why you? proving your value advantage

Why You? Proving Your Value Advantage

Tom Pisello CEO & Founder The ROI Guy

Twitter: @tpisello

@AlineanROI

Let me tell you a story …

Personalize

Challenge

Engage

Industry, Location & Size Buyer’s Role in Purchase Decision Business Objectives & Challenges

Cost of Doing Nothing Benefits and ROI of Change Quantify Competitive Value

More Visuals & Less Text Contrast – Before vs. After Social Stories – User Successes & Social Sharing

Tools that Work!

Tools that Work!

Value Marketing Tools Value Selling Tools

Position Push Pull Proactive ROI Guarantee

Design Why + Value Awareness Field Training Support Success Stories Refresh ROI Guarantee

You Need an Edge …

Suite from “Do Nothing” to Yes

Yes = Rational + Emotional

Not just a tool, an Enterprise Platform

Integrated Customer Intelligence

3rd Party Credibility & Experience

Platform

Mobile Sales & Marketing Enablement

International & Certified

Next Steps • Product, Solution, Value – You Decide!

• The Solutions – Benefit Estimators

– ROI / TCO Sales Tools

• The Proof

• Fight Frugalnomics Resource Center