wordcamp stockholm 2016: content marketing done right for everyone
Post on 16-Apr-2017
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Content MarketingDone Right
– for everybody!
WHO AMi?
Erik BernskiOld@ErikBernskiold
Consultant
Entrepreneur &
Businessman
Digital Strategist
SpeakerEconomist
A global full-service boutique digital agency
Content MarketingDone Right
3m+ Blog Posts
Per Day
Starting is easy…
…Nailing it is hard!
3 KEY AREAS
Conversion REACH Analytics
Conversion
Creating Engagement
CLEAR COPYWRITING
LEARN TO LOVE HEADINGS
Point To OTHER ARTICLES
Internal Linkingfor visitors
Call to Actions for ARticles
Call to Actions for BUSINESS
REACH
TITLES & LONG TAIL KEYWORDS
Maximizing Old Content
Reposting MEET EDGAR
COSCHEDULE
Content Success
Campaign Success
Traffic Sources
CAMPAIGN TRACKING
UTM-Tags
LEAN ANALYTICS
IDEAS
PRODUCT
MEASUREMEASURE
DATA
MEASUREBUILDMEASURELEARN
Conversion REACH Analytics
Content Marketing SUCCESS
Content MarketingDone Right
– for everybody!
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