year 11 btec media exam

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    DIGITAL MEDIASECTORS AND

    AUDIENCESExam TopicDate: 11th May

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    LESSON ONE:

    INTRO

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    First thi!s "rst#

    • The exam is $orth %&' o( yo)r GCSE

    • It is o the mori! o( the 11th May %*1&

    • +e ha,e 1- .essos to /e prepare0 (or it

    • The exam is $orth &* mars12 Each 3)estio is $orth a ,arie0 )m/er o( mars

    4)se this as a !)i0e to ho$ m)ch time to spe0o each 3)estio

    %2 Some 3)estios are m).tip.e choice a0 m)st /eas$ere0 $ith a cross i a /ox

    -2 Other 3)estios re3)ire yo) to exp.ai5 0isc)ssa0 aa.yse

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    Examp.es o( 6)estios

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    Examp.es o( 6)estios

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    Examp.es o( 6)estios

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    Exam Gra0e 7o)0aries

    • There is a maxiumum of 50 marksavailable

    • To get a Level 1 PASS = 18 4oteo)!h (or a GCSE8

    PASS = 25 • ME!T = "2 

    • #!ST!$%T!&$ = "' 

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     G.ossary 

    • Gra/ a !.ossary a0 stic i the /ac o( yo)r/oo

    • Rea0 care()..y a0 hi!h.i!ht ay ey terms yo)$i.. ee0 to .oo /ac o

    • This is !oi! to /e )se0 thro)!ho)t yo)r

    examiatio preparatio

    • Stic it i eat.y a0 es)re yo) re(er /ac toit9

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    Gra0e Ca.c).ator

    •Each o( yo) has a ca.c).atio o($hat yo) ee0 to 0oachie,e i

    or0er to !et yo)r tar!et !ra0e•Use this to 0etermie $hat yo)ee0 to achie,e hi!her tha yo)r

    !ra0e•Or $hat co).0 happe i( yo) (ai.the exam a0 0o;t re,ise9

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    Leari! Aims o( this Uit

    • To )0ersta0 0i!ita. me0ia sectors5pro0)cts a0 p.at(orms

    • To )0ersta0 a)0ieces (or 0i!ita.me0ia pro0)cts

    • To exp.ore ho$ a)0ieces e!a!e$ith 0i!ita. me0ia pro0)cts

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    ANALOGUE

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    Lesso O/=ecti,e

    • To 0e"e the termsaa.o!)e a0 0i!ita.

    • To )0ersta0 0i!ita.

    me0ia sectors5pro0)cts a0 p.at(orms2

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     Tas12 >o$ may (igital (evi)es 0o yo) ha,e i

    yo)r home?%2 +hat 0o yo) use them (or?

    Di!ita.De,ice

    s

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     The 0i!ita.

    me0iai0)stry hascha!e0rapi0.y5

    thas tothe !ro$thi 0i!ita.

    techo.o!y2Near.y ever* +erso, a,( )om+a,*to0ay )ses 0i!ita. me0ia to access

    i(ormatio5 etertaimet5 mareti! or

    socia. et$ors2

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    +>ATS T>E DIFFERENCE?

    Aa.o!)e  Di!ita.

    O the aa.o!

    c.oc5 the time isrepresete0 /yha0s that spiaro)0 a 0ia.a0 poit to a.ocatio o the

    0ia. thatrepresets the

    O a 0i!ita.c.oc5 a)meric0isp.ayi0icatesthe exact

    time2

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    Aa.o!)e Si!a.

    • A aa.o!)e si!a. is oe $hich has a ,a.)e that,aries smooth.y

    • The so)0 $a,es that yo)r mo)th pro0)ces $heyo) spea are aa.o!)e @ the $a,es ,ary i asmooth $ay2

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    Di!ita. Data

    • Comp)ters 4a0 most other mo0er e.ectroic0e,ices s)ch as cameras5 mo/i.e phoes5 etc28 are0i!ita.; 0e,ices /eca)se they process 0ata i the(orm o( ,umbers 40i!its8

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    Di!ita. Data

    • E,erythi! store0 a0 processe0 isi0e acomp)ter is a ,umber 40i!ita.8

    • Comp)ters are )a/.e to process aa.o!)essi!a.s /eca)se they are 0i!ita. 0e,ices2For 0i!ita. 0e,ices s)ch as comp)ters5 to$or $ith aa.o!)e 0e,ices5 co,ersio isre3)ire02

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    DIGITAL ATS T>EDIFFERENCE?

    DIGITAL

    • Me0ia that is 0i!ita..ypro0)ce0 a0 store0 i the

    (orm o( -(igits- 4/iary8• I(ormatio ca /ecompresse0 o sma..stora!e 0e,ices that ca/e easi.y preser,e0 a0

    trasporte0• E2! A CD p.ayer o.y rea0s0ata as a series o()m/ers 4oes a0 Beros8

    ANALOGUE

    • Tra(itio,al me(ia.hi)h refers to+h*si)al (ata e/g/vi,*l re)or(s

    • E/g/ A,alogue (evi)esrea( the me(ia su)h

    as ta+es or re)or(sb* s)a,,i,g a,(rea(i,g the bum+sa,( grooves as a)o,ti,uous sig,al

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    Is this 0i!ita. or aa.o!)e?

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    Is this 0i!ita. or aa.o!)e?

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    +hy are these Aa.o!)e0e,ices?

    +rite yo)r o$ exp.aatio o( a

    aa.o!)e 0e,ice i yo)r o$ $or0s

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    +hy are these 0i!ita. 0e,ices?

    +rite yo)r o$ exp.aatio o( a 0i!ita.

    0e,ice i yo)r o$ $or0s

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    Gami! is oe examp.e o( a me(iase)tor2

    I pairs5 try to come )p $ith a mi0 mapo( other possi/.e 0i!ita. me0ia sectors2

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    >ere are the mai cate!ories (or 0i!ita. me0iasectors a00 them to yo)r /oo

    Mo,i! ima!e".m5 T<

    A)0iora0io5po0casti!

    )/.ishi!ma!aBies5/oos

    +e/sites

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    O(te5 0i!ita. me0ia sectors 0o ot exist i0epe0et.y2 They o(te o,er.ap a0 are coecte02 This is re(erre0 to as

    s*,erg*2

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    A examp.e o( syer!y (rom

    +ori! Tit.e Fi.ms#2

    D

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    SM!&S!S

    • This is .he, (i3ere,t )om+a,ies .ork together to+romote a ra,ge of relate( +ro(u)ts2 E! >i!h Schoo.M)sica. the ".m $i.. ea/.e spi@os .ie >appy Mea.s5Easter E!!s5 /e0.ie5 toy characters etc a0 the0istri/)tor $i.. a!ree .icesi! 0ea.s (or compaies tomae a0 se.. this mercha0isi!2 A ' o( the pro"ts $i..!o /ac to the 0istri/)tor

    • +a.t Disey pioeere0 sym/iosis mareti! techi3)es ithe 1-*s /y !rati! 0oBes o( "rms the ri!ht to )se hisMicey Mo)se character i pro0)cts a0 a0s5 a0coti)e0 to maret Disey me0ia thro)!h .icesi!arra!emets2

    • These pro0)cts ca he.p a0,ertise the ".m itse.( a0 th)she.p to icrease the ".mHs sa.es2 For examp.e5 theSpi0er@Ma ".ms ha0 toys o( ‘$e/shooters’ a0 "!)res o(the characters ma0e5 CD so)0tracs5 ,i0eo !ames5D

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     Thi o( yo)r o$ examp.e o(a ".m that has )se0

    SM7IOSIS as a mareti!too.2

    ACTI

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    LESSON T+O

    Recap:

    Ca yo) ame ayme0ia sectors?

