Business Opportunities for Japan Rugby World Cup 2019 and Tokyo Olympics 2020 CHRIS HEFFERDirector – UKTI Japan

Tokyo 1964 - Tokyo 2020

Olympics: 24 July – 9 August

Source: http://www.joc.or.jp/

Paralympics: 25 August – 6 September

Tokyo 2020 - Vision

Three Core Concepts

• Achieving Personal Best

• Unity in Diversity

• Connecting to Tomorrow

“Omotenashi” HospitalitySource: http://cyclist.sanspo.com/

Tokyo 2020 – Olympic VenuesHeritage Zone: The National Stadium and Venues

Source: http://www.2020games.metro.tokyo.jp/

Source: https://retrip.jp/articles/20893/

Tokyo 2020 – Olympic VenuesBay Zone: Olympic Village and Venues

Outside of the Tokyo Area: Football, Golf, Basketball, Sailing, Wrestling, Fencing and Taekwondo, Shooting, etc.Source: http://www.2020games.metro.tokyo.jp/

Source: http://business.nikkeibp.co.jp/

UKTI Engagement and Agreements

AgreementsUK – Japan Host to Host Agreement May 2014UK – Japan Security Agreement Feb 2015

Events UKTI organised• Presentation by Sir Jonathan Stephens, DCMS Apr 2014• Olympic Cooperation Week Jun 2014• Security & Cyber Security Seminar Oct 2014• UKTI Trade Mission to Japan Nov 2014• Presentation by Jean Tomlin, HR Dr of LOCOG Apr 2015• UKTI Trade Mission to Japan Jul 2015• Seminar for RWC 2019 Tournament Organisers Oct 2015• Global Sport Webinar Jan 2016

What have we learnt from that engagement?

Where are the opportunities?• Security

• Cyber Security

• Transport

• Advisory Services

• Design

• Overlay

• Hospitality

Accessing the Opportunities?• London 2012 the benchmark

• Taking a while to become commercial (info gathering) and procurement bit opaque

• Olympic structures now in place

• Budget tight - but security growing

• Language and relationships make partnership with sponsor good route

Our estimate ~£250m? Post-RIO kick-start?

Tokyo 2020 Olympic structures and plan in place…

Cabinet Secretariat TOCOG Board

Olympic Board (Chosei Kaigi)

OthersTokyo MetropolitanGovernment

TOCOG Special Advisors

(key members: Taro Aso, President of Cross-

party Olympic Group, Suga, Chief Cabinet

Secretary, Japan Business Federation etc.)

Chief Cabinet Secretary Suga2020 Olympics

Minister Endo

Prime Minister Abe

Deputy Chief Cabinet Secretaries

2020 Secretary General

Ministry of Justice

Ministry of Foreign Affairs

Ministry of Defence

Japan Coast Guard

National Police Agency

MLIT

MEXT

Bureau of Olympic & Paralympic

Games

Tokyo Fire Department

Tokyo Metropolitan Police Department

Office of Metropolitan

Hospital Management

MEXT Minister Hase

2020 Olympics Minister Endo

Governor of Tokyo

JOC President Takeda

JPC President Yamawaki

President of TOCOG Mori

Others

Venue DepartmentTransport

Centre

Culture & Education

Department

Legal Department

Medical Department

Security Department

Olympic Venue Owners

Expressway/ Transport/ Airport

companies

Prefectural Police

Prefectural Fire Departments

Medical Bodies, Japan Anti Doping Agency,

WADA accredited laboratories

Local Public Bodies

Olympic planning document covering 64 detailed areas published

…But commercial action more likely via Sponsors

Rugby World Cup 2019 (20 Sept – 2 Nov)

Source: http://www.worldrugby.org

O

UKTI Japan – Planned Events and Activities

• UKTI Trade Event in Rio19th August 2016

• Networking Event during Stadia & Arena 2016 at Yokohama Arena26th September 2016

• SEECAT (Special Equipment Exhibition & Conference for Anti-Terrorism) at Tokyo Big Sight (19-21 October 2016)

• Inward Mission to UKMarch 2017 (tbc)

• Export Opportunities uploadedthrough UKTI website

• Japanese Language UK GlobalSport Company Directory

• Olympic and ParalympicAcquisition ProcurementToolkits(Winter 2016)

Sports Economy Opportunities in North East Asia

Taiwan• Summer Universiade in Taipei on

19-30 August 2017

• Key opportunities in experience economy supply chain for opening/closing ceremonies

• Point of Contact:Amanda.Lin@fco.gov.uk

South Korea• Pyeongchang Winter Olympic

Games on 9-25 February 2018• Pyeongchang Winter Paralympic

Games 9-18 March 2018• Key opportunities in:

• Temporary facilities/Security• Catering and kitchen equipment/• Crowd management/Hospitality

• Point of Contact:Yunjin.lee@fco.gov.uk

UKTI Japan – Information and Contacts

Export to Japan Website http://www.exporttojapan.co.uk/

UKTI LondonSimon Brown, Global Sport Projectssimon.brown@fco.gsi.gov.uk

UKTI JapanChris Heffer, Director, UKTI Japanchris.heffer@fco.gov.ukTim Johnson, Head of Global Sport Team in Japan tim.johnson@fco.gov.ukReiko Mitogawa, Senior Trade Adviser reiko.mitogawa@fco.gov.ukNoriko Oda, Trade Adviser noriko.oda@fco.gov.uk

Going for Export Gold: Opportunities in Major Sports Events