wifuture conference - artificial intelligence and chatbots - milan

@pieroleo

Building a Chatbot is the tip of an iceberg, a new relation between humans and machines is coming to town

Pietro LeoExecutive Architect -­ Chief Scientist of IBM Italy Research and Business UnitIBM Academy of Technology LeadershipHead of IBM Italy Center of Advanced Studies

Transforming Data into Wisdom

@pieroleo

2 Febbraio in We Are Social

2

PROLOGUE

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WISDOM

KNOWLEDGEDATA

INFORMATION

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Video: http://www-­03.ibm.com/press/us/en/pressrelease/49957.wss

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DATA

INFORMATION

KNOWLEDGE

WISDOM "Olli"

Self-­Drive VehicleCo-­creative community3D-­printedConversation

Cloud IoTArtificial Intelligence30 Transportation Sensors New custom sensors

RecommenderVideo RecognitionPersonalization….

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DATA

INFORMATION

KNOWLEDGE

WISDOMSo, we need WISDOM, to Augment, individualand collective, Intelligence

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DATA

INFORMATION

KNOWLEDGE

WISDOM Our individualand collective massive annotation work is making machines smarter

9

1997

@pieroleo

@pieroleo

@pieroleo

Legacy Layer

Back-­End

Web Server

Web Browser -­ Client

ApplicationServer

Multi-tier Architecture Model emerged to build and support e-business

Client Application Code

Static Application Code

Application Services

Integration Services

= BP/Client CODE & DATA

= IBM Layers

= Tier 1

= Tier 2

= Tier ....

= Tier N

13

2008

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2008

"Neither RedBox nor Netflixare even on the radar screen in terms of competition. It's more Wal-­Mart and Apple”

Blockbuster CEO, Jim Keyes, Dec 2008

15

2017, today moreor less

@pieroleo

Source: http://www.visualcapitalist.com/extraordinary-­size-­amazon-­one-­chart/

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You shared your position with me and can guess your mobility need. I can take you where you need to be

Just enjoy your new experience. Stay safe as in your home

I know what is needed for you, even before you order it

Please, come with me and stay by me.I know your content I can take care of all your digital life

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Video: http://www.digitaltrends.com/home/grush-­toothbrush-­wins-­americas-­greatest-­makers/

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How is that possible?

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Image source: http://personalexcellence.co/blog/ideal-­‐beauty/