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    Lesso O/=ecti,e

    • To )0ersta0

    0i!ita. me0iasectors5 pro0)cts

    a0 p.at(orms2

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    +hich 0i!ita. me0ia sector pro0)ces thispro0)ct?

    Movi,g !mage

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    +hich 0i!ita. me0ia sector pro0)ces thispro0)ct?

    4ami,g

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    +hich 0i!ita. me0ia sector pro0)ces thispro0)ct?

    ublishi,g

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    +hich 0i!ita. me0ia sector pro0)ces thispro0)ct?

    Au(io

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    +hich 0i!ita. me0ia sector pro0)ces thispro0)ct?

    ebsites

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    Lesso O/=ecti,e

    • To )0ersta0

    0i!ita. me0iasectors5 pro0)cts

    a0 p.at(orms2

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    Recap

    12 Ca yo) 0e"e the termSyer!y?

    %2 Ca yo) 0e"e the termSym/iosis?

    +hat;s the 0ierece /et$eethe t$o?

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    ro0)cts

    •+hat are some exam+les o(pro0)cts that are create0 (or each

    o( these sectors?• Mo,i! ima!e• A)0io

    • )/.ishi!• +e/sites

    • Games

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    Last .esso $e 0isc)sse0 the ,ario)s 0i!ita. me0ia sectors5 the pro0)cts they pro0)ce a0 the

    $ays i $hich cross@me0ia .is are )se02

    7)t ho. are the 0ieret pro0)cts act)a..y ma0e?

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    Sta!es o( ro0)ctio:Ca yo) match )p the 0e"itio $ith the sta!e?

    Stage of Pro(u)tio, #e6,itio,

    re@ro0)ctio  The pro0)ct is )reate(5 shot or costr)cte0

    ro0)ctio  The pro0)ct is ma(e available to au(ie,)esthrough a(vertisi,g a,( +romotio,

    ost@ro0)ctio  The i0ea m)st /e (evelo+e(2esear)h m)st /e co0)cte02 The i0ea is +it)he(2 The i0ea m)st /e thoroughl* +la,,e( /e(orepro0)ctio

    Distri/)tio

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    Sta!es o( ro0)ctio• Someoe has a i(ea2

    re@pro0)ctio

    • The i0ea m)st /e (evelo+e(2• esear)h m)st /e co0)cte02

    • The i0ea is +it)he(2

    • The i0ea m)st /e thoroughl* +la,,e( /e(ore pro0)ctio2ro0)ctio

    • The pro0)ct is )reate(5 shot or costr)cte0

    ost@ro0)ctio

    • A.. e.emets (rom the pro0)ctio are p.ace0 to!ether to comp.ete thepro0)ct2

    Distri/)tio

    • The pro0)ct is ma(e available to au(ie,)es through a(vertisi,ga,( +romotio,

    Exhi/itioCos)mptio

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    Mo,i! Ima!e

    Films, trailers, documentaries, animations, corporate trainingvideos, television programs, adverts (both online and on theTV).

    12 >o$ 0o ay o( these thi!s !et

    ma0e?%2 +hat sta!es o( 0e,e.opmet

    $o).0 pro0)cers ha,e to

    )0ertae to pro0)ce a mo,i!ima!e pro0)ct?

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    Sta!es o( ro0)ctio: Fi.m

    • Someoe has a i(ea (or a ".m2

    • The /e!i pre@pro0)ctio to !eerate i0ea2 This ic.)0es:resear)h $hich m)st /e co0)cte0 ito other ".ms o( that!ere5 ito the ee0s o( the tar!et a)0iece5 etc2

     The i0ea is +it)he( to a pro0)cer or ".m compay2• The i0ea m)st /e thoroughl* +la,,e( /e(ore pro0)ctio2 This ic.)0es creati! a script5 a story/oar05 !etti! actors50irectors o /oar05 etc2

    • The pro0)ctio process i,o.,es ".mi! o( the ra$ (oota!e2

    • The post@pro0)ctio cosists o( e0iti! the (oota!e5 a00i!Specia. FJ5 so)0 etc2

    • The pro0)ct is 0istri/)te0 to a)0ieces /y Ui,ersa.

    • A)0ieces cos)me or ,ie$ the "ishe0 pro0)ct /y$atchi! it i a ciema2

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     Tas

    • Cosi0er the pro0)ctio process (or creati! a,e. +ro(u)t o( yo)r choice2

    • Create a .ist o( the pro0)ctio processes i,o.,e0$he creati! yo)r e$ pro0)ct2

    Examp.es o( pro0)cts yo) co).0 create

    • Fi.m

    • T< Sho$

    • Ra0io Sho$

    • Game

    • Etc2

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    .eary

    •Mo,i! ima!e

    •Games

    •A)0io

    •)/.ishi!•+e/sites

     To $hat extet0o yo) thi the

    pro0)ctio

    process $o).00ier (or the

    remaii! t$osectors? +hat

    steps $o).0 theyha,e to tae to

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    LESSON T>REE

    Recap:

    Ca yo) i0eti(y a0exp.ai a sta!e o(

    pro0)ctio (or a Fi.m?

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    Lesso O/=ecti,e

    • To )0ersta0 0i!ita. me0iasectors5 pro0)cts a0 p.at(orms2

    • To exp.ore ho$ a)0ieces e!a!e$ith 0i!ita. me0ia pro0)cts2

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    +hat is the 0ierece/et$ee a 0i!ita. me0ia

    p.at(orm a0 a 0i!ita.

    me0ia 0e,ice?

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    A00 0e"itio to yo)r /oos

    •Di!ita. Me0ia p.at(orms are the$ays i $hich me0ia is0istri/)te0 e2!2 T< /roa0cast5D

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    Gami!• Cosi0er the!ame i0)stry2

    • +hat a(va,)esha,e /ee ma0e

    o,er the years5 iterms o( thepro0)ctspro0)ce0 i this

    sector?

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    Mo,i!

    Ima!e• Cosi0er the ".mi0)stry2

    • +hat a(va,)esha,e /ee ma0e

    o,er the years5 iterms o( thepro0)ctspro0)ce0 i this

    sector?

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    )/.ishi!• Cosi0er thep)/.ishi!i0)stry2

    • +hat a(va,)es

    ha,e /ee ma0eo,er the years5 iterms o( thepro0)cts

    pro0)ce0 i thissector?

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    A)0io• Cosi0er thea)0io i0)stry2

    • +hat a(va,)esha,e /ee ma0e

    o,er the years5 iterms o( thepro0)ctspro0)ce0 i this

    sector?

