wordpress for your business website

www.LocalBusinessGurus.com

Robin Heppell presents . . .

WordPress For Your Business Website

http://www.funeralfuturistwebsites.com/


Quick Snap Shot of Robin Heppell• Born & raised in Victoria

• Funeral Director for 20 years at McCall Bros.

• Resident techie & web guy

• Became industry consultant / speaker

• Focused on Online Marketing for Funeral Homes & Local Businesses

• Started offering clients websites built with WordPress



Heppell - WordPress Numbers• 51: Number of WordPress WEBSITES sold to date

• 10,916: Largest number of posts on client website

• 750: Average annual fee paid by clients for hosting, support, and training ($USD)

• 11: Number of minutes to have client post indexed by Google

• 9,750: Most expensive WordPress website we have sold to date ($CDN)



Thanks to the Wisdom & Ongoing Skill…

Who got me going:

• Tris Hussey

• Brian Gardner

• Cory Miller

Who keeps me going:

• Adele Postma

• Jayson Brown

• Theresa Scholes



WordPress Business Websites Agenda

• Note for Web Designers / Consultants

• Business Owner Website Decision Process

• WordPress Powered Business Website

• WordPress Friendly Small Businesses

• Examples of Businesses using WordPress

• Questions…



This Is FREE…



This Should NOT Be Free



Note For Web Designers

• You are the Architect

• WordPress, Themes & Plugins are your

tools

• Business owners don’t know & probably don’t

care about the latest plugins

• Sell the Benefits, Not the Features

• Use their words, not ours



Business Owner Website Decision ProcessProblem:CurrentWebsite

Headache:Choosing aDesigner

Questionsto Ask

WordPressPoweredPlatform

DevelopmentProcess

The Future ofYour NewWebsite



Your Current Website…

• It looks out of date

• It’s hard to make changes

• It was never completely finished

• It doesn’t show up in Google

• (or maybe you don’t have one yet)



Headache: Choosing A Designer

• Who should you trust

• What design to choose

• Deciding on html vs. flash vs. cms

• (content management system)

• Length of time it is going to take to get

your site running

• How much should you pay



Questions To Ask The Designer• Can I easily make changes & add more

pages?

• Is my site compatible with Social Medialike Facebook, YouTube and Twitter (plus others in

the future)?

• How will my site be Google friendly?

• Can you integrate a blog in my site?

• Will my site be mobile-friendly?

• Can I easily track my website statistics?



Your Virtual Marketing Platform

Since the Internet continues to rapidly

change and more of the population are

turning to the Internet for information,

you want to make sure that your

website can grow with these changes.

You should think of your website as the

foundation for your Virtual Marketing

Platform!



WordPress Powered Business Website• CMS – constantly

updated by amazing developers

• Library of themes plus custom designs

• Functionality is almost limitless

• Very Google Friendly

• Backups made regularly

• Easily edit & update

• Integrated blog for articles, press releases, FAQs

• Built-in statistics, mobile-friendly version, social media integration

• Never rebuild site again



Development Process: Fast 4 Steps

1. Decide of the theme for your website

2. Create Page Structure with pages from

existing site, plus new pages

3. Adding functionality to your site (bells

and whistles) & re-arranging the

furniture

4. Review site and Launch!



The Future of Your Website

• Easy to edit

• Easy to update

• Easy to integrate

• Easy to remodel

• Easy to expand



Can We Start Today

To build the foundation for your

Virtual Marketing Platform



14 13 WP Friendly Small Businesses

• Funeral Industry

1. Real Estate Agents

2. Used Cars

3. Restaurants

4. Dentists

5. Wellness / Chiro

6. Lawyers

7. Fitness

8. Spa / Beauty / Hair

9. Financial Planners

10.Trades / Repairs

11.Accountants

12.Vets

13.Interior Design



Examples of Business Websites

Powered by WordPress



Real Estate



Restaurant



Health & Wellness



Funeral Homes



Automobiles



Questions?



Heppell Contact Info:

Robin Heppell

[email protected]

250-744-3595



http://www.LocalBusinessGurus.com

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