world cup and olympics: you too can be a winner - part 1

Think Latin America - RIO2016

Búzios, Apr 7th 2010

2

The Result and the Games

Pathway to the Olympics

Communication

3

The Result and the Games

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28 Sports205 Countries

302 Events

New permanent constructed area: 2.7 million m22

Temporary area: 0.8 million mTemporary area: 0.8 million m22

Operational Budget = USD 2.8 billion

Capex Budget = USD 11 billion

On site Spectators: 9 millionAthletes and Officials: 25,000

Contractors and Volunteers: 120,000Media: +30,000

18

Olympic Games Experience

SPORT

CITY

CEREMONIES

CULTURE

TORCH

VISION

OBJECTIVES

GAMES ORGANISATIONLIFECYCLE

SERVICES, FACILITIESOPERATIONS

ORGANISERS, IOCSTAKEHOLDERS

ATHLETESNATIONAL OLYMPIC

COMMITTEES

INTERNATIONALFEDERATIONS

BROADCASTERSAND PRESS

WORKFORCE

GENERAL PUBLIC

HOST COMMUNITY

SPECTATORS

MARKETINGPARTNERS

INTERNATIONAL OLYMPIC

COMMITTEE

Athletes:1984 / 2008 60% (7.000 to 11.000)

Media:1984 / 2008 165% (9.000 to 25.000)

Rights Revenues:1984 / 2008 507% (USD 285m to USD 1.730m)

Beijing 20084.8 billion spectators

Cumulative AudienceOlympic Games: 36 billionFIFA World Cup: 26 billion

Source:IOC/2005 / FIFA/2006

Perm. USD 538 M + Temp. 101 M

USD 237 M

Perm: USD 427M + Temp: 139 M

USD 5.1 BiTransports

Technology for the GamesUSD 485 M

Ceremonies, Culture and Promotion:USD 532 M

Games Services and Administration:USD 1.8 billion

30

The Pathway to the Olympics

Bid Phases

Jan2008

Jun2008

Feb2009

Apr2009

Jun2009

Oct2009

Sep2007

Phase 1

Phase 2

Perception

Candidature File

Evaluation Visit

LausanneCopenhagen

6,4

4,7

3,8

0,0 1,0 2,0 3,0 4,0 5,0 6,0 7,0 8,0 9,0 10,0

Rio 2016

Rio 2012

Rio 2004 Threshold

Bid History2nd Phase: Pan-Am Experience and Feasibility

6,4

7,0

8,1

8,3

0,0 1,0 2,0 3,0 4,0 5,0 6,0 7,0 8,0 9,0

Praga

Baku

Doha

Rio

Chicago

Madri

Toquio

Not approved

Not approved

Not approvedThreshold

Bid History1st Phase: Grades Comparison

Challenges2014 World Cup Financing

Transport, Accommodation and Security

Infrastructure Challenges

Credibility

Opportunities

A new continent

Strong Political Support

Transformation

Preference

Candidature Pillars

Technical Excellencein all areas

UniqueExperiencefor all constituents

Transformationof a city and a nation

OCOG Budget

IOC31%

Private45%

Government 24%

TOTAL = USD 2.8 BILLIONUS$ 1 = R$ 2.00

Infrastructure Budget

In progress34%

Planned35%

Additional27%

Operation5%

TOTAL = USD 11.6 BILLIONUS$ 1 = R$ 2.00

Games Impact

Phase Period GIDUSD billion (1)

Salary Mass USD billion (1)

Employment additional direct

and indirect(annual av.)

Games Hosting (GH) (2009 - 2016) 11.0 4.4 120,833

Post Games (PG) (2017 - 2027) 13.5 5.4 130,970

Investment (2009 - 2016) 12.0

(1) USD billion 2008

45

Communication

Test Event:Simulation

CopacabanaPalacePresentation Room

Support Room

Control Room

Official Dinner

Lausanne

(ATR) Rio de Janeiro struck a chord with IOC members when it displayed a map of the world and highlighted past Olympic host cities.

2016 Results

Bidding City Round1st 2nd 3rd

Rio 26 46 66Madrid 28 29 32Tokyo 22 20 -Chicago 18 - -Total 94 95 98

SeoulSeoulBarcelonaBarcelona

BeijingBeijing

RioRio

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Thanks

Alexandre Techima