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    +e/site• Cosi0er the$e/sitei0)stry2

    • +hat a(va,)esha,e /eema0e o,er theyears5 i termso( the pro0)ctspro0)ce0 i thissector?

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    Di!ita. Me0ia Sectors KA0,aces

    #igital Me(iaSe)tors

    hat a(va,)es have bee, ma(e over the *ears

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    Imme0iacy

    • The spee0 at $hich a)0ieces cacos)me 0i!ita. me0ia pro0)cts

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    ey terms•!mme(ia)*7 The spee0 at $hich a)0ieces ca cos)me 0i!ita. me0iapro0)cts2

    •A))ess7 The restrictios 4or .ac thereo(8 p)t o 0i!ita. me0ia pro0)cts2•%o,ve,ie,)e: The ease at $hich a pro0)ct ca /e accesse02 This caic.)0e $hether or ot a 0i!ita. me0ia pro0)ct is (ree5 cheap5 !.o/a.5atioa.5 .oca.5 )ser (rie0.y5 etc2

    •Portabilit*7 The exi/i.ity a0 mo,emet associate0 $ith a 0i!ita.pro0)ct 4i2e2 ca the pro0)ct /e carrie0 aro)0 $ith the )ser i their

    ha0/a!5 etc2?8•%o,,e)tivit*: The extet to $hich a pro0)ct a..o$s )sers to /e .ie0 tothe !.o/a. ,i..a!e;5 or to /e part o( a 0i!ita. comm)ity5 socia. et$or5,irt)a. rea.ity5 etc2

    •!,tera)tivit*7 The $ays i $hich pro0)cersa pro0)ct a0 a cos)mers$or to!ether2 This ic.)0es the .e,e. o( cotro. the cos)mer has o,er

    the pro0)ct5 $hether or ot )sers ca !eerate ori!ia. cotet5 the )seo( $e/@.is5 )p.oa0s0o$.oa0s5 texti!5 [email protected]!5 or re0 /)tto;()ctios to /ri! the cos)mer c.oser to the pro0)ct2

    •Perso,alisatio,7 The $ays i $hich the pro0)ct ca /e ma0e persoa.to the cos)mer2 This co).0 /e 0oe thro)!h .o!!i!si!i! i5 a0apti!iter(aces5 (ot (eat)res or m)sic p.ay.ists2

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     Tas: Let;s cosi0er yo)r mo/i.e phoe2

    • Do a 3)ic 4oogle!mage sear)h (or yo)rcurrent mobile phone

    model2• #rag a,( (ro+ theima!e ito a o$eroit

    0oc)met

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     TAS ONE

    Aro)0 yo)r phoe5 .rite (etaile( a,,otatio,s

    that exp.ai ho$ 0i!ita. techo.o!y from a range ofsectors is co,er!e0 o yo)r phoe2

    Camera a0 ,i0eorecor0i!

    ey$or0:co,er!e0 come to!ether

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     TAS T+ONext5 $rite a para!raph that exp.ais the a0,ata!es

    a0 0isa0,ata!es o( this co,er!eces2

    Setece StartersMy phoe is a0e,ice (or

    accessi! cotet(rom may me0iasectors5 s)ch as#

    Some a0,ata!eso( thisco,er!eceic.)0e22

    Some0isa0,ata es o(

    ey$or0sImme0iacy5access5

    co,eiece5porta/i.ity5coecti,ity

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     TAS T>REENext5 $rite a para!raph that exp.ais ho$ yo)

    pro0)ce a0 cos)me 0ieret me0ia )si! yo)rphoe2 For examp.e5 cayo) create a0 e0it,i0eo or ima!es)si! yo)r phoe?

    Do yo) )p.oa0 thesethi!s to o)T)/e5Face/oo5Ista!ram5 etc? !fso *ou use *our+ho,e to +ro(u)e me(ia/

    Do yo) )se yo)rphoe to .iste tom)sic5 p.ay !ames5

    /ro$se the $e/? !f

    ey$or0sImme0iacy5access5co,eiece5porta/i.ity5

    coecti,ity

    SeteceStarters

    I )semyphoetopro0)c

    e me0ia/y)si!#

    I )se

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     TAS T>REE

    +rite a para!raph that exp.ais ho$ yo)

    pro0)ce a0 cos)me 0ieret me0ia )si!yo)r phoe2SeteceStarters

    I )se myphoe topro0)ceme0ia /y

    )si!#

    I )se myphoe to

    cos)me

    ey$or0sImme0iacy5access5co,eiece5porta/i.ity5

    coecti,ity

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     TAS FOUR

    Fia..y5 $rite a para!raph that exp.ais ho$

    yo) iteract a0 persoa.ise yo)r phoe to!et the /est experiece2SeteceStartersI iteract $ith myphoethro)!h#2

    My phoeispersoa.ise0 to me

    /y#

    ey$or0sImme0iacy5access5co,eiece5porta/i.ity5

    coecti,ity

    e2!2I iteract $ithmy phoethro)!h the

    e$s apps Iha,e0o$.oa0e0$hich .ets mecos)me e$sa0 eep )p to0ate $ith $hat

    is !oi! oaro)0 the$or.0

    My phoe ispersoa.ise0 to me

    /y a si! i co0e I)se to access it2 It

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    ey Terms

    • Passive au(ie,)etheor*7 +hea)0ieces 0irect.y

    recei,e a0 $ho..yaccept i0eas2

    • A)tive au(ie,)e

    theor*7 +hea)0ieces choose tocos)me a pro0)ctto ().". certai

    ee0s2

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    LESSON FOUR

    Recap:

    Ca yo) i0eti(y a0exp.ai a sta!e o(

    pro0)ctio (or a Fi.m?

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     o)r exam is i .ess that (o)r $ees time

    .essos )ti. yo)r exam ho)rs

    I( yo) 0o o other extra re,isio9

     o) ee0 to /e re,isi! (or this exam  a0 atte0i! extra re,isio sessios a(ter schoo.

    e,ery T)es0ay a0 Th)rs0ay

    P sessios a(ter schoo.4% per $ee )p )ti. the exam8

      extra P ho)rs o top o( .essos  1Q ho)rs o( prep miim)m

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    Lesso O/=ecti,e

    • To exp.ore ho$ a)0iecese!a!e $ith 0i!ita.

    me0ia pro0)cts2

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    o. mu)h 0i!ita. me0ia 0o yo)cos)me i a 0ay?

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    +hich 0i!ita. me0ia pro0)cts 0o yo)cos)me#

    • O yo)r o$?

    • +ith other peop.e?

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    9e* Terms7 A(( to *our book 

    • !,(ivi(ual)o,sum+tio,7+he )sers e!a!e

    $ith a 0i!ita. me0iapro0)ct o theiro$5 (or so.oe=oymet 4i2e2

    rea0er5 !amer5cos)mer5 $e/s)r(er5 .isteer5D

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    +hy 0o yo) thi peop.ecos)me 0i!ita. me0ia

    pro0)cts?

    Mi0@map iyo)r

    /oos

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    A)0iece Theory: Recap

    •+hat is the

    0ierece /et$eepassi,e a0 acti,e 

    me0iacos)mptio?

