world cup and olympics: you too can be a winner - part 1
TRANSCRIPT
Think Latin America - RIO2016
Búzios, Apr 7th 2010
2
The Result and the Games
Pathway to the Olympics
Communication
3
The Result and the Games
28 Sports205 Countries
302 Events
New permanent constructed area: 2.7 million m22
Temporary area: 0.8 million mTemporary area: 0.8 million m22
Operational Budget = USD 2.8 billion
Capex Budget = USD 11 billion
On site Spectators: 9 millionAthletes and Officials: 25,000
Contractors and Volunteers: 120,000Media: +30,000
18
Olympic Games Experience
SPORT
CITY
CEREMONIES
CULTURE
TORCH
VISION
OBJECTIVES
GAMES ORGANISATIONLIFECYCLE
SERVICES, FACILITIESOPERATIONS
ORGANISERS, IOCSTAKEHOLDERS
ATHLETESNATIONAL OLYMPIC
COMMITTEES
INTERNATIONALFEDERATIONS
BROADCASTERSAND PRESS
WORKFORCE
GENERAL PUBLIC
HOST COMMUNITY
SPECTATORS
MARKETINGPARTNERS
INTERNATIONAL OLYMPIC
COMMITTEE
Athletes:1984 / 2008 60% (7.000 to 11.000)
Media:1984 / 2008 165% (9.000 to 25.000)
Rights Revenues:1984 / 2008 507% (USD 285m to USD 1.730m)
Beijing 20084.8 billion spectators
Cumulative AudienceOlympic Games: 36 billionFIFA World Cup: 26 billion
Source:IOC/2005 / FIFA/2006
Perm. USD 538 M + Temp. 101 M
USD 237 M
Perm: USD 427M + Temp: 139 M
USD 5.1 BiTransports
Technology for the GamesUSD 485 M
Ceremonies, Culture and Promotion:USD 532 M
Games Services and Administration:USD 1.8 billion
30
The Pathway to the Olympics
Bid Phases
Jan2008
Jun2008
Feb2009
Apr2009
Jun2009
Oct2009
Sep2007
Phase 1
Phase 2
Perception
Candidature File
Evaluation Visit
LausanneCopenhagen
6,4
4,7
3,8
0,0 1,0 2,0 3,0 4,0 5,0 6,0 7,0 8,0 9,0 10,0
Rio 2016
Rio 2012
Rio 2004 Threshold
Bid History2nd Phase: Pan-Am Experience and Feasibility
6,4
7,0
8,1
8,3
0,0 1,0 2,0 3,0 4,0 5,0 6,0 7,0 8,0 9,0
Praga
Baku
Doha
Rio
Chicago
Madri
Toquio
Not approved
Not approved
Not approvedThreshold
Bid History1st Phase: Grades Comparison
Challenges2014 World Cup Financing
Transport, Accommodation and Security
Infrastructure Challenges
Credibility
Opportunities
A new continent
Strong Political Support
Transformation
Preference
Candidature Pillars
Technical Excellencein all areas
UniqueExperiencefor all constituents
Transformationof a city and a nation
OCOG Budget
IOC31%
Private45%
Government 24%
TOTAL = USD 2.8 BILLIONUS$ 1 = R$ 2.00
Infrastructure Budget
In progress34%
Planned35%
Additional27%
Operation5%
TOTAL = USD 11.6 BILLIONUS$ 1 = R$ 2.00
Games Impact
Phase Period GIDUSD billion (1)
Salary Mass USD billion (1)
Employment additional direct
and indirect(annual av.)
Games Hosting (GH) (2009 - 2016) 11.0 4.4 120,833
Post Games (PG) (2017 - 2027) 13.5 5.4 130,970
Investment (2009 - 2016) 12.0
(1) USD billion 2008
45
Communication
Test Event:Simulation
CopacabanaPalacePresentation Room
Support Room
Control Room
Official Dinner
Lausanne
(ATR) Rio de Janeiro struck a chord with IOC members when it displayed a map of the world and highlighted past Olympic host cities.
2016 Results
Bidding City Round1st 2nd 3rd
Rio 26 46 66Madrid 28 29 32Tokyo 22 20 -Chicago 18 - -Total 94 95 98
SeoulSeoulBarcelonaBarcelona
BeijingBeijing
RioRio
Thanks
Alexandre Techima