City

Lifestyle

ZIPcode

Costal vs Inland Marital status

Generation

Location

Family Size

Gender

Income Level

Competitors

Age

Loyalty & CardActivity

Revenue Size

Life Stages

Eductation

Legal status

Sector

Industry

21

Image source: http://personalexcellence.co/blog/ideal-­‐beauty/

City

Lifestyle

ZIPcode

Costal vs Inland Marital status

Generation

Location

Family Size

Gender

Income Level

Competitors

Age

Loyalty & CardActivity

Revenue Size

Life Stages

Eductation

Legal status

Sector

Industry

SubscriptionsDate on Site

Wish List

Size of Network

Check-­ins

App usage duration

Number of Apps on Device

Deposits/Withdrawals

Device UsagePurchase History

FollowingFollowers

Likes

Number of Hashtags used

History of Hashtags

Search Strings entered

Sequence of visits

Time/Day log in

Time spent on site

Time spent on page

Frequency of Search

Videos Viewed

Photos liked

22

Image source: http://personalexcellence.co/blog/ideal-­‐beauty/

City

Lifestyle

ZIPcode

Costal vs Inland Marital status

Generation

Location

Family Size

Gender

Income Level

Competitors

Age

Loyalty & CardActivity

Revenue Size

Life Stages

Eductation

Legal status

Sector

Industry

SubscriptionsDate on Site

Wish List

Size of Network

Check-­ins

App usage duration

Number of Apps on Device

Deposits/Withdrawals

Device UsagePurchase History

FollowingFollowers

Likes

Number of Hashtags used

History of Hashtags

Search Strings entered

Sequence of visits

Time/Day log in

Time spent on site

Time spent on page

Frequency of Search

Videos Viewed

Photos liked

Sentiment

Tone

Euphemisms

Hedonism

Extroversion

Face Recognition

Openess

Colloquialism

Reasoning Strategies

Language Modeling

DialogIntent

Latent Semantic Analysis

Phonemes

Ontology Analysis

Linguistics Image Tags

Question Analysis

Self-­transcendent

Affective Status

23

AI (business) springDigital Business + Digital Intelligence

Artificial Intelligence patents have more than tripled in 10

years

Venture Scanner are tracking 1481 ArtificialIntelligence companies with a combinedfundingamount of $9 Billion

https://hbr.org/2016/11/how-­artificial-­intelligence-­will-­redefine-­management

86% of managers say they want help from intelligent systems when Monitoring and reporting

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What is happening?

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Automating the

World

Understanding the

World

Main Technology Shift

H-FactorProgram Train/Data Scientist

Knowledge Workers Learning Workers

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BIG DATA

DATA

WISDOM

Knowledge

Information

Technology is no more supporting every kind of

private and public organizations, it is becoming

part of them.

Machine IntelligenceIs becoming the key

ingredient.

AnalyticsCloud Computing

Data Science

Mobile

Social

Digitalization

Technology

Business

Robotics

Artificial Intelligence

Business & Tech NexusThings

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TAKE A BREAK!Do not scar with Technology Overloading!

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Video: https://vimeo.com/128873380

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THE WISDOMAGE

The way to find information

The way to make better decisions

Toward a Precise Decision Making to reduce the wasteful spend as well as the risk in every industry

New Information Technology challenge is now about the

possibility to expand our WISDOM options

Watson

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Opportunity for decision-­making

support2025

Cognitive opens new opportunities on top of traditional IT

Traditional globalIT spend

Source: IBM analysis presented to the Investor Briefings

~$2T

~$1.2T

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IBM Cognitive Computing by numbers in IBM

45Countries

100+Applicationsalready in market

6.000Researchers& Specialists in IBM

8LanguagesLearned by Watson

200Universitiesoffering Watson courses

500+PartnersPowered by Watson

API & HybridCognitive Frameworks

20Industries

80.000Developers building with Watson

3 Industrial Business Units

Watson Health5.000 Employees, 6B$ investment

Watson InternetOf Things1000 Researchers and Specialists, 3B$ investment

Watson FinantialServices

200MLives

60MPatientRecords

30BImages

1.2MMediacalAbstracts

60+Solutions

38

COGNITIVESOLUTIONS

Ecosystemand Partners

Industry Solutions

ClientSolutions

IBM ProvidedData

PrivateClientData

IBM Watson Innovation platform for Cognitive Business

Financial

Watson HealthWatson Financial ServiceWatson Internet of Things

Hybrid Watson Frameworks

WatsonServices

Comms Industrial Distribution Financial Public ServicesHealth

Fraud AnalysisCorp Intelligence

Claims ProcessingDigital Agent

Call Center Advisor

Public SafetyNational SecurityShopping Advisor

Sales AutomationSupply & Logistics

Omni-Channel Ops

Product SafetyField Service MgtGeology Advisor

Digital AgentTheme Park ExpCall Center Ops

CIO DashboardCorp Intelligence

M&A Advisor Cyber Security

Life SciencesOncology

Clinical Trial Matching

AssistantCognitive Tools Collaborator Coach Mediator

Types of Cognitive Systems

Decision Making

Watson Oncology

1-­800 Flowers

Live at: https://www.1800flowers.com/gwyn-­1800flowers?flws_rd=1 Live at: https://www.thenorthface.com/xps

GWYN (Gifts When You Need), a Watson-­powered personal concierge designed to help customers find the perfect gift

The North Face

A personal Shop Assistant that can drive you to select the most appropriate Jacket

Virtual Agents: Sales Assistants

Cognitive Mobility

• Cognitive mobilityplatform to improvethe driving experiencefor millions of consumers