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    assi,e ,s2 acti,e

    assi,e

    • A passi,e a)0iece 0oesot acti,e.y e!a!e $ith

    a me0ia text2• A passi,e a)0iece is

    oe that 0oes ot3)estio the messa!ethat the me0ia is se0i!

    • It simp.y accepts themessa!e i the $ay theme0ia o)t.et ite0e02

    Acti,e• A, a)tive au(ie,)e is o,e

    that a)tivel* e,gages.ith the text

    • The* (o ,ot sim+l* a))e+tever* me(ia message

    • The* :uestio, .hat the*see a,( (evelo+ theiro., i,ter+retatio, of a

    me(ia +ro(u)t base( o,their life ex+erie,)ese(u)atio, famil* a,()ultural i,;ue,)es/

    9e* Terms7 A(( to *our book 

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    Passive7 +e

    /.i0.y accept$hat $e are!i,eto.0 etc2

    A)tive7 +e ha,e achoice2 +e choose tocos)me a me0iatext to ().". o)r o$

    Th > 0 i i

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     The >ypo0ermic syri!etheory: ASSIypo0ermic syri!e

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     The >ypo0ermic syri!etheory cot2• The hypodermic model speaks of the media as though itis a drug.

    • It suggests the media injects its opinions, images and

    perspectives directly into the minds of the audience who

    willingly do as it dictates.

    • It believes the audience to be passive in accepting these

    views.

    Me0ia a 0r)!A)0iec

    e haso

    cotro.

    The >ypo0ermic syri!e theory

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     The >ypo0ermic syri!e theorycot2

    •  The theory s)!!ests that the mass me0ia isa/.e to i)ece a ,ery .ar!e !ro)p o( peop.e0irect.y a0 )i(orm.y /y i=ecti!; them $ithappropriate messa!es 0esi!e0 to tri!!er a

    0esire0 respose2

    • Me0ia messa!es are i=ecte0 strai!ht ito a passi,e a)0iece $hich is imme0iate.yi)ece0 /y the messa!e

    • It expresses the ,ie$ that the me0ia is a0a!ero)s meas o( comm)icati! a i0ea/eca)se the recei,er or a)0iece is po$er.ess

    to resist the impact o( the messa!e2

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    T!$9/ PA!/ SAE/

    +hat recetexamp.es ca yo)thi o( $here theme0ia $as /.ame0

    (or someoe;sactios?

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    https:$$$2yo)t)/e2com$atch?,h>>0o,>DNU

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    7o/o Do.. Experimet

    • Experimet /y A./ert 7a0)ra i 1P1 a0 1P-• St)0ie0 chi.0reHs /eha,ior a(ter $atchi! a a0).tmo0e. act a!!ressi,e.y to$ar0s a 7o/o 0o..2

    • The most ota/.e experimet meas)re0 the

    chi.0reHs /eha,ior a(ter seei! the mo0e. !etre$ar0e05 !et p)ishe05 or experiece ocose3)ece (or /eati! )p the /o/o 0o..2

    • Socia. Leari! Theory; c.aims that peop.e .ear

    thro)!h o/ser,i!5 imitati!5 a0 mo0e.i!2

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     Tas: S)mmarise i yo)r o$ $or0s The >yper0ermic Syri!e Theory;

    12 +hat is the theory?

    %2 +he $as it 0e,e.ope0?

    -2 +hy $as it 0e,e.ope0?

    Q2 Is the theory re.e,at,a.i0 toto0ay? 4Are $e passi,ea)0ieces?8

    &2 I( the >ypo0ermic Syri!e theoryIS re.e,at,a.i0: +hat are the prosa0 cos?

    & mi)tes to comp.ete

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    %riti)isms

     This theory is 3)ite o)t@o(@0ate It is impossi/.e to iso.ate the me0ia as

    /ei! the oe (actor that aects the $ay

    a perso /eha,es

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    O the other ha0#2

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    A)tive au(ie,)es

    • The opposite theory suggests we are in control of the waywe use the media

    • e choose when,

    where, how muchand why we watch!

    read! listen etc.

    • e use the mediato fulfill our needs

    Uses a0 Grati"catios

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    Uses a0 Grati"catios

    • D)ri! the 1P*s5 as the "rst!eeratio to !ro$ )p $ith te.e,isio

    /ecame !ro$ )ps5 it /ecame

    icreasi!.y apparet to me0iatheorists that a)0ieces ma0e

    choices a/o)t $hat they 0i0 $hecos)mi! texts2 Far (rom /ei!

    passi,e5 a)0ieces $ere ma0e )p o(

    i0i,i0)a.s $ho acti,e.y cos)me0texts (or 0ieret reasos a0 i

    0ieret $ays2

    U 0 G i" i

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    Uses a0 Grati"catios

    • In "#$%, media theorists &lumler and 'at(presented their model of audience uses and

    gratifications. They believed there were four

    main reasons why audiences consumed media

    te)ts ...

    ". *iversion

    +. ersonal relationships

    -. ersonal identity

    %. urveillance

     Tas 1&mi)tes:

    Research these

    (o)r areas a0$rite

    0e"itios i

    yo)r /oo

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    IS

    Gaii! isi!htito thecirc)mstaces o(others

    I0eti(yi! $ithothers .ie yo)

    >a,i! as)/stit)te (or

    rea. .i(e

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      iticisms

    • This theory suggests we always choose toconsume the media

    • It suggests we always have a need  to fulfill

    • It suggests we are always in control  of themedia te)ts we are faced with

    Think. air. hare

    Discuss: when might the above not be the case?

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    LESSON FIyper0ermicSyri!e Theory?;

    %2 +hat is the Uses a0Grati"catios Theory?;

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    Lesso O/=ecti,e

    • To exp.ore ho$

    pro0)cts arere!).ate02

    Do yo) remem/er this sca0a.?rice >arry $as

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    Do yo) remem/er this sca0a.?+hat $as the iss)e?

    rice >arry $aspartyi! i

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    Roya. Me0ia G)i0e.ies

    • rice Char.esHs roya. ai0es threatee0 .e!a. actioa!aist e$spapers i( they p)/.ishe0 photo!raphs o(rice >arry5 0espite the (act they $ere (ree.y a,ai.a/.eo the iteret2

    • Ne$spaper e0itors are )0erstoo0 to ha,e /ee ase0i(orma..y /y roya. ai0es ot to r) the pict)res

    • Later i the 0ay a stro!.y $or0e0 .etter (rom >ar/ott.e K

    Le$is 4the Roya.s .e!a. "rms8 $as circ).ate0 ,ia the ressComp.aits Commissio sayi! it $o).0 /e a /reach o(the co0es o( the CC co0es o( practice2 It is)accepta/.e to photo!raph i0i,i0)a.s i pri,ate p.aces$itho)t their coset2

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    +hat are these?

    A!e Rati! Sym/o.s (orGames 4EGI8

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    +hat are these?

    A!e Rati! Sym/o.s (or Fi.m4ritish oar( of >ilm

    %lassi6)atio,8

    R . ti

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    Re!).atio12 +hat 0oes it mea?

    %2 +ho 0oes there!).ati!?

    -2 >o$ 0o they 0o it?

