wordcamp stockholm 2016: content marketing done right for everyone

33
Content Marketing Done Right – for everybody!

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Page 1: WordCamp Stockholm 2016: Content Marketing Done Right for Everyone

Content MarketingDone Right

– for everybody!

Page 2: WordCamp Stockholm 2016: Content Marketing Done Right for Everyone

WHO AMi?

Page 3: WordCamp Stockholm 2016: Content Marketing Done Right for Everyone

Erik BernskiOld@ErikBernskiold

Page 4: WordCamp Stockholm 2016: Content Marketing Done Right for Everyone

Consultant

Entrepreneur &

Businessman

Digital Strategist

SpeakerEconomist

Page 5: WordCamp Stockholm 2016: Content Marketing Done Right for Everyone

A global full-service boutique digital agency

Page 6: WordCamp Stockholm 2016: Content Marketing Done Right for Everyone

Content MarketingDone Right

Page 7: WordCamp Stockholm 2016: Content Marketing Done Right for Everyone

3m+ Blog Posts

Per Day

Page 8: WordCamp Stockholm 2016: Content Marketing Done Right for Everyone

Starting is easy…

Page 9: WordCamp Stockholm 2016: Content Marketing Done Right for Everyone

…Nailing it is hard!

Page 10: WordCamp Stockholm 2016: Content Marketing Done Right for Everyone

3 KEY AREAS

Page 11: WordCamp Stockholm 2016: Content Marketing Done Right for Everyone

Conversion REACH Analytics

Page 12: WordCamp Stockholm 2016: Content Marketing Done Right for Everyone

Conversion

Page 13: WordCamp Stockholm 2016: Content Marketing Done Right for Everyone

Creating Engagement

Page 14: WordCamp Stockholm 2016: Content Marketing Done Right for Everyone

CLEAR COPYWRITING

Page 15: WordCamp Stockholm 2016: Content Marketing Done Right for Everyone

LEARN TO LOVE HEADINGS

Page 16: WordCamp Stockholm 2016: Content Marketing Done Right for Everyone

Point To OTHER ARTICLES

Page 17: WordCamp Stockholm 2016: Content Marketing Done Right for Everyone

Internal Linkingfor visitors

Page 18: WordCamp Stockholm 2016: Content Marketing Done Right for Everyone

Call to Actions for ARticles

Page 19: WordCamp Stockholm 2016: Content Marketing Done Right for Everyone

Call to Actions for BUSINESS

Page 20: WordCamp Stockholm 2016: Content Marketing Done Right for Everyone

REACH

Page 21: WordCamp Stockholm 2016: Content Marketing Done Right for Everyone

TITLES & LONG TAIL KEYWORDS

Page 22: WordCamp Stockholm 2016: Content Marketing Done Right for Everyone

Maximizing Old Content

Page 23: WordCamp Stockholm 2016: Content Marketing Done Right for Everyone

Reposting MEET EDGAR

COSCHEDULE

Page 24: WordCamp Stockholm 2016: Content Marketing Done Right for Everyone
Page 25: WordCamp Stockholm 2016: Content Marketing Done Right for Everyone

Content Success

Campaign Success

Traffic Sources

Page 26: WordCamp Stockholm 2016: Content Marketing Done Right for Everyone

CAMPAIGN TRACKING

Page 27: WordCamp Stockholm 2016: Content Marketing Done Right for Everyone

UTM-Tags

Page 28: WordCamp Stockholm 2016: Content Marketing Done Right for Everyone

LEAN ANALYTICS

Page 29: WordCamp Stockholm 2016: Content Marketing Done Right for Everyone

IDEAS

PRODUCT

MEASUREMEASURE

DATA

MEASUREBUILDMEASURELEARN

Page 30: WordCamp Stockholm 2016: Content Marketing Done Right for Everyone

Conversion REACH Analytics

Page 31: WordCamp Stockholm 2016: Content Marketing Done Right for Everyone

Content Marketing SUCCESS

Page 32: WordCamp Stockholm 2016: Content Marketing Done Right for Everyone

www.bernskioldmedia.com/en/academy

BM Academy

Page 33: WordCamp Stockholm 2016: Content Marketing Done Right for Everyone

Content MarketingDone Right

– for everybody!