• Watson to connectconsumers with suchbrands asExxonMobil, Glympse, iHeartRadio, Mastercard and Parkopedia

Weather is the secret to understanding how consumers feel…

A brand able to gain a spot in the daily routines and rituals of consumers creates a not only a relation but a deep intimacy with them

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Cognitive Ads

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44https://watsonads.com/#

Cognitive Ads

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Hilton And IBM Pilot “Connie” The World’s First Watson-­Enabled Hotel Concierge

Panasonic and IBM Develop a

Cognitive Personal Concierge

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Top outcomes from cognitive initiatives vary by industryFinance49% Increased market agility46% Improved customer service43% Increased customer

engagement43% Improved productivity &

efficiency

42% Improved security & compliance, reduced risk

Retail56% Personalized customer / user

experience

56% Increased customer engagement56% Improved decision making & planning 56% Reduced costs55% Improved customer service

Health66% Accelerated innovation of

new products / services

66% Improved productivity & efficiency

64% Improved security & compliance, reduced risk

62% Reduced costs59% Improved customer service

Manufacturing64% Improved decision making

& planning 58% Improved productivity &

efficiency54% Improved security & compliance, reduced risk

52% Improved customer service49% Enhanced the learning experience

Government/Education54% Personalized customer / user experience50% Improved customer service37% Improved decision making & planning 36% Improved productivity & efficiency33% Increased customer engagement

Professional Services40% Reduced costs36% Personalized customer/user

experience36% Improved customer service36% Expanded ecosystem34% Accelerated innovation of new

products / services

% achieving outcome with cognitive

Source: An IBM study of over 600 early cognitive adopters -­ 2016 Full report: http://www.ibm.com/cognitive/advantage-­reports/

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COGNITIVEPLATFORMS

Ecosystemand Partners

Industry Solutions

ClientSolutions& products

IBM ProvidedData Publically

SourcedData

PartnerProvidedData

PrivateClientData

IBM Watson Innovation platform for Cognitive Business

Watson HealthWatson Financial ServiceWatson Internet of Things

Hybrid Watson Frameworks

CognitiveServices -­ API

Data

Knowledge

Wisdom

Legacy Layer

Catalogue of all kind of high level Services

Cognitive Services

Multimodal Clients

CognitivePlatform

IBM: A cognitive solutions and cloud platform companyWe are delivering products and services, processes and operations, all infused with cognitive capability.

Cognitive Application Front-­end

Cognitive Assistant Backend and Services orchestrator

Application Services

Cloud Public-­Dedicated-­Local Services

= BP/Client CODE, DATA & TRAIN

= IBM Platform Layers& DATA

= Tier 1

= Tier 2

= Tier N

HybridCloudPlatform Exogenous Data

sources

= Tier ..

Legacy Layer

Back-­End

Web Server

Web Browser -­ Client

ApplicationServer

Client Application Code

Static Application Code

Application Services

Integration Services

Circa, 2000 Today, 2017

= BP/Client CODE & DATA

= IBM Layers

Your Services

>20 Services

Network

Storage Security

Compute

IBM Cognitive Platform on Cloud

>30 Services Data & Analytics

>10 Services Internet of Things

>30 Services Cognitive& Artificial Intelligence

3 Integration Services

>10 DevOps Services

5 App Security Services>20 Application Services

>20 Services

Network

Storage Security

Compute

https://console.ng.bluemix.net

>120 Services

IBM Cognitive Platform on Cloud

Network Compute>20 Services

Storage Security

>30 Services Data & Analytics

>10 Services Internet of Things

>30 Services Cognitive& Artificial Intelligence

3 Integration Services

>10 DevOps Services

5 App Security Services

https://console.ng.bluemix.net

>20 Application Services

ChatBot

>120 Services

Building a Chatbot with IBM Cognitive Platform on Cloud

IBM Watson poweredChat Bot

Dialogues

Conversation

IntentsEntities

Emotion

Language Tone Social propensities

Language styles

Translate Conversational

News

Patents

Custom Translation

Voice synthesis

Expressive Voice

Voice TransformationCustom pronunciations

Speech-­to-­text

Telephony

Broadband

Keyword Spotting

Language DeepUnderstanding

Keyword Extraction, Entity Extraction, SentimentAnalysis, Concept Tagging,

Relation Extraction, Taxonomy Classification, Author Extraction….. Custom Analysis