    DISCUSS

    INGROUS

    S . i h

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     TAS: Re!).atios Research

    Go to#• MEDIA S>ARE MISS 7E

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     TAS: Re!).atios Research

    +hich re!).atory /o0y is resposi/.e (or the cotet o( a00s?ASA @ A0,ertisi! Sta0ar0s A)thority

    +ho is resposi/.e (or the a!e rati!s i E)ropea ,i0eo !ames?

    EGI @ a E)ropea Game I(ormatio

    +hich /o0y !i,es the a!e c.assi"catio (or ".m i the U?

     77FC @ 7ritish 7oar0 o( Fi.m C.assi"catio+ho are the OFCOM a0 CC?

     &f)om is the comm)icatios re!).ator i the U2 +e re!).ate the T< a0 ra0io sectors5 "xe0 .ie te.ecoms5 mo/i.es5 posta. ser,ices5p.)s the air$a,es o,er $hich $ire.ess 0e,ices operate2

     The ress Comp.aits Commissio 4CC8 $as a ,o.)tary re!).atory/o0y (or 7ritish prite0 e$spapers a0 ma!aBies5 cosisti! o(represetati,es o( the ma=or p)/.ishers2 The CC c.ose0 o Mo0ay Septem/er %*1Q5 a0 $as rep.ace0 /y the !,(e+e,(e,t PressSta,(ar(s Or!aisatio 4ISO85 chaire0 /y Sir Ala, Moses2

    Re!).atios5 Fi.ms K Games

    https://www.asa.org.uk/

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    Re!).atios5 Fi.ms K GamesResearch

    • A.. ".ms i the U arere!).ate0 /y theritish oar( of>ilm %o,trol2

    • istory

    • 7ro$se the

    i(ormatio a,ai.a/.ethere5 recor0i!resposes to the3)estios i the spacepro,i0e02

    A.. !ames i theU are re!).ate0/y Pa,Euro+ea, 4ame!,formatio,/

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    .eary

    •+hat ro.e4s8 0ore!).atory /o0ies ha,e

    i the 0i!ita. me0iai0)stry?

    •+hy 0o $e ee0re!).atory /o0ies?

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    LESSON SIJ

    Recap:12 +hat co0es a0co,etios $o).0 yo)

    expect to see i a

    romace ".m?

    L i O/= ti

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    Leari! O/=ecti,es

     To /e a/.e to i0eti(y the & e.emetso( mise@e@scee

     To /e a/.e to exp.ai ho$ they createmeai!

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    %a, *ou ,ame the ge,re?

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    %a, *ou ,ame the ge,re?

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    %a, *ou ,ame the ge,re?

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    %a, *ou ,ame the ge,re?

    Th tti i 0i t

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     The setti! ca i0icate !ere

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    6KA: +hat e.se ca i0icate !ere?+rite a .ist )si! yo)r $hite/oar0

    De"itio Mise E Scee

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    De"itio: Mise E Scee

     A Frech term meai! what is put into ascene or frame

     A term )se0 to 0escri/e a.. the ,is)a.e.emets i a si!.e (rameshot

     TAS: +rite 0o$ a .ist o( a.. the ,is)a.e.emets yo) see i ".ms

    i i l l

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    Five Visual Elements

    Setting/Location

    Costume, Props & Hair & Make Up

    Facial Expressions & o!" Language

    Lig#ting & Colour

    Positioning o$ c#aracters/o%ects 'it#in

    t#e $rameE+ORD: Mise@e@sceeA00 this to yo)r !.ossary

    A (ami.iar setti! ca /e )se0 tosym/o.ise thi!s a/o)t /oth the

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    sym/o.ise thi!s a/o)t /oth the".m a0 the characters2

    ict)re A ict)re 7

    +hat 0o these setti!s.ocatiossym/o.ise:

    12 A/o)t the ".m !ere?%2 A/o)t the characters?

    A prop or cost)me ca /e )se0 tosym/o.ise a time perio0 or act as a

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    sym/o.ise a time perio0 or act as acost)me)i(orm to p.ace a character i

    a ro.e or !ro)pict)reA

    ict)re7

    +hat 0o these props K cost)messym/o.ise:

    12 A/o)t the ".m !ere?%2 A/o)t the characters?

    Facia. expressios a0 /o0y .a!)a!e cahe.p )s to )0ersta0 ho$ the character

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    e p )s o ) 0e s a 0 o e c a ac e(ee.s i the arrati,e

    ict)reA

    ict)re7

    +hat 0o the (acia. expressios or /o0y .a!)a!es)!!est

    12 A/o)t the ".m !ere?%2 A/o)t the characters?

    Li!hti! creates moo0 a0 atmospherea0 ca create a 0ieret eect o the

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    a0 ca create a 0ieret eect o thecharacter o/=ects a0 setti!

    ict)reA

    ict)re7

    +hat 0oes the .i!hti! s)!!est:12 A/o)t the ".m !ere?%2 A/o)t the characters?

    Exam 6)estio

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    Exam 6)estio

    • RockOn is a e$ 0i!ita. roc m)sic ma!aBieaime0 at 1Q1@[email protected] ma.es2 The pro0)cers o(the ma!aBie $at the co,er o( their "rst e0itioto capt)re their tar!et a)0iece a0 comm)icate

    their core ,a.)es o( (ree0om; a0 re/e..io;2

    • Disc)ss ho$ the pro0)cers o( this ma!aBie mi!ht)se mise e, s)e,e to create meai! (or the

    tar!et a)0iece o the co,er o( the 0i!ita.ma!aBie RockOn.

    • marks

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    • The co,er is .ie.y to ic.)0e a ma.e /a0 4tar!et a)0iece8 a0 the scee $i.. /e seti a $ay $hich appea.s to the tar!et a)0iece a0 co,eys the ey themes a0 moo02Stereotypi! $i.. /e e,i0et as a meas o( shortha0 comm)icatio2

    • Mise e scee 4setti! the scee; )si! ,is)a. comm)icatio to co,ey messa!es or,a.)es82

    • Setti,g: st)0io /ac0rop or .ocatio photo2 The choice o( setti! may sho$ the themeo( (ree0om; as .itera. /y setti! the co,er@shot i the ope air or i a st)0io $ith a

    /ac!ro)0 $hich s)!!ests (ree0om .ie the sy or space or (ree0om may /eco,eye0 /y a a/stract or s)rrea. setti!2 The setti! may /e =)xtapose05 $ith propsthat are ot )s)a..y (o)0 i that setti! this $i.. he.p to co,ey re/e..io2 The co.o)rso( the setti! $i.. /e si!i"cat2

    • Pro+s: !)itars0r)mitsmicrophoes $hich are o( si!i"cat co.o)rs 4)s)a..y 0ar8 toco,ey masc).iity 4tar!et a)0iece82 Some props may /e )se0 to sho$ re/e..io5 (orexamp.e a ,icio)[email protected]! 0o! or a motor/ie2

    • >igure ex+ressio,: the o@,er/a. comm)icatio o( the peop.e o the co,er is .ie.yto sho$ either a serio)s expressio .ooi! ito camera 4re/e..io8 or a $i0e@eye0craBy; expressio to co,ey (ree0om; a0 the yo)th().ess o( the tar!et a)0iece2

