimary research; co).0 mea
• Tas %
+rite 0o$ as may examp.eso( this research yo) ca thio(
• Tas -
Te.. me $hy yo) thi this typeo( research is /etter thaseco0ary!ou will have 4 minutes to complete this task, before "ou present "our #ndings to the other group. !ou can split the tasks up in "ourgroup, or complete them together, the choice is "ours. $o internet
usage is allowed%
Spot the So)rcerimary
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y y
• I (orma tio (rom
s tor y o the ra0io
• No tes (rom
i ter ,ie $ $i th
$i th Erime Miis ter
• Ne $spaper ar tic.e
• Doc)me ts (rom
!o ,erme t
repor t
• Opiio (rom
sis ter (rom T
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(o.,B
esour)e A o/=ect or text that ai0s yo)r research i2e
A existi! ma!aBie
Primar* resear)hCresour)e
Create0 /y yo) i2e2 a mi0 map Se)o,(ar* resear)hCresour)e
Create0 /y someoe e.se i2e2 a ma!aBie(rot co,er
6)a.itati,e
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• hat (o *ou thi,k6)a.itati,e (ata is?
•hat (o *ou thi,k
6)atitati,e (ata is?
$E 9E&#S .rite these(o.,B
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(o.,B
Dualitative #ata Dea.s $ith 3)a.ities i2e2 opiios5 otes5 $rite
)ps5
Dua,titative #ata Dea.s $ith 3)atities i2e2 statistics5 !raphs5
charts
Exam 6)estio Q mars
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Gi,e t$o reasos $hy primarya)0iece research pro,i0es acc)rate
a0 )p@to@0ate i(ormatio
A,s.er i, *our books
Re!).ators i the U
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•77FC•EGI
•OFCOM
•ASA
•CC 4o$ o$ as the ISO8
O(com
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1/ ho is of)om?•.Sta0s (or OZce o( Comm)icatios
•.O(com is the comm)icatios re!).ator2
•. They re!).ate the T< a0 ra0io sectors5 "xe0 .ie
te.ecoms5 mo/i.es5 posta. ser,ices5 p.)s the air$a,eso,er $hich $ire.ess 0e,ices operate2
•. They mae s)re that peop.e i the U !et the /est(rom their comm)icatios ser,ices a0 are protecte0(rom scams a0 sharp practices5 $hi.e es)ri! that
competitio ca thri,e2•.O(com operates )0er a )m/er o( Acts o( ar.iamet5ic.)0i! i partic).ar the %ommu,i)atio,s A)t 200"
O(com; s Le!a. D)ties: to es)re#
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• the U has a $i0e ra!e o( e.ectroic comm)icatios ser,ices5ic.)0i! hi!h@spee0 ser,ices s)ch as /roa0/a0
• a $i0e ra!e o( hi!h@3)a.ity te.e,isio a0 ra0io pro!rammes arepro,i0e05 appea.i! to a ra!e o( tastes a0 iterests
• te.e,isio a0 ra0io ser,ices are pro,i0e0 /y a ra!e o( 0ieretor!aisatios
• peop.e $ho $atch te.e,isio a0 .iste to the ra0io are protecte0(rom harm(). or oesi,e materia.
• peop.e are protecte0 (rom /ei! treate0 )(air.y i te.e,isio a0ra0io pro!rammes5 a0 (rom ha,i! their pri,acy i,a0e0
• a )i,ersa. posta. ser,ice is pro,i0e0 i the U @ this meas a six
0ays a $ee5 )i,ersa..y price0 0e.i,ery a0 co..ectio ser,iceacross the co)try a0
• the ra0io spectr)m 4the air$a,es )se0 /y e,eryoe (rom taxi "rmsa0 /oat o$ers5 to mo/i.e@phoe compaies a0 /roa0casters8 is)se0 i the most eecti,e $ay2
ASA @ A0,ertisi! Sta0ar0s A)thority
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• The U;s i0epe0et re!).ator (or a0,ertisi!across a.. me0ia i the U
• Its ro.e is to re!).ate the cotet o(a0,ertisemets5 sa.es promotios a0 0irectmareti! i the U /y i,esti!ati! comp.aitsma0e a/o)t a0s5 sa.es promotios or 0irectmareti!2X
• Deci0es $hether a0,ertisi! comp.ies $ith itsa0,ertisi! sta0ar0s co0es
The A0,ertisi! Sta0ar0sA)thority
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A)thority
The a(vertisi,g i,(ustr* is)o,trolle( b* a %o(e of Pra)ti)e.ritte, b* the ASA/ !t sa*s that
all a(vertisi,g must be7•Legal
•#e)e,t
•o,est
• Tr)th().
A (e$ (acts#
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• Ci!arette a0,ertisi! $as /ae0comp.ete.y i 1'5 4The o.y a0,ertsyo) see o$ to 0o $ith to/acco are
the 0a!ers8• Last year %5&** a0s $ere cha!e0 or$ith0ra$
• Some a0,erts ha,e /ee /ae0 a(tersimp.y - or Q comp.aits
>ar,ey Nicho.s @ /ae0 as ca)se0 oece topeop.e $ho .ost .o,e0 oes i acci0ets2romoti! rec.ess 0ri,i!
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romoti! rec.ess 0ri,i!
YQQ Comp.aits
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23
Complaints
trapline0 1 new
religion for hair
466 Complaints
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466 Complaints
[1 mi..io campai!27a/y $ith a syri!e i
her mo)th $ith a$ari! that chi.0hoo0
po,erty co).0 .ea0 to a.i(e o( 0r)! a/)seca)se0 serio)s oece27ARNADO;S o)tra!e0as the U has some o(
the $orst chi.0 po,ertyo( a.. 0e,e.ope0
atios5 $ith -2 mi..iochi.0re oZcia..y .i,i!
