xister2012 - carlo sebastiani

2012

80 people in Rome and Milan, an over 5 million euro turnover last year, over 40 accounts in the last 2 years.

And a network of side projects and fellow players, helping us to push the boundaries of our work always a little bit further.

Come and look at what we HAve done so far.

Enjoy.

xister is a creative agency.

Since 2002 we’ve been delivering high-quality communication services, where cultural and behavioural elements give life to stories around brands.

No matter the media. Across media.

Using technology as a commodity and a frame of inspiration.

manifesto

brands

case histories

An everlasting community reunion where Jeep’s enthusiasts can find engaging content on all of the 4x4 legendary brand’s special events.

KEYWORDS: ENGAGEMENT / EVENTS / BRANDED CONTENT

MEDIA: WEB / SOCIAL

AWARDS: NC DIGITAL AWARDs 2012-BRANDED CONTENT CATEGORY-GOLD AWARDIAB MIXX 2012 - BRANDED CONTENT - BRONZE AWARDADCI 2012 - BRANDED CONTENT - BRONZE AWARD

jeep people

The visionary British artist Felix Thorn was asked to build music-making sculptures that combine Moleskine objects with musical instrument parts.

KEYWORDS:BRANDED CONTENT / CULTURAL COMMUNICATION

MEDIA:AMBIENT / WEB / MOBILE / SOCIAL

the moleskine orchestra

The brand new revolutionary Honda Integra launches its challenge to the old fashioned way of moving on two wheels.

KEYWORDS: ATL / PRINT / PHOTOGRAPHY

MEDIA: OOH / PRINT / TV / RADIO / WEB

honda integra

Nuovo Honda Integra. Il resto è preistoria.

An across markets advert game, mainly based on social networks, supported the launch of Jeep’s latest creative International platform “Never Adapt”.

KEYWORDS: ENGAGEMENT / GAMIFICATION / CHALLENGE

media: WEB / SOCIAL

AWARDS: INTERNET MEDIA KEY 2012 - BEST INTEGRATED CAMPAIGN

the j challenge

The launch of the new range of Giovanni Rana Fresh Sauces was supported by a web strategy featuring a web spot, an original cooking tutorial and an on-demand content web site.

KEYWORDS:STRATEGY / BRANDED CONTENT / INTERFACE DESIGN

MEDIA:WEB / SOCIAL

sughi freschi Giovanni Rana

A fun-oriented social assets management THat enforces the beer Lovers loyalty to Peroni.

KEYWORDS:BRAND AWARENESS / CONVERSATION / FUN

MEDIA:SOCIAL

birra peroni social media

Building brand reputation through a cultural project that invests on contemporary art as a means to encourage the diffusion of young artists’ energy.

KEYWORDS:DESIGN / ART / TECHNOLOGY / USER EXPERIENCE

media:PRINT / WEB / SOCIAL / MOBILE

AWARDS:RELEASE 2011 -INTERACTIVE KEY AWARD - MEDIA AND EDUCATIONAL

premio terna

The first social food network where the best food bloggers write about italian local products and producers excellences.

KEYWORDS:GEOLOCALIZATION / CULTURAL / BLOGGER ENGAGEMENT

MEDIA:WEB / SOCIAL / EVENTS

gente del fud

The SAY YES philosophy lives on the new Nastro Azzurro OfficIal Website where all the brand activities lead to.

KEYWORDS:BRAND AWARENESS / PRODUCT WEBSITE / CULTURAL COMMUNICATION

MEDIA:WEB / SOCIAL

nastro azzurro website

The new Honda Moto Italia official website leads a regenerating process of the brand’S digital strategies including social networks.

KEYWORDS:BRAND AWARENESS / PRODUCT WEBSITE / USER EXPERIENCE

MEDIA:WEB / SOCIAL

honda moto italia

A steam punk atmosphere welcomes the challengers of “The Hunger Games”, the latest global blockbuster based on Suzanne Collins’ novel.

KEYWORDS:ENGAGEMENT / GAMIFICATION / STRATEGY

MEDIA:WEB / SOCIAL

the hunger games

A photographic online contest that rewards users inspirations with a week in New York.

Cafe Zero’s original tips help users to find the way to inspiration. The online contest was supported by a social network campaign, including facebook ads and focused posting plan, that landed on the contest page of cafezero.it..

KEYWORDS:ENGAGEMENT / GAMIFICATION / BEHAVIOURAL MKTG

MEDIA:WEB / SOCIAL

tutto inizia da zero°

thank you.