    • %ostume 4ic.)0i! hair a0 mae@)p8: $i.. /e i0icati,e o( the tar!et a)0iece a0the m)sic !ere2 Weas 4rippe085 T@shirts5 traiers a0 a 0resse0@0o$; .oo to co,eycoo.;2 >air may /e 0ye05 .o! 4roc !ere8 a0 there may /e tattoos or pierci!s2

    Mar Scheme

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    Mar Scheme

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    .eary:

    Remem/er to exp.ai $hy

    !, +airs (is)uss712+hich trai.er yo) pre(erre0%2I yo)r opiio $hich trai.er has the

    most eecti,e mise e scee

    >ome$or

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    >ome$or

    Lear the (o..o$i! spe..i!s a0 $rite a 0e"itio(or each:

    Gere

    Deotatio

    Cootatio

    Semiotics

    Die!etic So)0No Die!etic So)0

     Mise@e@scee

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    LESSON SE

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    SEMIOTICS KSM7OLS

    Leari! O/=ecti,es

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    Leari! O/=ecti,es

    • To /e a/.e to i0eti(y the 0eotati,e a0cootati,e .e,e.s o( meai! $ithi a prit me0iatext

    • To app.y the ey terms )se0 i the aa.ysis o(

    me0ia .a!)a!e• To e,a.)ate the sym/o.ic co0es $ithi a ma!aBie(rot co,er

    ey Term: Semiotics

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    ey Term: Semiotics

    oDe"itio: The st)0y o( SIGNSoExamies ho$ sym/o.ic5 $ritte a0techica. si!s costr)ct meai!

    o

    Loos at ho$ meai! is made a0understood 

    oRo.a0 7arthes

    +h i i t t?

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    +hy are si!s importat?oSi!s are importat /eca)se they ca measomethi! other tha themse.,es

    o Stop meas Stop

    o App.e meas App.e

    o Cro$ meas Cro$

    o Stop meas Da!ero App.e meas hea.thy

    o Cro$ meas i!

    #E$&TAT!&$

    %&$$&TAT!&$

    Deotatio a0 Cootatio

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    Deotatio a0 Cootatio

    •  Deotatio: The .itera. meai! o( the$or0 4or si!8oSae

    •  Cootatio: The associatios coecte0

    to a $or0 4or si!8oE,i.5 0a!er5 s.y

     T>IN: +hat 0o these terms mea? o) ha,e oe mi)te to 0isc)ss i pairs

     TAS: +hat 0o the (o..o$i! si!s mea?+ i 0 i 0 i ( h i

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    +rite oe 0eotatio a0 oe cootatio (or each image

    A

    #

    %

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    Di0 yo) ha,e the same i0eas a0rea0 the si! i the same $ay?

    I( ot $hy ot?

    Si!s K C).t)ra. Diereces

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    Si!s K C).t)ra. Diereces

    • >o$ $e rea0 a si!0epe0s o o)r c).t)re(or examp.e:

    oI 7ritai5 $e associatethe co.o)r .hite $ithi,,o)e,)e +urit*.e((i,gs

    oI Chia5 .hite is theco.o)r o( mour,i,ga0 is $or at fu,erals

    >o$ to 0eote K coote a ma!aBie

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    (rot co,er Tit.e:Deotatio: Thetit.e o( thema!aBie is 62 It

    is $ritte i $hiteo a re0 s3)are/ox2

    Cootatio: Thetit.e is a .ar!e (ot

    a0 the co.o)rsare /o.0 a0cotrasts)!!esti!importace

    Cetra. Ima!e:Deotatio: LaaDe. Ray is (aci! thecamera i a me0i)mc.ose )p2 >er (acia.expressios are

    serio)s2 She is$eari! a $hite0ress5 tiara a0there is /.oo00rippi! 0o$ her(ace2

    Cootatio: She is$eari! $hite a0 atiara $hich s)!!estsiocece a0roya.ty5 /)t the/.oo0 cotrasts $ith

    this p)re ima!e

    Shot Types

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    Shot Types

    STATE

    12 o) ha,e % mi)tes to match

    the shot type to the scree shot Thi  air  Share 

    +he yo) ha,e "ishe0 pair )p

    $ith the perso yo) are sat extto a0 compare yo)r as$ers

    Leari! O/=ecti,es

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    Leari! O/=ecti,es

    • To ha,e a o$.e0!e o( a ra!e o( shottypes

     To /e a/.e to aa.yse the 0eotatios a0cootatios o( a ra!e o( shot types

    • To app.y this o$.e0!e i o$ $or

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     Mi0 Shot  Lo$ A!.e

     Lo! Shot 7ir0s Eye

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     Extreme C.ose

    Up

     >i!h A!.e

     +i0e Shot C.ose Up

    +hat are the 0eotatios a0

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    +hat are the 0eotatios a0cootatios o( this shot type?

    Sh t t

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    Shot types

    •  +atch the (o..o$i! c.ip

    •  List as may shot types as yo) ca

    Shot Type Deotatio Cootatio

    Thi,k  @ Pair @ Share+he yo) ha,e "ishe0 pair )p $ith the perso yo) are

    sat ext to a0 compare yo)r as$ers

    Camera Mo,emet

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    Camera Mo,emet

    Ca yo) remem/er ay

    camera mo,emets?

    C M t

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    Camera Mo,emet

    •  +atch the (o..o$i! c.ip

    •  List as may camera mo,emets asyo) ca

    Camera

    Mo,emet

    Deotatio Cootatio

    Thi,k  @ Pair @ Share+he yo) ha,e "ishe0 pair )p $ith the perso yo) are

    sat ext to a0 compare yo)r as$ers

    So)0 i T< a0 Fi.m

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    So)0 i T< a0 Fi.m

    • Fi.m a0 T< so)0 has to /e mixe0 a0se.ecte0 ,ery care()..y to es)re thatimportat so)0s are emphasise0 a0 the

    correct atmosphere is /ei! maitaie0

    Q&A: Do you know what these termsmean?

    Die!etic So)0No Die!etic So)0

    Die!etic K No Die!etic So)0

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    Die!etic K No Die!etic So)0

    • Die!etic so)0 is so)0 thatori!iates (rom $ithi the scee

     The a)0iece a0 characters can hear it

    •No Die!etic so)0 is so)0 thatis a00e0 i post pro0)ctio 4a(ter".mi!8 The A)0iece ca hear /)t the

    Die!etic K No Die!etic

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    ! !So)0

    12 +atch the (o..o$i! c.ip a0 .isteto a.. the so)0s yo) ca hear

    %2 +atch the c.ip a seco0 time a0.ist as may so)0s as yo) ca

    Thi,k  @ Pair @ Share+he yo) ha,e "ishe0 pair )p $ith the perso yo) are

    sat ext to a0 compare yo)r as$ers

    So)0s Die!etic NoDie!etic

    Deotatio Cootatio

    LESSON EIG>T

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    LESSON EIG>T

    Recap: ca yo)0e"e the terms:*enotation

    /onnotation

     Tips (or the exam

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    p• MUST )se /.ac i or /a.. poit /e 4NOT 7LUE98

