wordpress for your business website
Post on 20-May-2015
13.151 Views
Preview:
DESCRIPTION
TRANSCRIPT
www.LocalBusinessGurus.com
Robin Heppell presents . . .
WordPress For Your Business Website
www.LocalBusinessGurus.com
Quick Snap Shot of Robin Heppell• Born & raised in Victoria
• Funeral Director for 20 years at McCall Bros.
• Resident techie & web guy
• Became industry consultant / speaker
• Focused on Online Marketing for Funeral Homes & Local Businesses
• Started offering clients websites built with WordPress
www.LocalBusinessGurus.com
Heppell - WordPress Numbers• 51: Number of WordPress WEBSITES sold to date
• 10,916: Largest number of posts on client website
• 750: Average annual fee paid by clients for hosting, support, and training ($USD)
• 11: Number of minutes to have client post indexed by Google
• 9,750: Most expensive WordPress website we have sold to date ($CDN)
www.LocalBusinessGurus.com
Thanks to the Wisdom & Ongoing Skill…
Who got me going:
• Tris Hussey
• Brian Gardner
• Cory Miller
Who keeps me going:
• Adele Postma
• Jayson Brown
• Theresa Scholes
www.LocalBusinessGurus.com
WordPress Business Websites Agenda
• Note for Web Designers / Consultants
• Business Owner Website Decision Process
• WordPress Powered Business Website
• WordPress Friendly Small Businesses
• Examples of Businesses using WordPress
• Questions…
www.LocalBusinessGurus.com
Note For Web Designers
• You are the Architect
• WordPress, Themes & Plugins are your
tools
• Business owners don’t know & probably don’t
care about the latest plugins
• Sell the Benefits, Not the Features
• Use their words, not ours
www.LocalBusinessGurus.com
Business Owner Website Decision ProcessProblem:CurrentWebsite
Headache:Choosing aDesigner
Questionsto Ask
WordPressPoweredPlatform
DevelopmentProcess
The Future ofYour NewWebsite
www.LocalBusinessGurus.com
Your Current Website…
• It looks out of date
• It’s hard to make changes
• It was never completely finished
• It doesn’t show up in Google
• (or maybe you don’t have one yet)
www.LocalBusinessGurus.com
Headache: Choosing A Designer
• Who should you trust
• What design to choose
• Deciding on html vs. flash vs. cms
• (content management system)
• Length of time it is going to take to get
your site running
• How much should you pay
www.LocalBusinessGurus.com
Questions To Ask The Designer• Can I easily make changes & add more
pages?
• Is my site compatible with Social Medialike Facebook, YouTube and Twitter (plus others in
the future)?
• How will my site be Google friendly?
• Can you integrate a blog in my site?
• Will my site be mobile-friendly?
• Can I easily track my website statistics?
www.LocalBusinessGurus.com
Your Virtual Marketing Platform
Since the Internet continues to rapidly
change and more of the population are
turning to the Internet for information,
you want to make sure that your
website can grow with these changes.
You should think of your website as the
foundation for your Virtual Marketing
Platform!
www.LocalBusinessGurus.com
WordPress Powered Business Website• CMS – constantly
updated by amazing developers
• Library of themes plus custom designs
• Functionality is almost limitless
• Very Google Friendly
• Backups made regularly
• Easily edit & update
• Integrated blog for articles, press releases, FAQs
• Built-in statistics, mobile-friendly version, social media integration
• Never rebuild site again
www.LocalBusinessGurus.com
Development Process: Fast 4 Steps
1. Decide of the theme for your website
2. Create Page Structure with pages from
existing site, plus new pages
3. Adding functionality to your site (bells
and whistles) & re-arranging the
furniture
4. Review site and Launch!
www.LocalBusinessGurus.com
The Future of Your Website
• Easy to edit
• Easy to update
• Easy to integrate
• Easy to remodel
• Easy to expand
www.LocalBusinessGurus.com
Can We Start Today
To build the foundation for your
Virtual Marketing Platform
www.LocalBusinessGurus.com
14 13 WP Friendly Small Businesses
• Funeral Industry
1. Real Estate Agents
2. Used Cars
3. Restaurants
4. Dentists
5. Wellness / Chiro
6. Lawyers
7. Fitness
8. Spa / Beauty / Hair
9. Financial Planners
10.Trades / Repairs
11.Accountants
12.Vets
13.Interior Design
www.LocalBusinessGurus.com
Examples of Business Websites
Powered by WordPress
www.LocalBusinessGurus.com
Heppell Contact Info:
Robin Heppell
robin@localbusinessgurus.com
250-744-3595
www.LocalBusinessGurus.com
top related