/e.o$ the po,erty .ie
EGI
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• a@E)ropea Games I(ormatio• The a@E)ropea Game I(ormatio 4EGI8 a!erati! system $as esta/.ishe0 to he.p E)ropeaparets mae i(orme0 0ecisios o /)yi!comp)ter !ames2
• The system is s)pporte0 /y the ma=or coso.ema)(act)rers5 ic.)0i! Soy5 Microso(t a0Nite0o5 as $e.. as /y p)/.ishers a0 0e,e.operso( iteracti,e !ames thro)!ho)t E)rope2
>o$ is EGI reco!ise0 /y cos)mers?
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EGI La/e.s +hat 0othey mea?
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they mea?• The EGI .a/e.s appear o (rot a0 /ac o( thepaca!i! i0icati! oe o( the (o..o$i! a!e.e,e.s: -5 Y5 1%5 1P a0 12
• They pro,i0e a re.ia/.e i0icatio o( the s)ita/i.ityo( the !ame cotet i terms o( protectio o(miors2
• The a!e rati! 0oes ot tae ito acco)t the0iZc).ty .e,e. or si..s re3)ire0 to p.ay a !ame2
Descriptors
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• Descriptors sho$ o the /ac o( the paca!i! i0icate themai reasos $hy a !ame has recei,e0 a partic).ar a!erati!2 There are ei!ht s)ch 0escriptors: ,io.ece5 /a0.a!)a!e5 (ear5 0r)!s5 sex)a.5 0iscrimiatio5 !am/.i! a0o.ie !amep.ay $ith other peop.e2
• a( La,guage
• #is)rimi,atio,
• #rugs
• >ear
• 4ambli,g• Sex
• Fiole,)e
• &,li,e game+la*
PE4! "
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• The cotet o( !ames !i,e this rati! iscosi0ere0 s)ita/.e (or a.. a!e !ro)ps2
• Some ,io.ece i a comica. cotext 4typica..y 7)!s7)y or Tom K Werry cartoo@.ie (orms o(,io.ece8 is accepta/.e2
• The chi.0 sho).0 ot /e a/.e to associate thecharacter o the scree $ith rea. .i(e characters5they sho).0 /e tota..y (atasy2
• The !ame sho).0 ot cotai ay so)0s orpict)res that are .ie.y to scare or (ri!hte yo)!chi.0re2
• No /a0 .a!)a!e sho).0 /e hear02
EGI Y
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• Ay !ame that $o).0 orma..y /e rate0 at - /)tcotais some possi/.y (ri!htei! scees orso)0s may /e cosi0ere0 s)ita/.e i thiscate!ory2
EGI 1%
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•
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• This rati! is app.ie0 oce the 0epictio o(,io.ece 4or sex)a. acti,ity8 reaches a sta!e that.oos the same as $o).0 /e expecte0 i rea. .i(e2
• More extreme /a0 .a!)a!e5 the cocept o( the)se o( to/acco a0 0r)!s a0 the 0epictio o(crimia. acti,ities ca /e cotet o( !ames thatare rate0 1P2
PE4! 18
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• The a0).t c.assi"catio is app.ie0 $he the .e,e. o(,io.ece reaches a sta!e $here it /ecomes a0epictio o( !ross ,io.ece a0or ic.)0ese.emets o( speci"c types o( ,io.ece2
• Gross ,io.ece is the most 0iZc).t to 0e"e siceit ca /e ,ery s)/=ecti,e i may cases5 /)t i!eera. terms it ca /e c.asse0 as the 0epictioso( ,io.ece that $o).0 mae the ,ie$er (ee. asese o( re,).sio2
77FC
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• The ritish oar( of >ilm %lassi6)atio, 4>%8
• It has a stat)tory re3)iremet to c.assi(y ,i0eos5D
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A4E AT!$4S7• U Ui,ersa. (or a..• G areta. G)i0ace• 1%A The 1%A re3)ires a a0).t to accompay ay chi.0)0er 1% seei! a 1%A ".m at the ciema2
• 1% The 1% meas they caot $atch ).ess they o,erthe a!e o( 1%2
• 1& No@oe )0er 1& is a..o$e0 to see a 1& ".m at theciema or /)yret a 1& rate0 ,i0eo2
• 1 Fi.ms rate0 1 are (or a0).ts2 No@oe )0er 1 isa..o$e0 to see a 1 ".m at the ciema or /)y ret a 1rate0 ,i0eo2
• R1 The R1 cate!ory is a specia. a0 .e!a..y@restricte0c.assi"catio primari.y (or exp.icit $ors o( coseti! sexor stro! (etish materia. i,o.,i! a0).ts2
CC ress Comp.aits Commissio4o .o!er i practice8
•+e )pho.0 the hi!hest sta0ar0s
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• The Press %om+lai,ts%ommissio, P%%B iso$ the ISO I0epe0et press
sta0ar0s or!aisatio
•ISO is the i0epe0etre!).ator (or the
e$spaper a0i i 0 i
+e )pho.0 the hi!hest sta0ar0so( =o)ra.ism /y moitori! a0maitaii! the sta0ar0s seto)t i the E0itorsH Co0e o(ractice5 a0 pro,i0e s)pporta0 re0ress (or I0i,i0)a.sseei! to comp.ai a/o)t/reaches o( the Co0e2
•ISO is committe0 to $ori!$ith the e$spaper a0ma!aBie i0)stry to maitaia0 ehace the (ree0om a0
a)thority o( the press thro)!h
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