    • Tota. mar (or the paper is &* 4%& mars is a pass !ra0e8

    • 1 ho)r to comp.ete the exam

    • The mars (or each 3)estio are sho$ i /racets 4)sethis as a !)i0e to ho$ .o! to spe0 o each 3)estio8• 1 mi)te per mar 41* mis .e(t to chec as$ers8

    • M).tip.e choice 3)estios• Loo at $hat the 3)estio is asi! yo) it $i.. /e i bol(

    • Some 3)estios are a ,egative $hich o( the (o..o$i! is ot#X• Least $e.. as$ere0 o( the m).tip.e choice 3)estios

     Tips (or the exam coti)e0

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    p

    • Exp.ai 3)estios t$o part 3)estios 4% mar3)estios8

    • I this paper this )s)a..y meat i0eti(yi! the ,a.i0 poit a0the exp.aii! ho$ it ha0 a impact )po the pro0)ctio orthe a)0iece

    • OINT EJAMLE EJLAIN

    Gra0e 7o)0aries

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    6)estio YC : EJLAIN6UESTION9

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    6UESTION9• The 3)estio ase0 .earers to exp.ai oe reaso$hy the a)0iece mi!ht pre(er to /e a acti,e,ie$er o( the pro!ramme2

    • A .ot o( resposes $ere a/.e to cite the )ses a0

    !rati"catios theory2• T$o mars $ere a,ai.a/.e (or this 3)estio5 oe$o).0 /e a$ar0e0 (or the reaso !i,e a0 aseco0 (or this reaso /ei! .ie0 to the scearioa0 exp.aie02

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    6)estio 1*/

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    6

    • This 3)estio ase0 .earers to 0isc)ss thea0,ata!es a0 0isa0,ata!es o( 0i!ita. e$sp.at(orms o,er tra0itioa. prite0 e$spapers2

    • The /est resposes $ere a/.e to 0isc)ss the

    impact o( the 0i!ita. or prit pro0)ct o thea)0iece or )ser 4/eyo0 the ease o( o/taii! thepro0)ct82

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    Q marExamp.e

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    rimary

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    y y

    • hat (o *ou thi,kPrimar* resear)h is?

    •hat (o *ou thi,k

    Se)o,(ar* resear)h is?

    rimary

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    y y

     o) are !oi! to /e sp.it )p ito Team Primar* a0 Team Se)o,(ar*

    Se)o,(ar*

    • Tas 1

    +ori! $ith yo)r team50isc)ss a0 the $rite 0o$ a

    0e"itio o( $hat the termseco0ary research; co).0mea

    • Tas %

    +rite 0o$ as may examp.eso( this research yo) ca thi o( 

    • Tas -

     Te.. me $hy yo) thi this typeo( research is /etter thaprimary

    Primar*

    • Tas 1

    +ori! $ith yo)r team50isc)ss a0 the $rite 0o$ a

    0e"itio o( $hat the termprimary research; co).0 mea

    • Tas %

    +rite 0o$ as may examp.eso( this research yo) ca thio( 

    • Tas -

     Te.. me $hy yo) thi this typeo( research is /etter thaseco0ary!ou will have 4 minutes to complete this task, before "ou present "our #ndings to the other group. !ou can split the tasks up in "ourgroup, or complete them together, the choice is "ours. $o internet

    usage is allowed%

    Spot the So)rcerimary

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    y y

    • I (orma tio  (rom 

    s tor y o  the ra0io

    • No tes  (rom 

    i ter ,ie $  $i th 

     $i th Erime Miis ter

    • Ne $spaper ar tic.e

    • Doc)me ts  (rom 

    !o ,erme t 

    repor t

    • Opiio  (rom 

    sis ter  (rom  T 

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    (o.,B

    esour)e A o/=ect or text that ai0s yo)r research i2e

    A existi! ma!aBie

    Primar* resear)hCresour)e

    Create0 /y yo) i2e2 a mi0 map Se)o,(ar* resear)hCresour)e

    Create0 /y someoe e.se i2e2 a ma!aBie(rot co,er

    6)a.itati,e

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    • hat (o *ou thi,k6)a.itati,e (ata is?

    •hat (o *ou thi,k

    6)atitati,e (ata is?

    $E 9E&#S .rite these(o.,B

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    (o.,B

    Dualitative #ata  Dea.s $ith 3)a.ities i2e2 opiios5 otes5 $rite

    )ps5

    Dua,titative #ata Dea.s $ith 3)atities i2e2 statistics5 !raphs5

    charts

    Exam 6)estio Q mars

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    Gi,e t$o reasos $hy primarya)0iece research pro,i0es acc)rate

    a0 )p@to@0ate i(ormatio

    A,s.er i, *our books

    Re!).ators i the U 

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    •77FC•EGI

    •OFCOM

    •ASA

    •CC 4o$ o$ as the ISO8

    O(com

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    1/ ho is of)om?•.Sta0s (or OZce o( Comm)icatios

    •.O(com is the comm)icatios re!).ator2

    •. They re!).ate the T< a0 ra0io sectors5 "xe0 .ie

    te.ecoms5 mo/i.es5 posta. ser,ices5 p.)s the air$a,eso,er $hich $ire.ess 0e,ices operate2

    •. They mae s)re that peop.e i the U !et the /est(rom their comm)icatios ser,ices a0 are protecte0(rom scams a0 sharp practices5 $hi.e es)ri! that

    competitio ca thri,e2•.O(com operates )0er a )m/er o( Acts o( ar.iamet5ic.)0i! i partic).ar the %ommu,i)atio,s A)t 200"

    O(com; s Le!a. D)ties: to es)re#

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    • the U has a $i0e ra!e o( e.ectroic comm)icatios ser,ices5ic.)0i! hi!h@spee0 ser,ices s)ch as /roa0/a0

    • a $i0e ra!e o( hi!h@3)a.ity te.e,isio a0 ra0io pro!rammes arepro,i0e05 appea.i! to a ra!e o( tastes a0 iterests

    • te.e,isio a0 ra0io ser,ices are pro,i0e0 /y a ra!e o( 0ieretor!aisatios

    • peop.e $ho $atch te.e,isio a0 .iste to the ra0io are protecte0(rom harm(). or oesi,e materia.

    • peop.e are protecte0 (rom /ei! treate0 )(air.y i te.e,isio a0ra0io pro!rammes5 a0 (rom ha,i! their pri,acy i,a0e0

    • a )i,ersa. posta. ser,ice is pro,i0e0 i the U @ this meas a six

    0ays a $ee5 )i,ersa..y price0 0e.i,ery a0 co..ectio ser,iceacross the co)try a0

    • the ra0io spectr)m 4the air$a,es )se0 /y e,eryoe (rom taxi "rmsa0 /oat o$ers5 to mo/i.e@phoe compaies a0 /roa0casters8 is)se0 i the most eecti,e $ay2

    ASA @ A0,ertisi! Sta0ar0s A)thority

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    • The U;s i0epe0et re!).ator (or a0,ertisi!across a.. me0ia i the U 

    • Its ro.e is to re!).ate the cotet o(a0,ertisemets5 sa.es promotios a0 0irectmareti! i the U /y i,esti!ati! comp.aitsma0e a/o)t a0s5 sa.es promotios or 0irectmareti!2X

    • Deci0es $hether a0,ertisi! comp.ies $ith itsa0,ertisi! sta0ar0s co0es

     The A0,ertisi! Sta0ar0sA)thority

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    A)thority

    The a(vertisi,g i,(ustr* is)o,trolle( b* a %o(e of Pra)ti)e.ritte, b* the ASA/ !t sa*s that

    all a(vertisi,g must be7•Legal

    •#e)e,t

    •o,est

    • Tr)th().