VisionFace Recognition

Image Classification

Custom eyes

Image Similarity

Personality

5Five Personality Traits

Needs

Values

With IBM Bluemix you can build infinite chat bots use cases mixing hundreds of skills and sub-­skills

News Data(300k daily from 70k sources) Twitter Data

Weather Data(Billions of requests)

Machine Intelligencehttps://console.ng.bluemix.net

Reasoning

Your Data

https://www.ibm.com/watson/developercloud/conversation.html

•Build Facebook, Twitter, Slack and other messaging and social network platform botsthat let users interact instantly•Add a chatbot to your website that can respond to frequently asked questions from customers•Allow customers to control your mobile app using natural language virtual agents

https://www.youtube.com/watch?v=1rTl1WEbg5U

BrazilianPortuguese, English, French, Italian, Spanish, German, Traditional Chinese, Simplified Chinese, Dutch.

News Data(300k daily from 70k sources) Twitter Data

Weather Data(Billions of requests)

Machine Intelligencehttps://console.ng.bluemix.net

Conversation

IntentsEntities

Dialogues

Language Tone

Personality

TranslateVoice synthesisSpeech-­to-­text

Expressive Voice

Voice Transformation

Conversational

News

Patents

Custom Translation

5Five Personality Traits

Needs

ValuesLanguage DeepUnderstanding

Keyword Extraction, Entity Extraction, SentimentAnalysis, Concept Tagging,

VisionFace Recognition

Image Classification

Custom eyes

Image Similarity

Reasoning

Custom pronunciations

Emotion

Social propensities

Language styles

Telephony

Broadband

Keyword Spotting

Relation Extraction, Taxonomy Classification, Author Extraction….. Custom Analysis

Your Data

Building an embodied chatbot for children

Source: https://www.youtube.com/watch?v=tuXAy9l7cvc

Source: https://ibmtjbot.github.io/

I'm an open source projectdesigned to help you accessWatson Services in a funway.

You can 3D printme or laser cut me, then use one of myrecipes to bring me to life!

https://www.ibm.com/watson/developercloud/project-­intu.html

You can build your own toy!!!

58

WISDOM FORALL!

https://www.ibm.com/watson/developercloud/

60https://www.youtube.com/watch?v=FYZld6SSCnY

61

CLOSING

@pieroleo

Chief ArtificialIntelligence Officer

Chief Data Scientist

Chief InformationOfficer

Chief DataOfficer

https://www.theguardian.com/technology/2016/sep/08/artificial-­intelligence-­beauty-­contest-­doesnt-­like-­black-­people

https://www.partnershiponai.org/

https://www.partnershiponai.org/

Cognitive Principles

1. Purpose

2. Transparency

3. Skills

Source: https://www.ibm.com/ibm/responsibility/ibm_policies.html

The purpose of AI and cognitive systems developed and applied by the IBM company is to augment human intelligence.

The IBM company will make clear: a) When and whatpurpose of a cognitive solution;; b) Major Data Used;; c) Protect Customer Data & Insights ownership.

IBM company will work to help students, workers and citizens acquire the skills and knowledge to engage safely, securely and effectively in a relationship with cognitive systems, and to perform the new kinds of work and jobsthat will emerge in a cognitive economy.

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My last thoughtfor

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Which is the futureof chat bots?

Our personal BOTS will buy for us, #Brands should convince them NOT us! It will be more and more a bots vs bots marketing battle!

@pieroleo

@pieroleo

@pieroleo

Pietro LeoExecutive Architect -­ Chief Scientist of IBM Italy Research and Business UnitIBM Academy of Technology LeadershipHead of IBM Italy Center of Advanced Studies

Grazie!