    A (e$ (acts#

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    • Ci!arette a0,ertisi! $as /ae0comp.ete.y i 1'5 4The o.y a0,ertsyo) see o$ to 0o $ith to/acco are

    the 0a!ers8• Last year %5&** a0s $ere cha!e0 or$ith0ra$

    • Some a0,erts ha,e /ee /ae0 a(tersimp.y - or Q comp.aits

    >ar,ey Nicho.s @ /ae0 as ca)se0 oece topeop.e $ho .ost .o,e0 oes i acci0ets2romoti! rec.ess 0ri,i!

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    romoti! rec.ess 0ri,i!

    YQQ Comp.aits

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    23

    Complaints 

    trapline0 1 new

    religion for hair

    466 Complaints

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    466 Complaints

    [1 mi..io campai!27a/y $ith a syri!e i

    her mo)th $ith a$ari! that chi.0hoo0

    po,erty co).0 .ea0 to a.i(e o( 0r)! a/)seca)se0 serio)s oece27ARNADO;S o)tra!e0as the U has some o(

    the $orst chi.0 po,ertyo( a.. 0e,e.ope0

    atios5 $ith -2 mi..iochi.0re oZcia..y .i,i!

    /e.o$ the po,erty .ie

    EGI

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    • a@E)ropea Games I(ormatio• The a@E)ropea Game I(ormatio 4EGI8 a!erati! system $as esta/.ishe0 to he.p E)ropeaparets mae i(orme0 0ecisios o /)yi!comp)ter !ames2

    • The system is s)pporte0 /y the ma=or coso.ema)(act)rers5 ic.)0i! Soy5 Microso(t a0Nite0o5 as $e.. as /y p)/.ishers a0 0e,e.operso( iteracti,e !ames thro)!ho)t E)rope2

    >o$ is EGI reco!ise0 /y cos)mers?

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    EGI La/e.s +hat 0othey mea?

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    they mea?• The EGI .a/e.s appear o (rot a0 /ac o( thepaca!i! i0icati! oe o( the (o..o$i! a!e.e,e.s: -5 Y5 1%5 1P a0 12

    • They pro,i0e a re.ia/.e i0icatio o( the s)ita/i.ityo( the !ame cotet i terms o( protectio o(miors2

    • The a!e rati! 0oes ot tae ito acco)t the0iZc).ty .e,e. or si..s re3)ire0 to p.ay a !ame2

    Descriptors

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    • Descriptors sho$ o the /ac o( the paca!i! i0icate themai reasos $hy a !ame has recei,e0 a partic).ar a!erati!2 There are ei!ht s)ch 0escriptors: ,io.ece5 /a0.a!)a!e5 (ear5 0r)!s5 sex)a.5 0iscrimiatio5 !am/.i! a0o.ie !amep.ay $ith other peop.e2

    • a( La,guage

    • #is)rimi,atio,

    • #rugs

    • >ear

    • 4ambli,g• Sex

    • Fiole,)e

    • &,li,e game+la*

    PE4! "

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    • The cotet o( !ames !i,e this rati! iscosi0ere0 s)ita/.e (or a.. a!e !ro)ps2

    •  Some ,io.ece i a comica. cotext 4typica..y 7)!s7)y or Tom K Werry [email protected] (orms o(,io.ece8 is accepta/.e2

    • The chi.0 sho).0 ot /e a/.e to associate thecharacter o the scree $ith rea. .i(e characters5they sho).0 /e tota..y (atasy2

    • The !ame sho).0 ot cotai ay so)0s orpict)res that are .ie.y to scare or (ri!hte yo)!chi.0re2

    • No /a0 .a!)a!e sho).0 /e hear02

    EGI Y

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    • Ay !ame that $o).0 orma..y /e rate0 at - /)tcotais some possi/.y (ri!htei! scees orso)0s may /e cosi0ere0 s)ita/.e i thiscate!ory2

    EGI 1%

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    • This rati! is app.ie0 oce the 0epictio o(,io.ece 4or sex)a. acti,ity8 reaches a sta!e that.oos the same as $o).0 /e expecte0 i rea. .i(e2

    • More extreme /a0 .a!)a!e5 the cocept o( the)se o( to/acco a0 0r)!s a0 the 0epictio o(crimia. acti,ities ca /e cotet o( !ames thatare rate0 1P2

    PE4! 18

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    • The a0).t c.assi"catio is app.ie0 $he the .e,e. o(,io.ece reaches a sta!e $here it /ecomes a0epictio o( !ross ,io.ece a0or ic.)0ese.emets o( speci"c types o( ,io.ece2

    • Gross ,io.ece is the most 0iZc).t to 0e"e siceit ca /e ,ery s)/=ecti,e i may cases5 /)t i!eera. terms it ca /e c.asse0 as the 0epictioso( ,io.ece that $o).0 mae the ,ie$er (ee. asese o( re,).sio2

    77FC

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    • The ritish oar( of >ilm %lassi6)atio, 4>%8

    • It has a stat)tory re3)iremet to c.assi(y ,i0eos5D

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    A4E AT!$4S7• U Ui,ersa. (or a..• G areta. G)i0ace• 1%A The 1%A re3)ires a a0).t to accompay ay chi.0)0er 1% seei! a 1%A ".m at the ciema2

    • 1% The 1% meas they caot $atch ).ess they o,erthe a!e o( 1%2

    • 1& No@oe )0er 1& is a..o$e0 to see a 1& ".m at theciema or /)yret a 1& rate0 ,i0eo2

    • 1 Fi.ms rate0 1 are (or a0).ts2 No@oe )0er 1 isa..o$e0 to see a 1 ".m at the ciema or /)y ret a 1rate0 ,i0eo2

    • R1 The R1 cate!ory is a specia. a0 [email protected]"catio primari.y (or exp.icit $ors o( coseti! sexor stro! (etish materia. i,o.,i! a0).ts2

    CC ress Comp.aits Commissio4o .o!er i practice8

    •+e )pho.0 the hi!hest sta0ar0s

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    • The Press %om+lai,ts%ommissio, P%%B iso$ the ISO I0epe0et press

    sta0ar0s or!aisatio

    •ISO is the i0epe0etre!).ator (or the

    e$spaper a0i i 0 i

    +e )pho.0 the hi!hest sta0ar0so( =o)ra.ism /y moitori! a0maitaii! the sta0ar0s seto)t i the E0itorsH Co0e o(ractice5 a0 pro,i0e s)pporta0 re0ress (or I0i,i0)a.sseei! to comp.ai a/o)t/reaches o( the Co0e2

    •ISO is committe0 to $ori!$ith the e$spaper a0ma!aBie i0)stry to maitaia0 ehace the (ree0om a0

    a)thority o( the press thro)!h